Real People, Real Results

Real People, Real Results In-App Interactive Ad Formats are Changing the Mobile Game Mobile Marketing Challenges Addressed Engagement Viewability Ad Fraud Scale Impression Value Meaningful Metrics

www.TreSensa.com

5 You know mobile is a must. It’s no secret that time spent on mobile is increasing while TV and

$24

Estimated In-App Ad Spend by 2021

“

“ TechCrunch

Mills, to Yelp and Zynga, leading advertisers are meeting these challenges head on and experiencing unprecedented performance –upwards of 1-2 minutes of time spent and 3x return on spend – with in-app interactive mobile executions known

Millennials and Tweens, consumers are spending more than 5 hours a

BILLION

Average Time Spent on Mobile

You know mobile is a must. But how do you ensure your spend is successful, your brand is safely where it should be, and your ad is actually being seen by a person?

And it is well known that every demographic is tapping, chatting,

$201

HOURS/DAY

BILLION

App Annie

2017 Programmatic Mobile Ad Spend in

“ emarketer

44%

345%

Year over Year Increase in App Installs

“ Kenshoo

of Americans say they can’t make it a day without their mobile phone

20%

Lift in Purchase Intent for Playables

“ TreSensa

“

26.7

Bank of America

Average Number of Apps Used Every Month

“ Statista

In-App Interactive Ad Formats are Changing the Mobile Game

23

- x

LIFT IN LIFETIME VALUE

Playables Versus

“ TreSensa

01

47

MIN/DAY (and growing)

is spent on in-app video and gaming

The future is in-app ads. Advertisers can no longer afford to think of in-app advertising as a one-off campaign; it is viewability continue to degrade desktop, mobile web and video performance (and budgets), in-app ad Not only do highly interactive TreSensa Playables provide a 100% viewable, brand safe and uninterrupted creative canvas, the TreSensa platform enables marketers to programmatically distribute one Playable – at scale – to thousands of destinations, reaching over 2 billion people on the most popular apps like Facebook, SnapChat and popular news, sports, entertainment and

The sheer volume of available consumers, up to 2 minutes of uninterrupted time spent, inherent creative-driven targeting, and the availability of actionable metrics including post engagement tracking and optimization, make TreSensa

Mobile Display Ad In-View Rates, by Ad Size US, Q3 2017 160x600 300x250

Unlike traditional programmatic, in-app TreSensa Playables succeed with “clean

38.6%

data;” non-personal data that delivers

41.2% 49.1%

300x600 320x250 728x90

59.5%

highly interactive full screen mobile experiences that are 100% viewable.

44.1%

TOTAL

47.2%

Source: Moat, December 2017


02

Why In-App Interactive TreSensa Playables Work. Unlike banner and video ads, Playables deliver a complete sensory connection. The format’s lean-in effect enables

the perfect marriage of content and engagement

1

Captivate AD PLAY At a natural break in the app experience, consumer is presented with a full-

2

experience that captivates


Educate ADVERTISING BUILD interactivity, short interstitial marketing (images or video) delivers the brand value proposition, building toward a

3

Activate END CARD The activation sequence capitalizes on the focused 1:1 attention the consumer has given with a CTA like a coupon, download, click through, play

03

Dynamic Optimization & Distribution: According to eMarketer, more than threequarters of mobile display ads were bought

In the past 10 years, our industry has downplayed the art of advertising and focused so heavily on science that we’ve served Pampers ads next to porn and

ads reached actual people – and not pixels

While calls for transparency have been met mostly with lip service, in the era of Facebook and Cambridge Analytica,

The good news, less is more when it comes

Audience

Transparency

Optimization

Access billions of

Real-time bidding tech with

Platform optimization of

minimal data capture and consumer optin, TreSensa Playables are achieving real

Engage and Activate Your Most Valuable Audiences With seamless in-app distribution to more than 2 billion actual people within the most popular social, entertainment, news and casual gaming apps, TreSensa Playables go where consumers go

TreSensa Playables deliver a custom experience that not only drives awareness, but proven recall, measurable

With casual gaming app use increasing year over year, the category has become mission-critical. Pepsi, Bud Light, Kraft, Sony and more use TreSensa to access this largely un-tapped and highly receptive audience, expanding their in-app advertising beyond social to reach audiences of all ages, gender, and socio-economic status who play multiple times a day, for an average of 21 minutes.

U.S. Time Spent with Mobile Apps, by Activity US, 2017 MINUTES

20.90

Games Social Video

35.05 27.46

GROWTH

Games Social Video

4.4% 17.4% 11.8%

Source: eMarketer, August 2017


04

20%

LIFT

In-Purchase Intent with Playables

The Playable Difference is Perfomance. Attribution tracking and success measurement is much easier in-app, allowing you to truly reach consumers that buy – and measurably

Playables are 4x more effective than

other formats

95% Avg. Brand Message Recall

60%+ Lift in Brand Consideration

20%+ Avg. Lift in Purchase Intent

Opt-in Engagement Rates of 20-50%

1-2 Minute Avg. Time Spent

2-3x Lift In Lifetime Value Vs. Banner / Video

Fuels Incredible Results With creative doing as much of the lifting as targeting, TreSensa Playable mechanics are tailored to a segment’s The unique playable design + in-app distribution combination fuels incredible results.

Average Engagement Rate 27%

10.6%

interactive; playable ads are highly effective at acquiring

”

14% Varun Aggarwal

4% Mobile Video

“ The future of advertising is

Product Manager, Facebook

Mobile Rich Media

Native Mobile

TreSensa Playable

Sources: eMarketer, Statista, TreSensa


05

Real People, Real Results. While scale and reach are achievable with in-app playables, quality engagement versus quantity of impressions

We’re so passionate about Playables and how they perform that we believe paying on engagement should be the standard.

Brand Safe Transparent

Opted In, Receptive Users

Behavioral-Based Design

Programmatic In-App Distribution

Mobile Ads According to US Advertisers, June 2017 % of respondents

Helps me reach millennials

23% Direct link w/ customer ready to purchase

19% Provides branding opportunity

17% Improve brand loyalty

9% Provides best use of video creative

6% Best opportunity to implement VR messaging

5%

46%

Top Mobile App Publishers’ Most Exciting App Install Format in 2018

26% 13%

Perceptions Weekly Insights Report” as cited in company blog, Aug 23, 2017

6% Playable Full-Screen Ads Video

Social Video

In-Feed Video

4% Native Ads

2% Cross Promo

2% Rich Media

2% Social Display

Source: Marketing Charts December 2017


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About TreSensa Now, we are offering a complete playable design, distribution, and data platform directly to brands and agencies.

The TreSensa In-App Interactive Ad Platform features: An extensive playable ad creative design and development platform Real time bidding engine with 100% transparent data and robust reporting Seamless in-app distribution that ensures your ads reach people, not pixels The ability to dynamically optimize creative and targeting in real time More meaningful mobile metrics that correlate to real-world outcomes

Better. Mobile. Ads.

Captivate

Educate

Activate

Design: Engage

Distribute: Reach

Data: Optimize

Learn more about TreSensa Playables at www.TreSensa.com or email us at [email protected] In-App Interactive Ad Formats are Changing the Mobile Game

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