real time trading - Rubicon Project

Lower Price Floors for a guar- anteed spend commitment. ▻ Ok with DSP exposing opportunities/deals in UI for advertisers to buy. Star Tribune. 60.8%. 39.2%.
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PRIVATE MARKETPLACES BENEFIT BUYERS AND SELLERS

PRIVATE ACCESS TO PREMIUM INVENTORY

NEGOTIATED SPECIAL PRICING

REAL TIME TRADING PRIVATE MARKETPLACES PLAYBOOK Private marketplaces allow buyers to break away from the masses, form unique selling relationships with comScore 500 publishers, gain access to premium inventory and reach highly desirable audiences

INTERACTIVE TABLE OF CONTENTS Click to go directly to pages

GETTING STARTED WITH PRIVATE MARKETPLACES

. . . .3

What Types Of Private Marketplaces Does Rubicon Project Support? Private Marketplaces Opportunities How to Get Started Questions? We’re here to help

PMP PROPOSAL WORKSHEET. REVV CONNECT .

. . . . . . . . . . . . . . . . . . . . . . .4

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

BUYER AND DEAL IDs in PRIVATE MARKETPLACES . REVV Private Marketplaces Verticals .

. . . .6

. . . . . . . . . . . . . . . . .8

REVV CREATE YOUR OWN PRIVATE MARKETPLACES

. . .9

PUBLISHER PROFILES AOL Radio . . . . . . Associated Press . Break Media . . . . CareerBuilder . . . Drudge Report . . . The Guardian . . . . Local.com . . . . . . NewsInternational Playlist . . . . . . . . Scripps . . . . . . . . Star Tribune . . . . Times Internet . . . Trulia . . . . . . . . . Virgin Media . . . . Zynga . . . . . . . . .

. . . . . . . . . . . . 10 . . . . . . . . . . . . 10 . . . . . . . . . . . . 11 . . . . . . . . . . . . 11 . . . . . . . . . . . . 12 . . . . . . . . . . . . 12

RIGHT

RUBICON CAN HELP YOU GET IT

. . . . . . . . . . . . 13 . . . . . . . . . . . . 13 . . . . . . . . . . . . 14 . . . . . . . . . . . . 14

THE RIGHT PUBLISHERS

THE RIGHT INVENTORY

THE RIGHT PRICE

. . . . . . . . . . . . 15 . . . . . . . . . . . . 15 . . . . . . . . . . . . 16 . . . . . . . . . . . . 16 . . . . . . . . . . . . 17

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Page 2

GETTING STARTED WITH PRIVATE MARKETPLACES

What Types Of Private Marketplaces Does Rubicon Project Support? ` First Right of Refusal — First access to all eli-­ JLEOHLPSUHVVLRQVDWDVSHFLoHGSULFHpRRU ` Private Access — Exclusive access to a seg-­ ment of inventory as negotiated with publisher. ` Preferred Access — Access to inventory at a VSHFLoHGSULFHpRRU7KLVFDQEHGRQHDWWKHDG-­ vertiser, agency, trading desk, or DSP level.

Private Marketplaces Opportunities ` REVV Create Your Own Private Marketplaces — We will help you build custom private mar-­ ketplaces based on your desired audience and campaign or inventory characteristics. ` REVV Private Marketplaces Verticals — To make buying through private marketplaces easier, we have assembled various segments of our premium inventory. ` Publisher Private Marketplaces — Strike deals ZLWKVSHFLoFSXEOLVKHUVIRUWKHLULQYHQWRU\ Rubicon works with over 300 publishers and serves more than 5 billion ads per day.

How to Get Started 1.

Review the Playbook and Avails Workbook to identify opportunities.

2. If you are interested in creating your own private marketplace, please contact the Ru-­ bicon Project Demand Management Team at [email protected] 3.

For Private Marketplaces Verticals and Publisher Private Marketplaces complete the PMP Proposal Worksheet and send it to the Demand Management team at privatemarket-­ [email protected]

4. 1HJRWLDWHVSHFLoFVDQGDJUHHRQDGHDO 5. Rubicon and your DSP(s) will set-­up rules and FRQoUPWKHSULYDWHPDUNHWSODFHLVFRQoJXUHG correctly. 6. Buy inventory through this new private mar-­ ketplace!

Questions? We’re here to help Demand Sales Team: [email protected] Ed Carey, VP Demand Sales: [email protected]

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 3

PMP PROPOSAL WORKSHEET To get started, please complete the Private Marketplaces Proposal Worksheet as shown below, and return it to [email protected] ` ` ` ` ` ` ` `

Publisher or Vertical: Deal Type: Advertisers: DSP: Proposed CPM: Budget: Flight Dates: Notes:

What publisher(s) do you want to form PMP(s) with, or which vertical(s) interest you What type of deal(s) interest you Which advertisers do you want to apply to the deal (if applicable) Which DSP(s) will you be using for this PMP What you are willing to offer the publisher *negotiable with publisher What is your desired total spend What are your time perimeters Any additional deal parameters (geo targeting, etc)

Buyer Information Name: eMail:

Rubicon Contact Information

Your name [email protected]

Sales: Ed Carey, [email protected] Support: [email protected]

Publisher Deal Type or Vertical

Advertisers DSP

Budget Flight Notes Dates $3 Verizon $50k June 15$4 McDonalds 30

Forbes

…1st right of refusal 5Private access …Preferred access …Other (Add to Notes)

Turn Verizon McDonalds

Revv Comscore 100

51st right of refusal 5Private access …Preferred access …Other (Add to Notes)

British Air

Media $6, Private $65k Math access to ATF inventory $3.50 other

Drudge Report

…1st right of refusal …Private access 5Preferred access …Other (Add to Notes)

Sony Ford Hyatt

Invite Media

$4 average

$75k

Sept 1 -Oct 15

Time Inc

…1st right of refusal 5Private access …Preferred access …Other (Add to Notes)

HSBC Jaquar B of A

Data Xu

$5.50+

$150k

July 12 Oct 31

Proposed CPM

Aug 1 Aug 15

will vary the targeting

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 4

C O N N E C T REVV Connect®5XELFRQ3URMHFW VQHZHVWSURGXFWVLPSOLoHVSULYDWHPDUNHWSODFHVIRUSUHPLXPSXEOLVKHUVDQG SUHPLXPEX\HUVEULQJLQJZRUNpRZHIoFLHQF\WRWKHFUHDWLRQRISULYDWHPDUNHWSODFHGHDOVE\EXLOGLQJOLTXLGLW\RI premium demand and supply, at scale.

REVV Connect = The “Easy Button” PUBLISHERS create, and instantly share with buyers, marketplaces that showcase their available inventory and desired terms. BUYERS view and search for available marketplaces, creating proposals to start the negotiation process when they oQGDPDUNHWSODFHWKDWPHHWVWKHLUFOLHQW VQHHGV REVV Connect allows both sides to communicate about deal terms from within the interface. When both sides agree to the terms of the offer, REVV Con-­ nect automatically creates the rules for the private market-­ place to run through the REVV Platform and automatically synchronizes the terms with WKH'63LGHQWLoHGLQWKHGHDOWR IDFLOLWDWHGHDOFRQoJXUDWLRQRQ the buy-­side. REVV Connect reduces the calls and emails between publishers, buyers, DSPs and SSPs cur-­ rently necessary to get private marketplace deals in place. To learn more about this product or to inquire about our closed beta program, talk to your Rubicon account representative or email [email protected] www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 5

BUYER AND DEAL IDs in PRIVATE MARKETPLACES Private marketplaces are actively negotiated, and explicit agreements between publishers and buyers.

If a publisher agrees to sell some segment of inventory buyer, REVV just needs to know who the buyer is…

The Buyer ID

If a publisher agrees to sell multiple segments of inventory at different prices to a buyer, REVV needs to know

BUYER ID INTEGRATION

DEAL ID INTEGRATION

Full Support

Timing TBD

Full Support

Timing TBD

Timing TBD

Timing TBD

Timing TBD

Timing TBD

NA

Full Support

Supported

Supported

Timing TBD

Timing TBD

Full Support

Full Support

Timing TBD

Full Support

Full Support

Full Support

Timing TBD

Timing TBD

applies to…

The Deal ID

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RIVATE

MARKETPLACES

OPPORTUNITIES PRIVATEMARKETPLACES

VERTICALS

CREATE

YOUR OWN

P R I VAT E M A R K E T P L A C E S

PUBLISHER P R I V A T E MARKETPLACES

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Rubicon has pre-­packaged inventory to enable you to target campaigns by advertiser across Rubicon’s vast user base

VERTICALS

COMSCORE

100

PRIVATEMARKETPLACES

VERTICALS

AVAILABLE MONTHLY IMPRESSIONS

AVAILABLE INVENTORY

AVAILABLE GEOS

CPM

19 billion

v ATF v Homepage v ROS

All

$3+

v ABC v CareerBuilder v Tribune

4 billion

v ATF v Homepage v ROS

$4

v Tribune v The Guardian v MSNBC v Shaw Media

1.5 billion

v ATF v Homepage v ROS

$3+

v Autotrader v CareerBuilder v The Guardian v Monster v Primedia

$3+

v Dow Jones v GlamMedia v Monster v Primedia v Scripps v WhitePages

$3+

v CareerBuilder v GlamMedia v theGuardian v Monster v Primedia

P R I V A T E

SAMPLE PUBLISHERS

MARKETPLACE

comScore

500

PREMIUM NEWSPAPERS PrivateMarketplace

AUTOMOTIVE

TRAVEL

1 billion

v ATF v Homepage v ROS

600 million

v ATF v Homepage v ROS

All

All

All

All

Add’l Potential Opportunities

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg

REVV Private Marketplaces Verticals

Return to the Table of Contents | Page 8

CREATE

YOUR OWN

P R I VAT E M A R K E T P L A C E S

CREATE

YOUR OWN

P R I VAT E M A R K E T P L A C E S

POTENTIAL INVENTORY DIMENSIONS DEMOGRAPHICS: Gender Education Income CONTENT TYPE:

It can be daunting and time-­consuming to put together an effective private marketplace from scratch. Rubicon Project can help you create cus-­ tom private marketplaces tailored to your goals and needs. REVV custom private marketplaces can be assembled from a variety of dimensions. Just select the dimensions you are interested in and contact the Demand Sales Team at privatemarket-­ [email protected]

Automotive Consumer Electronics Financial Local Content Parenting Professional Content: newspapers/broadcast Shopping Sports Technology Women’s Lifestyle RICH MEDIA INVENTORY: Pointroll Inventory MediaMind Inventory

REVV CREATE YOUR OWN PRIVATE MARKETPLACES www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 9

PUBLISHER P R I V A T E MARKETPLACES

Aol

Associated Press ap.com

aolradio.slacker.com

Available Inventory | Suggested CPM Range 52.7%

47.3%

` ROS | $1+ ` ATF | $1.50+

Female | Male

39.9% 62.1%

65+ 8.5%

18-­24 10.5%

55-­64 9.1%

25-­34 17.1%

45-­54 18.6% 35-­44 22.5%

Desired Private Marketplace Types

25-­34 18%

45-­54 28.8%

35-­44 22.9%

` Private Access ` Preferred Access Age

2SHQWR{

< $40k 19.2%

$40<60k 21.1%

$75<100k 15.4%

18-­24 7.3%

55-­64 11.9%

Age >$100k 23.2%

2-­17 2.7%

` US

2-­17 8%

$60<75k 12%

Household Income

` ` ` `

ROS | $1-­$5 ATF | $2+ Homepage | $1-­$5 2WKHUpH[LELOLW\RQLQWHUQD-­ WLRQDOSULFHpRRUV

Female | Male

Available Geos 65+ 8.5%

Available Inventory | Suggested CPM Range

` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportu-­ nities/deals in UI for advertis-­ ers to buy

>$100 30.4%

< $40k 21.3%

$40<60k 19.3% $75<100k 16.9%

$60<75k 12.4%

Available Geos ` US | UK | EMEA | Run of World

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

2SHQWR{ ` Lifting Advertiser Blocks when there is no audio and no mass GLUHFWFOLHQWFRQpLFW ` Lower Price Floors for a guar-­ anteed spend commitment

Household Income

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

AOL Radio

Associated Press www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 10

PUBLISHER P R I V A T E MARKETPLACES

® breakmedia.com

careerbuilder.com

Available Inventory | Suggested CPM Range 37.2%

62.8%

` ROS | $.50+ ` ROS | $.75 will accept all deals

Female | Male ` US | UK 2-­17 20.4%

35-­44 16.7%

54%

18-­24 21.3%

Desired Private Marketplace Types

65+ 3.9%

18-­24 9.9% 25-­34 24.5%

45-­54 23.3% 35-­44 23.2%

Age

$75<100k 14.9%

` ROS | $3+ ` ATF | $3+

Available Geos

2-­17 3.5%

55-­64 11.8%

` Private Access ` Preferred Access

25-­34 23.7%

>$100 24%

46%

Female | Male

Available Geos

65+ 2.8% 55-­64 5.9% 45-­54 13.1%

Available Inventory | Suggested CPM Range

` US

Desired Private Marketplace Types ` Preferred Access

Age

< $40k 28.5%

$40<60k 22.4%

2SHQWR{ ` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment

$60<75k 10.3%

>$100 24.3%

< $40k 18%

$40<60k 21.2%

$75<100k 15.3% $60<75k 11.8%

Household Income

2SHQWR{ ` Lifting Advertiser Blocks ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

Household Income

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Break Media

CareerBuilder www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 11

PUBLISHER P R I V A T E MARKETPLACES

guardian.co.uk

drudgereport.com

Available Inventory | Suggested CPM Range ` ` ` `

32.3% 67.7%

ROS Male | $1-­$5 Female ATF | $2+ Homepage | $1-­$5 2WKHUpH[LELOLW\RQLQWHUQD-­ WLRQDOSULFHpRRUV

Female | Male 2-­17 18-­24 2.9% 4.6% 65+ 10.8% 25-­34 14.6%

55-­64 15.7%

45-­54 30.7%

Available Geos ` US | UK | EMEA | Run of World 0-­‐17

Desired Private Marketplace Types 25-­‐34

>$100 41.7%

55-­‐64

2SHQWR{

$40<60k 15.3%

$75<100k 17%

$60<75k 9.8%

` ROS | $2.50+/£1.50+ ` ATF Subject to ` Homepage review by

}

publisher

Available Geos

65+ 6.1%

` US | UK | EMEA | All

2-­17 7.8%

55-­64 7.3%

18-­24 19.8%

45-­54 15.5%

45-­‐54

` First Right of Refusal ` Private Access ` Preferred Access

< $40k 16.3%

67.7%

18-­‐24

65+

Age

32.3%

Female | Male

35-­‐44

35-­44 20.7%

Available Inventory | Suggested CPM Range

` Lifting Advertiser Blocks when there is no audio and no mass GLUHFWFOLHQWFRQpLFW ` Lower Price Floors for a guar-­ anteed spend commitment

Household Income

35-­44 17.9%

25-­34 25.6%

Age < $40k 14.1% >$100 29.7% $40<60k 20.4% $75<100k 17%

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

2SHQWR{ ` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment

$60<75k 10.5%

Household Income

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Drudge Report

The Guardian

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 12

PUBLISHER P R I V A T E MARKETPLACES

newsinternational.com

local.com

Available Inventory | Suggested CPM Range 55.7%

44.3%

` ROS | $1+

Female | Male

55-­64 15.7%

Available Geos ` US

18-­24 7.8% 25-­34 15.4%

45-­54 22.8%

36.6%

35-­44 22.6%

$75<100k 12.4%

Desired Private Marketplace Types ` Preferred Access

18-­24 19%

45-­54 17.2%

35-­44 18.5%

` US | UK | EMEA | All

25-­34 27.4%

Age < $40k 19.5%

2SHQWR{

$40<60k 24.5%

$60<75k 12.2%

` ROS | £1+ ` ATF | £1.10 ` Homepage | £2+

Available Geos

65+ 4% 2-­17 55-­64 6.5% 7.5%

Age >$100 20.1%

63.4%

Female | Male

2-­17 5% 65+ 8.5%

Available Inventory | Suggested CPM Range

` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

>$100 24.9%

< $40k 16.5%

$40<60k 23.9%

$75<100k 18.5% $60<75k 8.8%

Household Income

Household Income

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

2SHQWR{ ` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Local.com

NewsInternational www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 13

PUBLISHER P R I V A T E MARKETPLACES

playlist.com

scripps.com

playlist.com

Available Inventory | Suggested CPM Range

Available Inventory | Suggested CPM Range 51.5%

48.5%

` ROS ` ATF CPM range depends on deal terms, contact your demand sales team for more information

Available Geos

55-­64 65+ 4.2% 1.2%

` US

18-­24 25.9% 25-­34 20.2%

55-­64 13.3%

Desired Private Marketplace Types

35-­44 14%

` First Right of Refusal

2SHQWR{

< $40k 21.6%

$40<60k 29.9%

Household Income

18-­24 18% 25-­34 21.3%

Age

$75<100k 14% $60<75k 10.7%

2-­17 16.3%

45-­54 14%

Age >$100 12.9%

` ROS | $3+

Available Geos

65+ 3.1%

2-­17 20.6%

35-­44 18.5%

54.2%

Female | Male

Female | Male

45-­54 10.7%

45.8%

` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

>$100 23.9%

< $40k 12.3%

$40<60k 26% $75<100k 16.4% $60<75k 12.1%

Household Income

` US

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

2SHQWR{ ` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Playlist

Scripps

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PUBLISHER P R I V A T E MARKETPLACES

indiatimes.com

startribune.com

Available Inventory | Suggested CPM Range

Available Inventory | Suggested CPM Range 60.8%

39.2%

` ROS | $1.50+ ` ATF | $1.75+ ` Homepage | $2.50+

36.9%

Available Geos ` US | UK | EMEA | Run of World

18-­24 10.6%

55-­64 12.6% 45-­54 22.2%

25-­34 30.1%

Age < $40k 12.5% >$100 35.1%

2SHQWR{

$40<60k 16.1%

$75<100k 18.4%

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

35-­44 15.9%

$60<75k 10.5%

Household Income

` ATF | $3+ ` Homepage | $4+ ` ROS | $2+

Female | Male

Female | Male 65+ 2-­17 4.4% 4.2%

63.1%

` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

Available Geos

65+ 2-­17 5% 3.7% 55-­64 6.4%

` US | UK | EMEA

18-­24 11.2%

45-­54 13.8% 25-­34 31.7% 35-­44 28.3%

Desired Private Marketplace Types ` First Right of Refusal ` Private Access

Age

>$100 31.8%

< $40k 13.1% $40<60k 20.2%

$75<100k 17.1%

$60<75k 8.7%

Household Income

2SHQWR{ ` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Times Internet

Star Tribune | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg www.rubiconproject.com Return to the Table of Contents | Page 15

PUBLISHER P R I V A T E MARKETPLACES

trulia.com

virginmedia.com

Available Inventory | Suggested CPM Range ` ATF | $3+ ` Homepage | $5+ ` ROS | $2+

45%

55%

Female | Male

25-­34 23% 35-­44 24.9%

< $40k 15.8%

2SHQWR{

$40<60k 23.4%

$75<100k 15.3%

Desired Private Marketplace Types

65+ 2-­17 3.1% 6.2% 55-­64 12.1%

$60<75k 11.1%

Household Income

` ATF | £2.75+ ` Homepage | £3+ ` ROS | £3+

` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

25-­34 22.1% 35-­44 18.7%

` UK

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

Age

2SHQWR{

>$100 23.2% < $40k 42.2% $75<100k 17.7% $60<75k 18.8%

Available Geos

18-­24 15.9%

45-­54 21.9%

` First Right of Refusal ` Private Access ` Preferred Access

Age

>$100 26%

57.8%

Female | Male ` US

18-­24 9.3%

45-­54 20.2%

42.2%

Available Geos

65+ 2-­17 5.7% 4.4% 55-­64 12.4%

Available Inventory | Suggested CPM Range

$40<60k 22.5%

Household Income

` Lifting Advertiser Blocks ` Lower Price Floors for a guar-­ anteed spend commitment ` Ok with DSP exposing opportunities/deals in UI for advertisers to buy

6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Trulia

Virgin Media

www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 16

PUBLISHER P R I V A T E MARKETPLACES

zynga.com

Available Inventory | Suggested CPM Range 35.1%

64.9%

` ROS | $1.50+

Female | Male 65+ 2-­17 5.5% 3.6% 18-­24 6.1% 55-­64 10.7%

25-­34 18.9%

45-­54 25.6% 35-­44 29.7%

Age >$100 13.2% $75<100k 9.6%

< $40k 38.1%

$60<75k 10.4%

Available Geos ` US | UK | EMEA | All

Desired Private Marketplace Types ` First Right of Refusal ` Private Access ` Preferred Access

2SHQWR{ ` Ok with DSP exposing opportunities/deals in UI

$40<60k 28.7%

Household Income 6RXUFHFRP6FRUH0HGLD0HWUL['HPRJUDSKLF3URoOH-XO\

Zynga www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Return to the Table of Contents | Page 17

August/Sept 2012 If older than 45 days, please contact [email protected] for an updated Playbook

Rubicon Project is the leading independent digital media advertising technology company in reach (as measured by comScore). Rubicon Project’s real time trad-­ ing platform, REVV®, helps publishers make more money by automating and optimizing monetization of their advertising inventory through real time auctions with hundreds of buyer channels representing more than 70,000 end advertisers. One of the largest scale transaction marketplaces in any industry, REVV’s powerful and highly scalable trading and protection algorithms process more than twice the transaction volume of NASDAQ everyday.