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PRIVATE MARKETPLACES BENEFIT BUYERS AND SELLERS

PRIVATE ACCESS TO PREMIUM INVENTORY

NEGOTIATED SPECIAL PRICING

REAL TIME TRADING PRIVATE MARKETPLACES PLAYBOOK Private marketplaces allow buyers to break away from the masses, form unique selling relationships with comScore 500 publishers, gain access to premium inventory and reach highly desirable audiences

INTERACTIVE TABLE OF CONTENTS Click to go directly to pages

GETTING STARTED WITH PRIVATE MARKETPLACES

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What Types Of Private Marketplaces Does Rubicon Project Support? Private Marketplaces Opportunities How to Get Started Questions? We’re here to help

PMP PROPOSAL WORKSHEET. REVV CONNECT .

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BUYER AND DEAL IDs in PRIVATE MARKETPLACES . REVV Private Marketplaces Verticals .

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REVV CREATE YOUR OWN PRIVATE MARKETPLACES

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PUBLISHER PROFILES AOL Radio . . . . . . Associated Press . Break Media . . . . CareerBuilder . . . Drudge Report . . . The Guardian . . . . Local.com . . . . . . NewsInternational Playlist . . . . . . . . Scripps . . . . . . . . Star Tribune . . . . Times Internet . . . Trulia . . . . . . . . . Virgin Media . . . . Zynga . . . . . . . . .

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RIGHT

RUBICON CAN HELP YOU GET IT

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THE RIGHT PUBLISHERS

THE RIGHT INVENTORY

THE RIGHT PRICE

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www.rubiconproject.com | Los Angeles | New York | Seattle | San Francisco | London | Paris | Sydney | Hamburg Page 2

GETTING STARTED WITH PRIVATE MARKETPLACES

What Types Of Private Marketplaces Does Rubicon Project Support? ` First Right of Refusal — First access to all eli-­ JLEOHLPSUHVVLRQVDWDVSHFLoHGSULFHpRRU ` Private Access — Exclusive access to a seg-­ ment of inventory as negotiated with publisher. ` Preferred Access — Access to inventory at a VSHFLoHGSULFHpRRU7KLVFDQEHGRQHDWWKHDG-­ vertiser, agency, trading desk, or DSP level.

Private Marketplaces Opportunities ` REVV Create Your Own Private Marketplaces — We will help you build custom private mar-­ ketplaces based on your desired audience and campaign or inventory characteristics. ` REVV Private Marketplaces Verticals — To make buying through private marketplaces easier, we have assembled various segments of our premium inventory. ` Publisher Private Marketplaces — Strike deals ZLWKVSHFLoFSXEOLVKHUVIRUWKHLULQYHQWRU\ Rubicon works with over 300 publishers and serves more than 5 billion ads per day.

How to Get Started 1.

Review the Playbook and Avails Workbook to identify opportunities.

2. If you are interested in creating your own private marketplace, please contact the Ru-­ bicon Project Demand Management Team at [email protected] 3.

For Private Marketplaces Verticals and Publisher Private Marketplaces complete the PMP Proposal Worksheet and send it to the Demand Management team at privatemarket-­ [email protected]

4. 1HJRWLDWHVSHFLoFVDQGDJUHHRQDGHDO 5. Rubicon and your DSP(s) will set-­up rules and FRQoUPWKHSULYDWHPDUNHWSODFHLVFRQoJXUHG correctly. 6. Buy inventory through this new private mar-­ ketplace!

Questions? We’re here to help Demand Sales Team: [email protected] Ed Carey, VP Dema