Recipe book

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YouTube for Developers The ecosystem and the opportunities

Andy Berkheimer, Director of Engineering Ibrahim Ulukaya, Developer Programs Engineer Shiva Rajaraman, Director of Product

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Agenda Our goal Developer ecosystem Showcase examples Recipe book

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A Day in India

A Day in India

A new media company and creation platform

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Everyplay Record & Share Game Replays Jussi Laakkonen Founder & CEO, Applifier

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For the Last Five Games You’ve Downloaded, What Was Highly Influential in Your Decision to download? 120% 100% 80% 60% 40% 20% 00%

Word of mouth, social media

App Store

TV, Youtube, web sites, print or other media

Advertising

source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ

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Lydia Mann

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20% of mobile players rank sharing extremely important 100%

80%

60%

40%

20%

0%

Sharing screenshots

Sharing video replays

source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ

Broadcasting my game

Which of the following features are important while playing? Extremely important

Somewhat important

Not important 5

Videos drive installs, decisions, referral 50% 40% 30% 20% 10% 00%

e e e it d ly rs rs fo r eo ad on t n b e i i e m m n o o d i t u t a l i a a h h c r S v g n a o ot re bo ot ym p n e w v dg a o o o o p a o e h m t f t N m A d d rs ow tt d r i o e a r r e o e y r o e o o t o h d f l g f o t d m d o d vi ot m en an ite d e wn e n t o s h e d h o m t k e C d b st o D gh rc d m d e e o o a u r e o d L P w a c o lk ci Se w d e r Th Re e Ta D it Fo Vis What actions have you taken after watching game related source: Applifier survey of 1800 mobile gamers, March 2013, http://goo.gl/N8byZ video? All respondents Sharing is extremely important 7

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Live demo

Bad Piggies with Everyplay

Woowa Brothers...S. Korean ”Yelp” w/ video reviews

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EA FIFA 2013

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Live streaming game play

Text

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An end to end engaging experience

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Interest-based collections and recommendations

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Play a video, learn to play

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Audience analytics

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Audience analytics

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The future of music charts....

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The future of music charts....

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is making claiming cool (and enterprise is hot)

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Recipe book APIs and Tracks Live API

- Broadcast Yourself using YouTube Live APIs

Analytics API

- Ad hoc YouTube Analytics with Google Apps Script - Find the Next Big Thing with the YouTube Analytics API

Mobile Android Player API

- Mobile development with YouTube APIs: Best practices - CodeLab: YouTube Anywhere - Using the YouTube API on Phones, Tablets and GoogleTV

Topics API

- Semantic video annotations in the YouTube Topics API: Theory and applications - CodeLab: Mashing Up Videos with the YouTube and the Freebase Knowledge Graph APIs

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Behind the scenes....

YouTube advice and infrastructure to help you succeed - Demystifying Video Encoding: WebM/VP8 for the rest of us

Video Infrastructure

- VP9 WebM and the New VP9 Open Video Codec - Adaptive Streaming for You and YouTube - Secrets of Video Stabilization on YouTube

Mobile development

- Super-charge your mobile game with YouTube - Mobile development with YouTube APIs: Best practices

UX

- Designing Products for a Multi-screen World: The YouTube Perspective

Building an audience and a business

- Leverage YouTube to grow your business

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If you remember nothing else.... • Extend YouTube, don’t just recreate it! - Add features and functionality that complement video - Go deep in a vertical - Focus on a specific region

• Empower creators - We are a platform that needs an ecosystem

• Gives us feedback - Many of our APIs are new - Many of our partners have unmet needs

• Have fun!

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Get started!

Get started!

[email protected] [email protected] | gplus.to/shivar | @shivar [email protected] | gplus.to/andyberkheimer | @andyberkheimer

Developers