Resource Guide - Lou Bortone

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The Ultimate Video Marketing

Resource Guide All the top tools and resources I use to run my business

You asked for it, so here it is! The exact resources and web tools I use to gain more visibility and attract new clients with online video. These are the “must have” web tools, software and “apps” I personally use and recommend. (And yes, some of them are affiliate links). If you are serious about growing your business with video marketing, I suggest you explore these resources. I could not run my business without them! Note: click the links or pictures to check out the products!

Lou’s “Must Have” Tools

Easy Video Player - EasyVideoPlayer2 is an amazing resource that allows you to effectively market your videos, create video sales pages, and make your videos totally interactive. You can embed “buy now” buttons in your videos, add opt-in forms, overlays, and even make your video redirect back to your website. I don’t know how I ever lived without EVP, but it’s the best investment I’ve made – And it’s really affordable!

Amazon S3 hosting – Amazon S3 can’t be beat for video hosting, due to its reliability, security and low cost. It’s where I host all my videos, audios, PDFs and important stuff!

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1 © Lou Bortone 2012 | Video Resource Guide | For more info and freebies, visit www.LouBortone.com

Video Editorial Calendar – My custom-created video editorial calendar template offers you an easy way to plan and schedule your video posts strategically. Get yours free at: http://www.loubortone.com/videocalendaroffer/

Free Video Creation Tools

OneTrueMedia.com - One of my favorite video creation sites is OneTrueMedia, because of its simplicity and ease of use. Create amazing photo/video montages with your own (or use their free stock) photos. They have dozens of themes to choose from, as well as a selection of great music to use in your video. They also make it really easy to share your videos with Twitter, Facebook, YouTube, etc. OTM is free, unless you prefer to go wild with more features and goodies for just $39.99 a year.

Animoto.com - Animoto is about the easiest way possible to get your video online. You upload a few photos, add a text or two, and hit “create.” It couldn’t be any simpler! You can create 30-second videos for free. For more professional videos and lots more video creation options, get an “All Access” pass for$30 a year. If you’re really serious and want the full monty, try a “Pro” account for $249.

GoAnimate.com – This is another fun and free site that allows you to created animated videos. Just pick your characters, type the text you want them to say, and you have an instant cartoon! 2 © Lou Bortone 2012 | Video Resource Guide | For more info and freebies, visit www.LouBortone.com

Xtranormal.com – Here’s another wacky website that allows you to create animated videos using their cast of characters. Type the text and manipulate the characters to say and do whatever you want. As the website says, “If you can type, you can make movies!”

Presentation Software PowerPoint – The old stand-by (and still tops in my opinion) for presentations. Camtasia Studio – There’s more of a learning curve, by Camtasia is the ultimate in screen recording software. I like it so much, I have both the Mac AND the PC versions. Camtasia’s “little brother,” Jing, is also quite good. (http://www.JingProject.com) Keynote (Mac) – Keynote is basically the Mac version of PowerPoint. The great thing about Keynote is you can record your presentations and save them as movies (for video), as PDFs, or even as PowerPoint versions. Screenflow (Mac) – Screenflow is like Camtasia for the Mac. It’s a great screen recording/screen capture software with some nice bells and whistles.