Rethinking Multichannel Strategy

Download PDF
13 downloads 167 Views 709KB Size Report
Comment
copyrighted materials of The Corporate Executive Board ... not engaged in rendering legal, accounting, or other ... Exec
)LQDQFLDO6HUYLFHV3UDFWLFH &(%7RZHU*URXS5HWDLO%DQNLQJ 

$SULO

5HWKLQNLQJ0XOWLFKDQQHO6WUDWHJ\ ,PSURYHWKH&XVWRPHU([SHULHQFH7KURXJK &KDQQHO'LIIHUHQWLDWLRQDQG3URDFWLYH *XLGDQFH

5(7$,/%$1.,1*35$&7,&(  ([HFXWLYH'LUHFWRU $DURQ.LVVHO  0DQDJLQJ'LUHFWRU -DLPH5RFD  6HQLRU5HVHDUFK'LUHFWRU 5RGQH\1HOVHVWXHQ  5HVHDUFK'LUHFWRU 1LFROH6WXUJLOO



&23,(6$1'&23