reuters poll data - Thomson Reuters

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to ..... an account. 11%. 2%. 4%. 6%. 5%. 4%. 3%. 5%. Total. 2194. 1938. 1167. 1477. 1402. 794. 1237. 1005. TM1446Y18_2 - Thinking about social media sites, have ...
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REUTERS POLL DATA Social Media Usage Poll 05.03.2018 These are findings from an Ipsos poll conducted April 26-30, 2018 on behalf of Thomson Reuters. For the survey, a sample of roughly 2,194 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 1,938 Facebook users, 1,167 Twitter users, 1,477 Google+ users, 1,402 Pinterest users, 794 Tumblr users, 1,237 Instagram users, and 1,005 Snapchat users. The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2015 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.4 percentage points for all respondents (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,194, DEFF=1.5, adjusted Confidence Interval=3.9). The poll also has a credibility interval plus or minus 2.5 percentage points for Facebook users, plus or minus 3.3 percentage points for Twitter users, plus or minus 2.9 percentage points for Google+ users, plus or minus 3.0 percentage points for Pinterest users, plus or minus 4.0 percentage points for Tumblr users, plus or minus 3.2 percentage points for Instagram users, and plus or minus 3.5 percentage points for Snapchat users (see link below for more info on Ipsos online polling “Credibility Intervals”).

For more information about Ipsos online polling methodology, please go here http://goo.gl/yJBkuf

Total

Facebook User

Twitter User

Google+ User

Pinterest User

Tumblr User

Instagram User

Snapchat User

REUTERS POLL DATA

TR204_1 - TM18. How frequently, if at all, do you use or access the following sites/services? - Facebook :

TR204_2 - TM18. How frequently, if at all, do you use or access the following sites/services? - Twitter :

TR204_3 - TM18. How frequently, if at all, do you use or access the following sites/services? - Google+ :

Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use

44%

51%

50%

50%

50%

49%

53%

53%

20%

23%

22%

19%

20%

20%

19%

18%

10%

11%

8%

11%

10%

10%

9%

9%

4%

5%

5%

4%

4%

6%

5%

5%

2%