Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other so
REUTERS POLL DATA Social Media Usage Poll 05.03.2018 These are findings from an Ipsos poll conducted April 26-30, 2018 on behalf of Thomson Reuters. For the survey, a sample of roughly 2,194 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 1,938 Facebook users, 1,167 Twitter users, 1,477 Google+ users, 1,402 Pinterest users, 794 Tumblr users, 1,237 Instagram users, and 1,005 Snapchat users. The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2015 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.4 percentage points for all respondents (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,194, DEFF=1.5, adjusted Confidence Interval=3.9). The poll also has a credibility interval plus or minus 2.5 percentage points for Facebook users, plus or minus 3.3 percentage points for Twitter users, plus or minus 2.9 percentage points for Google+ users, plus or minus 3.0 percentage points for Pinterest users, plus or minus 4.0 percentage points for Tumblr users, plus or minus 3.2 percentage points for Instagram users, and plus or minus 3.5 percentage points for Snapchat users (see link below for more info on Ipsos online polling “Credibility Intervals”).
For more information about Ipsos online polling methodology, please go here http://goo.gl/yJBkuf
Total
Facebook User
Twitter User
Google+ User
Pinterest User
Tumblr User
Instagram User
Snapchat User
REUTERS POLL DATA
TR204_1 - TM18. How frequently, if at all, do you use or access the following sites/services? - Facebook :
TR204_2 - TM18. How frequently, if at all, do you use or access the following sites/services? - Twitter :
TR204_3 - TM18. How frequently, if at all, do you use or access the following sites/services? - Google+ :
Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use
44%
51%
50%
50%
50%
49%
53%
53%
20%
23%
22%
19%
20%
20%
19%
18%
10%
11%
8%
11%
10%
10%
9%
9%
4%
5%
5%
4%
4%
6%
5%
5%
2%
3%
3%
2%
2%
3%
3%
3%
2%
2%
3%
2%
3%
4%
3%
3%
4%
5%
5%
5%
5%
7%
5%
6%
13%
0%
3%
6%
5%
3%
3%
3%
Total Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use
2194
1938
1167
1477
1402
794
1237
1005
12%
14%
25%
16%
15%
26%
21%
22%
7%
8%
14%
9%
9%
12%
11%
11%
8%
9%
16%
10%
11%
14%
13%
12%
4%
4%
8%
5%
5%
7%
6%
6%
4%
5%
9%
5%
6%
6%
7%
7%
4%
4%
8%
5%
6%
7%
6%
6%
10%
12%
21%
13%
15%
18%
16%
17%
50%
44%
0%
37%
33%
9%
21%
19%
Total Continuously throughout the day Once a day
2194
1938
1167
1477
1402
794
1237
1005
19%
21%
23%
29%
23%
27%
25%
27%
11%
12%
14%
18%
14%
16%
14%
15%
REUTERS POLL DATA A few times a week Once a week A few times a month Once a month Less than once a month Do not use
TR204_4 - TM18. How frequently, if at all, do you use or access the following sites/services? - Pinterest :
TR204_5 - TM18. How frequently, if at all, do you use or access the following sites/services? - Tumblr :
12%
13%
13%
18%
15%
13%
13%
13%
4%
5%
6%
6%
5%
7%
6%
6%
6%
6%
8%
9%
8%
8%
8%
7%
3%
4%
5%
5%
4%
5%
4%
5%
9%
10%
14%
14%
13%
14%
13%
14%
35%
29%
18%
0%
18%
10%
17%
14%
Total Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use
2194
1938
1167
1477
1402
794
1237
1005
8%
9%
12%
11%
14%
15%
13%
15%
8%
9%
12%
11%
14%
15%
12%
13%
12%
13%
16%
15%
21%
18%
17%
18%
5%
5%
7%
6%
8%
8%
7%
7%
7%
8%
8%
8%
12%
8%
8%
7%
5%
5%
6%
6%
8%
6%
6%
6%
14%
15%
17%
17%
23%
20%
18%
18%
41%
36%
22%
27%
0%
10%
19%
15%
Total Continuously throughout the day Once a day A few times a week Once a week A few times a month
2194
1938
1167
1477
1402
794
1237
1005
5%
5%
9%
7%
7%
14%
9%
9%
4%
4%
8%
5%
6%
12%
7%
9%
5%
6%
10%
7%
8%
16%
9%
11%
2%
3%
4%
3%
4%
7%
4%
5%
4%
4%
6%
5%
5%
11%
6%
7%
REUTERS POLL DATA Once a month Less than once a month Do not use
TR204_6 - TM18. How frequently, if at all, do you use or access the following sites/services? - Instagram :
TR204_8 - TM18. How frequently, if at all, do you use or access the following sites/services? - Snapchat :
3%
3%
5%
4%
4%
8%
5%
5%
11%
12%
20%
15%
17%
32%
19%
23%
66%
62%
39%
54%
48%
0%
40%
32%
Total Continuously throughout the day
2194
1938
1167
1477
1402
794
1237
1005
17%
19%
27%
21%
22%
30%
33%
33%
Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use
9%
10%
14%
11%
12%
17%
18%
16%
7%
8%
11%
8%
10%
11%
14%
11%
4%
5%
7%
6%
6%
8%
8%
7%
4%
4%
6%
5%
6%
6%
8%
6%
3%
4%
6%
5%
5%
6%
6%
6%
7%
8%
12%
10%
11%
14%
14%
13%
48%
42%
18%
34%
28%
8%
0%
8%
Total
2194
1938
1167
1477
1402
794
1237
1005
12%
13%
18%
15%
16%
22%
22%
29%
7%
8%
11%
9%
10%
16%
12%
17%
6%
7%
10%
8%
9%
11%
10%
15%
3%
3%
4%
3%
4%
6%
5%
6%
4%
4%
6%
5%
5%
7%
6%
9%
2%
3%
4%
3%
3%
5%
4%
6%
8%
9%
14%
11%
12%
18%
14%
19%
58%
53%
33%
45%
39%
15%
26%
0%
2194
1938
1167
1477
1402
794
1237
1005
Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use Total
REUTERS POLL DATA I use it more
TM1446Y18_1 - Thinking about social media sites, have you changed how frequently you use the site... Facebook recently?
TM1446Y18_2 - Thinking about social media sites, have you changed how frequently you use the site... Twitter recently?
TM1446Y18_3 - Thinking about social media sites, have you changed how frequently you use the site... Google+ recently?
I haven’t changed how I much I use it I use it less
22%
26%
28%
28%
26%
32%
30%
30%
43%
49%
43%
43%
44%
39%
42%
40%
16%
18%
17%
16%
17%
16%
17%
16%
4%
4%
6%
5%
5%
7%
6%
6%
3%
1%
2%
3%
3%
3%
2%
2%
I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
11%
2%
4%
6%
5%
4%
3%
5%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
11%
12%
21%
15%
14%
23%
18%
20%
I haven’t changed how I much I use it
20%
22%
35%
23%
25%
31%
28%
26%
I use it less
10%
12%
19%
12%
13%
14%
16%
14%
9%
10%
12%
10%
11%
10%
12%
12%
2%
2%
2%
3%
3%
3%
3%
3%
I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
47%
42%
11%
38%
34%
19%
23%
25%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
13%
14%
19%
20%
17%
22%
20%
22%
I haven’t changed how I much I use it
32%
35%
36%
46%
39%
38%
37%
37%
REUTERS POLL DATA I use it less
TM1446Y18_4 - Thinking about social media sites, have you changed how frequently you use the site... Pinterest recently?
TM1446Y18_5 - Thinking about social media sites, have you changed how frequently you use the site... Tumblr recently?
11%
12%
14%
15%
12%
13%
14%
12%
8%
9%
11%
8%
9%
12%
11%
11%
2%
2%
2%
2%
2%
3%
3%
3%
I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
34%
29%
18%
10%
21%
12%
16%
15%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
10%
11%
13%
13%
16%
16%
15%
16%
26%
28%
31%
30%
41%
34%
31%
32%
13%
13%
17%
16%
21%
17%
18%
17%
7%
8%
8%
8%
9%
10%
9%
9%
2%
2%
3%
2%
2%
3%
2%
3%
I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
43%
38%
27%
32%
12%
20%
25%
22%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
5%
5%
9%
7%
7%
13%
8%
9%
13%
14%
20%
16%
18%
30%
20%
21%
7%
7%
12%
8%
9%
18%
12%
14%
5%
5%
8%
6%
7%
11%
8%
9%
I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account
REUTERS POLL DATA
TM1446Y18_6 - Thinking about social media sites, have you changed how frequently you use the site... Instagram recently?
TM1446Y18_7 - Thinking about social media sites, have you changed how frequently you use the site... Snapchat recently?
I’ve deleted my account I don’t have an account Total
2%
2%
3%
2%
2%
4%
3%
4%
69%
66%
49%
61%
57%
23%
49%
43%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
14%
16%
23%
19%
19%
27%
28%
29%
I haven’t changed how I much I use it
22%
25%
32%
26%
28%
34%
39%
34%
I use it less
9%
10%
13%
11%
12%
13%
16%
13%
6%
6%
8%
7%
7%
7%
7%
7%
1%
1%
1%
1%
1%
2%
1%
2%
I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
48%
43%
23%
37%
32%
18%
9%
16%
2194
1938
1167
1477
1402
794
1237
1005
I use it more
10%
10%
15%
12%
13%
19%
17%
23%
16%
18%
23%
20%
22%
27%
26%
33%
10%
11%
15%
12%
13%
17%
17%
22%
4%
4%
5%
5%
5%
5%
6%
5%
2%
2%
2%
2%
2%
2%
3%
2%
59%
55%
40%
49%
45%
29%
32%
15%
2194
1938
1167
1477
1402
794
1237
1005
I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total
REUTERS POLL DATA TM1447Y18_1 - Are you aware of your current privacy settings on the site... Facebook?
TM1447Y18_2 - Are you aware of your current privacy settings on the site... Twitter?
TM1447Y18_3 - Are you aware of your current privacy settings on the site... Google+?
TM1447Y18_4 - Are you aware of your current privacy settings on the site... Pinterest?
TM1447Y18_5 - Are you aware of your current privacy settings on the site... Tumblr?
TM1447Y18_6 - Are you aware of your current privacy settings on the site... Instagram?
TM1447Y18_7 - Are you aware of your current privacy settings on the site... Snapchat?
Yes
67%
74%
74%
73%
73%
75%
75%
75%
No
19%
16%
17%
16%
17%
16%
16%
16%
Don’t know
14%
10%
9%
12%
11%
9%
9%
9%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
33%
35%
55%
41%
40%
56%
49%
49%
No
34%
33%
28%
29%
30%
25%
28%
27%
Don’t know
33%
32%
17%
31%
30%
19%
24%
24%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
38%
41%
50%
52%
46%
56%
50%
51%
No
34%
33%
31%
28%
31%
27%
30%
29%
Don’t know
28%
26%
19%
20%
23%
16%
20%
20%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
29%
31%
37%
36%
43%
43%
39%
40%
No
38%
38%
36%
34%
34%
34%
36%
35%
Don’t know
33%
31%
26%
30%
23%
23%
26%
25%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
20%
21%
29%
24%
25%
43%
29%
32%
No
39%
39%
37%
36%
36%
35%
37%
36%
Don’t know
41%
40%
33%
40%
39%
22%
35%
32%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
36%
39%
51%
44%
45%
57%
60%
57%
No
33%
31%
27%
27%
27%
24%
24%
24%
Don’t know
32%
30%
21%
29%
28%
19%
16%
19%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
28%
30%
39%
34%
36%
46%
43%
54%
No
35%
35%
32%
31%
31%
31%
30%
27%
Don’t know
37%
36%
29%
35%
33%
23%
27%
19%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
69%
78%
80%
77%
77%
79%
81%
81%
No
18%
14%
13%
14%
15%
14%
12%
13%
REUTERS POLL DATA TM1448Y18_1 - Do you know how to change your privacy settings on this site or platform... Facebook? TM1448Y18_2 - Do you know how to change your privacy settings on this site or platform... Twitter?
TM1448Y18_3 - Do you know how to change your privacy settings on this site or platform... Google+?
TM1448Y18_4 - Do you know how to change your privacy settings on this site or platform... Pinterest?
TM1448Y18_5 - Do you know how to change your privacy settings on this site or platform... Tumblr?
TM1448Y18_6 - Do you know how to change your privacy settings on this site or platform... Instagram?
TM1448Y18_7 - Do you know how to change your privacy settings on this site or platform... Snapchat? TM1449Y18_1 - Have you changed your privacy settings recently on this site or platform... Facebook?
Don’t know
12%
8%
7%
8%
8%
7%
7%
6%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
34%
37%
58%
41%
42%
56%
51%
52%
No
36%
34%
28%
31%
32%
28%
28%
28%
Don’t know
31%
29%
15%
27%
26%
16%
21%
20%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
40%
42%
53%
54%
49%
60%
54%
56%
No
34%
32%
28%
28%
30%
25%
27%
26%
Don’t know
26%
25%
19%
18%
21%
16%
19%
18%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
31%
34%
42%
38%
47%
47%
44%
46%
No
38%
37%
34%
35%
34%
34%
33%
32%
Don’t know
31%
29%
24%
27%
19%
19%
23%
22%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
21%
23%
32%
25%
27%
46%
32%
35%
No
40%
39%
37%
37%
38%
35%
35%
35%
Don’t know
39%
38%
31%
37%
35%
19%
33%
30%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
37%
41%
55%
45%
48%
60%
65%
62%
No
34%
32%
27%
30%
30%
25%
23%
23%
Don’t know
29%
27%
18%
25%
22%
15%
13%
15%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
29%
31%
42%
35%
37%
50%
47%
57%
No
38%
36%
33%
34%
35%
31%
30%
28%
Don’t know
33%
32%
25%
30%
27%
19%
23%
14%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
39%
44%
50%
45%
47%
52%
50%
52%
No
56%
53%
47%
51%
49%
44%
46%
44%
Don’t know
5%
3%
3%
4%
4%
4%
4%
4%
REUTERS POLL DATA
TM1449Y18_2 - Have you changed your privacy settings recently on this site or platform... Twitter?
TM1449Y18_3 - Have you changed your privacy settings recently on this site or platform... Google+?
TM1449Y18_4 - Have you changed your privacy settings recently on this site or platform... Pinterest?
TM1449Y18_5 - Have you changed your privacy settings recently on this site or platform... Tumblr?
TM1449Y18_6 - Have you changed your privacy settings recently on this site or platform... Instagram? TM1449Y18_7 - Have you changed your privacy settings recently on this site or platform... Snapchat?
TM1450Y18_1_1 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share more content with your friends/followers?
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
14%
15%
26%
19%
19%
31%
24%
26%
No
74%
73%
69%
70%
71%
62%
66%
64%
Don’t know
12%
11%
6%
11%
10%
8%
10%
10%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
16%
17%
24%
23%
21%
31%
24%
27%
No
75%
74%
69%
71%
72%
63%
69%
66%
Don’t know
9%
8%
7%
6%
7%
6%
8%
7%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
10%
11%
15%
13%
16%
20%
16%
17%
No
79%
78%
75%
76%
77%
70%
74%
72%
Don’t know
12%
11%
10%
11%
7%
10%
11%
11%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
8%
9%
15%
12%
12%
22%
15%
17%
No
76%
75%
72%
73%
74%
69%
70%
68%
Don’t know
16%
16%
13%
16%
14%
9%
16%
15%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
17%
19%
27%
22%
23%
33%
32%
32%
No
73%
72%
66%
69%
69%
60%
64%
62%
Don’t know
10%
9%
6%
9%
8%
6%
4%
6%
Total
2194
1938
1167
1477
1402
794
1237
1005
Yes
13%
14%
21%
17%
18%
27%
23%
29%
No
74%
73%
68%
70%
71%
64%
66%
64%
Don’t know
13%
13%
11%
13%
11%
9%
11%
6%
No
79%
76%
72%
76%
76%
71%
73%
72%
Yes
21%
24%
28%
24%
24%
29%
27%
28%
REUTERS POLL DATA
TM1450Y18_1_2 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share less content with your friends/followers?
TM1450Y18_1_3 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share more content with the public?
TM1450Y18_1_4 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share less content with the public?
TM1450Y18_1_5 - How have you changed your privacy settings on the site or
Total
2194
1938
1167
1477
1402
794
1237
1005
No
82%
80%
80%
80%
80%
80%
81%
81%
Yes
18%
20%
20%
20%
20%
20%
19%
19%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
94%
93%
90%
92%
91%
89%
90%
89%
Yes
6%
7%
10%
8%
9%
11%
10%
11%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
62%
60%
62%
62%
61%
65%
61%
64%
Yes
38%
40%
38%
38%
39%
35%
39%
36%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
76%
83%
86%
84%
84%
88%
87%
87%
REUTERS POLL DATA platform... Facebook? Do you... Don’t know?
TM1450Y18_2_1 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share more content with your friends/followers?
TM1450Y18_2_2 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share less content with your friends/followers?
TM1450Y18_2_3 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share more content with the public?
Yes
24%
17%
14%
16%
16%
12%
13%
13%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
89%
87%
78%
85%
84%
76%
82%
80%
Yes
11%
13%
22%
15%
16%
24%
18%
20%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
91%
90%
85%
89%
89%
84%
86%
85%
Yes
9%
10%
15%
11%
11%
16%
14%
15%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
94%
93%
89%
92%
92%
88%
90%
90%
Yes
6%
7%
11%
8%
8%
12%
10%
10%
Total
2194
1938
1167
1477
1402
794
1237
1005
REUTERS POLL DATA
TM1450Y18_2_4 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share less content with the public?
TM1450Y18_2_5 - How have you changed your privacy settings on the site or platform... Twitter? Do you... Don’t know?
TM1450Y18_3_1 - How have you changed your privacy settings on the site or platform... Google+? Do you... share more content with your friends/followers?
TM1450Y18_3_2 - How have you changed your privacy settings on the site or platform... Google+? Do you... share less content with your friends/followers?
No
77%
77%
69%
75%
75%
72%
73%
74%
Yes
23%
23%
31%
25%
25%
28%
27%
26%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
47%
49%
73%
56%
56%
75%
65%
67%
Yes
53%
51%
27%
44%
44%
25%
35%
33%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
91%
90%
85%
86%
86%
82%
85%
84%
Yes
9%
10%
15%
14%
14%
18%
15%
16%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
88%
87%
83%
84%
85%
80%
84%
82%
Yes
12%
13%
17%
16%
15%
20%
16%
18%
REUTERS POLL DATA
TM1450Y18_3_3 - How have you changed your privacy settings on the site or platform... Google+? Do you... share more content with the public?
TM1450Y18_3_4 - How have you changed your privacy settings on the site or platform... Google+? Do you... share less content with the public?
TM1450Y18_3_5 - How have you changed your privacy settings on the site or platform... Google+? Do you... Don’t know?
TM1450Y18_4_1 - How have you changed your privacy settings on the site or
Total
2194
1938
1167
1477
1402
794
1237
1005
No
96%
95%
93%
94%
94%
91%
93%
92%
Yes
4%
5%
7%
6%
6%
9%
7%
8%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
73%
73%
71%
68%
71%
70%
70%
72%
Yes
27%
27%
29%
32%
29%
30%
30%
28%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
49%
52%
64%
64%
60%
73%
64%
67%
Yes
51%
48%
36%
36%
40%
27%
36%
33%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
91%
89%
86%
87%
84%
83%
85%
84%
REUTERS POLL DATA platform... Pinterest? Do you... share more content with your friends/followers?
TM1450Y18_4_2 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share less content with your friends/followers?
TM1450Y18_4_3 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share more content with the public?
TM1450Y18_4_4 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share less content with the public?
Yes
9%
11%
14%
13%
16%
17%
15%
16%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
90%
89%
86%
87%
86%
83%
87%
85%
Yes
10%
11%
14%
13%
14%
17%
13%
15%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
95%
94%
91%
93%
91%
88%
91%
89%
Yes
5%
6%
9%
7%
9%
12%
9%
11%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
76%
76%
73%
73%
70%
71%
72%
73%
Yes
24%
24%
27%
27%
30%
29%
28%
27%
Total
2194
1938
1167
1477
1402
794
1237
1005
REUTERS POLL DATA
TM1450Y18_4_5 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... Don’t know?
TM1450Y18_5_1 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share more content with your friends/followers?
TM1450Y18_5_2 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share less content with your friends/followers?
TM1450Y18_5_3 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share more content with the public?
No
47%
49%
61%
57%
65%
71%
63%
66%
Yes
53%
51%
39%
43%
35%
29%
37%
34%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
94%
94%
90%
92%
91%
85%
90%
89%
Yes
6%
6%
10%
8%
9%
15%
10%
11%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
92%
91%
86%
89%
89%
81%
87%
84%
Yes
8%
9%
14%
11%
11%
19%
13%
16%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
96%
96%
93%
95%
94%
89%
93%
92%
Yes
4%
4%
7%
5%
6%
11%
7%
8%
REUTERS POLL DATA
TM1450Y18_5_4 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share less content with the public?
TM1450Y18_5_5 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... Don’t know?
TM1450Y18_6_1 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share more content with your friends/followers?
TM1450Y18_6_2 - How have you changed your privacy settings on the site or
Total
2194
1938
1167
1477
1402
794
1237
1005
No
80%
81%
76%
80%
79%
71%
77%
77%
Yes
20%
19%
24%
20%
21%
29%
23%
23%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
36%
37%
51%
43%
45%
70%
50%
56%
Yes
64%
63%
49%
57%
55%
30%
50%
44%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
87%
85%
79%
83%
82%
74%
75%
74%
Yes
13%
15%
21%
17%
18%
26%
25%
26%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
90%
90%
86%
88%
88%
84%
84%
84%
REUTERS POLL DATA platform... Instagram? Do you... share less content with your friends/followers?
TM1450Y18_6_3 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share more content with the public?
TM1450Y18_6_4 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share less content with the public?
TM1450Y18_6_5 - How have you changed your privacy settings on the site or platform... Instagram? Do you... Don’t know?
Yes
10%
10%
14%
12%
12%
16%
16%
16%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
95%
94%
90%
93%
93%
88%
90%
89%
Yes
5%
6%
10%
7%
7%
12%
10%
11%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
76%
75%
71%
73%
73%
71%
68%
72%
Yes
24%
25%
29%
27%
27%
29%
32%
28%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
49%
52%
68%
59%
61%
76%
77%
75%
Yes
51%
48%
32%
41%
39%
24%
23%
25%
Total
2194
1938
1167
1477
1402
794
1237
1005
REUTERS POLL DATA
TM1450Y18_7_1 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share more content with your friends/followers?
TM1450Y18_7_2 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share less content with your friends/followers?
TM1450Y18_7_3 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share more content with the public?
TM1450Y18_7_4 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share less content with the public?
No
89%
89%
83%
86%
85%
78%
81%
76%
Yes
11%
11%
17%
14%
15%
22%
19%
24%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
91%
90%
87%
89%
89%
84%
86%
83%
Yes
9%
10%
13%
11%
11%
16%
14%
17%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
96%
95%
93%
94%
94%
91%
92%
91%
Yes
4%
5%
7%
6%
6%
9%
8%
9%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
78%
79%
75%
77%
76%
73%
74%
71%
Yes
22%
21%
25%
23%
24%
27%
26%
29%
REUTERS POLL DATA
TM1450Y18_7_5 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... Don’t know?
TM1451Y18_1 - Why are you sharing less content with friends/followers on social media? Is it because... You heard negative news stories in the media?
TM1451Y18_2 - Why are you sharing less content with friends/followers on social media? Is it because... You have privacy concerns?
TM1451Y18_3 - Why are you sharing less content with friends/followers on social
Total
2194
1938
1167
1477
1402
794
1237
1005
No
43%
45%
59%
51%
54%
71%
63%
75%
Yes
57%
55%
41%
49%
46%
29%
37%
25%
Total
2194
1938
1167
1477
1402
794
1237
1005
No
80%
80%
79%
79%
79%
77%
80%
79%
Yes
20%
20%
21%
21%
21%
23%
20%
21%
Total
743
713
508
585
567
386
527
452
No
54%
53%
58%
55%
55%
60%
61%
60%
Yes
46%
47%
42%
45%
45%
40%
39%
40%
Total
743
713
508
585
567
386
527
452
No
92%
93%
91%
91%
91%
90%
91%
90%
REUTERS POLL DATA media? Is it because... You didn’t like the service?
TM1451Y18_4 - Why are you sharing less content with friends/followers on social media? Is it because... You were spending too much time on the service?
TM1451Y18_5 - Why are you sharing less content with friends/followers on social media? Is it because... People like you don’t use it?
TM1451Y18_6 - Why are you sharing less content with friends/followers on social media? Is it because... News feeds seemed biased toward conservative viewpoints?
Yes
8%
7%
9%
9%
9%
10%
9%
10%
Total
743
713
508
585
567
386
527
452
No
69%
69%
66%
68%
69%
67%
64%
64%
Yes
31%
31%
34%
32%
31%
33%
36%
36%
Total
743
713
508
585
567
386
527
452
No
89%
89%
88%
88%
89%
89%
89%
88%
Yes
11%
11%
12%
12%
11%
11%
11%
12%
Total
743
713
508
585
567
386
527
452
No
88%
88%
84%
86%
85%
82%
84%
82%
Yes
12%
12%
16%
14%
15%
18%
16%
18%
Total
743
713
508
585
567
386
527
452
REUTERS POLL DATA
TM1451Y18_7 - Why are you sharing less content with friends/followers on social media? Is it because... News feeds seemed biased toward liberal viewpoints?
TM1451Y18_8 - Why are you sharing less content with friends/followers on social media? Is it because... Other reason?
TM1451Y18_9 - Why are you sharing less content with friends/followers on social media? Is it because... Don’t know?
TM1452Y18_1 - Why are you sharing less content with the public on social media? Is it because... You heard negative news stories in the media?
No
86%
85%
85%
85%
85%
83%
85%
84%
Yes
14%
15%
15%
15%
15%
17%
15%
16%
Total
743
713
508
585
567
386
527
452
No
94%
94%
95%
95%
93%
97%
95%
97%
Yes
6%
6%
5%
5%
7%
3%
5%
3%
Total
743
713
508
585
567
386
527
452
No
95%
95%
96%
95%
96%
97%
95%
96%
Yes
5%
5%
4%
5%
4%
3%
5%
4%
Total
743
713
508
585
567
386
527
452
No
78%
78%
79%
78%
78%
79%
80%
81%
Yes
22%
22%
21%
22%
22%
21%
20%
19%
REUTERS POLL DATA
TM1452Y18_2 - Why are you sharing less content with the public on social media? Is it because... You have privacy concerns?
TM1452Y18_3 - Why are you sharing less content with the public on social media? Is it because... You didn’t like the service?
TM1452Y18_4 - Why are you sharing less content with the public on social media? Is it because... You were spending too much time on the service?
TM1452Y18_5 - Why are you sharing less content with the public on social media? Is it because... People like you don’t use it?
Total
1139
1053
661
822
796
460
704
560
No
42%
42%
43%
43%
42%
47%
44%
44%
Yes
58%
58%
57%
57%
58%
53%
56%
56%
Total
1139
1053
661
822
796
460
704
560
No
92%
93%
92%
93%
92%
91%
93%
92%
Yes
8%
7%
8%
7%
8%
9%
7%
8%
Total
1139
1053
661
822
796
460
704
560
No
80%
79%
74%
77%
77%
71%
73%
71%
Yes
20%
21%
26%
23%
23%
29%
27%
29%
Total
1139
1053
661
822
796
460
704
560
No
88%
90%
90%
89%
90%
89%
90%
89%
REUTERS POLL DATA
TM1452Y18_6 - Why are you sharing less content with the public on social media? Is it because... News feeds seemed biased toward conservative viewpoints?
TM1452Y18_7 - Why are you sharing less content with the public on social media? Is it because... News feeds seemed biased toward liberal viewpoints?
TM1452Y18_8 - Why are you sharing less content with the public on social media? Is it because... Other reason?
Yes
12%
10%
10%
11%
10%
11%
10%
11%
Total
1139
1053
661
822
796
460
704
560
No
93%
93%
90%
91%
90%
87%
90%
89%
Yes
7%
7%
10%
9%
10%
13%
10%
11%
Total
1139
1053
661
822
796
460
704
560
No
89%
89%
89%
89%
89%
87%
89%
87%
Yes
11%
11%
11%
11%
11%
13%
11%
13%
Total
1139
1053
661
822
796
460
704
560
No
93%
93%
94%
94%
94%
96%
94%
96%
Yes
7%
7%
6%
6%
6%
4%
6%
4%
Total
1139
1053
661
822
796
460
704
560
REUTERS POLL DATA
TM1452Y18_9 - Why are you sharing less content with the public on social media? Is it because... Don’t know?
TM1453Y18_1 - How much control do you believe you have over who gets to see the information you store on the platform... Facebook?
TM1453Y18_2 - How much control do you believe you have over who gets to see the information you store on the platform... Twitter?
TM1453Y18_3 - How much control do you believe you have over who gets to see the information you store on the platform... Google+?
TM1453Y18_4 - How much control do you believe you have over who gets to see the information you store on the platform... Pinterest?
No
96%
95%
97%
96%
96%
97%
97%
97%
Yes
4%
5%
3%
4%
4%
3%
3%
3%
Total
1139
1053
661
822
796
460
704
560
Total control
21%
23%
28%
26%
25%
32%
29%
31%
Some control
44%
49%
45%
44%
46%
42%
44%
42%
No control
22%
20%
18%
20%
20%
17%
19%
18%
Don’t know
13%
9%
9%
10%
9%
9%
8%
9%
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
13%
14%
22%
16%
16%
25%
20%
22%
Some control
27%
28%
40%
29%
32%
38%
35%
35%
No control
23%
21%
18%
21%
21%
17%
19%
18%
Don’t know
38%
38%
20%
33%
32%
20%
26%
25%
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
15%
16%
21%
20%
18%
27%
22%
24%
Some control
30%
32%
36%
38%
36%
39%
35%
37%
No control
21%
19%
17%
19%
19%
15%
17%
16%
Don’t know
34%
34%
27%
23%
27%
19%
26%
23%
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
13%
13%
18%
16%
18%
22%
19%
20%
Some control
29%
30%
35%
32%
40%
39%
35%
37%
No control
22%
20%
18%
21%
21%
18%
19%
19%
Don’t know
37%
36%
29%
31%
21%
21%
27%
24%
REUTERS POLL DATA
TM1453Y18_5 - How much control do you believe you have over who gets to see the information you store on the platform... Tumblr?
TM1453Y18_6 - How much control do you believe you have over who gets to see the information you store on the platform... Instagram?
TM1453Y18_7 - How much control do you believe you have over who gets to see the information you store on the platform... Snapchat?
TM1454Y18_1 - How important is it to you to control who gets to see the information you share on the platform... Facebook?
TM1454Y18_2 - How important is it to you to control who gets to see the information you share on the platform... Twitter?
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
9%
9%
14%
11%
12%
20%
13%
16%
Some control
21%
22%
29%
24%
26%
39%
29%
31%
No control
22%
20%
18%
20%
20%
18%
18%
18%
Don’t know
48%
49%
39%
45%
42%
22%
39%
35%
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
16%
17%
24%
20%
20%
27%
26%
27%
Some control
27%
29%
37%
30%
33%
39%
42%
40%
No control
22%
20%
17%
20%
20%
17%
18%
17%
Don’t know
35%
35%
22%
30%
27%
17%
14%
16%
Total
2194
1938
1167
1477
1402
794
1237
1005
Total control
14%
14%
21%
17%
18%
26%
22%
27%
Some control
23%
25%
30%
26%
29%
35%
33%
40%
No control
22%
20%
18%
20%
20%
17%
17%
18%
Don’t know
41%
41%
31%
37%
33%
22%
27%
15%
Total Very important Somewhat important Not very important Not at all important Don’t know
2194
1938
1167
1477
1402
794
1237
1005
67%
69%
68%
69%
70%
65%
68%
65%
17%
19%
18%
18%
18%
19%
18%
19%
5%
5%
6%
6%
5%
8%
6%
7%
4%
3%
5%
4%
4%
5%
4%
5%
6%
3%
3%
4%
4%
3%
4%
3%
Total Very important Somewhat important
2194
1938
1167
1477
1402
794
1237
1005
49%
48%
56%
51%
52%
53%
51%
50%
13%
15%
21%
16%
16%
21%
19%
20%
REUTERS POLL DATA Not very important Not at all important Don’t know
TM1454Y18_3 - How important is it to you to control who gets to see the information you share on the platform... Google+?
TM1454Y18_4 - How important is it to you to control who gets to see the information you share on the platform... Pinterest?
TM1454Y18_5 - How important is it to you to control who gets to see the information you share on the platform... Tumblr?
7%
8%
10%
8%
8%
11%
9%
11%
8%
8%
6%
7%
7%
6%
7%
7%
22%
22%
7%
18%
17%
9%
14%
13%
Total Very important Somewhat important Not very important Not at all important Don’t know
2194
1938
1167
1477
1402
794
1237
1005
53%
52%
55%
58%
56%
55%
54%
53%
16%
18%
20%
21%
19%
23%
20%
22%
6%
7%
7%
7%
7%
9%
8%
9%
7%
6%
7%
5%
6%
6%
5%
6%
18%
18%
11%
9%
13%
8%
13%
11%
Total Very important Somewhat important Not very important Not at all important Don’t know
2194
1938
1167
1477
1402
794
1237
1005
46%
45%
46%
47%
51%
46%
45%
43%
14%
15%
19%
17%
20%
22%
19%
20%
9%
10%
12%
10%
12%
14%
13%
14%
10%
10%
10%
10%
8%
10%
10%
10%
21%
20%
12%
16%
8%
8%
13%
11%
Total Very important Somewhat important Not very important Not at all important
2194
1938
1167
1477
1402
794
1237
1005
43%
41%
44%
43%
44%
48%
42%
42%
12%
13%
17%
14%
16%
22%
17%
20%
7%
7%
8%
7%
7%
10%
8%
10%
10%
10%
11%
10%
10%
9%
10%
9%
REUTERS POLL DATA
TM1454Y18_6 - How important is it to you to control who gets to see the information you share on the platform... Instagram?
TM1454Y18_7 - How important is it to you to control who gets to see the information you share on the platform... Snapchat?
Don’t know
29%
29%
20%
26%
23%
11%
23%
19%
Total Very important Somewhat important Not very important Not at all important Don’t know
2194
1938
1167
1477
1402
794
1237
1005
52%
51%
57%
54%
55%
56%
60%
56%
14%
15%
19%
16%
18%
21%
21%
23%
7%
7%
9%
7%
8%
10%
9%
10%
8%
7%
7%
7%
6%
6%
5%
5%
20%
19%
9%
16%
13%
7%
5%
7%
Total Very important Somewhat important Not very important Not at all important Don’t know
2194
1938
1167
1477
1402
794
1237
1005
49%
48%
52%
50%
52%
53%
53%
57%
12%
13%
17%
15%
16%
19%
18%
22%
6%
6%
7%
6%
7%
9%
7%
8%
9%
9%
9%
8%
8%
8%
7%
6%
24%
24%
15%
20%
18%
11%
14%
7%
Total
2194
1938
1167
1477
1402
794
1237
1005
REUTERS POLL DATA How to Calculate Bayesian Credibility Intervals The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the parameter θ\, i.e., Y|θ~Bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of “yes”, or “1”, observed in the sample, so that the sample mean (y )̅ is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the Bayesian and the Classical framework. The Bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π(θ/y)~β(y+a,n-y+b)), but with updated hyper-parameters. Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π(θ/y). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the Classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately:
For this poll, the Bayesian Credibility Interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting2 Examples of credibility intervals for different base sizes are below. Ipsos does not publish data for base sizes (sample sizes) below 100. Sample size 2,000 1,500 1,000 750 500 350 200 100
Credibility intervals 2.5 2.9 3.5 4.1 5.0 6.0 7.9 11.2
REUTERS POLL DATA