reuters poll data - Thomson Reuters

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Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other so
REUTERS POLL DATA Social Media Usage Poll 05.03.2018 These are findings from an Ipsos poll conducted April 26-30, 2018 on behalf of Thomson Reuters. For the survey, a sample of roughly 2,194 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 1,938 Facebook users, 1,167 Twitter users, 1,477 Google+ users, 1,402 Pinterest users, 794 Tumblr users, 1,237 Instagram users, and 1,005 Snapchat users. The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2015 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.4 percentage points for all respondents (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,194, DEFF=1.5, adjusted Confidence Interval=3.9). The poll also has a credibility interval plus or minus 2.5 percentage points for Facebook users, plus or minus 3.3 percentage points for Twitter users, plus or minus 2.9 percentage points for Google+ users, plus or minus 3.0 percentage points for Pinterest users, plus or minus 4.0 percentage points for Tumblr users, plus or minus 3.2 percentage points for Instagram users, and plus or minus 3.5 percentage points for Snapchat users (see link below for more info on Ipsos online polling “Credibility Intervals”).

For more information about Ipsos online polling methodology, please go here http://goo.gl/yJBkuf

Total

Facebook User

Twitter User

Google+ User

Pinterest User

Tumblr User

Instagram User

Snapchat User

REUTERS POLL DATA

TR204_1 - TM18. How frequently, if at all, do you use or access the following sites/services? - Facebook :

TR204_2 - TM18. How frequently, if at all, do you use or access the following sites/services? - Twitter :

TR204_3 - TM18. How frequently, if at all, do you use or access the following sites/services? - Google+ :

Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use

44%

51%

50%

50%

50%

49%

53%

53%

20%

23%

22%

19%

20%

20%

19%

18%

10%

11%

8%

11%

10%

10%

9%

9%

4%

5%

5%

4%

4%

6%

5%

5%

2%

3%

3%

2%

2%

3%

3%

3%

2%

2%

3%

2%

3%

4%

3%

3%

4%

5%

5%

5%

5%

7%

5%

6%

13%

0%

3%

6%

5%

3%

3%

3%

Total Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use

2194

1938

1167

1477

1402

794

1237

1005

12%

14%

25%

16%

15%

26%

21%

22%

7%

8%

14%

9%

9%

12%

11%

11%

8%

9%

16%

10%

11%

14%

13%

12%

4%

4%

8%

5%

5%

7%

6%

6%

4%

5%

9%

5%

6%

6%

7%

7%

4%

4%

8%

5%

6%

7%

6%

6%

10%

12%

21%

13%

15%

18%

16%

17%

50%

44%

0%

37%

33%

9%

21%

19%

Total Continuously throughout the day Once a day

2194

1938

1167

1477

1402

794

1237

1005

19%

21%

23%

29%

23%

27%

25%

27%

11%

12%

14%

18%

14%

16%

14%

15%

REUTERS POLL DATA A few times a week Once a week A few times a month Once a month Less than once a month Do not use

TR204_4 - TM18. How frequently, if at all, do you use or access the following sites/services? - Pinterest :

TR204_5 - TM18. How frequently, if at all, do you use or access the following sites/services? - Tumblr :

12%

13%

13%

18%

15%

13%

13%

13%

4%

5%

6%

6%

5%

7%

6%

6%

6%

6%

8%

9%

8%

8%

8%

7%

3%

4%

5%

5%

4%

5%

4%

5%

9%

10%

14%

14%

13%

14%

13%

14%

35%

29%

18%

0%

18%

10%

17%

14%

Total Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use

2194

1938

1167

1477

1402

794

1237

1005

8%

9%

12%

11%

14%

15%

13%

15%

8%

9%

12%

11%

14%

15%

12%

13%

12%

13%

16%

15%

21%

18%

17%

18%

5%

5%

7%

6%

8%

8%

7%

7%

7%

8%

8%

8%

12%

8%

8%

7%

5%

5%

6%

6%

8%

6%

6%

6%

14%

15%

17%

17%

23%

20%

18%

18%

41%

36%

22%

27%

0%

10%

19%

15%

Total Continuously throughout the day Once a day A few times a week Once a week A few times a month

2194

1938

1167

1477

1402

794

1237

1005

5%

5%

9%

7%

7%

14%

9%

9%

4%

4%

8%

5%

6%

12%

7%

9%

5%

6%

10%

7%

8%

16%

9%

11%

2%

3%

4%

3%

4%

7%

4%

5%

4%

4%

6%

5%

5%

11%

6%

7%

REUTERS POLL DATA Once a month Less than once a month Do not use

TR204_6 - TM18. How frequently, if at all, do you use or access the following sites/services? - Instagram :

TR204_8 - TM18. How frequently, if at all, do you use or access the following sites/services? - Snapchat :

3%

3%

5%

4%

4%

8%

5%

5%

11%

12%

20%

15%

17%

32%

19%

23%

66%

62%

39%

54%

48%

0%

40%

32%

Total Continuously throughout the day

2194

1938

1167

1477

1402

794

1237

1005

17%

19%

27%

21%

22%

30%

33%

33%

Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use

9%

10%

14%

11%

12%

17%

18%

16%

7%

8%

11%

8%

10%

11%

14%

11%

4%

5%

7%

6%

6%

8%

8%

7%

4%

4%

6%

5%

6%

6%

8%

6%

3%

4%

6%

5%

5%

6%

6%

6%

7%

8%

12%

10%

11%

14%

14%

13%

48%

42%

18%

34%

28%

8%

0%

8%

Total

2194

1938

1167

1477

1402

794

1237

1005

12%

13%

18%

15%

16%

22%

22%

29%

7%

8%

11%

9%

10%

16%

12%

17%

6%

7%

10%

8%

9%

11%

10%

15%

3%

3%

4%

3%

4%

6%

5%

6%

4%

4%

6%

5%

5%

7%

6%

9%

2%

3%

4%

3%

3%

5%

4%

6%

8%

9%

14%

11%

12%

18%

14%

19%

58%

53%

33%

45%

39%

15%

26%

0%

2194

1938

1167

1477

1402

794

1237

1005

Continuously throughout the day Once a day A few times a week Once a week A few times a month Once a month Less than once a month Do not use Total

REUTERS POLL DATA I use it more

TM1446Y18_1 - Thinking about social media sites, have you changed how frequently you use the site... Facebook recently?

TM1446Y18_2 - Thinking about social media sites, have you changed how frequently you use the site... Twitter recently?

TM1446Y18_3 - Thinking about social media sites, have you changed how frequently you use the site... Google+ recently?

I haven’t changed how I much I use it I use it less

22%

26%

28%

28%

26%

32%

30%

30%

43%

49%

43%

43%

44%

39%

42%

40%

16%

18%

17%

16%

17%

16%

17%

16%

4%

4%

6%

5%

5%

7%

6%

6%

3%

1%

2%

3%

3%

3%

2%

2%

I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

11%

2%

4%

6%

5%

4%

3%

5%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

11%

12%

21%

15%

14%

23%

18%

20%

I haven’t changed how I much I use it

20%

22%

35%

23%

25%

31%

28%

26%

I use it less

10%

12%

19%

12%

13%

14%

16%

14%

9%

10%

12%

10%

11%

10%

12%

12%

2%

2%

2%

3%

3%

3%

3%

3%

I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

47%

42%

11%

38%

34%

19%

23%

25%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

13%

14%

19%

20%

17%

22%

20%

22%

I haven’t changed how I much I use it

32%

35%

36%

46%

39%

38%

37%

37%

REUTERS POLL DATA I use it less

TM1446Y18_4 - Thinking about social media sites, have you changed how frequently you use the site... Pinterest recently?

TM1446Y18_5 - Thinking about social media sites, have you changed how frequently you use the site... Tumblr recently?

11%

12%

14%

15%

12%

13%

14%

12%

8%

9%

11%

8%

9%

12%

11%

11%

2%

2%

2%

2%

2%

3%

3%

3%

I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

34%

29%

18%

10%

21%

12%

16%

15%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

10%

11%

13%

13%

16%

16%

15%

16%

26%

28%

31%

30%

41%

34%

31%

32%

13%

13%

17%

16%

21%

17%

18%

17%

7%

8%

8%

8%

9%

10%

9%

9%

2%

2%

3%

2%

2%

3%

2%

3%

I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

43%

38%

27%

32%

12%

20%

25%

22%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

5%

5%

9%

7%

7%

13%

8%

9%

13%

14%

20%

16%

18%

30%

20%

21%

7%

7%

12%

8%

9%

18%

12%

14%

5%

5%

8%

6%

7%

11%

8%

9%

I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account

REUTERS POLL DATA

TM1446Y18_6 - Thinking about social media sites, have you changed how frequently you use the site... Instagram recently?

TM1446Y18_7 - Thinking about social media sites, have you changed how frequently you use the site... Snapchat recently?

I’ve deleted my account I don’t have an account Total

2%

2%

3%

2%

2%

4%

3%

4%

69%

66%

49%

61%

57%

23%

49%

43%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

14%

16%

23%

19%

19%

27%

28%

29%

I haven’t changed how I much I use it

22%

25%

32%

26%

28%

34%

39%

34%

I use it less

9%

10%

13%

11%

12%

13%

16%

13%

6%

6%

8%

7%

7%

7%

7%

7%

1%

1%

1%

1%

1%

2%

1%

2%

I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

48%

43%

23%

37%

32%

18%

9%

16%

2194

1938

1167

1477

1402

794

1237

1005

I use it more

10%

10%

15%

12%

13%

19%

17%

23%

16%

18%

23%

20%

22%

27%

26%

33%

10%

11%

15%

12%

13%

17%

17%

22%

4%

4%

5%

5%

5%

5%

6%

5%

2%

2%

2%

2%

2%

2%

3%

2%

59%

55%

40%

49%

45%

29%

32%

15%

2194

1938

1167

1477

1402

794

1237

1005

I haven’t changed how I much I use it I use it less I stopped using it, but I still have an account I’ve deleted my account I don’t have an account Total

REUTERS POLL DATA TM1447Y18_1 - Are you aware of your current privacy settings on the site... Facebook?

TM1447Y18_2 - Are you aware of your current privacy settings on the site... Twitter?

TM1447Y18_3 - Are you aware of your current privacy settings on the site... Google+?

TM1447Y18_4 - Are you aware of your current privacy settings on the site... Pinterest?

TM1447Y18_5 - Are you aware of your current privacy settings on the site... Tumblr?

TM1447Y18_6 - Are you aware of your current privacy settings on the site... Instagram?

TM1447Y18_7 - Are you aware of your current privacy settings on the site... Snapchat?

Yes

67%

74%

74%

73%

73%

75%

75%

75%

No

19%

16%

17%

16%

17%

16%

16%

16%

Don’t know

14%

10%

9%

12%

11%

9%

9%

9%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

33%

35%

55%

41%

40%

56%

49%

49%

No

34%

33%

28%

29%

30%

25%

28%

27%

Don’t know

33%

32%

17%

31%

30%

19%

24%

24%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

38%

41%

50%

52%

46%

56%

50%

51%

No

34%

33%

31%

28%

31%

27%

30%

29%

Don’t know

28%

26%

19%

20%

23%

16%

20%

20%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

29%

31%

37%

36%

43%

43%

39%

40%

No

38%

38%

36%

34%

34%

34%

36%

35%

Don’t know

33%

31%

26%

30%

23%

23%

26%

25%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

20%

21%

29%

24%

25%

43%

29%

32%

No

39%

39%

37%

36%

36%

35%

37%

36%

Don’t know

41%

40%

33%

40%

39%

22%

35%

32%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

36%

39%

51%

44%

45%

57%

60%

57%

No

33%

31%

27%

27%

27%

24%

24%

24%

Don’t know

32%

30%

21%

29%

28%

19%

16%

19%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

28%

30%

39%

34%

36%

46%

43%

54%

No

35%

35%

32%

31%

31%

31%

30%

27%

Don’t know

37%

36%

29%

35%

33%

23%

27%

19%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

69%

78%

80%

77%

77%

79%

81%

81%

No

18%

14%

13%

14%

15%

14%

12%

13%

REUTERS POLL DATA TM1448Y18_1 - Do you know how to change your privacy settings on this site or platform... Facebook? TM1448Y18_2 - Do you know how to change your privacy settings on this site or platform... Twitter?

TM1448Y18_3 - Do you know how to change your privacy settings on this site or platform... Google+?

TM1448Y18_4 - Do you know how to change your privacy settings on this site or platform... Pinterest?

TM1448Y18_5 - Do you know how to change your privacy settings on this site or platform... Tumblr?

TM1448Y18_6 - Do you know how to change your privacy settings on this site or platform... Instagram?

TM1448Y18_7 - Do you know how to change your privacy settings on this site or platform... Snapchat? TM1449Y18_1 - Have you changed your privacy settings recently on this site or platform... Facebook?

Don’t know

12%

8%

7%

8%

8%

7%

7%

6%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

34%

37%

58%

41%

42%

56%

51%

52%

No

36%

34%

28%

31%

32%

28%

28%

28%

Don’t know

31%

29%

15%

27%

26%

16%

21%

20%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

40%

42%

53%

54%

49%

60%

54%

56%

No

34%

32%

28%

28%

30%

25%

27%

26%

Don’t know

26%

25%

19%

18%

21%

16%

19%

18%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

31%

34%

42%

38%

47%

47%

44%

46%

No

38%

37%

34%

35%

34%

34%

33%

32%

Don’t know

31%

29%

24%

27%

19%

19%

23%

22%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

21%

23%

32%

25%

27%

46%

32%

35%

No

40%

39%

37%

37%

38%

35%

35%

35%

Don’t know

39%

38%

31%

37%

35%

19%

33%

30%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

37%

41%

55%

45%

48%

60%

65%

62%

No

34%

32%

27%

30%

30%

25%

23%

23%

Don’t know

29%

27%

18%

25%

22%

15%

13%

15%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

29%

31%

42%

35%

37%

50%

47%

57%

No

38%

36%

33%

34%

35%

31%

30%

28%

Don’t know

33%

32%

25%

30%

27%

19%

23%

14%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

39%

44%

50%

45%

47%

52%

50%

52%

No

56%

53%

47%

51%

49%

44%

46%

44%

Don’t know

5%

3%

3%

4%

4%

4%

4%

4%

REUTERS POLL DATA

TM1449Y18_2 - Have you changed your privacy settings recently on this site or platform... Twitter?

TM1449Y18_3 - Have you changed your privacy settings recently on this site or platform... Google+?

TM1449Y18_4 - Have you changed your privacy settings recently on this site or platform... Pinterest?

TM1449Y18_5 - Have you changed your privacy settings recently on this site or platform... Tumblr?

TM1449Y18_6 - Have you changed your privacy settings recently on this site or platform... Instagram? TM1449Y18_7 - Have you changed your privacy settings recently on this site or platform... Snapchat?

TM1450Y18_1_1 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share more content with your friends/followers?

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

14%

15%

26%

19%

19%

31%

24%

26%

No

74%

73%

69%

70%

71%

62%

66%

64%

Don’t know

12%

11%

6%

11%

10%

8%

10%

10%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

16%

17%

24%

23%

21%

31%

24%

27%

No

75%

74%

69%

71%

72%

63%

69%

66%

Don’t know

9%

8%

7%

6%

7%

6%

8%

7%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

10%

11%

15%

13%

16%

20%

16%

17%

No

79%

78%

75%

76%

77%

70%

74%

72%

Don’t know

12%

11%

10%

11%

7%

10%

11%

11%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

8%

9%

15%

12%

12%

22%

15%

17%

No

76%

75%

72%

73%

74%

69%

70%

68%

Don’t know

16%

16%

13%

16%

14%

9%

16%

15%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

17%

19%

27%

22%

23%

33%

32%

32%

No

73%

72%

66%

69%

69%

60%

64%

62%

Don’t know

10%

9%

6%

9%

8%

6%

4%

6%

Total

2194

1938

1167

1477

1402

794

1237

1005

Yes

13%

14%

21%

17%

18%

27%

23%

29%

No

74%

73%

68%

70%

71%

64%

66%

64%

Don’t know

13%

13%

11%

13%

11%

9%

11%

6%

No

79%

76%

72%

76%

76%

71%

73%

72%

Yes

21%

24%

28%

24%

24%

29%

27%

28%

REUTERS POLL DATA

TM1450Y18_1_2 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share less content with your friends/followers?

TM1450Y18_1_3 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share more content with the public?

TM1450Y18_1_4 - How have you changed your privacy settings on the site or platform... Facebook? Do you... share less content with the public?

TM1450Y18_1_5 - How have you changed your privacy settings on the site or

Total

2194

1938

1167

1477

1402

794

1237

1005

No

82%

80%

80%

80%

80%

80%

81%

81%

Yes

18%

20%

20%

20%

20%

20%

19%

19%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

94%

93%

90%

92%

91%

89%

90%

89%

Yes

6%

7%

10%

8%

9%

11%

10%

11%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

62%

60%

62%

62%

61%

65%

61%

64%

Yes

38%

40%

38%

38%

39%

35%

39%

36%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

76%

83%

86%

84%

84%

88%

87%

87%

REUTERS POLL DATA platform... Facebook? Do you... Don’t know?

TM1450Y18_2_1 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share more content with your friends/followers?

TM1450Y18_2_2 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share less content with your friends/followers?

TM1450Y18_2_3 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share more content with the public?

Yes

24%

17%

14%

16%

16%

12%

13%

13%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

89%

87%

78%

85%

84%

76%

82%

80%

Yes

11%

13%

22%

15%

16%

24%

18%

20%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

91%

90%

85%

89%

89%

84%

86%

85%

Yes

9%

10%

15%

11%

11%

16%

14%

15%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

94%

93%

89%

92%

92%

88%

90%

90%

Yes

6%

7%

11%

8%

8%

12%

10%

10%

Total

2194

1938

1167

1477

1402

794

1237

1005

REUTERS POLL DATA

TM1450Y18_2_4 - How have you changed your privacy settings on the site or platform... Twitter? Do you... share less content with the public?

TM1450Y18_2_5 - How have you changed your privacy settings on the site or platform... Twitter? Do you... Don’t know?

TM1450Y18_3_1 - How have you changed your privacy settings on the site or platform... Google+? Do you... share more content with your friends/followers?

TM1450Y18_3_2 - How have you changed your privacy settings on the site or platform... Google+? Do you... share less content with your friends/followers?

No

77%

77%

69%

75%

75%

72%

73%

74%

Yes

23%

23%

31%

25%

25%

28%

27%

26%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

47%

49%

73%

56%

56%

75%

65%

67%

Yes

53%

51%

27%

44%

44%

25%

35%

33%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

91%

90%

85%

86%

86%

82%

85%

84%

Yes

9%

10%

15%

14%

14%

18%

15%

16%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

88%

87%

83%

84%

85%

80%

84%

82%

Yes

12%

13%

17%

16%

15%

20%

16%

18%

REUTERS POLL DATA

TM1450Y18_3_3 - How have you changed your privacy settings on the site or platform... Google+? Do you... share more content with the public?

TM1450Y18_3_4 - How have you changed your privacy settings on the site or platform... Google+? Do you... share less content with the public?

TM1450Y18_3_5 - How have you changed your privacy settings on the site or platform... Google+? Do you... Don’t know?

TM1450Y18_4_1 - How have you changed your privacy settings on the site or

Total

2194

1938

1167

1477

1402

794

1237

1005

No

96%

95%

93%

94%

94%

91%

93%

92%

Yes

4%

5%

7%

6%

6%

9%

7%

8%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

73%

73%

71%

68%

71%

70%

70%

72%

Yes

27%

27%

29%

32%

29%

30%

30%

28%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

49%

52%

64%

64%

60%

73%

64%

67%

Yes

51%

48%

36%

36%

40%

27%

36%

33%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

91%

89%

86%

87%

84%

83%

85%

84%

REUTERS POLL DATA platform... Pinterest? Do you... share more content with your friends/followers?

TM1450Y18_4_2 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share less content with your friends/followers?

TM1450Y18_4_3 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share more content with the public?

TM1450Y18_4_4 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... share less content with the public?

Yes

9%

11%

14%

13%

16%

17%

15%

16%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

90%

89%

86%

87%

86%

83%

87%

85%

Yes

10%

11%

14%

13%

14%

17%

13%

15%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

95%

94%

91%

93%

91%

88%

91%

89%

Yes

5%

6%

9%

7%

9%

12%

9%

11%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

76%

76%

73%

73%

70%

71%

72%

73%

Yes

24%

24%

27%

27%

30%

29%

28%

27%

Total

2194

1938

1167

1477

1402

794

1237

1005

REUTERS POLL DATA

TM1450Y18_4_5 - How have you changed your privacy settings on the site or platform... Pinterest? Do you... Don’t know?

TM1450Y18_5_1 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share more content with your friends/followers?

TM1450Y18_5_2 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share less content with your friends/followers?

TM1450Y18_5_3 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share more content with the public?

No

47%

49%

61%

57%

65%

71%

63%

66%

Yes

53%

51%

39%

43%

35%

29%

37%

34%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

94%

94%

90%

92%

91%

85%

90%

89%

Yes

6%

6%

10%

8%

9%

15%

10%

11%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

92%

91%

86%

89%

89%

81%

87%

84%

Yes

8%

9%

14%

11%

11%

19%

13%

16%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

96%

96%

93%

95%

94%

89%

93%

92%

Yes

4%

4%

7%

5%

6%

11%

7%

8%

REUTERS POLL DATA

TM1450Y18_5_4 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... share less content with the public?

TM1450Y18_5_5 - How have you changed your privacy settings on the site or platform... Tumblr? Do you... Don’t know?

TM1450Y18_6_1 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share more content with your friends/followers?

TM1450Y18_6_2 - How have you changed your privacy settings on the site or

Total

2194

1938

1167

1477

1402

794

1237

1005

No

80%

81%

76%

80%

79%

71%

77%

77%

Yes

20%

19%

24%

20%

21%

29%

23%

23%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

36%

37%

51%

43%

45%

70%

50%

56%

Yes

64%

63%

49%

57%

55%

30%

50%

44%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

87%

85%

79%

83%

82%

74%

75%

74%

Yes

13%

15%

21%

17%

18%

26%

25%

26%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

90%

90%

86%

88%

88%

84%

84%

84%

REUTERS POLL DATA platform... Instagram? Do you... share less content with your friends/followers?

TM1450Y18_6_3 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share more content with the public?

TM1450Y18_6_4 - How have you changed your privacy settings on the site or platform... Instagram? Do you... share less content with the public?

TM1450Y18_6_5 - How have you changed your privacy settings on the site or platform... Instagram? Do you... Don’t know?

Yes

10%

10%

14%

12%

12%

16%

16%

16%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

95%

94%

90%

93%

93%

88%

90%

89%

Yes

5%

6%

10%

7%

7%

12%

10%

11%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

76%

75%

71%

73%

73%

71%

68%

72%

Yes

24%

25%

29%

27%

27%

29%

32%

28%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

49%

52%

68%

59%

61%

76%

77%

75%

Yes

51%

48%

32%

41%

39%

24%

23%

25%

Total

2194

1938

1167

1477

1402

794

1237

1005

REUTERS POLL DATA

TM1450Y18_7_1 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share more content with your friends/followers?

TM1450Y18_7_2 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share less content with your friends/followers?

TM1450Y18_7_3 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share more content with the public?

TM1450Y18_7_4 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... share less content with the public?

No

89%

89%

83%

86%

85%

78%

81%

76%

Yes

11%

11%

17%

14%

15%

22%

19%

24%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

91%

90%

87%

89%

89%

84%

86%

83%

Yes

9%

10%

13%

11%

11%

16%

14%

17%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

96%

95%

93%

94%

94%

91%

92%

91%

Yes

4%

5%

7%

6%

6%

9%

8%

9%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

78%

79%

75%

77%

76%

73%

74%

71%

Yes

22%

21%

25%

23%

24%

27%

26%

29%

REUTERS POLL DATA

TM1450Y18_7_5 - How have you changed your privacy settings on the site or platform... Snapchat? Do you... Don’t know?

TM1451Y18_1 - Why are you sharing less content with friends/followers on social media? Is it because... You heard negative news stories in the media?

TM1451Y18_2 - Why are you sharing less content with friends/followers on social media? Is it because... You have privacy concerns?

TM1451Y18_3 - Why are you sharing less content with friends/followers on social

Total

2194

1938

1167

1477

1402

794

1237

1005

No

43%

45%

59%

51%

54%

71%

63%

75%

Yes

57%

55%

41%

49%

46%

29%

37%

25%

Total

2194

1938

1167

1477

1402

794

1237

1005

No

80%

80%

79%

79%

79%

77%

80%

79%

Yes

20%

20%

21%

21%

21%

23%

20%

21%

Total

743

713

508

585

567

386

527

452

No

54%

53%

58%

55%

55%

60%

61%

60%

Yes

46%

47%

42%

45%

45%

40%

39%

40%

Total

743

713

508

585

567

386

527

452

No

92%

93%

91%

91%

91%

90%

91%

90%

REUTERS POLL DATA media? Is it because... You didn’t like the service?

TM1451Y18_4 - Why are you sharing less content with friends/followers on social media? Is it because... You were spending too much time on the service?

TM1451Y18_5 - Why are you sharing less content with friends/followers on social media? Is it because... People like you don’t use it?

TM1451Y18_6 - Why are you sharing less content with friends/followers on social media? Is it because... News feeds seemed biased toward conservative viewpoints?

Yes

8%

7%

9%

9%

9%

10%

9%

10%

Total

743

713

508

585

567

386

527

452

No

69%

69%

66%

68%

69%

67%

64%

64%

Yes

31%

31%

34%

32%

31%

33%

36%

36%

Total

743

713

508

585

567

386

527

452

No

89%

89%

88%

88%

89%

89%

89%

88%

Yes

11%

11%

12%

12%

11%

11%

11%

12%

Total

743

713

508

585

567

386

527

452

No

88%

88%

84%

86%

85%

82%

84%

82%

Yes

12%

12%

16%

14%

15%

18%

16%

18%

Total

743

713

508

585

567

386

527

452

REUTERS POLL DATA

TM1451Y18_7 - Why are you sharing less content with friends/followers on social media? Is it because... News feeds seemed biased toward liberal viewpoints?

TM1451Y18_8 - Why are you sharing less content with friends/followers on social media? Is it because... Other reason?

TM1451Y18_9 - Why are you sharing less content with friends/followers on social media? Is it because... Don’t know?

TM1452Y18_1 - Why are you sharing less content with the public on social media? Is it because... You heard negative news stories in the media?

No

86%

85%

85%

85%

85%

83%

85%

84%

Yes

14%

15%

15%

15%

15%

17%

15%

16%

Total

743

713

508

585

567

386

527

452

No

94%

94%

95%

95%

93%

97%

95%

97%

Yes

6%

6%

5%

5%

7%

3%

5%

3%

Total

743

713

508

585

567

386

527

452

No

95%

95%

96%

95%

96%

97%

95%

96%

Yes

5%

5%

4%

5%

4%

3%

5%

4%

Total

743

713

508

585

567

386

527

452

No

78%

78%

79%

78%

78%

79%

80%

81%

Yes

22%

22%

21%

22%

22%

21%

20%

19%

REUTERS POLL DATA

TM1452Y18_2 - Why are you sharing less content with the public on social media? Is it because... You have privacy concerns?

TM1452Y18_3 - Why are you sharing less content with the public on social media? Is it because... You didn’t like the service?

TM1452Y18_4 - Why are you sharing less content with the public on social media? Is it because... You were spending too much time on the service?

TM1452Y18_5 - Why are you sharing less content with the public on social media? Is it because... People like you don’t use it?

Total

1139

1053

661

822

796

460

704

560

No

42%

42%

43%

43%

42%

47%

44%

44%

Yes

58%

58%

57%

57%

58%

53%

56%

56%

Total

1139

1053

661

822

796

460

704

560

No

92%

93%

92%

93%

92%

91%

93%

92%

Yes

8%

7%

8%

7%

8%

9%

7%

8%

Total

1139

1053

661

822

796

460

704

560

No

80%

79%

74%

77%

77%

71%

73%

71%

Yes

20%

21%

26%

23%

23%

29%

27%

29%

Total

1139

1053

661

822

796

460

704

560

No

88%

90%

90%

89%

90%

89%

90%

89%

REUTERS POLL DATA

TM1452Y18_6 - Why are you sharing less content with the public on social media? Is it because... News feeds seemed biased toward conservative viewpoints?

TM1452Y18_7 - Why are you sharing less content with the public on social media? Is it because... News feeds seemed biased toward liberal viewpoints?

TM1452Y18_8 - Why are you sharing less content with the public on social media? Is it because... Other reason?

Yes

12%

10%

10%

11%

10%

11%

10%

11%

Total

1139

1053

661

822

796

460

704

560

No

93%

93%

90%

91%

90%

87%

90%

89%

Yes

7%

7%

10%

9%

10%

13%

10%

11%

Total

1139

1053

661

822

796

460

704

560

No

89%

89%

89%

89%

89%

87%

89%

87%

Yes

11%

11%

11%

11%

11%

13%

11%

13%

Total

1139

1053

661

822

796

460

704

560

No

93%

93%

94%

94%

94%

96%

94%

96%

Yes

7%

7%

6%

6%

6%

4%

6%

4%

Total

1139

1053

661

822

796

460

704

560

REUTERS POLL DATA

TM1452Y18_9 - Why are you sharing less content with the public on social media? Is it because... Don’t know?

TM1453Y18_1 - How much control do you believe you have over who gets to see the information you store on the platform... Facebook?

TM1453Y18_2 - How much control do you believe you have over who gets to see the information you store on the platform... Twitter?

TM1453Y18_3 - How much control do you believe you have over who gets to see the information you store on the platform... Google+?

TM1453Y18_4 - How much control do you believe you have over who gets to see the information you store on the platform... Pinterest?

No

96%

95%

97%

96%

96%

97%

97%

97%

Yes

4%

5%

3%

4%

4%

3%

3%

3%

Total

1139

1053

661

822

796

460

704

560

Total control

21%

23%

28%

26%

25%

32%

29%

31%

Some control

44%

49%

45%

44%

46%

42%

44%

42%

No control

22%

20%

18%

20%

20%

17%

19%

18%

Don’t know

13%

9%

9%

10%

9%

9%

8%

9%

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

13%

14%

22%

16%

16%

25%

20%

22%

Some control

27%

28%

40%

29%

32%

38%

35%

35%

No control

23%

21%

18%

21%

21%

17%

19%

18%

Don’t know

38%

38%

20%

33%

32%

20%

26%

25%

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

15%

16%

21%

20%

18%

27%

22%

24%

Some control

30%

32%

36%

38%

36%

39%

35%

37%

No control

21%

19%

17%

19%

19%

15%

17%

16%

Don’t know

34%

34%

27%

23%

27%

19%

26%

23%

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

13%

13%

18%

16%

18%

22%

19%

20%

Some control

29%

30%

35%

32%

40%

39%

35%

37%

No control

22%

20%

18%

21%

21%

18%

19%

19%

Don’t know

37%

36%

29%

31%

21%

21%

27%

24%

REUTERS POLL DATA

TM1453Y18_5 - How much control do you believe you have over who gets to see the information you store on the platform... Tumblr?

TM1453Y18_6 - How much control do you believe you have over who gets to see the information you store on the platform... Instagram?

TM1453Y18_7 - How much control do you believe you have over who gets to see the information you store on the platform... Snapchat?

TM1454Y18_1 - How important is it to you to control who gets to see the information you share on the platform... Facebook?

TM1454Y18_2 - How important is it to you to control who gets to see the information you share on the platform... Twitter?

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

9%

9%

14%

11%

12%

20%

13%

16%

Some control

21%

22%

29%

24%

26%

39%

29%

31%

No control

22%

20%

18%

20%

20%

18%

18%

18%

Don’t know

48%

49%

39%

45%

42%

22%

39%

35%

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

16%

17%

24%

20%

20%

27%

26%

27%

Some control

27%

29%

37%

30%

33%

39%

42%

40%

No control

22%

20%

17%

20%

20%

17%

18%

17%

Don’t know

35%

35%

22%

30%

27%

17%

14%

16%

Total

2194

1938

1167

1477

1402

794

1237

1005

Total control

14%

14%

21%

17%

18%

26%

22%

27%

Some control

23%

25%

30%

26%

29%

35%

33%

40%

No control

22%

20%

18%

20%

20%

17%

17%

18%

Don’t know

41%

41%

31%

37%

33%

22%

27%

15%

Total Very important Somewhat important Not very important Not at all important Don’t know

2194

1938

1167

1477

1402

794

1237

1005

67%

69%

68%

69%

70%

65%

68%

65%

17%

19%

18%

18%

18%

19%

18%

19%

5%

5%

6%

6%

5%

8%

6%

7%

4%

3%

5%

4%

4%

5%

4%

5%

6%

3%

3%

4%

4%

3%

4%

3%

Total Very important Somewhat important

2194

1938

1167

1477

1402

794

1237

1005

49%

48%

56%

51%

52%

53%

51%

50%

13%

15%

21%

16%

16%

21%

19%

20%

REUTERS POLL DATA Not very important Not at all important Don’t know

TM1454Y18_3 - How important is it to you to control who gets to see the information you share on the platform... Google+?

TM1454Y18_4 - How important is it to you to control who gets to see the information you share on the platform... Pinterest?

TM1454Y18_5 - How important is it to you to control who gets to see the information you share on the platform... Tumblr?

7%

8%

10%

8%

8%

11%

9%

11%

8%

8%

6%

7%

7%

6%

7%

7%

22%

22%

7%

18%

17%

9%

14%

13%

Total Very important Somewhat important Not very important Not at all important Don’t know

2194

1938

1167

1477

1402

794

1237

1005

53%

52%

55%

58%

56%

55%

54%

53%

16%

18%

20%

21%

19%

23%

20%

22%

6%

7%

7%

7%

7%

9%

8%

9%

7%

6%

7%

5%

6%

6%

5%

6%

18%

18%

11%

9%

13%

8%

13%

11%

Total Very important Somewhat important Not very important Not at all important Don’t know

2194

1938

1167

1477

1402

794

1237

1005

46%

45%

46%

47%

51%

46%

45%

43%

14%

15%

19%

17%

20%

22%

19%

20%

9%

10%

12%

10%

12%

14%

13%

14%

10%

10%

10%

10%

8%

10%

10%

10%

21%

20%

12%

16%

8%

8%

13%

11%

Total Very important Somewhat important Not very important Not at all important

2194

1938

1167

1477

1402

794

1237

1005

43%

41%

44%

43%

44%

48%

42%

42%

12%

13%

17%

14%

16%

22%

17%

20%

7%

7%

8%

7%

7%

10%

8%

10%

10%

10%

11%

10%

10%

9%

10%

9%

REUTERS POLL DATA

TM1454Y18_6 - How important is it to you to control who gets to see the information you share on the platform... Instagram?

TM1454Y18_7 - How important is it to you to control who gets to see the information you share on the platform... Snapchat?

Don’t know

29%

29%

20%

26%

23%

11%

23%

19%

Total Very important Somewhat important Not very important Not at all important Don’t know

2194

1938

1167

1477

1402

794

1237

1005

52%

51%

57%

54%

55%

56%

60%

56%

14%

15%

19%

16%

18%

21%

21%

23%

7%

7%

9%

7%

8%

10%

9%

10%

8%

7%

7%

7%

6%

6%

5%

5%

20%

19%

9%

16%

13%

7%

5%

7%

Total Very important Somewhat important Not very important Not at all important Don’t know

2194

1938

1167

1477

1402

794

1237

1005

49%

48%

52%

50%

52%

53%

53%

57%

12%

13%

17%

15%

16%

19%

18%

22%

6%

6%

7%

6%

7%

9%

7%

8%

9%

9%

9%

8%

8%

8%

7%

6%

24%

24%

15%

20%

18%

11%

14%

7%

Total

2194

1938

1167

1477

1402

794

1237

1005

REUTERS POLL DATA How to Calculate Bayesian Credibility Intervals The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the parameter θ\, i.e., Y|θ~Bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of “yes”, or “1”, observed in the sample, so that the sample mean (y )̅ is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the Bayesian and the Classical framework. The Bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π(θ/y)~β(y+a,n-y+b)), but with updated hyper-parameters. Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π(θ/y). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the Classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately:

For this poll, the Bayesian Credibility Interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting2 Examples of credibility intervals for different base sizes are below. Ipsos does not publish data for base sizes (sample sizes) below 100. Sample size 2,000 1,500 1,000 750 500 350 200 100

Credibility intervals 2.5 2.9 3.5 4.1 5.0 6.0 7.9 11.2

REUTERS POLL DATA