RGD 2018 QUICK OVERVIEW

RGD 2018 QUICK OVERVIEW Online Save the Date givingday.rutgers.edu (NEW) • Hype video • Countdown clock • Outlook reminder • Social sharing option for Save the Date • Information on how to become a day-of advocate via the Rutgers Giving Day site (tracks individual or group shares via a unique URL by clicks, donors, and dollars) • Mailing: Save the Date mailing to broad but select audience with social media engagement contest during two weeks prior (3/7–3/20) Two-tiered online giving form (refer to FAQs resource section of toolkit) (NEW) • Area of Greatest Need o President’s Fund • Schools and Colleges o All schools/colleges listed across Rutgers • Scholarships and College Access o All schools/colleges listed across Rutgers, Rutgers Future Scholars, and some Educational Opportunity Funds • Research, Institutes, and Cultural Programs o Institutes and centers, Zimmerli Art Museum, and Rutgers Gardens • Library, Athletics, and Student Experiences o Library fund, athletics funds, student affairs funds (includes write-in for student organizations), and select academic affairs funds • Other o Write-in option Note: exact fund names will not be listed; see fund list in toolkit

Leaderboards—four in total, as referenced in bold above (NEW) • Most important! Leaderboard performance will not determine challenge money award o Daylong challenges will provide opportunities for ANY AREA at Rutgers to win award money, regardless of whether they are listed on the leaderboard. Challenge Money Awards: Daylong and Social Media (refer to toolkit for listings of both) (NEW) • $100,000 daylong competitions (based on donor counts and donor types) and social challenges (based on social media engagement) will be offered throughout the day RGD Hourly Open Houses • Learn more about Rutgers Giving Day and the toolkit, and ask questions • Check the toolkit for a list of upcoming dates and times: o New Brunswick—three dates (hourly slots) o Camden and Newark—one date for each (hourly slots) GivingDay.Rutgers.edu Website Features • Landing page o Rutgers Giving Day Video o Thermometer for donor count o Tracking of dollars • Donor form (NEW) o Can make one-time gift or a monthly recurring gift o Split gift: select two designations and your donation will be split 50/50 • Thank-you email/tax receipt: all donors who make a gift online will receive an automatic thank- you email with social sharing options. This also serves as a tax receipt. • Update! Create a match (dollars) to specific fund only—simpler this year o Donor will find this feature on left side of page, after scrolling down o Online giving form will highlight any open matches

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Tab reference: o About  Brief message, FAQ  Announcement of ongoing daylong/social challenges and winners  Tracking of all social media posts with #RUGivingDay o Donor  Tracks donors on donor wall  U.S. map o Advocate—sign up to be an ambassador and help inspire Rutgers Giving Day donors and then see how they compete against others (individually or as a group)  Share unique URL link on social and email to track clicks, donors, and dollars  Share your own video plea to give and track clicks, donors, and dollars o Update! Leaderboard (name references)

If you have questions, email [email protected] or contact the Annual Giving Office at 732-839-2006 and ask for either Melissa Halpin or Amanda Catherall.