software platforms is linked, not only to our clients' success, but to our long-term ... Closely associated with Apple c
Praxent BRAND IDENTITY SOLUTIONS
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Positioning line
EXPERIENCE IMPROVEMENT SOFTWARE DEVELOPER
Business isn’t about products and services, it’s about experiences. In the context of brand experiences this idea is central to developing responsive business platforms for end-users. In view of the challenges facing custom software development, the experience clients have of working in partnership with us is fundamental. The successful deployment of new and improved software platforms is linked, not only to our clients’ success, but to our long-term ambitions. With this in mind we’re on a mission to continuously improve every experience that we can
Brand-idea
WHAT CAN HAPPEN DOES A shorthand version of ‘Everything that can happen does happen’, which is the subject of Brian Cox’s book ‘The Quantum Universe’. And, also referred to by Dr Manhattan in the film Watchmen (in relation to their being no miracles). Applied primarily to physics this notion has profound roots in scientific materialism and encapsulates the philosophy of pragmatism. The implication by association is that if a client’s vision is realisable Praxent is the company most capable of delivering that vision. In the same way that quality is often used without qualification the highest value or most desirable outcome is assumed
Brand-idea
METAWARE A neologism from the combination of ‘meta’ (beyond) and ‘ware’ (tools, devices, technologies etc.) that also produces a prominent reading of ‘aware’. This idea has the potential to frame a broader narrative in the future of the internet; where artificial intelligence is anticipated to become much more important; a future when the internet is concerned primarily with top level software interventions that connect and control everything
Registered trademark symbol usage
Usage of the registered trademark symbol is at the discretion of the trademark holder. When it’s preferable to assert ownership in an overt manner it may sometimes make sense to use the ® symbol. In my view the ® symbol isn’t necessary for business brands and should only be used if it complements the visual identity in some way
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panacea
For most SMEs software development means multiple, non-trivial constraints...
... which also means many opportunities for things to go wrong
Leaving clients with many tough decisions...
+ or – / or *
When things don’t add up start subtracting
Simplify. Amplify.
Divide and conquer
A digital panacea...
Custom software solutions that do better
Painkillers
Vitamins
Remedy
Boost
‘Digital pills’
Robb Lee +1(512) 968 3587 (Cell) +1(512) 553 6830
[email protected]
1701 Directors Blvd Suite 780 Austin TX 78744
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Understanding commands
That’s for sure
(and control)
Closely associated with Apple computers the ⌘ symbol is widely recognised in ‘tech savvy’ circles and among aspirational consumers. Surprisingly, there appear to be no trademark claims to the ⌘ symbol in the computing and associated industries. It also appears that (even) Apple hasn’t formalised a claim – perhaps this is because the ⌘ symbol has been appropriated from another source Although software development is generally ‘platform agnostic’ the close association of this symbol with Apple computers – which for many is the benchmark platform in both professional and consumer computing – there appears to be a top level brand identity opportunity for the right company
Origins
Wikipedia
• Copied from a symbol dictionary by Apple Computers in 1984 •C ommonly used in Nordic countries as an indicator of cultural locations and places of interest • Official road sign for tourist attractions in Sweden, Finland and Iceland • Called Fornminne—ancient monument—by Swedish Mac users •P icked by Apple for its Scandinavian usage due to resembling the shape of a square castle with round corner towers as seen from above
Suggests: • Infinite loop • Interconnectedness • Perpetual action • Continuous control • Quantified dynamic relationships • Impenetrability, solidity & assurance • Friendliness & approachability • Teamwork (heads together) Meta key: • Modifying key for the Apple desktop operating system • Ties into the ‘metaware’ brand-idea
Praxent at every turn
Commanding experiences
web-solutions ideas code software development Commanding business solutions information technology digital knowhow websites apps
Command (and control) an experience
Command a premium
Robb Lee
+1(512) 968 3587 (Cell) +1(512) 553 6830
[email protected]
1701 Directors Blvd Suite 780, Austin, TX 78744
Simple commands. Sophisticated business software solutions.
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More than meets the eye
What’s on the radar?
What’s the timeframe?
What market share is achievable?
What’s the creative vision?
What progress can be tracked and monitored during development?
X What’s realisable?
See more • What’s within sight, literally? • Applied insight (incisive perception)
Project overview Budget updates Realtime progress Tasks remaining Visual timeline Fully testable prototypes Clean code Delivery on schedule Opportunities on-the-fly Business success (Benefits & features etc.)
What custom software platform needs to be developed in order to see business improve?
See literally. Think laterally.
See your business rocket
Radar Timeframe Market share Awakening Blink
Vision Track & scan Rear view Equals (realisation)
Powering up Taking off Escape velocity Rocketing
praxent .com Robb Lee
+1(512) 968 3587 (Cell) +1(512) 553 6830
[email protected]
Blinking fast apps & websites
praxent .com
See your business rocket
For us custom software isn’t rocket science
praxent .com
See your business rocket
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