Role: Reporting to: Date:
Social Media Coordinator Senior Marketing Manager May 2015
___________________________________________________________________________ VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates in 36 countries and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division. VICE’s digital channels include VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance and electronic music; Fightland, a channel dedicated to the culture of MMA; and MUNCHIES, a food channel chronicling the broad spectrum of the global culinary experience. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at i-D.co, a video-driven fashion site. In 2013, VICE launched a news-magazine series on HBO titled 'VICE.' The second season of the Emmy winning series is on HBO now. Roles and Responsibilities:
Creates and publishes all editorial and visual assets for all VICE and VICE News social channels (Facebook, Twitter, Tumblr, Instagram) working closely with the Senior Marketing Manager and Social Producers from other verticals. Identifies trends and stories on socials for the VICE editorial teams. Develops new content and campaigns to serve users and grow social and platform followings on VICE and VICE News (alongside the US). Coordinates the creation of platform-specific content, including text, photo, video, and interactive. Identifies the most compelling visuals to accompany content, and packaging those for effective sharing. Coordinates responsive advertising spends on Facebook and seeding tools (predominantly Taboola); identify the posts that are performing or will perform for the audience. Runs all activity through Unified Social based on pre-agreed budgets with the Senior Marketing Manager. Reports on weekly platform growth, content output and paid activity via email and within editorial meetings. Conducts regular A/B split tests with copy, assets and paid strategy to produce concrete results on activities, reporting these back to managers and editorial team. Delivers up to three email newsletters per week and develops strategies to grow email subscriber base. Works alongside the Senior Marketing Manager to deliver digital / non-media components of partnerships. Contributes to the growth of the department and trains junior members on the team on various components of the social coordinator role.
Minimum of 1 -2 years’ experience across editorial and social platforms. Proven ability to develop social reach. Experience with creating social assets, platform R&D and story development. Social marketing and platform development and strategy (especially with Facebook) is a must. Partnership marketing experience. Experience with Adobe CS and Final Cut Pro is a plus – esp. in regard to social creative and short-form video e.g. Vine/Instagram. Journalism, comms or publishing experience preferred. Other: To undertake such other tasks including general administrative duties as may be required from time to time. To be an ambassador for the business at all times.
Hours 10am-6.30pm HOW TO APPLY Please send a brief cover note, examples of your work and a CV by email to: [email protected]
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