3A Counter Top. 3B Free- ... 11B Card, Invitation, Announcement- Campaign. DIRECT MARKETING. Direct Mail. 10A Flat- Single. 10B Flat- ... SOCIAL MEDIA.
SALES & MARKETING SALES PROMOTION Product or Service Sales Presentation 1A Catalog 1AA – Digital Booklet/Presentation 1B Sales Kit or Product Information Sheets 1C Menu 1D Campaign Packaging 2A Single Unit 2B Campaign Point-of-Purchase (POP) 3A Counter Top 3B Free-Standing
COLLATERAL MATERIAL 4
Stationery Package
5
Annual Report
Printer Newsletter 6A Single Newsletter 6B Campaign Brochure 7A Single unit 7B Campaign Publication Design (Magazine or Book) 8A Cover 8B Editorial Spread or Feature (One editorial spread or feature per entry) 8C Series (Covers or spreads or features) 8D Magazine Design (Entire Magazine) 8E Book Design (Entire Book)
Special Event Material 9A Card, Invitation, Announcement -Single unit 11B Card, Invitation, Announcement- Campaign
DIRECT MARKETING Direct Mail 10A Flat- Single 10B Flat- Campaign 10C 3D/Mixed- Single 10D 3D/Mixed- Campaign Specialty Advertising 11A Apparel 11B Other Merchandise 11C Campaign
PUBLIC SERVICE Public Service Collateral 12A Brand Elements 12B Annual Report (printed or digital) 12C Brochure/Sales Kit 13 Public Service Direct Marketing & Specialty Advertising
ADVERTISING INDUSTRY SELFPROMOTION Collateral 14 Brand Elements 15 Direct Marketing & Specialty Advertising 16 Special Event Materials
PRINT ADVERTISING Magazine Advertising 17A Full Page Or Less- Single Unit 17B Spread, Multiple Page or Insert- Single Unit 17C Campaign
MAGAZINE SELF-PROMOTION 18A Single Unit- Any Size 18B Campaign
NEWSPAPER ADVERTISING 19A 19B 19C 19D 19E
Fractional Page- Single Unit Full Page- Single Unit Spread or Multiple Page- Single Unit Specialty Advertising- Single Unit Campaign
NEWSPAPER SELF-PROMOTION 20A Single Unit- Any Size 20B Campaign
BRANDED CONTENT & ENTERTAINMENT 21
Branded Content & Entertainment- Any print medium
PUBLIC SERVICE 22
31 Out-Of-Home Campaign Out-Of-Home Self-Promotion 32A Single Unit 32B Campaign
PUBLIC SERVICE Public Service Out-Of-Home 33A Poster 33B Out-Of-Home Public Service Ambient Media 34 Ambient Media
Public Service Print Advertising
ADVERTISING INDUSTRY SELFPROMOTION 23
Outdoor Board 28A Flat -Single Unit 28B Super-sized, Extension/Dimensional, Digital or Animated-Single Unit Mass Transit/Airlines 29A Interior- Single 29B Exterior- Single Site 30A Interior- Single 30B Large Venue- Single
Advertising Industry Self-Promotion (print advertising)
ADVERTISING INDUSTRY SELFPROMOTION 35
Advertising Industry Self-Promotion Out-Of-Home
36
Advertising Industry Self-Promotion Ambient Media
OUT-OF-HOME & AMBIENT MEDIA
ONLINE/INTERACTIVE AMBIENT MEDIA Guerrilla Marketing 24A Single Occurrence 24B Campaign Installations 25A Single Installation 25B Multiple Installations Events 26A Single Event 26B Multiple Events
OUT-OF-HOME Poster 27A Poster-Single Unit 27B Poster-Campaign
WEBSITES 37A Consumer 37AA – Mobile Websites, including responsive 37B B-to-B 37BB – Mobile Websites, including responsive 37C Microsites
SOCIAL MEDIA 38A Single Platform 38B Multiple Platforms
APPS 39A 39B 39C 39D
Mobile App Website Based App Games Tools & Utilities
ADVERTISING & PROMOTION
TELEVISION ADVERTISING
40 Web Banner Ads 41 Website Takeovers 42 Email
Television Advertising- Local (One DMA) 51A Single Spot :15 or less 51B Single Spot :30 seconds 51C Single Spot :60 or more 51D Campaign
SYNDICATED CONTENT 43 Blogs 44 Digital Publications
BRANDED CONTENT & ENTERTAINMENT 45 Branded Content & Entertainment for Online/ Interactive
PUBLICE SERVICE 46 Public Service Online/Interactive
ADVERTISING INDUSTRY SELFPROMOTION 47 Advertising Industry Self-Promotion Online/ Interactive
FILM, VIDEO & SOUND RADIO ADVERTISING Radio Advertising / Local 48A Single Spot :30 seconds or less 48AA – Low Budget (under $500) 48AB – Station Produced 48B Single Spot more than :30 seconds 48BA – Low Budget (under $500) 48BB – Station Produced 48C Campaign 48CA Low Budget (under $500) 48CB – Station Produced Radio Advertising –Regional / National 49A Single Spot :30 seconds or less 49B Single Spot more than :30 seconds 49C Campaign Radio Self-Promotion 50A Single Spot- Any Length 50AA – Low Budget (under $1,000) 50B Campaign 50BA – Low Budget (under $1,000)
Television Advertising- Regional / National 52A Single Spot- Up to 2:00 52B Campaign
TELEVISION SELF-PROMOTION TV Self-Promotion / Local 53A Single Spot- Any Length 53AA – Low Budget (under $5,000) 53B Campaign 53A – Low Budget (under $5,000) TV Self-Promotion- Regional or National 54A Single Spot- Any Length 54B Campaign
ONLINE FILM, VIDEO, AND SOUND Internet Commercial 55A Single Spot- Any Length 55B Campaign Podcast 56A Single Podcast 56B Campaign 57
Webisode(s)
BRANDED CONTENT & ENTERTAINMENT Branded Content & Entertainment for Online Film, Video & Sound 58A Single entry :60 seconds or less 58B Single entry- more than :60 seconds 59 Branded Content & Entertainment for Television 60 Branded Content & Entertainment- Non-Broadcast
CINEMA ADVERTISING 61 Movie Trailer 62 In-Theatre Commercials or Slides
SALES PROMOTION 63 Audio/Visual Sales Presentation
MUSIC VIDEOS 64 Music Video
ELEMENTS OF ADVERTISING COPYWRITING
PUBLIC SERVICE
77
65 66 67 68
VISUAL
Public Service Television Public Service Radio Public Service Online Film, Video & Sound Public Service Non-Broadcast Audio/Visual
ADVERTISNG INDUSTRY SELFPROMOTION 69 Advertising Industry Self-Promotion Film, Video & Sound
CROSS PLATFORM INTEGRATED CAMPAIGNS Integrated Advertising Campaigns 70A B-to-B Campaign- Local 70AA – Low Budget (under $5,000) 70B B-to-B Campaign- Regional/National 70C Consumer Campaign- Local 70CA – Low Budget (under $5,000) 70D Consumer Campaign- Regional/National 71
Integrated Brand Identity Campaign- Local or Regional/National 72 Integrated Branded Content Campaign-Local or Regional/National
ONLINE/INTERACTIVE CAMPAIGN 73 Online/Interactive Campaign
PUBLIC SERVICE Public Service Campaigns 74A Single Medium Public Service Campaign 74B Integrated Media Public Service Campaign
ADVERTISING INDUSTRY SELFPROMOTION 75
Ad Club or Marketing Club
Advertising Industry Self-Promotion Campaigns 76A Single Medium Campaign 76B Integrated Media Campaign
Copywriting
78 Logo Design Illustration 79A Illustration- Single 79B Illustration- Series Still Photography 80A Black & White, Single 80B Color, Single 80C Digitally Enhanced, Single 80D Campaign 81 Art Direction
FILM & VIDEO 82
Cinematography
83
Animation or Special Effects
84
Video Editing
SOUND 85A Music Without Lyrics 85B Music With Lyrics 86
Voiceover Talent
87
Sound Design
DIGITAL CREATIVE TECHNOLOGY 88 Interface & Navigation 88A – Ecommerce Website 88B – Non-ecommerce Website 89 Responsive Design 89A – Ecommerce Website 89B – Non-ecommerce Website 90 GPS & Location Technology 91 Augmented Reality 92 Mobile Interaction 93 User Experience 94 Data Driven Media 95 Innovative Use of Interactive/ Technology
LOCAL ONLY
‘Coulda Been A Contender’ Category is the best work that never made the light of day. Though it didn't air, the work is deemed exemplary by you and your team. Winners here are not eligible to move on to Nationals. 96 96A
Coulda Been A Contender (single entry – any medium) Coulda Been A Contender (campaign - any medium)
Community Award – A design project or campaign, which is specifically San Diego centric, that is meant to improve the community. This could be for fun, a nonprofit, or a specific paid project that has local community benefits. 97 97A
Community Award (single entry – any medium) Community Award (campaign – any medium)
SALES & MARKETING SALES PROMOTION 1A 1B
Packaging Point of Purchase
COLLATERAL MATERIAL 2 3 4
Stationery Package Annual Report or Brochure Special Event materials (invitations, cards, etc.)
Publication Design (Magazine or Book) 5A Cover 5B Spread or Feature (One editorial spread or feature per entry) 5C Series 5D Magazine Design (Entire Magazine) 5E Book Design (Entire Book)
Outdoor & Transit Advertising 10A Outdoor Board (Flat or 3D) 10B Mass Transit (Interior or Exterior) 10C Campaign
AMBIENT MEDIA Guerilla Marketing, Installations and Events 11A Single Occurrence or Installation 11B Campaign
ONLINE / INTERACTIVE 12
Website
Social Media 13A Single Platform 13B Multiple Platforms (Campaign)
DIRECT MARKETING
14
6
Advertising & Promotion 15A Web Banner Ads 15B Takeovers 15C Campaign
Direct Marketing
PRINT ADVERTISING MAGAZINE ADVERTISING Magazine Advertising 7A Single (Full Page or Less) 7B Campaign
NEWSPAPER ADVERTISING Newspaper Advertising 8A Single (Full Page or Less) 8B Campaign
OUT OF HOME & AMBIENT MEDIA OUT-OF-HOME Poster 9A Single (Full Page or Less) 9B Campaign
Apps
FILM, VIDEO & SOUND RADIO ADVERTISING 16A Single 16B Campaign
TELEVISION ADVERTISING 17A Single 17B Campaign
CROSS-PLATFORM INTEGRATED CAMPAIGNS Integrated Advertising Campaign 18 B-to-B Campaign 19 Consumer Campaign 20
Integrated Brand Identity Campaign
ELEMENTS OF ADVERTISING 21
Copywriting
VISUAL 22 Logo Design Illustration 23A Illustration- Single 23B Illustration- Series Still Photography 24A Black & White, Single 24B Color, Single 24C Digitally Enhanced, Single 24D Campaign 25 Art Direction Film, Video & Sound 26 Cinematography 27 Animation or Special Effects 28 Music Only 29 Music with Lyrics 30 Sound Design 31
Digital Creative Technology
