call to action SAN DIEGO COUNTY

CHILDHOOD OBESITY

ACTION PLAN

REVISED 2015 SAN DIEGO COUNTY CHILDHOOD OBESITY ACTION PLAN

1

COUNTY OF SAN DIEGO BOARD OF SUPERVISORS

1600 PACIFIC HIGHWAY, ROOM 335, SAN DIEGO, CALIFORNIA 92101-3497

Dear Friends: It’s our pleasure to present this revised version of the Call to Action: Childhood Obesity Action Plan for San Diego County. The County is committed to reducing childhood obesity through its partnership with the San Diego County Childhood Obesity Initiative. We wholeheartedly endorse the Childhood Obesity Action Plan as a regional guide to promote strategic policy, systems and environmental changes. We neeed your support and involvement to continue our successful bid to move the pendulum toward reducing this plight Since the first publication of the Childhood Obesity Action Plan in 2006, we have come a long way in raising awareness about childhood obesity and have improved access to healthful food and opportunities for physical activity. Even with our best efforts, there is more to be done. Fortunately, our couty has a wealth of commnity partners —including you— dedicated to reversing this trend. The Childhood Obesity Action Plan is intended to serve as a “Call to Action” to engage agencies, institutions, neighborhoods, and residents in the creation of environments and policies that support healthy eating and active living, It is also meant to build strategies identified in the Action Plan. Working collaboratively, we can leverage resources and promote best practices to ensure a healthy future for San Diego County children and families. We are proud to say that the Initiative has become a nationally-recognized model. Together, we are at the forefront of implementing innovative policies and practices and achieving collective impact to curb childhood obesity. A unique aspect of this effort is our collaboration with non-traditional partners to make these changes. We have come to learn that preventing obesity involves multiple issues, including supporting local agriculture, promoting active transportation and increasing access to healthy options for all San Diego County residents Finally, thank you to all of the dedicated members of the San Diego County Childhood Obesity Initiative Leadership Council and community members who participate on the multi-sector domain workgroups. Your insight and active commitment to creating communities that support the health of our children have been the foundation of this successful effort. Sincerely,

RON ROBERTS Supervisor Fourth District

DAVE ROBERTS Vice-Chairman Third District

CONTENTS

FOREWORD 2 CALL TO ACTION

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CHILDHOOD OBESITY

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SAN DIEGO COUNTY CHILDHOOD OBESITY INITIATIVE

6



HISTORY 6



ORGANIZATIONAL STRUCTURE

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OVERARCHING STRATEGIES

7



STRATEGIC PLAN

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COLLECTIVE IMPACT

10



HEALTH EQUITY

10



OVERCOMING CHALLENGES

11



MAKING A DIFFERENCE

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LOGIC MODEL

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COI DOMAINS

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INTRODUCTION 14



RECOMMENDED STRATEGIES

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DOMAIN WORKGROUP ACTIVITIES

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RESOURCES

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DOMAIN SECTIONS

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GOVERNMENT DOMAIN

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HEALTHCARE DOMAIN

24

SCHOOLS AND AFTER-SCHOOL DOMAIN

32

EARLY CHILDHOOD DOMAIN

42

COMMUNITY DOMAIN

48

MEDIA DOMAIN

54

BUSINESS