platforms, with a suite of analytics, social and online marketing ... enhances your ability to prioritize and convert ne
SEAMLESS MARKETING AUTOMATION FOR YOUR BUSINESS
Dodge Communications works together with Pardot, an ExactTarget Company® to offer highly effective, integrated campaigns that include better lead nurturing, CRM integration, social marketing promotion, micro-level web analytics and personalized content that all add up to measurable ROI for businesses with multi-touch sales cycles. Pardot gives businesses the power and flexibility to automate marketing campaigns with a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. The system automatically scores leads based on their activity on your website and in nurturing campaigns, providing hard data in an otherwise subjective sales process. Non-sales-ready leads can be placed into nurturing tracks. These tools align the marketing and sales departments, help them maximize their resources and more effectively manage demand generation activities. From implementation to execution, Dodge is available for all steps of the Pardot process. Our award-winning creative
and digital departments offer design talent and IT expertise to develop attention-grabbing emails and landing pages, as well as program and launch campaigns. And with extensive experience in the healthcare market, our content development team delivers solid results with carefully honed messages targeted for specific audiences that support your efforts. Dodge enables you to extend the reach of your brand with strategic content, including bylined articles, white papers, case studies, opinion pieces, blogs, social media posts and emails. Taken together, our partnership with Pardot provides a seamless marketing solution to boost sales and add to top-line revenue growth.
Drive awareness and interest Dodge’s partnership enhances your ability to prioritize and convert new business leads by offering tools that provide: Lead management and nurturing. A dynamic campaign management tool that allows marketers to easily filter qualified prospects with lead scoring, adapt programs based on results and evolve goals.
Seamless integration. Bridge the gap between your CRM platforms, including social sites and webinar platforms, with a suite of analytics, social and online marketing connectors.
• Identify effective content and channels to maximize cost savings
• Salesforce connector provides complete visibility and insight into your sales and marketing funnel
• Set up workflows to assign prospects based on score, territory, industry and other factors you determine
• Google Analytics connector simplifies the flow of information and delivers custom analysis on keyword tags in URLs
Social marketing capabilities. Coordinate with social media sites like Twitter, LinkedIn, Facebook and Google Plus to monitor and communicate with customers who share opinions and experiences about your company’s products and services.
• LinkedIn/Jigsaw connector provides additional data on prospects and companies, enabling sales to better understand their connection to a prospect and find companies that visit your site frequently
• Pull information from the prospect’s public social data into their prospect record for a more complete profile
• Webinar connectors facilitate and streamline attendee registration, activity scoring and reporting all within the marketing automation system
• Post to social networks and track valuable metrics
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Content management. Easily manage brand consistency with flexible, customizable templates that let you create landing pages, forms and emails using intuitive drag-and-drop builders. • Drag and drop fields into your forms and progressively profile your visitors and prospects • Store and track white papers, images and other files on secure servers
In-depth analytics. Identify visitors, track prospect activity and measure campaign ROI with advanced analytics. System tools include activity tracking, analytics filters, custom tracked URLs and custom and scheduled reports. • Campaign ROI calculator provides increased visibility into marketing metrics by integrating your CRM’s sales opportunities with paid search results • Push Google Analytics data to CRM records
Email marketing. Send the right email at the right time with dynamic content and flexible email scheduling that lets you send list, nurturing, auto-responder or one-toone emails to your prospects, partners and clients.
• Export your data for offline analysis
• Tools and templates allow you to easily create branded communications
LEAD GENERATION
• Send tracked emails from Outlook/Gmail/ Thunderbird/Apple mail and have them synched with your CRM system
QUALIFY INQUIRIES
Get back into alignment Together with Pardot, Dodge not only maximizes efficiency and revenue but promotes friendliness across departments. We help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability. Scoring and grading allow you to prioritize leads based on both level of activity and how well they fit your ideal prospect profile. In-depth prospect tracking and business rules allow you to send only the most qualified leads to your sales team. And by automatically educating and nurturing less sales-ready prospects, sales reps can focus on what matters most: closing deals.
MARKETING PIPELINE NURTURE
SALES-READY LEADS
OPPORTUNITIES
Ready to learn more? Schedule a free Pardot product demonstration by emailing
[email protected] or calling (770) 998-0500.
SALES PIPELINE CUSTOMERS
FOR MORE INFORMATION ABOUT DODGE COMMUNICATIONS, VISIT WWW.DODGECOMMUNICATIONS.COM OR CALL US AT 770-998-0500.
