ans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing
special advertising section reprinted from the February 24, 2014 issue of
Flagler College Enactus team member, Shelby Ptacek, helps wounded Army and Marine veterans find a fresh start.
Seeing Opportunities, TAKING ACTION, ENABLING PROGRESS Enactus allows university students to use entrepreneurial skills to transform lives and shape a better, more sustainable World.
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unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veterans, providing a source of income. The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a communication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veterans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit started in 1975, it gives college students
the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communities or other places around the world. Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.”
Managing To Succeed Students who participate in Enactus— the list now includes roughly more than
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Phillip Sunkel IV
nactus, a global organization that encourages university students to change the world through entrepreneurial action, gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemployment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students realized, they also needed jobs. In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a
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Spend any time with Enactus students or at one of their competitions and it’s immediately clear that they don’t merely like what they’re doing—they love it.
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nactus, a global organization that encourages university students to change the world through entrepreneurial action, gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemployment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students realized, they also needed jobs. In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veterans, providing a source of income.
The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a communication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veterans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit started in 1975, it gives college students the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communities or other places around the world. Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for
“The students I see involved with Enactus possess a confidence that comes from hard work, innovative thinking, team building, and resilience. They understand what it takes to be successful in their projects and how to move on when they fail. These are exactly the traits we need in the future leaders of society and business.” –John P. Bilbrey, CEO, The Hershey Co.
“How we interact with the people in our communities and the economic and social impact we have is very important to us as a company. The students in Enactus have already proven that’s the way they think. They are a perfect match with our core values, both from a cultural and a business perspective.” –Tom Spahr, VP, Talent Management and Diversity, The Home Depot
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society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.”
Managing To Succeed Students who participate in Enactus— the list now includes roughly more than 66,500 at 1,650 colleges and universities in 36 countries—form teams at their schools and develop their own projects. Not surprisingly, many teams focus on helping low-income and impoverished people become economically self-sufficient by starting or better managing their own businesses. Each team of students gets realworld advice and management feedback from advisory boards consisting of Enactus corporate members, a group that includes Walmart, The Hershey Co., The Home Depot, Campbell Soup Co., and nearly 450 other companies worldwide. These top business leaders, who pitch in as judges for regional and national competitions, also judge the annual Enactus World Cup competition, which brings together winning teams from around the globe. Spend any time with Enactus students or at one of their competitions and it’s immediately clear that they don’t merely like what they’re doing—they love it. That same passion can be found among the organization’s corporate partners. “The first time I attended one of the competitions, it was like getting oxygen,” says John P. Bilbrey, president and CEO of The Hershey Co. and worldwide board chairman of Enactus. “The students I see involved with Enactus possess a confidence that comes from hard work, innovative thinking, team building, and resilience. They understand what it takes to be successful in their projects and how to move on when they fail. These are exactly the traits we need in the future leaders of society and business.” One of the aspects of Enactus that Bil-
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OPPORTUNITY
The vision to achieve. The tools to succeed.
More than 2,200 retail stores and 70 distribution facilities across North America and beyond. A family of thousands of talented and committed associates. One mission. This is The Home Depot. We’re not just one of Fortune’s Top 50 companies, but we’re also one of their Most Admired Companies globally. From our stores and distribution centers, to our corporate offices, everything we do here is about helping people make the most of the place they call home. And we train and empower our associates to treat their careers here the exact same way. Opportunities exist throughout our organization for can-do people who excel at service. If you’re ready to make a real impact with a Fortune 50 industry leader, apply to The Home Depot today.
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