SEEING OPPORTUNITIES, TAKING ACTION, ENABLING PROGRESS

ans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing opportunities and taking action with ...
890KB Sizes 0 Downloads 182 Views
special advertising section reprinted from the February 24, 2014 issue of

Flagler College Enactus team member, Shelby Ptacek, helps wounded Army and Marine veterans find a fresh start.

Seeing Opportunities, TAKING ACTION, ENABLING PROGRESS Enactus allows university students to use entrepreneurial skills to transform lives and shape a better, more sustainable World.

E

S1

unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veterans, providing a source of income. The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a communication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veterans who are in business for themselves, selling Datil Pepper Salt at farmers markets and small specialty stores. Seeing opportunities and taking action with sustainable solutions is the very core of Enactus. A nonprofit started in 1975, it gives college students

the opportunity to use entrepreneurial skills to create solutions for problems and issues facing their local communities or other places around the world. Alvin Rohrs, president and CEO of Enactus, says that what excites the students and the corporate sponsors is the belief that solutions exist even for society’s most intractable problems. “By coming up with innovative solutions to tackle problems like poverty and lack of clean drinking water, our students are inspiring the rest of us to get past the cynicism that exists and to just get out there, work together, and find solutions.”

Managing To Succeed Students who participate in Enactus— the list now includes roughly more than

www.fortune.com/adsections

Phillip Sunkel IV

nactus, a global organization that encourages university students to change the world through entrepreneurial action, gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemployment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students realized, they also needed jobs. In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a

SPECIAL ADVERTISING SECTION

Spend any time with Enactus students or at one of their competitions and it’s immediately clear that they don’t merely like what they’re doing—they love it.

E

nactus, a global organization that encourages university students to change the world through entrepreneurial action, gave students at Flagler College in St. Augustine, Fla. a platform for changing the lives of U.S. veterans. Unemployment for the state’s wounded combat veterans was around 13%, far higher than the national average. Clearly, these men and women needed physical and emotional support to transition back into civilian life. And, the students realized, they also needed jobs. In 2012 the Enactus students teamed up with Veterans Farm, a working farm in Jacksonville that helps disabled vets integrate back into society through horticulture therapy. If they could find a unique product that could be grown and processed at the farm, they figured it could be marketed and sold by the veterans, providing a source of income.

The result: Datil Pepper Salt, made from peppers grown on the farm. Working directly with the veterans, the Enactus students developed a communication plan that covered everything from label design and marketing to a franchise model for selling the product. They continue to work with the six veterans who are in business for themselves, selling Datil Pepper Salt at farmers m