Senior Investor Protection Conference - finra

FINRA | SIFMA October 20 – 21, 2016 Washington, DC A FINRA and SIFMA joint-effort dedicated to defending against threats to this vulnerable group of the investing public. Sample topics include: 00

Understanding the Aging Decision Maker;

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Communicating With Elder Clients;

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Training to Work With Aging Investors; plus

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Opportunities to Ask the Experts Your Questions.

Senior Investor Protection Conference

Agenda WEDNESDAY, OCTOBER 19 5:00 p.m. – 7:00 p.m.

Registration

THURSDAY, OCTOBER 20 8:00 a.m. – 5:00 p.m.

Registration

9:00 a.m. – 9:15 a.m.

Welcome Remarks • Ira Hammerman, SIFMA • Chip Jones, FINRA Member Relations and Education

9:15 a.m. – 10:15 a.m.

Plenary Session I: Understanding the Aging Decision Maker

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Keynote Speaker

Our understanding of the aging decision-maker has rapidly evolved, and has been shaped by new scientific advancements and a greater knowledge of the aging process. Panelists discuss the current and upcoming senior population, and provide practical tips for working with an aging decision-maker.

Moderator: • Jeffrey Pasquerella, FINRA South Region Panelists: • Ruth Drew, Alzheimer’s Association • Surya Kolluri, Bank of America, Merrill Lynch • Debra Whitman, AARP

Mark S. Lachs, M.D. Director of Geriatrics for the New York Presbyterian Health System / Weill Cornell Medical College

10:15 a.m. – 10:30 a.m.

Break

10:30 a.m. – 11:00 a.m.

Academic/Scientific Keynote Address • Mark S. Lachs, M.D., New York Presbyterian Health System / Weill Cornell Medical College

11:00 a.m. – 11:15 a.m.

Break

Live Broadcast Attendees: 2

= Available for live broadcast. All other sessions available for in-person attendance only.

For more information and to register, please visit www.finra.org/seniorinvestorconference

Agenda | Thursday, October 20 | continued Continuing Education

11:15 a.m. – 12:15 p.m.

How to Identify Situations of Potential Cognitive Decline or Senior Financial Exploitation

Earn CFP®, CLE, CPE and CRCP CE Credits The sessions offered have been accepted by, or are in the process of being reviewed by, the CFP® Board. As of 2006, the CFP® Board requires CE sponsors to electronically report CE credits. FINRA will report attendance to the CFP® Board after the conference is complete using the last four digits of the attendee’s Social Security Number and the attendees CFP Board ID. It is the attendee’s responsibility to register with this information during the registration process in CVENT. To ensure attendance is reported properly, please scan in and out at the end of each conference day at the registration booth.

Concurrent Sessions I

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Client contact can provide a valuable opportunity to identify cognitive decline or exploitation. During this session, attendees learn possible “red flags” and the right questions to ask, and discuss real-life client scenarios as well as the actions firms can take to help their aging clients.

Moderator: • Marin Gibson, SIFMA Panelists: • Amanda Demas, BMO Financial Group • Jennifer Mannan, Cetera Financial Group • Melissa Shea, Fidelity Investments

Marketing and Communicating to Senior Investors 00

Marketing and communicating to senior investors is a vital part of many firms’ business. During this session, FINRA staff and industry panelists discuss notable procedures and practices, highlight the importance of ensuring clear and effective communication, and consider varied oversight practices.

12:15 p.m. – 1:30 p.m.

Lunch

1:30 p.m. – 2:30 p.m.

Concurrent Sessions II

Moderator: • Kate Zickel, SIFMA Panelists: • Stephanie Elliot, Chapin Davis, Inc. • John Ellis, Edward Jones • Cynthia Hutchins, Bank of America, Merrill Lynch

Identifying Fraudulent Activity at the Account Level 00

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As part of the evolution of supervision and control reviews of investor account activity, firms are using age and other parameters in their exception reports to identify potentially fraudulent transactions in senior accounts. During this session, panelists discuss the development of internal systems and targeted reports to help spot potentially inappropriate activity or abuse in seniors’ accounts.

Moderator: • Anthony Cavallaro, FINRA Office of Fraud Detection and Market Intelligence Panelists: • Michael Ide, E*TRADE Financial • Mark Keene, Bank of America • Joseph Romano, Romano Brothers & Co.

Agenda | Thursday, October 20 | continued 1:30 p.m. – 2:30 p.m.

Concurrent Sessions II Internal Policies, Procedures and Frameworks 00

This panel of experts addresses the current legal and compliance frameworks firms have developed to protect their senior investors from issues related to cognitive decline and financial exploitation. Panelists discuss how firms are developing senior investor protection procedures, and examine issues such as incident escalation, the importance of proper documentation and the need to stay current with a client’s circumstances.

Panelists: • Keith Grindstaff, Charles Schwab & Co., Inc. • Kim Perry, Fidelity Investments • Daniel Woodring, PFS Investments Inc. and Primerica Shareholder Services, Inc.

2:30 p.m. – 2:45 p.m.

Break

2:45 p.m. – 3:45 p.m.

Plenary Session II: Regulatory and Legislative Update 00

3:45 p.m. – 4:00 p.m.

Panelists explore the evolving regulatory structure surrounding senior investor protections and the challenges facing regulators and financial services professionals when developing an effective, efficient and integrated protection framework among state, federal and SRO regulators.

Moderator: • Ananias (Andy) Blocker, SIFMA Panelists: • Kevin Goodman, U.S. Securities and Exchange Commission (SEC) • Ann-Marie Mason, FINRA Litigation and Policy • Michael Rothman, North American Securities Administrators Association (NASAA)

Break

Live Broadcast Attendees:

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Moderator: • Ira Hammerman, SIFMA



Agenda | Thursday, October 20 | continued 4:00 p.m. – 5:00 p.m.

Concurrent Sessions III Difficult Conversations With Aging Clients 00

Financial advisors have numerous and sensitive conversations with clients and their families, potential trusted contacts and designees about cognitive decline. These challenges can manifest themselves throughout the client relationship, from account opening through inter-generational transfer of account assets. This panel addresses many of these issues, including privacy concerns and how best to engage in dialogue with clients throughout the life cycle of the relationship.

Moderator: • Kyle Innes, SIFMA Panelists: • Amy Daniels, Edward Jones • Christopher Majeski, Bank of America, Merrill Lynch, Pierce Fenner & Smith • Raymond Smith, Smith, Brown & Groover, Inc.

Training to Work With Senior Investors 00

5:00 p.m. – 6:30 p.m.

This panel discusses training practices to ensure effective delivery of information, policies and procedures on the specific needs of senior investors, and available resources for both financial advisors and firms looking to strengthen their training programs. Panelists discuss tailoring training to firm size and business model, principles of training, and the essential topics to cover in training programs.

Panelists: • Autumn Bonsall, Raymond James Financial, Inc. • Susan Hechtlinger, SunTrust Investment Services, Inc. • Gary Wachs, Charles Schwab & Co., Inc.

Reception


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Moderator: • Christine Kieffer, FINRA Office of Investor Education



Agenda | Friday, October 21 FRIDAY, OCTOBER 21 7:30 a.m. – 8:30 a.m.

Continental Buffet Breakfast

8:30 a.m. – 9:30 a.m.

Plenary Session III: The Intersection Between Senior Investor Protection Efforts and Other Laws 00

Securities firms’ senior investor protection efforts have been expanding for more than a decade, and there is sometimes friction between these efforts and existing, sometimes seemingly unrelated, laws. During this session, panelists discuss how firms are structuring their senior investor protection programs to maintain compliance with sometimes competing obligations, such as privacy laws, age discrimination laws and power of attorney requirements.

9:30 a.m. – 9:45 a.m.

Break

9:45 a.m. – 10:45 a.m.

Concurrent Sessions IV

Moderator: • Lisa Bleier, SIFMA Panelists: • Sarah Green, FINRA Enforcement • Shawn Scholz, Ameriprise Financial • Mary Tucker, Wells Fargo Advisors, LLC

Suitability Considerations and Sales Practices for Senior Investors 00

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When serving senior clients, it is important for a firm’s procedures and controls to properly gauge the suitability of recommendations to senior investors and ensure clear, straightforward sales practices. This panel of experts examines the FINRA suitability rule (2111), the rule’s potential interplay with cognitive decline, the importance of ensuring client understanding of risks and other issues of which firms should be aware.

Moderator: • James Wrona, FINRA Office of General Counsel Panelists: • Cara Aber, J.P. Morgan Securities • James Muir, USAA • Aisling Murphy, Vanguard • Donald Runkle, Coordinated Capital Securities, Inc.


Agenda | Friday, October 21 | continued 9:45 a.m. – 10:45 a.m.

Concurrent Sessions IV Account Documentation and Examination Observations 00

Effective documentation of accounts can be one of the most useful tools for a firm’s senior investor protection efforts. Join FINRA staff and industry practitioners as they discuss existing firm documentation procedures and practices, and the most common deficiencies noted during FINRA examinations. Panelists share lessons learned and effective supervisory and oversight practices.

Panelists: • Marion Halliday, Janney, Montgomery, Scott LLC • Brian McCormack, Davenport & Company LLC • Shawn McLaughlin, McLaughlin Ryder Investments, Inc.

10:45 a.m. – 11:00 a.m.

Break

11:00 a.m. – 12:00 p.m.

Plenary Session IV: Ask the Regulator and Industry Experts 00

12:00 p.m.

During this session, panelists answer your questions on senior investor protection and other related, important issues. Panelists provide their perspectives on effective practices, as well as helpful tips.

Moderator: • Chip Jones, FINRA Member Relations and Education Panelists: • Ronald Long, Wells Fargo Advisors, LLC • Suzanne McGovern, U.S. Securities and Exchange Commission (SEC) • Thomas Mierswa, Morgan Stanley • Michael Rufino, FINRA Member Regulation, Sales Practice

Closing Remarks and Conference Adjourns


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Moderator: • Michael Rufino, FINRA Member Regulation, Sales Practice



Speakers | As of October 2016

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Cara Aber

J. P. Morgan Securities

Ronald Long

Wells Fargo Advisors, LLC

Lisa Bleier

SIFMA

Christopher Majeski

Ananias Blocker

SIFMA

Bank of America, Merrill Lynch, Pierce Fenner & Smith

Autumn Bonsall

Raymond James Financial, Inc.

Jennifer Mannan

Cetera Financial Group

Anthony Cavallaro

FINRA Office of Fraud Detection and Market Intelligence

Ann-Marie Mason

FINRA Litigation and Policy

Brian McCormack

Davenport & Company LLC

Suzanne McGovern

U.S. Securities and Exchange Commission (SEC)

Shawn McLaughlin

McLaughlin Ryder Investments, Inc.

Thomas Mierswa

Morgan Stanley

James Muir

USAA

Jeffrey Pasquerella

FINRA South Region

Kim Perry

Fidelity Investments

Joseph Romano

Romano Brothers & Co.

Michael Rothman

North American Securities Administrators Association (NASAA)

Michael Rufino

FINRA Member Regulation, Sales Practice

Donald Runkle

Coordinated Capital Securities, Inc.

Shawn Scholz

Ameriprise Financial

Melissa Shea

Fidelity Investments

Raymond Smith

Smith, Brown & Groover, Inc.

Mary Tucker

Wells Fargo Advisors, LLC

Gary Wachs

Charles Schwab & Co., Inc.

Debra Whitman

AARP

Daniel Woodring

PFS Investments Inc. and Primerica Shareholder Services, Inc.

James Wrona

FINRA Office of General Counsel

Kate Zickel

SIFMA

Amy Daniels

Edward Jones

John Davidson

E*TRADE Financial

Amanda Demas

BMO Financial Group

Ruth Drew

Alzheimer’s Association

Stephanie Elliott

Chapin Davis, Inc.

John Ellis

Edward Jones

Marin Gibson

SIFMA

Kevin Goodman

U.S. Securities and Exchange Commission (SEC)

Sarah Green

FINRA Enforcement

Keith Grindstaff

Charles Schwab & Co., Inc.

Marion Halliday

Janney, Montgomery, Scott LLC

Ira Hammerman

SIFMA

Susan Hechtlinger

SunTrust Investment Services, Inc.

Cynthia Hutchins

Bank of America, Merrill Lynch

Michael Ide

E*TRADE Financial

Kyle Innes

SIFMA

Chip Jones

FINRA Member Relations and Education

Mark Keene

Bank of America

Christine Kieffer

FINRA Office of Investor Education

Surya Kolluri

Bank of America, Merrill Lynch

Mark S. Lachs, M.D.

New York Presbyterian Health System / Weill Cornell Medical College

Registration Information How to Register

Exhibitors Conference exhibitors showcase a range of products and services for broker-dealer firms. Current exhibitors include: Becker & Poliakoff Mercer 00 WISER (Women’s Institute for a Secure Retirement) 00 00

There is a limited number of exhibitor opportunities remaining for this conference. To secure your participation, contact Tamara Tondu at (212) 313-1240 or email [email protected] to request a conference exhibitor package.

To register, please visit www.finra.org/ seniorinvestorconference and complete the online registration form using your credit card. Conference registration is limited and available on a first-come, first-served basis. Please note that this event is not open to journalists. Online registration closes on Wednesday, October 19, 2016. If you experience difficulties registering, please call (202) 728-6980 or email [email protected]

Confirmation Email Payment is required at the time your registration is submitted. You will receive an email confirmation of your completed registration form and payment. Please make sure your registration has been confirmed prior to your arrival onsite at the conference.

Cancellation Policy For all registration categories, a full refund for registration fees, less a $75 processing fee, will be granted to written requests received 14 days or more prior to the start of the conference. Refunds will not be granted after October 6, 2016.

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Registration Rates First 50 Through June 17, 2016

50+ or After June 17, 2016

$395 $495 $750 $795 $395

$595 $695 $950 $995 $595

GROUP RATE (Per Person)*

First 50 Through June 17, 2016

50+ or After June 17, 2016

FINRA/SIFMA Member Firm Non-Member Attorney

$450 $795 $700

$650 $950 $900

IN-PERSON FINRA Member Firm | Small Firm FINRA/SIFMA Member Firm Attorney Non-Member Government/State/Regulator

* Available to firms registering three (3) or more employees at the same time with the same credit card. Please follow instructions in the registration system.

LIVE BROADCAST

Viewer License Fees

FINRA Member/Small Firm FINRA/SIFMA Member Firm Attorney Non-Member Government/State/Regulator

Questions Please direct questions about registration to (202) 728-6980 or email [email protected]


$250 $1,200 $1,500 $1,500 $1,200

Hotel and Travel Information Hotel Reservations A room block is available at the Renaissance Washington, DC downtown hotel at the special rate of $299 (plus tax) per night. This rate is available until October 12, 2016, or until the room block is sold out. Book your hotel room online or call the hotel at (800) 468-3571 and identify yourself as a 2016 FINRA/SIFMA Senior Investor Protection Conference attendee.

Travel Information FINRA suggests that you do not purchase restricted or nonrefundable tickets for travel to the conference, especially prior to the receipt of your registration confirmation. FINRA assumes no liability for penalties or fare increases should the conference sell out or in the unlikely event that changes to the conference dates and/or location become necessary. Please note that hotel reservations, cancellations, and charges are the attendee’s responsibility.

The 2016 FINRA/SIFMA Senior Investor Protection Conference takes place at: Renaissance Washington, DC Downtown Hotel 999 Ninth Street, NW Washington, DC 20001 (202) 898-9000 Web: http://www.finra.org/finra-sifma-senior-conference/hotel

© 2016 FINRA. All rights reserved. 16_0206.10 – 10/16

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