SEO TIPS

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Introduction SEO TIPS Content Content quality Content/keyword research Content words/use of keywords Google Page Speed Title Tags and Meta Description TITLE TAG Recommendations What is a Meta Description? Why are meta descriptions important? How can I make the meta description better? META DESCRIPTIONS Recommendations Keywords exact match? Google have been busy in 2017 Why is it important to work continuously with SEO as a company? Backlinks How important are backlinks? Characteristics of the best placed webpages on Google Social media and blogs are a link engine Backlinks and content is becoming dependant of each other HTTPS How important are HTTPS on your website for SEO-reasons? Why switch to HTTPS?

Page 2 of 11 Read more about SEO TIPS here: https://siteattention.com/blogs/seo

Introduction “If you can’t find it - it isn’t there!” Even though this is a statement, which for some can seem as an overstatement there is an element of truth to it. The concept SEO (Search Engine Optimization) is often mentioned when talking about visibility on Google. What does SEO really cover and what does it mean for you and your daily work to create and optimize content on your page(s)? SEO is complex and Searchengineland.com published “The Periodic Table of SEO Success Factors: 2017”. As it shows there are a lot of factors to look into. Both on-the-page and off-the-page SEO. In order to best understand the importance and opportunities of SEO, it is first and foremost important to know what the "Search" section covers. Search is the search that a user makes with a particular wish for a result on Google. Google has in recent years had an incredibly great focus on learning the intention of a search, to better understand the users and to provide the most relevant and valuable result for the user so that it can quickly and efficiently find answers to their query. Therefore, "Search" is wider as it adds more and more elements to the assessment of a potential result and its value to the user. In 2016 Google added that the intention is heavily influenced by the location and context of the search. "Search" thus becomes the combination of the user's intent, location, and query. The rankings on Google are a direct expression of how Google considers a page to live up to that combination compared to a number of page-technical elements and signals. The previously linked “periodic table” shows some of those factors. Google has no official rules on how to get a 1st place in search results, but they have a wide range of guidelines and signals as they measure a website and affect what placement can be achieved on a Specific search. Most importantly, in this context, keep in mind that SEO is a two-part size as Google looks very black and white on things. Either you will be rewarded for your work or you will be penalized. For Google, it's about one thing: To show the best and most relevant search results for the user. This document will provide you with some tips on how to optimize and if you to try out real-time on page content optimization, you can find a trial here: https://siteattention.com/products/getsiteattention


SEO TIPS As described in the previous section a lot of factors a influencing SEO. Some of the things to look at will be found in the following sections.

Content The content of your website tells Google which keywords your website should be indexed by, while relevant inbound links tell Google how important your website is and how high in search results it should be placed on those keywords. If Google does not understand what your website is about and if the content is not consistent with what your audience is looking for, you'll never be found online. In other words, your content, design, products and services are of great importance to whether your target audience can find your website. For this reason, well-reviewed content tailored to your target audience's search habits on Google should be your first priority if you are considering relaunching or optimizing your website in order to enhance your online presence.

Content quality Does your content provide quality? Is your content providing useful and informative value to your visitors? These are just some of the questions to ask yourself in assessing whether you’re providing quality content. You cannot cut corners in this section as this is the cornerstone on which nearly all other factors depend.

Content/keyword research Perhaps the most important SEO factor after creating good content is good keyword research. Your Content should use those keywords/phrases that people are using so your content will answer what they are querying.

Content words/use of keywords Having done your keyword research, have you actually used those words in your content? Page 4 of 11 Read more about SEO TIPS here: https://siteattention.com/blogs/seo

Use common sense. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. Then use them naturally on the page.

Google Page Speed Why is Pagespeed important in regards to SEO? Google wants to offer the users of the their search engine the best results. The best results means that what you search for is matched, but also the speed when browsing. Google has changed the algorithms so a website is scored not only on optimization but also on the performance from when you browses from a mobile or desktop. Studies shows that users that experience load times longer than 3 seconds are more likely to abandon the webpage, specially from browsing from a mobile. An abandoned visitor will hurt pagerank in the Google calculation. In 2017 not only content and links are to be taking into consideration but also the speed. You can check your site here: https://testmysite.withgoogle.com/intl/en-gb/

Title Tags and Meta Description Each page of your website must contain a Title Tag (also called a page title) and a Meta Description that summarizes and creates interest in the content of the page. A Title Tag is a short title that appears as a blue link in the search results. A Meta Description is a short description that appears under Title Tag in the search results. There is a big difference between how long Title Tags and Meta Descriptions Google show. This depends, among other things, on which device (desktop or mobile) the user uses, and how relevant the Title Tag and Meta Description are for the user's search query. On some search queries, Google does not display the Title Tag and the Meta Description you've written, but another relevant text from your website. If your Title Tag and Meta Description is long, Google may automatically cut a portion of the text away. To minimize the risk of Google omitting an important part of the text, we recommend that Title Tags have a maximum length of 65 characters including spaces, and Meta Descriptions has a maximum length of 160 characters including spaces.

TITLE TAG Recommendations A Title Tag Must: ● Be unique and reflect the content of the page Page 5 of 11 Read more about SEO TIPS here: https://siteattention.com/blogs/seo

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Be meaningful and appealing to the reader Have a length of 45-65 characters including spaces Include the primary keyword that the page is optimized after 1-2 times (possibly in different bends) Have the primary keyword standing as far left as possible As far as possible, include a possible secondary keyword once As far as possible include promotional words such as purchase, order, get or b ook Use dashes (-) or vertical bars (|) for sentence segregation (not ‘.’) Finally, include your company name if it is a known brand with a short name (such as "Text ... - Hotels.com" or "Text ... | LEGO").

What is a Meta Description? A Meta description is a tag that helps search engines to get a short and informative description of the content of a page. The description will appear under the URL - shown below:

Why are meta descriptions important? Meta descriptions are listed with your URL when people are using search engines. They help you to display an informative description that makes the searchers click through to your webpage. If your URL doesn't have a meta description your pagerank will actually suffer according to our machine learning algorithms. A meta description should be between 140-160 characters. Google calculates in pixels and the to translate: ● Title: 600 pixels (~70 - 71 Characters) ● Description: 1200 pixels (160 Characters)

How can I make the meta description better? The meta description provide the searcher a short introduction to why they should choose to click on your link. Think in an advertising way and don't be afraid to use words or sentences that may appeal searchers to click on your link. The 140-160 characters gives you room for making one or two sentences. Make sure never to use the same meta description from another page since this will hurt your pagerank with Google. You should never use more than the 160 characters.


META DESCRIPTIONS Recommendations A Meta Description must: ● Be unique and reflect the content of the page ● Be meaningful and appealing to the reader ● Have a length of 120-160 characters including spaces ● Include the primary keyword that the page is optimized after 1-3 times (possibly in different bends) ● Have the primary keyword standing as far left as possible ● Include any secondary keyword 1-2 times ● As far as possible include promotional words such as purchase, order, get or b ook.

Keywords exact match? Should keywords be an exact match for Google to understand them? No! Keywords do no longer need to be an exact match for SEO-reasons. Before you had to write rather annoying texts to perform as good as possible in organic search and could make the natural language quite difficult to read. Today keywords should be chosen for what's relevant for your searches/visitors to your website. Try to inform the reader rather than the search engine - they have actually evolved quite a lot the last year. Do not use keyword stuffing or the practice of showing as many SEO keywords as possible in a text or page. That procedure is not a long-term way to go anymore and are being considered blackhat in the Google world. When you build the content and headers, then try to use a fluently text that makes sense for the reader and use synonyms to the key-word. The synonyms will help you build stronger content that will support your keywords.

Google have been busy in 2017 Google constantly updates the search algorithm to improve user friendliness and display the most relevant search results for users. You may have already heard of Fred, Penguin, Panda, Pigeon, Hummingbird and Mobilegeddon, all of which are popular names for some of Google's major algorithm updates. A decrease in visibility on Google may be due to a major or minor update of Google search algorithm. Sometimes Google even announces the updates on their blog, while explaining Page 7 of 11 Read more about SEO TIPS here: https://siteattention.com/blogs/seo

the impact of the updates on search results. Other times, the updates are hidden, and it can be more difficult to understand the effect and how to compensate for it. If your decrease in visibility on Google coincides with an algorithm update, the algorithm update is likely to be the reason. Algorithm updates typically affect your entire site, so you'll see a general drop in your site's rankings.

Why is it important to work continuously with SEO as a company? Ten years ago the number of changes to the Google algorithm was in average 2-3 large changes a year. That made the work around SEO quite static and it you could be on top doing an overhaul each year. Things have changed since then and this demands more frequent work on SEO when it comes to keep the pageranks. The first three month has been busy from Google. 8th march - Google Fred (Unconfirmed) 7th of February - Core ranking update 1st of February - multiple algorithm updates 10th of January - mobile penalty SEO has to be considered a real time job if you want to work with organic search engine optimization.

Backlinks One of the most important factors for how high your website is in search results is the amount and quality of links that point to your website and your subpages. An inbound link can be perceived as a recommendation of your website, and links therefore provide search engines with a strong indication of how well and relevant your website is. A top ranking on Google, therefore, requires that your website has a strong link profile. Earlier, the goal was to get as many incoming links as possible, but this link building approach has no or quite low value now. Instead, it is necessary to focus on getting links from relevant domains that are thematically reminiscent of your website, and domains that have high authority and credibility.

How important are backlinks?


In the old SEO-day's links to your website (backlinks) were very important and the more the merrier...That was extremely important to gain better page rankings. A company could actually benefit from getting thousands of links from different websites without any relevance to website....That has changed. Backlinks are still important but the way you build them has changed. A company should aim at building high quality links instead of just getting as many as possible. The main focus is to getting relevant sources of backlinks that links to a page with similar content.

Characteristics of the best placed webpages on Google In an attempt to elucidate the general factors that affect a site's rankings on Google, Matthew Barby has just analyzed 1 million top 10-ranked webpages on Google. Although the study does not give a full picture of the factors that affect a web page rankings, and although the results of the study are very general, it is an interesting and computerized well-substantiated study. Below you will get a brief summary of the most important results. ●

The two top ranked webpages on Google have a significantly higher number of incoming links (links from other websites to those pages) than web pages with poorer locations. Thus, the more inbound links your web pages (your subpages on your website) have, the better they will be placed.

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Web sites with a Rank # 1 on Google have on average inbound links from 168% more domains than webpages with a placement like No. 5. Thus: It is important that there are many different domains that link to your webpages.

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Each domain that links to a top 10-page web page links an average of 37 times to the webpage (from different sub-pages on the domain). So: It's an advantage if the domains that link to your webpages link many times to the webpages.

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5.5% of all incoming links to web pages with a # 1 location have the keyword on which the web page is located # 1 on, as part of the text link (ie as anchor text). The same applies only to 3.5% of the links to web pages with a No. 10 location. So: It's an advantage if the keyword you want to find on is included as part of more (but not all) incoming text links.

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The highest ranked web pages generally have shorter page titles (so-called Title Tags) than web pages with a poorer location. According to the survey, the optimal length is eight words. Thus: Try to write page titles that are about eight words long.

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A web page is more often placed on a keyword if the keyword is part of the webpage URL (URL). Thus: You may include the keyword you want the web page can be found on, in the URL.


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The best-placed web pages have a shorter URL than web pages with a poorer location. The pages with a location like No. 1 have an average URL length of 59 characters. Thus: Avoid making your web pages URLs very long.

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33.5% of all top 3-page websites use HTTPS instead of HTTP. The same applies to 29.5% of all web pages with a location like No. 10. Thus: If you use HTTPS, it has a small positive impact on your locations.

Social media and blogs are a link engine If you write good content on social media and blogs, which refers to a relevant page, it is possible to create a very high quality link engine. Make social media and blogs a part of your SEO strategy and use it continuously.

Backlinks and content is becoming dependant of each other Both backlinks and content is becoming dependant of each other because you cannot get the high quality links without having the high quality content. That is why you should focus on building high quality content before thinking of link building.

HTTPS In spite of many obvious benefits of switching from HTTP to HTTPS, surprisingly few website owners have taken the step to switch.

How important are HTTPS on your website for SEO-reasons? About three years ago Google announced that HTTPS would score better than HTTP websites. Back then most of the world websites were running HTTP and staying on un-encrypted pages would make your site ranking worse. Most SEO experts did not do much about this, since the effect was quite small compared to other optimizations you could do to your website. Last year Google announced that Chrome would indicate HTTP pages unsafe to browse for the users so if you haven't converted your site to HTTPS, then now is the time to do so if you wanna stay ahead of the game.

Why switch to HTTPS? There are many benefits of using HTTPS, both for you and your customers. The four primary benefits are:


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SEO: Google favors HTTPS websites, which means your website gains visibility in search results. Encryption: Your customer information is encrypted so nobody can track or steal information during the exchange with your website. Data Integrity: Your customer's information can not be changed or destroyed while exchanging with your website without it being detected. Confidence: HTTPS increases your customers' confidence in you and your website, which may result in increased sales.
