Services & Pricing - Oregon Publishing

2 downloads 134 Views 601KB Size Report
AFFILIATE PROGRAM MANAGEMENT SERVICES. 26. À LA CARTE ... Facebook & Twitter Marketing ... Content Posting on Twitt
P.O. Box 10734, Eugene OR Office: 541-603-0956 [email protected] www.oregonpublishing.com

Services & Pricing CONTENTS SEO LOCAL PLAN

2

SEO NATIONAL PLAN

8

CLIENT DASHBOARD

15

MOBILE ANALYTICS

16

FORM ANALYTICS

17

CALL METRICS

18

PAY PER CLICK MANAGEMENT

19

FACEBOOK, TWITTER, GOOGLE+ & PINTEREST

23

AFFILIATE PROGRAM MANAGEMENT SERVICES

26

À LA CARTE SOCIAL MEDIA SERVICES

30

CONVERSION RATE OPTIMIZATION

31

PROFESSIONAL W EBSITE DESIGNING

32

Search Engine Optimization

SEO Local Plans Wholesale Price Per Month

Local Basic

Local 1

Local 2

$279

$449

$629

$819

Regional 2

$1009

Below Mentioned Deliverables are for 6 Months

Minimum Contract Period

Recommended For

Regional 1

These packages are designed for local businesses with Geographically targeted cities & keywords that are less competitive.

These packages are designed for local businesses with geographically targeted major cities & keywords that are more competitive

Agency Platform Reporting & Customer Dashboard 5

10

15

20

30

Call Tracking

$15 / month

$15 / month

$15 / month

$15 / month

$15 / month

Retargeting

$25 / month

$25-$50 / month

$25-$50 / month

$25-$50 / month

$25-$50 / month

Usability & Conversion Optimization Report

-

-

HeatMap

-

-

Homepage

Homepage

Homepage

ScrollMap

-

-

Homepage

Homepage

Homepage

Target Keywords Conversion Tracking

Web Form Conversion Tracking Google Analytics

Overlay Report

-

-

Homepage

Homepage

Homepage

Confetti

-

-

Homepage

Homepage

Homepage

User Testing Video

-

-

$449

$449

$449

$449

$449

Up to 8 Pages

Up to 15 Pages

Up to 22 Pages

Up to 30 Pages

Up to 45 Pages

-

-

-

Website Content Writing (250 Words Per Page)

1

1

3

5

8

Guest Blog Post Writing & Posting

-

2

6

8

12

Guest Blog Post Social Sharing

-

Informational Content Writing & Posting

4

6

9

15

21

1

1

2

3

4

Advance Website Conversion Optimization Report On-Page Optimization Onsite Recommendations & Implementation Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing

Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing

Infographic Creation & Distribution

-

-

-

Infographic Social Sharing

-

-

-

Video Creation

-

1

Video Submission

-

PPT Creation

-

1

PPT Distribution

-

1

1

1

1

2

1

1

2

Magazine / News Placement Q&A Posting Local Search Website Optimization Google My Business/ Bing & Yahoo Local Listing Center Optimization Authority Business Listing (Yelp, Local.com etc) Local Citation Building NAP Syndication Review Widget Coupon Distribution Link Strategy Website Social Sharing

Social Profiles

60

60

60

60

60

Local Community Setup

2

2

2

2

2

Social Community Setup

1

1

1

1

1

3

6

9

12

2

4

6

8

Social Media Marketing Facebook & Twitter Marketing Social Reputation Monitoring Access To Premium Apps Twitter & FB Account Setup YouTube Channel Setup/ Optimization

-

Facebook Cover Image Twitter Background Image Twitter Header Image Background Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook

-

Pinterest Account Creation

-

Pinterest Optimization

-

Custom Pinboards

-

Pin Images

-

6

9

12

15

Follow Pinboards

-

18

24

30

36

Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support (Email, Chat & Telephone)

New Deliverables in 2015 Usability & Conversion Optimization – We will generate a report featuring the most important usability & conversion optimization factors. Includes suggestions to make the site more usable and conversion friendly thus increasing your business’ online leads. HeatMap – We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. ScrollMap - The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. Overlay Report – With the overlay report, you will be able to see the number of clicks on each element of your web page. Confetti - With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. User Testing Video - A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective. Magazine / News Placement - We will posting a magazine / client interview based on the information provided by you. Q&A Posting - We will posting Q&A’s relevant to the your business on high authority sites. Local Community Setup - We will create a profile on local community networks and share guest posts, videos and other information to attract users. Social Community Setup - We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. Review Widget – We will be adding a widget on your website pages which will help you build positive customer reviews. Pinterest Account Creation – We will create an account on Pinterest for your business also called as Pinterest Business Account. Pinterest Optimization – We will optimize your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. Custom Pinboards – We will create custom Pinboards relevant to your industry on your Pinterest Business profile. Pin Images – We will pin images (or even video) relevant to your business on the custom created Pinboards. Follow Pinboards – We will follow other relevant Pinboards to get updates from related sources with a change that they’ll even follow yours.

Search Engine Optimization

SEO National Plan

Starter

Value

Silver

Gold

Platinum

Wholesale Price Per Month (Suggested Retail Price)

$599

$999

$1679

$2539

$3739

Titanium $7478

Below Mentioned Deliverables are for 6 Months

Minimum Contract Period Agency Platform Reporting & Customer Dashboard Target Keywords

12

20

35

50

$15/ month

$15/ month

$15/ month

$15/ month

$25-$50 / month

$25-$50 /month

$25-$50 / month

$25-$50 / month

80

150

Conversion Tracking Call Tracking Retargeting Web Form Conversion Tracking Google Analytics Usability & Conversion Optimization Report

-

HeatMap

-

Homepage

Homepage

Homepage

Homepage

Homepage

ScrollMap

-

Homepage

Homepage

Homepage

Homepage

Homepage

Overlay Report

-

Homepage

Homepage

Homepage

Homepage

Homepage

Confetti

-

Homepage

Homepage

Homepage

Homepage

Homepage

User Testing Video

$549

$549

$549

$549

$549

$549

Up to 15 Pages

Up to 30 Pages

Up to 50 Pages

Up to 80 Pages

Up to 120 Pages

Up to 150 Pages

Website Content Writing (250 Words Per Page)

1

6

9

12

18

30

Blog Writing

3

6

9

12

18

24

3

6

9

12

18

24

6

9

15

21

32

54

1

2

3

4

6

12

Advanced Website Usability & Conversion Optimization Report On-page Optimization Onsite Recommendations & Implementation Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing

Blog Social Sharing Guest Blog Post Writing & Syndication Guest Blog Post Social Sharing Informational Content Writing & Syndication Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing

Infographic Creation & Distribution Infographic Social Sharing

$149

1

2

4

6

9

1

3

3

5

-

Magazine / News Placement Q&A Posting Premium PR Distribution

-

-

-

1

Premium Authoritative Directory Submissions

-

-

-

-

1

1

1

2

Local Search Website Optimization Google My Business/ Bing & Yahoo Local Listing Center Optimization Authority Business Listing (Yelp, Local.com etc) Local Citation Building NAP Syndication Review Widge Coupon Distribution Link Strategy Website Social Sharing Video Creation Video Submission

1

1

2

3

60

60

60

60

10

1

1

2

3

5

3

3

3

3

3

Voiceover Video Creation

-

-

Voiceover Video Submission

-

-

Social Profiles

60

PPT Creation

1

PPT Distribution Image Submission

-

DOC / PDF Creation DOC / PDF Submission

-

Social Community Setup

3

Social Media Marketing Social Reputation Monitoring

-

Access To Premium Apps

-

Twitter & FB Account Setup YouTube Channel Setup/ Optimization Facebook Cover Image Twitter Background Image Twitter Header Image Background

Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook

6

12

18

24

Facebook Welcome Page

-

-

-

-

Pinterest Account Creation

-

Pinterest Optimization

-

Custom Pinboards

-

1

2

Pin Images

-

3

Follow Pinboards

$189/month

Facebook Ads Management*

48

54

4

6

8

6

9

12

15

12

18

24

48

54

$189/month

$189/month

$189/month

$189/month

$189/month

Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support (Email, Chat & Telephone) Note* :-

We have attractive renewal options available at the end of the campaign. Please get in touch with the sales rep / concerned project manager for further details.

New Deliverables in 2015 Usability & Conversion Optimization – We will generate a report featuring the most important usability & conversion optimization factors. Includes suggestions to make the site more usable and conversion friendly thus increasing your business’ online leads. HeatMap – We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. ScrollMap - The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. Overlay Report – With the overlay report, you will be able to see the number of clicks on each element of your web page. Confetti - With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. User Testing Video - A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective. Magazine / News Placement - We will posting a magazine / client interview based on the information provided by you. Q&A Posting - We will posting Q&A’s relevant to the your business on high authority sites. Local Community Setup - We will create a profile on local community networks and share guest posts, videos and other information to attract users. Social Community Setup - We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. Review Widget – We will be adding a widget on your website pages which will help you build positive customer reviews. Pinterest Account Creation – We will create an account on Pinterest for your business also called as Pinterest Business Account. Pinterest Optimization – We will optimize your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. Custom Pinboards – We will create custom Pinboards relevant to your industry on your Pinterest Business profile. Pin Images – We will pin images (or even video) relevant to your business on the custom created Pinboar

Client Side Metrics

Log into your own Dashboard to see detailed stats.

Client Dashboard Client Side Dashboard

Mobile Analytics Mobile Analytics

Form Analytics Form Analytics

Call Metrics Call Metrics

Pay Per Click Pay Per Click

Traffic Plan

Starter

Standard

Power

$179

$259

$579

$799

$1319

$2199

Account Setup Fees

FREE

FREE

FREE

Month 2 & Ongoing Monthly Cost

----

$219

$279

$359

6 Adgroups

300

600

No. of Project Managers

N/A

1

Conversion Focused

N/A

-

Click Focused

N/A

First Month Retail Pricing

Keywords/Adgroups

One Time Setup

Ultimate

Elite

$3199

$4399

$5499

FREE

FREE

FREE

FREE

$779

$1379

$1979

$2639

$3299

1000

2000

4000

5000

Unlimited

Unlimited

1

1

1

1

2

3

3

YES – 1 Design & 2 Size

YES – 1 Design & 4 Size

YES – 1 Design & 6 Size

YES – 2 Design & 4 Size

YES – 2 Design & 8 Size

YES – 2 Design & 8 Size

FREE

FREE

Professional Dynamic

Search Engine

Search Network Display Network

-

-

Banner/Image Ads

-

-

-

-

-

-

Remarketing

NEW

Analytics Setup

-

Analytics Analysis

-

-

Linking Adwords with Analytics

-

-

Website Funnel Tracking

-

-

-

-

-

-

Site Speed Report

-

-

-

-

-

-

Analytics Code Checker

-

-

-

-

-

-

Search Query Analysis

-

-

Conversion Tracking

-

-

-

-

$20.00

$20.00

Click Fraud Monitoring

NEW

Call Tracking Integration* Call Tracking Set-up Form Tracking

NEW

NEW

-

$20.00

$20.00

$20.00

-

-

-

-

$20.00

$20.00

$20.00

NEW

Product Ads Set-up

NEW

Landing Page Recommendation

-

-

Video Ads Campaign* Dynamic Search Ads

NEW

Google Ad Site Extensions Website Usability Report

NEW

Conversion Analysis Report

NEW

-

Yes –

-

Yes –

1

-

-

-

Yes

2

Yes –

–2

-

3

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Yes – 4

-

Quality Score Optimization

-

-

-

-

-

-

-

-

-

-

-

On-going Optimization

GeoTargeting

N/A

AdText Creation

N/A

Adtext A/B Testing

N/A

keyword matching options

N/A

keyword bid management

N/A

Traffic Statistic Analysis

N/A

-

Mobile Mobile Website Call Tracking

-

NEW

N/A

-

Reporting

Agency Platform Reporting & Customer Dashboard Month 1 Setup Report

N/A

Weekly Report

N/A

Monthly Report

N/A

Bimonthly report

N/A

PPC Broken Link Checker Report

N/A

-

-

Call Tracking Reporting

N/A

Call Support

N/A

2

3

4

4

Facebook, Twitter, Google+ & Pinterest Facebook, Twitter, Google+ & Pinterest First Month Fee (Suggested Retail Price) Recurring

Plan 1

Plan 2

Plan 3

Plan 4

$259

$299

$359

$399

$199 / month

$259 / month

$319 / month

2

4

8

$359 / month

Setup

Social Account Creation Facebook Cover Design Twitter Background Design Twitter Header Design Google+ Cover Design Keyword Based Profile Content Writing Facebook Applications Social Search Creating Google+ Circle Group Following / Add to Circles

-

Google+ Direct Connect

-

-

Join Relevant Google+ Communities

-

-

-

10

Social Website Integration

Social Plugins

Social Content Development

Editorial Calendar Backlinks Posts / Week – Facebook & G+

3

6

9

12

Tweets / Week

3

6

9

12

Sharing in Google+ communities

-

Pin Images (Images to be provided by the client)

-

-

Backlinking with Photo Pinning

-

-

-

Detailed Work Report Custom Pinboard

-

-

-

Average sentiments

-

-

ROI Measurement

-

-

Marketing Dashboard Detailed Work Report Insights / Analytics

Customer Support

-

Email Phone Chat

Affiliate Program Management Services Affiliate Program Management

Account set-up

Basic

Power

Professional

Dynamic

First Month

$179

$378

$679

$979

$1279

Second Month onwards

NA

$179

$299

$439

$569

Account Setup Fees

-

-

-

-

-

Number of networks

1

1

2

3

4

Consultation

-

-

Banner Creation

-

1

2

5

7

Banner creation for mobile

-

-

2

3

4

Setup

Program Bio (HTML Format) Program Agreement for Affiliates Reply email text for publisher who has APPLIED to your program (HTML Format) Reply email text for publisher who are APPROVED in your program (HTML Format) Reply email text for publisher who are DECLINED in your program (HTML Format) Integrating Tracking Code Contents & Designing

Writing e-mail content for recruiting publishers

-

Writing content for affiliate page

-

Writing e-mail content for newsletters

-

Designing newsletter (HTML)

-

Designing affiliate page

-

-

Number of Publishers (Per week)

-

30

50

100

Recruiting Publishers

-

Recruiting Super Publisher

-

-

-

-

Recruiting PPC Publishers

-

-

Reviewing publisher’s application

-

-

Strategies for reactivating publishers

-

-

Answering and replying to publishers

-

-

Publisher Recruitment & Communication

Datafeeds, Widgets & Videos Creating Data feed files

-

-

Uploading Data feeds

-

-

Third Party Affiliate tools

-

-

-

-

150

Creating & uploading widgets

-

-

-

Uploading videos

-

-

-

Add on services on networks (Only on ShareASale)

-

-

-

Store Management

-

-

-

-

Pay Per Call campaign

-

-

-

-

Setting up additional Campaign

-

-

-

Managing additional campaign

-

-

-

-

Coupon code consultation

-

-

Uploading coupon deals

-

Google analytics

-

-

-

-

Sending Newsletter

-

Monitoring clicks & sales

-

-

-

Program analysis & optimization

-

-

Updating & maintenance

-

-

-

Other services

Reporting Weekly Report

-

-

Monthly Report

-

Weekly sales report

-

-

Monthly sales report

-

-

Chat

-

-

Phone

-

-

Customer Support E-mail

Facebook, Twitter, Google+, & Pinterest Facebook, Twitter, Google+ & Pinterest

Other Services À la carte Social Media Services:

Price

Twitter Background

$39

Twitter Cover Images

$39

Google+ Cover Images

$39

YouTube Channel Cover Images

$39

Facebook Cover Images

$39

Facebook Custom Tab

$99

P.O. Box 10734, Eugene OR Office: 541-603-0956 [email protected] www.oregonpublishing.com