Session Plan - NIIT Imperia

Post Graduate Diploma in Healthcare Operations Management (PGDHOM)

Contents Broad Contours Who Should Attend

Unique Features of the program Program Modules Detailed Program Contents To know more call 18002660304 or write to [email protected]. To register for free information session click here

Program Features Pedagogy

Practical Exposure

Certificati on

Peer Learning

Placement Assistance

• Designed with a mix of case discussions, assignments and projects besides the lectures in class and online modules

• 6 Days of hands on learning in Apollo Hospitals

• Post Graduate Diploma awarded by Apollo Hospitals Education and Research Foundation (AHERF) • Opportunity to Network and Learn from a national classroom

• Placement assistance shall be provided to all eligible candidates

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Broad Contours Program Directors : Dr P Srinivasa Rao (Head – Operations, Medvarsity Online Limited) and Dr Himabindu (Manager – Content Development, Medvarsity Online Limited) Duration : 1 year

Eligibility : Graduates (10+2+3 or equivalent) with minimum 3 years work Experience (one years relaxation for medical/paramedical/allied healthcare degree holders) Schedule : Thursdays – 7:00 to 9:30 pm (6:30 to 9:00 pm till February, 2012)

Fees : Rs: 1,50,000/- + 10.3% Service Tax = Rs. 1,65,450/- (Payable in installments) (Education loans can be availed) To know more call 18002660304 or write to [email protected]. To register for free information session click here

Who should attend Professionals seeking careers in Healthcare Management

Executives in Hospitals Management and Healthcare services sector Professionals who have completed their education in Medicine, Pharma or Allied sciences, seeking to add management concepts to their knowledge base


Program Benefits This program focuses on providing • Strong conceptual and technical knowledge in management to medical and non medical professionals • Cutting-edge inputs in the area of healthcare operations, using latest pedagogy, to refine and sharpen skills • Prepare qualified and efficient administrators to manage hospitals


Program Design Program is 14 modules divided into 3 trimesters • First Trimester : Fundamental Modules • Second Trimester : Intermediate Modules • Third Trimester : Advanced Modules

Online modules + 50 online video lectures 6 days of Hospital contact classes at end of the program To know more call 18002660304 or write to [email protected]. To register for free information session click here

Program Modules Trimester One

Trimester Two

Trimester Three

Business Communication

Information Technology in Healthcare

Logistics in Healthcare

Quantitative Techniques for Management

Accounting and financial management in Healthcare

Understanding a Healthcare Organization

Planning for Healthcare Service Delivery

Marketing Healthcare Services

Healthcare Operations Management

CRM in Healthcare

Healthcare Laws & Medical Ethics

Quality Management in Healthcare

Strategic Management

Risk and Disaster Management


Modules in detail Quantitative Techniques for Management

Business Communication

• Introduction • Organizational Communication Process • Communication Channels • Business Correspondence • Reports

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Functions & Progressions Basic Calculus Matrix Data collection, Presentation of Data Measures of Variation Skewness Correlation & Regression Time series analysis Probability Distribution-Concepts Binomial & Poission Normal Distribution Decision Tree analysis Sampling Testing of Hypothesis Chi Square Testing


Modules in detail Understanding a Healthcare Organization • Organizations-Deliver Healthcare Services • Need and Context for healthcare organization • Leadership in Healthcare • Organizational Behaviour in service organization • Hospital as a organization • Healthcare Environment Policy • Patient Care Management • Medical Tourism • Pharmaceuticals Management • Role of Hospital Administrator • Enterprenuership in Healthcare

Marketing Healthcare Services • Role of marketing in health care organizations • Defining health care system and its tradeoffs • Health care industry & marketing environment • Determinants of utilization of health care • Strategy and market planning • How health care buyers make choices • Using market information systems & marketing research • Market segmentation, targeting, positioning, and Competition • Shaping & managing product & service offerings • Developing and branding new offerings • Designing and managing health care marketing channels • Designing and managing integrated marketing communications • Personal marketing communications


Modules in detail CRM in Healthcare

• Conceptual Framework of Customer • Implications of Globalization on CRM • Effective Customer Relation Management • Issues and Strategies • Winning Markets through Effective CRM • Changing Patterns of eCRM Solutions • How to Structure a Customer Focus • Framework for Deploying CR • Deriving Value of Customer Relationship • The Evolution of Relationships • Implementing a Technology Based CRM • The Past Present and Future of CRM • Characteristics of a Good Customer • Give ‘em’ What They Want • Organizing for Customer Relationship

Information Technology in Healthcare

• System Overview & Concepts • Networks & Databases • Design Tools • Information systems • Project Life Cycle • Healthcare Management Information Systems • Decision Support Systems • Hospital Information systems • Electronic Medical Records


Modules in detail Accounting and financial management in Healthcare • • • • • • • •

Introduction Decisions on Investments Decisions on Financing Working Capital Mgmt Tax Planning and Basics of Auditing Management Control Structure Management Control Process MCS in Service Industry

Planning for Healthcare Service Delivery • Introduction to Hospital Services & Planning • Public Health Service • Emergency Services • Outpatient Services • Nursing Services • Laboratory Services • The Operating Department • Dietary Services • Central Sterilization and Supply Department • Linen and Laundry Service • Radiologic Services • Hospital Waste Management • Hospital Hygiene and Infection Control


Modules in detail Healthcare Operations Management

• Introduction • Process Engineering and Optimization • Optimizing Patient and Process Flows • Productivity & Performance Management • Project and Change Management • Planning for Operational Excellence • Return on Investment Models • Supply Chain Management • Purchasing and Materials Management • Inventory Management and Accounting • Classifying and Managing Products • Supply Chain Collaboration • Pharmaceutical Operations Management • Operations Research- Introduction • Linear Programming, Transportation & assignment • Network analysis • Inventory & WaitingLine Models • Queueing Models • Game Theory & Simulation

Healthcare Laws & Medical Ethics

• Medical audit • Medical Coding • Laws applicable to Hospital • Medical ethics


Modules in detail Logistics in Healthcare • Overview, Concept & Objectives • External & Internal SC • Logistics Management • Hospital Supply Chain • Components of SCM • Sourcing

Strategic Management • The Nature of Strategic Management • Understanding and Analyzing the General Environment and the Health Care Environment • Service Area Competitor Analysis • Internal Environmental Analysis and Competitive Advantage • Directional Strategies • Developing Strategic Alternatives • Evaluation of Alternatives and Strategic Choice • Value Adding Service Delivery Strategies • Value Adding Support Strategies • Communicating the Strategy and Developing Action Plans • The Annual Strategic Plan Update • Encouraging Strategic Thinking • Future Challenges for Strategic Planning and Planners


Modules in detail Quality Management in Healthcare

• Benchmarking • Business Process Reengineering • Six Sigma • Quality Circles • Kaizen • ISO • JCI • NABH

Risk & Disaster Management • • • •

Hospital acquired Infection Fire Hazard Radiation Hazard Security Organization and Management in healthcare • Safety in hospitals • Disaster Management Classification • Process, spectrum of disaster management, planning & others


Selection Process • Eligible applicants will be selected on the basis of – Performance in the Healthcare Management Aptitude Test (HMAT) to be conducted by NIIT Imperia – The assessment of background and motivation (Statement of PurposeAnnexure I of the application form) based on the application form submitted. To know more call 18002660304 or write to [email protected]. To register for free information session click here

Information Session • Why should I attend the information session? – To evaluate the program rigorously and in depth before taking a final decision

• Who will host the session? – NIIT Imperia & Medvarsity Product Management & Academic Team would address the queries regarding the program

• How can I register for the information session? – Register Online using the following link http://bit.ly/pgdhomconcall (You will see the next available conference date in the same link) To know more call 18002660304 or write to [email protected]. To register for free information session click here

Attendance Criteria & Fee Pattern • Attendance Criteria for Successful Completion of the program – Minimum 50% Attendance in each module – Minimum 80% Attendance in the entire program

• Program Fee: Rs. 1,50,000/- plus 10.3% Service Tax Rs. 165,450/– The fee above is inclusive of all academic charges, examinations, textbooks, study material – All fees are non-refundable. Fees can be paid by cash, or cheque/demand draft drawn in favour of ‘Medvarsity Online Ltd’ – A deferred payment facility exists with the following schedule: • With Application# Rs. 10,000/• On Registration Rs. 56180/• Instalment 1 (Feb 2012) Rs. 33090/• Instalment 2 (Apr 2012) Rs. 33090/• Instalment 3 (Jun 2012) Rs. 33090/(Students are to submit the PDCs towards future installments as per the due date at the time of registration).

• Students wanting to avail education loans click here To know more call 18002660304 or write to [email protected]. To register for free information session click here

Eligibility Criteria Working Professionals/self-employed

Graduates (10+2+3 or equivalent) in any discipline recognized by UGC/AICTE/DEC/MCI

Minimum 3 years of work experience (full-time paid employment) post graduation as on December 1, 2011 (one year relaxed for MBBS, BAMS, BHMS, BDS, Unani degree holders) To know more call 18002660304 or write to [email protected]. To register for free information session click here

Sample Certificate

Facing Side To know more call 18002660304 or write to [email protected]. To register for free information session click here

Sample Certificate

Non Facing Side To know more call 18002660304 or write to [email protected]. To register for free information session click here

How to apply Application period • Application for the Batch will commence in October 2011 and will close on December, 2011

Application forms • Application forms can be obtained from www.niitimperia.com/www.medvarsity.com or at local NIIT IMPERIA/Medvarsity Centres Class would commence on or after December 2011


Documents Required for Application • 2 Passport size photo affixed [Latest photo with light backdrop] • Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] • Proof of Graduation Completion [Provisional / Degree Certificate] • Proof of Graduation % [Graduation Marks sheets for all years] • Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form] • Proof of Current Employment [Letter from the HR with current date / Latest Pay slip] To know more call 18002660304 or write to [email protected]. To register for free information session click here

Placements • Placement opportunities for PGDHOM graduates exist in – – – – – – – – – –

Hospitals Clinics Insurance companies Diagnostic centers NGO’s and International Organizations Clinical research organizations Medical tourism Pharmaceutical industry Healthcare IT and Medical device companies Market research firms

• Placement assistance through Medvarsity’s placement cell provided to successful candidates To know more call 18002660304 or write to [email protected]. To register for free information session click here

About Medvarsity • Medvarsity, India’s first Medical e-learning venture was established in April 2000, and launched its official online portal www.medvarsity.com in October 2000. It is an initiative by Apollo Hospitals Group, the leader in healthcare in Asia Pacific Region, having the first JCI accredited hospital in India. Medvarsity has already entered into MOUs with four medical colleges and has nearly 25000 medical students and doctors registered on its platform. • For more information visit http://www.medvarsity.com


NIIT Imperia – Technology Edge • •

Classrooms in 20 cities Direct one-to-one interaction is ensured through individual ICT systems for each student: • • •

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Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. Learning Management System (LMS): • • • • • •

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High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes

supplementary e-learning program-specific notices online submission of assignments reminder services online testing student records

Click here to view a virtual tour of Imperia classroom.


For any further queries, Call Us At 18002660304

(Or) Write to [email protected]