... 'First' Screen. Source: MMA, Imagine Mobile , GMI, Infographics ... Creativity. Buying Approaches. Placements. 2014
Simplifying Mobile Marketing Pratick Thakrar Imagine Mobile MD (
[email protected])
Mobile Marketing is too Complicated!
Media Spend Disparity! 2013 Time Spent 42.2%
Ad Spend 37.4%
21.5%
20.9%
19.2% 9.9%
19.4%
11.9% 4.5%
TV
Online
Source: eMarketer US (time spent with Digital ‘other ‘5.0%)
Radio
Print
5.4%
Mobile
Mobile is Fast Becoming ‘First’ Screen
Source: MMA, Imagine Mobile , GMI, Infographics
Mobile Display
Formats
Placements
What is Display good at
Creativity
Buying Approaches
Targeting/ Data
Benchmarks
Best Practise
2014 – what to look out for
Blank Canvas for Formats
Creative Functions, to Drive Engagement
Source: MMA, Imagine Mobile , GMI, Infographics
Audiences Now Expect More
Placements are Inconsistent
Imagine Firsts
Case Studies
Benchmarks
X%
Ys
Z%
A%
X%
Ys
Z%
A%
Targeting/Data
Display in Summary
Maximise creative functionality
User Journey
Custom Mobile Content
Actionable data
Retarget and CRM
Display works for branding
Own Tablet Space
First Screen
Centralise Mobile
Mobile is Fun!
Pratick Thakrar Imagine Mobile MD (
[email protected])
