SKYLINE AWARDS 1A - PRSA Chicago

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2B – Reputation and Brand Management: Businesses/Companies with sales of ... Campaign ... Best Buy. Edelman. 3C - Even
SKYLINE AWARDS Skyline

Award of Excellence

Skyline

1A – Community Relations: Business Products Huggies® MomInspired™ Kimberly-Clark Ogilvy Public Grant Program: Tapping Huggies® Relations Inventive Moms to Source Worldwide Product Innovation Champions Against Child ConAgra Foods Fleishman-Hillard Hunger Foundation 1B – Community Relations: Business Services Exelon/Habitat for Exelon Corporation Humanity Weatherization Partnership

1D – Community Relations: Business-Associations/Nonprofit Organizations Skyline Creating a Lifeline for the Howard Brown Public LGBTQ Health Center Health Center Communications Inc. 2B – Reputation and Brand Management: Businesses/Companies with sales of more than $500 million to $10 billion Skyline KFC Keeps It Short and KFC Weber Shandwick Tweet 2C – Reputation and Brand Management: Businesses/Companies with sales of more than $10 billion Skyline A Boss Saves Jobs, Navistar Becomes a Community International Corp. Hero Award of Powering Up Exelon City Exelon Corporation Excellence Solar

Skyline

2E – Reputation and Brand Management: Associations Educating Consumers from American Egg Edelman Egg Farm to Table Board

2F – Reputation and Brand Management: Nonprofit Organizations Award of From Passive to Partner: Catholic Extension Seigenthaler Public Excellence Faith Works in America Relations 3A - Events or Observances (7 Days or Fewer): Business Products

Skyline Award of Excellence

Suave Professionals Stylist Surprised by Flash Mob Campaign M&M’s® Pretzel – Celebrating What’s New Inside!

Unilever – Suave Professionals

Weber Shandwick

Mars Chocolate North America

Weber Shandwick

3B - Events or Observances (7 Days or Fewer): Business Services Award of Best Buy Dominates “Power Best Buy Edelman Excellence Week” 3C - Events or Observances (7 Days or Fewer): Government Award of Nation’s First Federal Captain James A. Excellence Health Care Center Lovell Federal Launches in North Chicago, Health Care Center Ill.: Readying Warriors and Caring for Heroes 3D - Events or Observances (7 Days or Fewer): Associations/Nonprofit Organizations Skyline With Austin Comes a Cure AIDS Foundation of AIDS Foundation of Chicago Sankofa Chicago Cultural Arts & Business Center Skyline Scoring Big for the Kellogg Kellogg School of MSL Chicago School of Management on Management at Super Bowl Sunday Northwestern University 4A - Events or Observances (More than 7 Days): Business Products Pepto-Bismol Takes a Bite Procter & Gamble MSL Chicago Out of Summer Award of Brita Filter for Good Helps Brita Products Edelman Excellence Jack Johnson Tour Reduce Company Plastic Bottle Waste Award of Reinstating KC Masterpeice KC Masterpiece Current Excellence as Real Deal of Barbeque Sauces Skyline

4B - Events or Observances (More than 7 Days): Business Services Best Buy Gives the Holiday Best Buy Edelman Gift of Connection Award of World Hunger Relief YUM! Brands, Inc. Weber Shandwick Excellence Skyline

4D - Events or Observances (More than 7 Days): Associations/Nonprofit Organizations Award of MSI’s Perfect PR Storm Museum of Science Public Excellence and Industry, Communications Chicago Inc.

Skyline

Award of Excellence

Award of Excellence

5A – Public Service: Business Helping Diaper “Every Little Kimberly-Clark’s Bottom” Huggies® Brand

Ogilvy Public Relations Worldwide

5C – Public Service: Associations/Nonprofit Organizations End Polio Now Rotary International 7B – Marketing Consumer Products: Technology VTech Mimics Mom’s VTech Ogilvy Public Gadgets and Brings High Relations Tech Learning to Kids Worldwide

7C – Marketing Consumer Products: Skyline The McRib: Sandwich of Legends Award of Sara Lee Deli: Solving the Excellence Mama Sagas Award of Tropicana Trop 50 Gives Excellence Goodness

Food and Non-Alcoholic Beverages McDonald’s USA GolinHarris Sara Lee Deli Tropicana

O’Malley Hansen Communications Zeno Group

Award of Excellence

7D – Marketing Consumer Products: Alcoholic Beverages Salute Soldiers with the Jim Beam Edelman Spirit of America

Award of Excellence

7E – Marketing Consumer Products: Restaurants Burger King New Breakfast Burger King Edelman Menu Launch

Award of Excellence Award of Excellence

7F – Marketing Consumer Degree Women Natureffects Launch Cottonelle Won’t Roll Over

Products: Packaged Goods Unilever – Degree Weber Shandwick Women Cottonelle Brand Ketchum Mainline Toilet

Paper

9A – Marketing Business to Business: Award of The Ties That Bind, KILZ Excellence PRO Painter Sweepstakes – Thanking Pros for 30 Loyal Years Award of The “New” Old: Reshaping Excellence a Legacy in Asset Management Award of Public Relations Program Excellence for Acquity Group Mobile Audit

Federated Investors

Weber Shandwick

Acquity Group

Walker Sands Communications

9B – Marketing Business to Business: Products Go Bare on Campus with Solo Cup Company Fleishman-Hillard Solo Cup Company

Skyline

Skyline

Professional and/or Financial Services KILZ Cramer-Krasselt

11C – Crisis Communications: Associations/Nonprofit Organizations Creating a Lifeline for the Howard Brown Public LGBTQ Health Center Health Center Communications Inc.

12C – Issues Management: Associations/Nonprofit Organizations Award of Educating Consumers from American Egg Edelman Excellence Egg Farm to Table Board 13B – Internal Communications: Businesses (more than 10,000 employees) Skyline Every EMPLOYEE Counts: The Dow Chemical InsidEdge Bringing the Dow Live Earth Company Run for Water to Life Internally Award of Showing Staff “It Matters” Scott & White InsidEdge Excellence at Scott & White Healthcare Healthcare

Skyline Award of Excellence

16A – Integrated Communications – Consumer Products Crocs Makes a Comeback Crocs, Inc. Cramer-Krasselt Sara Lee Deli: Solving the Sara Lee Deli O’Malley Hansen Mama Sagas Communications

16D – Integrated Communications – Nonprofit Organizations Skyline Find an Allergist, Find Relief American College Public of Allergy, Asthma Communications and Immunology Inc. Award of Museum of Science and Museum of Science Public Excellence Industry Seeks Roommate and Industry, Communications Chicago Inc. Award of Autism Awareness Little City Excellence Integrated Communications Foundation Campaign

Award of Excellence

17B – Media Relations, Consumer Products – Technology VTech Mimics Mom’s VTech Ogilvy Public Gadgets and Bring High Relations Tech Learning to Kids Worldwide

17C – Media Relations, Consumer Products – Food & Beverage KFC Keeps It Short and KFC Weber Shandwick Tweet Award of KFC Begins Reintroduction KFC Weber Shandwick Excellence of the Colonel with USA Today Exclusive Skyline

Skyline Skyline

Skyline Award of Excellence

Skyline Award of

17D – Media Relations, Consumer Products – Packaged Goods Helping Diaper “Every Little Kimberly-Clark’s Ogilvy Public Bottom” Huggies® Brand Relations WorldWide Ogilvy PR and CLR Cleaners Jelmar, Inc. Ogilvy Public Help Couple Avoid “Chore Relations Wars” WorldWide 20 – Media Relations, Associations/Nonprofit Organizations Media Moves Mission Catholic Extension Seigenthaler Public Relations Shedd Aquarium Launches John G. Shedd Public Penguin Encounters Aquarium Communications Inc. 25 – Social Media Hunt’s Ketchup Gives Moms ConAgra Foods a High Five Building Brand Loyalty with Tropicana

Ketchum Current

Excellence Award of Excellence Award of Excellence

Skyline Award of Excellence

Skyline Award of Excellence Award of Excellence

Skyline

Tropicana Juicy Rewards Kenmore Baking for the Troops KFC Keeps It Short and Tweet

Kenmore

Zeno Group

KFC

Weber Shandwick

27 – Blogger Campaign Brizo Brings Fashion, Brizo Faucets and the “Blogger 19” Together Degree Women Beauty Unilever – Degree Blogger “First Look” Women 31 – Creative Tactics KFC Keeps It Short and KFC Tweet Allstate Glory Days – Allstate Insurance Allstate’s Call to Glory The Embody Experience – Sealy Rest Haven Consumer Media Launch

Weber Shandwick

Weber Shandwick Taylor Cramer-Krasselt

41 – External Video Programs 2010 Jewish United Fund Jewish United Fund Annual Campaign Video

Skyline

48 – Direct Mail/Direct Response 2010 End of the Year Blitz Jewish United Fund

Award of Excellence

50 – Editorials/Op-Ed Columns Allstate AFCA Good Works Allstate Insurance Team

Skyline

MSL Chicago

53 – Research/Evaluation Delta Faucet Company Delta Faucet Streamlines Data Flow for Company Competitive Advantage

Taylor

MSL Chicago