2B â Reputation and Brand Management: Businesses/Companies with sales of ... Campaign ... Best Buy. Edelman. 3C - Even
SKYLINE AWARDS Skyline
Award of Excellence
Skyline
1A – Community Relations: Business Products Huggies® MomInspired™ Kimberly-Clark Ogilvy Public Grant Program: Tapping Huggies® Relations Inventive Moms to Source Worldwide Product Innovation Champions Against Child ConAgra Foods Fleishman-Hillard Hunger Foundation 1B – Community Relations: Business Services Exelon/Habitat for Exelon Corporation Humanity Weatherization Partnership
1D – Community Relations: Business-Associations/Nonprofit Organizations Skyline Creating a Lifeline for the Howard Brown Public LGBTQ Health Center Health Center Communications Inc. 2B – Reputation and Brand Management: Businesses/Companies with sales of more than $500 million to $10 billion Skyline KFC Keeps It Short and KFC Weber Shandwick Tweet 2C – Reputation and Brand Management: Businesses/Companies with sales of more than $10 billion Skyline A Boss Saves Jobs, Navistar Becomes a Community International Corp. Hero Award of Powering Up Exelon City Exelon Corporation Excellence Solar
Skyline
2E – Reputation and Brand Management: Associations Educating Consumers from American Egg Edelman Egg Farm to Table Board
2F – Reputation and Brand Management: Nonprofit Organizations Award of From Passive to Partner: Catholic Extension Seigenthaler Public Excellence Faith Works in America Relations 3A - Events or Observances (7 Days or Fewer): Business Products
Skyline Award of Excellence
Suave Professionals Stylist Surprised by Flash Mob Campaign M&M’s® Pretzel – Celebrating What’s New Inside!
Unilever – Suave Professionals
Weber Shandwick
Mars Chocolate North America
Weber Shandwick
3B - Events or Observances (7 Days or Fewer): Business Services Award of Best Buy Dominates “Power Best Buy Edelman Excellence Week” 3C - Events or Observances (7 Days or Fewer): Government Award of Nation’s First Federal Captain James A. Excellence Health Care Center Lovell Federal Launches in North Chicago, Health Care Center Ill.: Readying Warriors and Caring for Heroes 3D - Events or Observances (7 Days or Fewer): Associations/Nonprofit Organizations Skyline With Austin Comes a Cure AIDS Foundation of AIDS Foundation of Chicago Sankofa Chicago Cultural Arts & Business Center Skyline Scoring Big for the Kellogg Kellogg School of MSL Chicago School of Management on Management at Super Bowl Sunday Northwestern University 4A - Events or Observances (More than 7 Days): Business Products Pepto-Bismol Takes a Bite Procter & Gamble MSL Chicago Out of Summer Award of Brita Filter for Good Helps Brita Products Edelman Excellence Jack Johnson Tour Reduce Company Plastic Bottle Waste Award of Reinstating KC Masterpeice KC Masterpiece Current Excellence as Real Deal of Barbeque Sauces Skyline
4B - Events or Observances (More than 7 Days): Business Services Best Buy Gives the Holiday Best Buy Edelman Gift of Connection Award of World Hunger Relief YUM! Brands, Inc. Weber Shandwick Excellence Skyline
4D - Events or Observances (More than 7 Days): Associations/Nonprofit Organizations Award of MSI’s Perfect PR Storm Museum of Science Public Excellence and Industry, Communications Chicago Inc.
Skyline
Award of Excellence
Award of Excellence
5A – Public Service: Business Helping Diaper “Every Little Kimberly-Clark’s Bottom” Huggies® Brand
Ogilvy Public Relations Worldwide
5C – Public Service: Associations/Nonprofit Organizations End Polio Now Rotary International 7B – Marketing Consumer Products: Technology VTech Mimics Mom’s VTech Ogilvy Public Gadgets and Brings High Relations Tech Learning to Kids Worldwide
7C – Marketing Consumer Products: Skyline The McRib: Sandwich of Legends Award of Sara Lee Deli: Solving the Excellence Mama Sagas Award of Tropicana Trop 50 Gives Excellence Goodness
Food and Non-Alcoholic Beverages McDonald’s USA GolinHarris Sara Lee Deli Tropicana
O’Malley Hansen Communications Zeno Group
Award of Excellence
7D – Marketing Consumer Products: Alcoholic Beverages Salute Soldiers with the Jim Beam Edelman Spirit of America
Award of Excellence
7E – Marketing Consumer Products: Restaurants Burger King New Breakfast Burger King Edelman Menu Launch
Award of Excellence Award of Excellence
7F – Marketing Consumer Degree Women Natureffects Launch Cottonelle Won’t Roll Over
9A – Marketing Business to Business: Award of The Ties That Bind, KILZ Excellence PRO Painter Sweepstakes – Thanking Pros for 30 Loyal Years Award of The “New” Old: Reshaping Excellence a Legacy in Asset Management Award of Public Relations Program Excellence for Acquity Group Mobile Audit
Federated Investors
Weber Shandwick
Acquity Group
Walker Sands Communications
9B – Marketing Business to Business: Products Go Bare on Campus with Solo Cup Company Fleishman-Hillard Solo Cup Company
Skyline
Skyline
Professional and/or Financial Services KILZ Cramer-Krasselt
11C – Crisis Communications: Associations/Nonprofit Organizations Creating a Lifeline for the Howard Brown Public LGBTQ Health Center Health Center Communications Inc.
12C – Issues Management: Associations/Nonprofit Organizations Award of Educating Consumers from American Egg Edelman Excellence Egg Farm to Table Board 13B – Internal Communications: Businesses (more than 10,000 employees) Skyline Every EMPLOYEE Counts: The Dow Chemical InsidEdge Bringing the Dow Live Earth Company Run for Water to Life Internally Award of Showing Staff “It Matters” Scott & White InsidEdge Excellence at Scott & White Healthcare Healthcare
Skyline Award of Excellence
16A – Integrated Communications – Consumer Products Crocs Makes a Comeback Crocs, Inc. Cramer-Krasselt Sara Lee Deli: Solving the Sara Lee Deli O’Malley Hansen Mama Sagas Communications
16D – Integrated Communications – Nonprofit Organizations Skyline Find an Allergist, Find Relief American College Public of Allergy, Asthma Communications and Immunology Inc. Award of Museum of Science and Museum of Science Public Excellence Industry Seeks Roommate and Industry, Communications Chicago Inc. Award of Autism Awareness Little City Excellence Integrated Communications Foundation Campaign
Award of Excellence
17B – Media Relations, Consumer Products – Technology VTech Mimics Mom’s VTech Ogilvy Public Gadgets and Bring High Relations Tech Learning to Kids Worldwide
17C – Media Relations, Consumer Products – Food & Beverage KFC Keeps It Short and KFC Weber Shandwick Tweet Award of KFC Begins Reintroduction KFC Weber Shandwick Excellence of the Colonel with USA Today Exclusive Skyline
Skyline Skyline
Skyline Award of Excellence
Skyline Award of
17D – Media Relations, Consumer Products – Packaged Goods Helping Diaper “Every Little Kimberly-Clark’s Ogilvy Public Bottom” Huggies® Brand Relations WorldWide Ogilvy PR and CLR Cleaners Jelmar, Inc. Ogilvy Public Help Couple Avoid “Chore Relations Wars” WorldWide 20 – Media Relations, Associations/Nonprofit Organizations Media Moves Mission Catholic Extension Seigenthaler Public Relations Shedd Aquarium Launches John G. Shedd Public Penguin Encounters Aquarium Communications Inc. 25 – Social Media Hunt’s Ketchup Gives Moms ConAgra Foods a High Five Building Brand Loyalty with Tropicana
Ketchum Current
Excellence Award of Excellence Award of Excellence
Skyline Award of Excellence
Skyline Award of Excellence Award of Excellence
Skyline
Tropicana Juicy Rewards Kenmore Baking for the Troops KFC Keeps It Short and Tweet
Kenmore
Zeno Group
KFC
Weber Shandwick
27 – Blogger Campaign Brizo Brings Fashion, Brizo Faucets and the “Blogger 19” Together Degree Women Beauty Unilever – Degree Blogger “First Look” Women 31 – Creative Tactics KFC Keeps It Short and KFC Tweet Allstate Glory Days – Allstate Insurance Allstate’s Call to Glory The Embody Experience – Sealy Rest Haven Consumer Media Launch
Weber Shandwick
Weber Shandwick Taylor Cramer-Krasselt
41 – External Video Programs 2010 Jewish United Fund Jewish United Fund Annual Campaign Video
Skyline
48 – Direct Mail/Direct Response 2010 End of the Year Blitz Jewish United Fund
Award of Excellence
50 – Editorials/Op-Ed Columns Allstate AFCA Good Works Allstate Insurance Team
Skyline
MSL Chicago
53 – Research/Evaluation Delta Faucet Company Delta Faucet Streamlines Data Flow for Company Competitive Advantage