Apr 7, 2017 - Hong Kong Exchanges and Clearing Limited and The Stock ... The Group's TV sales volume in China market rec
Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.
SKYWORTH DIGITAL HOLDINGS LIMITED (創 維 數 碼 控 股 有 限 公 司)* （Incorporated in Bermuda with limited liability） (Stock Code: 00751)
TV SALES IN MARCH 2017 TV SALES IN FINANCIAL YEAR 2016/17 The Group’s TV sales volume in China market recorded a decline of 25% and 7% year-on-year in March 2017 and in April 2016 to March 2017, respectively. Highlights of the TV sales in China market in March 2017 are as follows: Sales volume of Smart TV (4K) recorded a growth of 16% year-on-year Sales volume of Smart TV (4K) accounted for approximately 50%, compared to approximately 32% year-on-year Sales volume of all Smart TV (including 4K and Non-4K) reached approximately 90%, compared to approximately 74% year-on-year Gross profit margin and the average selling price of Smart TV (4K) is the highest among all TV series. The Group recorded the following numbers of users in China market using Skyworth Smart TV as at 31 March 2017: Total volume of activated internet TV: 22,175,872 Smart TV weekly active volume: 10,507,126 (Note 1) Smart TV daily active volume: 8,616,214 (Note 2) For the 12 months ended 28 February 2017, the offline TV market shares of the Group ranked at number 1 in sales volume for 4K UHD TV in China market. The Group’s TV sales volume in the overseas market recorded a growth of 14% and 57% year-on-year in March 2017 and in April 2016 to March 2017, respectively. The Group’s total TV sales volume recorded a decline of 8% and growth of 13% year-on-year in March 2017 and in April 2016 to March 2017, respectively.
Note 1: Smart TV weekly active volume is average weekly number of smart TV which had online in recent 4-week period. Note 2: Smart TV daily active volume is average daily number of smart TV which had online in recent 7-day period.
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The board of directors (the “Board”) of Skyworth Digital Holdings Limited (the “Company”, together with its subsidiaries, the “Group”) wishes to present the following unaudited figures: TV SALES IN MARCH 2017 The unaudited figures relating to the Group’s sale of television sets (“TV”) are as follows: March 2017
March 2016
March 2017 vs. March 2016
April 2016 to March 2017
April 2015 to March 2016
Unit (‘000)
Unit (‘000)
Increase/ (Decrease)
Unit (‘000)
Unit (‘000)
April 2016 to March 2017 vs. April 2015 to March 2016 Increase/ (Decrease)
TV sales volume China Market (Note 3) which comprises: - Smart TV (4K) (Note 4) - Smart TV (Non-4K) (Note 4) - Other Flat Panel TV (Note 4)
489
651
(25%)
9,339
10,036
(7%)
245.2 192.6 51.3
211.5 269.1 170.4
16% (28%) (70%)
4,291.2 3,632.1 1,415.2
2,793.8 4,249.3 2,992.8
54% (15%) (53%)
Overseas Market (Note 5) which comprises: - LED LCD TV (Note 4) - Other TV (Note 4)
542
474
14%
6,941
4,410
57%
541.5 -
473.7 -
14% -
6,940.5 -
4,406.9 3.4
57% (100%)
Total TV sales volume
1,031
1,125
(8%)
16,280
14,446
13%
Note 3: Note 4:
Note 5:
The TV sales volume or revenue of the Group in China market relates to the Group’s sale of TV, substantially under brand, entirely in China market. Flat Panel TV refers to TV with liquid crystal display (“LCD TV”) and light emitting diode backlights (“LED”), LCD TV with cold cathode fluorescent lamp backlights (“CCFL”), LCD TV with three dimensional (“3D”) display technology, 3D LED LCD TV using Smart computing and storage technology (“Smart TV (Non-4K)”) and also Smart TV with 4Kx2K Ultra high-definition panels (“Smart TV (4K)”). Other TV included CRT TV which refers to TV with cathode ray tubes (“CRT”). The great majority of TV manufactured by the Group in the overseas market is manufactured for foreign TV brands owned by third parties for sale in overseas. Furthermore, the sales volume or revenue in the overseas market includes that relating to TV sold in complete-knocked down and semi-knocked down forms.
TV in China Market Product Mix Sales volume of Smart TV with ultra-high definition (4Kx2K) panel (“Smart TV (4K)”) recorded a growth of 16% and 54% year-on-year in March 2017 and in April 2016 to March 2017, respectively. It accounted for approximately 50% and 46% of the sales volume of Smart TV (4K) in March 2017 and in April 2016 to March 2017, respectively, compared to approximately 32% and 28% of TV sales volume in March 2016 and in April 2015 to March 2016, respectively.
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Market Shares According to the extrapolated TV sales data based on the market survey covering 1,505 cities with over 6,700 retail terminals in mainland China performed by Beijing All View Cloud Data Technology Co., Ltd (a market research and marketing consulting company focusing on consumer electronic and home appliance industry, the establishment of which was initiated and advocated by China Video Industry Association in China), the Group’s offline market shares among local and foreign TV brands in China for the 12 months ended 28 February 2017 are as follows:
All TV - Volume - Revenue 4K UHD TV - Volume - Revenue
Ranking
Market share
1 1
17.0% 17.1%
1 2
19.7% 18.3%
The Group’s offline market shares for February 2017 are as follows:
All TV - Volume - Revenue 4K UHD TV - Volume - Revenue
Ranking
Market share
2 2
16.4% 17.1%
2 2
19.7% 18.7%
Please note that all data above are unaudited and therefore may differ from the audited data. By order of the Board Skyworth Digital Holdings Limited Lam Shing Choi, Eric Company Secretary Hong Kong, 7 April 2017 As at the date of this announcement, the Board of the Company comprises Mr. Lai Weide as the Chairman of the Board; Mr. Liu Tangzhi as executive director and the chief executive officer; Ms. Lin Wei Ping and Mr. Shi Chi as executive directors; Mr. Yang Dongwen as non-executive director; and Mr. Li Weibin, Mr. Cheong Ying Chew, Henry and Mr. Li Ming as independent non-executive directors.
* For identification purpose only
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