Social Media Advertising Creating Strategies that Drive Results and Engagement Charlie Ray, CEO, Broad Street Co.
Setting Up an Account
Post Breakdown 1
1 Brand Name and Account Logo
4 5 7
Likes, Comments, and Sharing Buttons
Best Practices 1 Brand Name and Account Logo – Keep your account’s as consistent as possible to your brand. This is a place to reinforce your image, not change it.
Geotagging Location –Tagged posts receive 50% high engagement
3 Image – This is THE most important feature in your posts. Keep imagery authentic to your brand’s story and make sure to use filters to improve image quality 4
Likes, Comments, and Sharing Buttons – Make sure to engage with your followers and other instagrammers to keep engagement with your account high
Post Likes - Use as a measurement tool to see what post styles are effective for you
Post Message – Keep post captions short
Hashtagging/Mentioning – Use #Hashtags to boost visibility or create contests. @Mentions help connect your account with other users – boosting lift
Comment Section – Similar to likes, see how your viewers are responding to your content
Thank You Facebook.com/BroadStreetCo broadstreetcompany