Social Media Advertising - Broad Street Co.

2 downloads 260 Views 6MB Size Report
Social Media Advertising. Creating Strategies that Drive Results and Engagement. Charlie Ray, CEO, Broad Street Co. Page
Social Media Advertising Creating Strategies that Drive Results and Engagement Charlie Ray, CEO, Broad Street Co.

advertising

7

7

8

8

9

9

9

Setting Up an Account

Post Breakdown 1

2

1 Brand Name and Account Logo

3

2

Geotagging Location

3 Image

4 5 7

6 8

4

Likes, Comments, and Sharing Buttons

5

Post Likes

6

Post Message

7

Hashtagging/Mentioning

8

Comment Section

Best Practices 1 Brand Name and Account Logo – Keep your account’s as consistent as possible to your brand. This is a place to reinforce your image, not change it.

2

Geotagging Location –Tagged posts receive 50% high engagement

3 Image – This is THE most important feature in your posts. Keep imagery authentic to your brand’s story and make sure to use filters to improve image quality 4

Likes, Comments, and Sharing Buttons – Make sure to engage with your followers and other instagrammers to keep engagement with your account high

5

Post Likes - Use as a measurement tool to see what post styles are effective for you

6

Post Message – Keep post captions short

7

Hashtagging/Mentioning – Use #Hashtags to boost visibility or create contests. @Mentions help connect your account with other users – boosting lift

8

Comment Section – Similar to likes, see how your viewers are responding to your content

Advertising Solutions

Thank You Facebook.com/BroadStreetCo broadstreetcompany

broadstreet