Social Media Advertising - Broad Street Co.

Social Media Advertising. Creating Strategies that Drive Results and Engagement. Charlie Ray, CEO, Broad Street Co. Page 2. Page 3. Page 4. Page 5. Page 6 ...
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Social Media Advertising Creating Strategies that Drive Results and Engagement Charlie Ray, CEO, Broad Street Co.

advertising

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Setting Up an Account

Post Breakdown 1

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1 Brand Name and Account Logo

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Geotagging Location

3 Image

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Likes, Comments, and Sharing Buttons

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Post Likes

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Post Message

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Hashtagging/Mentioning

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Comment Section

Best Practices 1 Brand Name and Account Logo – Keep your account’s as consistent as possible to your brand. This is a place to reinforce your image, not change it.

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Geotagging Location –Tagged posts receive 50% high engagement

3 Image – This is THE most important feature in your posts. Keep imagery authentic to your brand’s story and make sure to use filters to improve image quality 4

Likes, Comments, and Sharing Buttons – Make sure to engage with your followers and other instagrammers to keep engagement with your account high

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Post Likes - Use as a measurement tool to see what post styles are effective for you

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Post Message – Keep post captions short

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Hashtagging/Mentioning – Use #Hashtags to boost visibility or create contests. @Mentions help connect your account with other users – boosting lift

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Comment Section – Similar to likes, see how your viewers are responding to your content

Advertising Solutions

Thank You Facebook.com/BroadStreetCo broadstreetcompany

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