Social Media Advertising. Creating Strategies that Drive Results and Engagement ... Facebook.com/BroadStreetCo broadstre
Social Media Advertising Creating Strategies that Drive Results and Engagement Charlie Ray, CEO, Broad Street Co.
advertising
7
7
8
8
9
9
9
Setting Up an Account
Post Breakdown 1
2
1 Brand Name and Account Logo
3
2
Geotagging Location
3 Image
4 5 7
6 8
4
Likes, Comments, and Sharing Buttons
5
Post Likes
6
Post Message
7
Hashtagging/Mentioning
8
Comment Section
Best Practices 1 Brand Name and Account Logo – Keep your account’s as consistent as possible to your brand. This is a place to reinforce your image, not change it.
2
Geotagging Location –Tagged posts receive 50% high engagement
3 Image – This is THE most important feature in your posts. Keep imagery authentic to your brand’s story and make sure to use filters to improve image quality 4
Likes, Comments, and Sharing Buttons – Make sure to engage with your followers and other instagrammers to keep engagement with your account high
5
Post Likes - Use as a measurement tool to see what post styles are effective for you
6
Post Message – Keep post captions short
7
Hashtagging/Mentioning – Use #Hashtags to boost visibility or create contests. @Mentions help connect your account with other users – boosting lift
8
Comment Section – Similar to likes, see how your viewers are responding to your content
Advertising Solutions
Thank You Facebook.com/BroadStreetCo broadstreetcompany
