Social Media Coordinator Job Description: Summary: Reporting to the VP of Marketing, the Social Media Coordinator works closely with the marketing team to develop creative content for distribution across The DoSeum’s various social media channels. The position requires someone with excellent creative copywriting skills and passionate about creating dynamic content that drives guest engagement and elevates awareness of our brand. Additionally, the Social Media Coordinator candidate is expected to be well-versed in social media analytics, social media ad development and placement, display a positive attitude – ready to assist the broader team as needed. Marketing Project Coordinator Key Responsibilities: • Research audience preferences and discover current trends • Create engaging text, image and video content • Design posts to sustain readers’ curiosity and create buzz around new promos/events • Measure web traffic and monitor SEO • Develop social media ad campaigns and place them • Stay up-to-date with changes across all social platforms ensuring maximum effectiveness • Facilitate online conversations with customers and respond to queries • Report on online reviews and feedback from guests • Develop an optimal posting schedule, considering web traffic and customer engagement metrics • Suggest new ways to attract prospective customers, like promotions and competitions • Manage and present monthly social analytics/web reports • Develop monthly social media calendar and execute changes upon request • Sustain strong relationship with local social media influencers • Create, place and monitor social media ads Minimum Qualifications • • • •
Bachelor’s Degree with an emphasis in Communications or Marketing (or other related field) Experience in creative copy writing and/or managing social media At least two years work experience in social/ digital media management (or related field) Fluency in Spanish is preferred, but not required
Essential Skills • • • • • • • • • • • • • • • • • • • • •
Excellent time management and communication skills Ability to work harmoniously as part of a larger team Expertise in multiple social media platforms In-depth knowledge of SEO, keyword research and Google Analytics Ability to deliver creative content (text, image and video) Familiarity with online marketing strategies and marketing channels Ability to gasp future trends in digital technologies and act proactively Multitasking and analytical skills Strong attention to detail and focus Able to handle multiple projects with ease and tact Able to work in fast-paced environment, anticipating needs & changing dynamics, and managing accordingly Sets and continually manages project expectations with team members and other stakeholders Possess thorough knowledge of The DoSeum brand, tenants and mission Presents a professional attitude both in the office and when representing The DoSeum externally Solution-oriented; when necessary, escalates issues in a timely fashion Responsible for upholding standards and best practices methods Manages vendors / vendor resources to meet agreed upon deliverables. Possess thorough knowledge of The DoSeum brand, tenants and mission Ability to work harmoniously as part of a larger team Presents a professional attitude both in the office and when representing The DoSeum externally Ability to speak effectively before group of peers
To apply submit resume, the names of three references and cover letter indicating interest and qualifications to [email protected]
Please reference “Position: Social Media Coordinator” in the subject line.