Social Media for Benefits Brokers! - AlwaysCare Benefits

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The Really Simple Guide to

Social Media for Benefits Brokers! (Part 1)

What benefits can build.

SM

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A Look Inside Introduction................................................. 3 What are the Benefits?.......................... 4 Ways Social Media Helps You................ 5 Social Media Platforms............................. 6 LinkedIn....................................................7 Twitter......................................................7 Facebook................................................. 8 Blogging................................................. 8 Google+................................................... 9 Tools & Resources.....................................10 Time Saving Tools................................. 11 Free Grading Tools for Marketing......... 12 Our General Recommendations.......... 12 13 Things to Keep in Mind When Posting......................................... 13 Interested in our sources?....................14

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As a benefits broker and insurance agent, you aren’t just a commodity pusher, you are a relationship builder. And because you care about building a relationship with your clients, social networking needs to become a part of your routine. With roughly 168.5 million social media users in the U.S. alone, there is a tremendous opportunity for you to

make lasting connections online.

US Study shows average age distribution across social networks (Twist Digital)

Ag es 2

18 %

534

Ages

4

35-4

%

25

Ages

Ages

18-24

9%

45-5

19

%

4

4 Ages 55-6 -17 Ages 0

10%

%

15

Ages

65+

3%

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What are the Benefits? Social Media gives benefits brokers and insurance agents an opportunity to break the ice with potential clients. While it’s true that a prospect will not likely seek you out on Facebook without any knowledge of who you are, especially as you start out, that is not the goal. The goal when building a social media page on Facebook, LinkedIn, Twitter or Google+ is to give potential clients insight into who you are as a broker or agent and why they should work with you (your unique selling proposition or USP). More and more people are turning to the internet to find connections and answers long before they contact potential partners directly.

Americans spend an average of

7 hrs & 168.5 million 36 mins

Social networking users!

a day being social

Once you’ve broken the ice with these new-comers social media also give them the ability to share your services more easily with a friend…

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Social media helps you in three ways: 1

Thanks to Google’s latest search algorithm release, being social helps search engine optimization. This means that having social media accounts and linking them to your website and/or blog makes it easier to be found online.

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Second, prospective clients are able to learn more about your business in a medium they feel very comfortable with. Social media platforms give today’s tech-savvy consumers the ability to get a sense of how you do business through your up-to-date posts, customer comments and even ratings. Once you’ve broken the ice with these newcomers, social media also give them the ability to share your services more easily with a friend and spread your name by word of mouth (or in the case of many social media, updates).

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Lastly, social media develops brand recognition, which can make every prospect and client interaction simpler.

47% of Americans

say, “Facebook has the greatest impact on purc