Social Media for the Business Professional:

Social Media for Sharing Insight v1.1. Part 1 - User ... API & App Integration ... Key area ... manage ... Ease of Use,. Intuitive Features. Took awhile to figure out &.
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Social Media for Sharing Insight v1.1 Part 1 - User Experience Factors (early returns of G+ vs. leading platforms - July 31, 2011) results are influenced by design, but also user volume & product maturity

Google+

WordPress

FaceBook

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Depends on your circles

Depends on author

Depends on author

Immediacy

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Can be TMI

Serendipity

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Mobility

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API & App Integration

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Key area for focus

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Lots & lots of scrolling ..

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Lots & lots of scrolling ..

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The 140c challenge

.. and scrolling

.. still scrolling



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Key area for focus

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Visually Interesting

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Conversation & Idea Expansion

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Content Management



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Comment & Spam Moderation



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Evaluation Criteria & Differentiators

Twitter

Creating Focus

Topic Density (“show me all ..”) Post Density (Payload) Persistence (Keeping Content Around) Spontaneity

















































Depends on author Depends on author, reader alignment 









Linked-In





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Can be TMI Clutter & app noise dominate

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Depends on Group







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Noise & Traffic Management

Depends on how many you follow & 3rd Party Apps

Worsening with traffic; depends on your circles

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Very difficult to manage

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Ease of Use, Intuitive Features

Took awhile to figure out & many still haven’t

FaceBook skills make it intuitive, but circles more complicated than they appear

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cc 3.0 Chris Jones @SourcePOV

Relative Value (3=best in category)