population of the UK has a Facebook account, and that ... WHAT PEOPLE IN BUSINESS ARE SAYING ... âWe have a company profile on each of the (social.
SOCIAL MEDIA
IN THE WORKPLACE
2014
how businesses are monitoring the use (and abuse!) of social media by their employees.
DO YOU HAVE A SOCIAL MEDIA POLICY?
43%
DOES YOUR FIRM HAVE AN OFFICIAL CORPORATE PRESENCE IN ANY OF THE FOLLOWING SOCIAL MEDIA CHANNELS?
With the increasing use of social media it is surprising that over 40% of firms do not have a social media policy. Some reports state that half the population of the UK has a Facebook account, and that there are over 10m Twitter accounts based in the UK.
57%
DO YOU MONITOR YOUR ONLINE PRESENCE OTHER THAN YOUR OWN WEBSITE?
Yes
26.8%
formally
No
30.7%
42.5% Yes
DO YOU ALLOW STAFF TO BRING THEIR OWN DEVICES IN TO WORK AND USE THEM FOR WORK PURPOSES?
53.9% NO
46.1%
IF SO, DO YOU HAVE RESTRICTIONS ON THEIR USE/DATA DOWNLOAD ETC.?
NO 61.7%
YES 38.3%
Over half of businesses allow own devices in to work yet rather worryingly over 60% of those doing so do not have a policy to control their use.
@roythornes
61.3% 70.6%
LINKEDIN FACEBOOK YOUTUBE GOOGLE+
21% 25.2%
This year sees slight growth in the number of firms using LinkedIn, with other channels remaining fairly stable.
DO YOU MONITOR THE USE OF SOCIAL MEDIA AMONGST YOUR EMPLOYEES IN THE WORKPLACE?
informally
Despite the growth in the use of the internet as part of daily life, our results show that over 30% of businesses do not monitor what is being said about them.
YES
69.7%
TWITTER
roythornes.co.uk
Yes=35%
No= 65%
The proportion of firms that monitor the use of social media in the workplace has marginally increased on 2013, but still over 60% are not doing so.
WHAT PEOPLE IN BUSINESS ARE SAYING ABOUT SOCIAL MEDIA? “It's an area that is constantly changing and our approach to this needs to be flexible.”
“The organisation has not fully understood or embraced social media. It is used out of a belief that it “should be” rather than with any specific objectives in mind.”
“I don’t use social media personally, but it does worry me!” “Employees are expected to use company equipment only, but allowed to access email on personal phones out of hours.”
“We have a company profile on each of the (social media) platforms. We also try to maintain a certain amount of consistency between the individual profiles.”
