Social Media Marketing (SMM) [PDF]

Techdivine® Creative Services

No.6, “Manav Mandir”, Ram Maruti Road, Near P N Gadgil showroom, Naupada, Thane west, Thane 400602, India. Tel: 8097914439 - Email: [email protected] – Website: www.techdivine.com

“DIGITAL MARKETING and Social media class” by an award winning CEO, Mr.Ananthanarayanan V Mode: LIVE Video Session – ONLINE Training Class – 16 HOURS – Spread across 6 days (WEEKENDS) – (individual assignment, projects, Group assignment, One final exam PLUS BONUS - 1 MONTH of Online Support after the Class is completed). SESSION DATES and TIME: 

DAY 1 - September 26th 2015 – 10am to 1 pm (3 hours)

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DAY 2 – September 27th 2015 – 10 am to 1pm (3 hours)

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Day 3 - October 3rd 2015 - 10 am to 12 pm (2 hours)

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Day 4 - October 4th 2015 - 10 am to 12 pm (2 hours)

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Day 5 – October 10th 2015 – 10 am to 1 pm (3 hours)

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Day 6 – October 11th 2015 – 10 am to 1 pm (3 hours)

We have given ample time and gap between these sessions for participants to go through their sessions conducted, practice and come back for the next session geared up for more learning.

COURSE FEES: Rs.9,500/- (plus taxes) (Early BIRD Fees is Rs.9,500/- plus taxes till 1st September 2015 after which it will be Rs.12,500/- plus taxes. So ensure to book your seats at the earliest!)

Who will find this useful:         

Sales and Marketing Professionals Business Key decision makers Influencer Marketing campaign organizers (Contest, Blogs, Vlogs) across social networking sites Entrepreneurs Digital marketing and social media professionals Leadership, Branding, Trainers & Professional Coaching Experts Those interested in the field of digital advertising, marketing, social media Students planning to pursue a career in this field of Social media and digital marketing SEO professionals, web designers, Professional Bloggers and Developers

CONFIDENTIAL: This document is not for circulation and is for internal viewing only. All contents are copyrights of TECHDIVINE® Creative Services

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Special Features of this training workshop program:      

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Latest Updated Content and focus on new age media processes in our agenda Case study based approach Focus on not merely tools but the idea behind “how-to” design, plan and execute a social media or digital marketing campaign as a Brand or a corporate professional Projects and Assignments based on industry-scenario problems and campaign query support BONUS: After the training workshop is over, 1 MONTH ONLINE support: Through Email, support through social media channels to guide you with your ideas, process, strategies based on the learning from the training workshop as suggested from the Trainer. Opportunity to get a chance to AUTHOR a Blog post on Our CORPORTE Blog which has featured high profile corporate brand social media campaigns, with your name, profile image, details and links. You could be FEATURED as a Social Media PRO Blog post writer! We will support you for the same to guide you through the process for sure. FEATURED On Our SOCIAL MEDIA site or Corporate Blog as a “Professional Digital Marketing Specialist” & Your Profile link would be shared online across our well established social media channels once you successfully complete the training workshop so that you could reach out across a large audience. Digital CERTIFICATE: A “Digital Marketing Professional Successful completion (L1)” Successful Completion Certificate with a Professional ENDORSEMENT on your LinkedIn Profile from the trainer.

What will you get in this Digital Marketing Master class     

Live Instructor-led Sessions (16 hrs) Exercise / assignment based on industry based Project scenarios 1 Month ONLINE support for guidance based on discussions in the course training workshop Q & A Support LinkedIn Professional Endorsement with a Digital Certificate of “Digital Marketing Professional Successful completion (L1)”  One Official Exam at the end of the course session with (Individual online) feedback of the same to each participant.  One Group project assignment with a group feedback at the end of the assessment. Exclusive offers for course Participants:  

Rs.500/- Gift Card of Amazon per participant 80% OFF on the book price of the Trainers power packed paperback and 50% OFF on the Kindle book “Social media marketing brand ROI” by Ananthanarayanan V, which was among the most popular top books on Amazon in Jan 2015 in Europe and USA. This can be bought from Amazon during a Limited Time stipulated period at that discounted price as communicated during the session with you.

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20% OFF on our FUTURE Course of Level 2 (Higher course, next level)


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What will be covered in the course: Course curriculum                              

Social Media Marketing (SMM):What really is SMM and how to plan, design a SMM campaign for a Brand What is ROI? Does it really exist? How to plan for a ROI based digital marketing social media campaign? How can LANDING Pages impact generating leads? Is it really more than just a FORM? What can Google Analytics do for your Brand? Not a technical analysis, but looking at the powerful Marketing side of it! Google Adwords – How do you plan the conversions, CPC and at the same time keep it valuable. Moving out of the technical and towards the ROI and Advertising side of it! Does using Email marketing help? If yes, how to make the best of it? Content Marketing: Building trust through content marketing. Blogging: How to use a Blog site like wordpress to deliver and monetize for your brand? Search Engine Marketing (SEM) and Search engine optimization (SEO): What is SEO online and offline, some different types of using it for running adwords, lead redirects to the site etc effectively! Can you really get powerful SEO results? How to begin, plan, keep track and improvise? Web site statistics: The business side of it! Twitter, using it like a PRO! Facebook, if you are a brand, this is how you should be thinking and posting it. Pinterest, are you ‘BOARD’ enough? (Pinterest BOARDS) Instagram, what does it tell you about Visuals that consumers would like to see? YouTube: Advertising your videos, keywords, channels and Hosting it online! HANGOUTS ON AIR and Offline – What’s the difference! Google Plus – The PLUS ONE! Blog post – How is it different from understating how to monetize a BLOG? Keywords, content, tags, social sharing and bookmarking – Writing like a PRO! ONLINE ADVERTISING: Create your Google adwords, facebook ads (A glimpse at the world of adwords, facebook ads – Do’s and don’ts) What do you need to keep an eye on with Google Analytics – (A peek into the power statistics of Analytics and how to tweak your website based on the same) Social media calendar – What will it do for you and your BRAND? Customer acquisition cost, lifetime customer value and how do they affect your SALES using social media? TREND – TO trend or not to! Social media policies which every brand should be aware of! Social MEDIA BACK UP! When things …. Well, if they get out of hand! Social Media Moderation – How to keep them at bay? You can’t or can you? Brand Monitoring - Is it really necessary? Negative feedback – Handling it ONLINE! How do you find out the FAKE followers from the real ones!


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Social media contests – Who is really winning in this one – The Brand, the consumers or the agencies? Influencer marketing & what can it do for YOU & your BRAND

ASSIGNMENTS: Creating your own Digital marketing and social media campaigns.  ONE FINAL TEST  

One Group Assignment at the end of the session BONUS: o 1) TESTING What you have LEARNT by actually DOING IT! – For 1 month after the session is over, we will offer you guidance and support online via email and o

or through our social media sites as suggested by your trainer. 2) At the end of the sessions and assignment feedback, you will be given an opportunity to BLOG with us on our Corporate blog as per the guidance and as mentioned by your trainer.

Please Note:- Adherence & Disclaimer: While this program is designed to be as in-depth, interactive, engaging as possible, this should not be construed to be a course where you will become a MASTER with just a few days training and workshop. We make no such guarantees and because of this reason, we are extending a BONUS feature as shared above to give additional support to our participants for 1 month as planned by the trainer to extend as much guidance as possible. Why? Because we really want you to learn! We are not making any claim here that this certificate that is given in this course is a guarantee for a job or a certificate that is affiliated by any university. Also, payment once made for this course in any form will not be refundable under any circumstances. This course is an extension from our award winning CEO to share his real world industry based knowledge, information and experiences for a better understanding and a professional learning process for the participants. This course is a 16 hour course and will not include coding or development queries or the complete in and out of each social networking site, google adwords, google analytics, facebook ads etc, but give you a well required insight into how to plan and design and work with them over a period of time through queries, support and selflearning too. Remember the old quote, “You give food to someone, you feed them for a day, but you teach them how to cook or fish, you feed them for life”. Also, the reason being, these social tools, social media sites, process etc make sense and give you a much better control when you actually work on them more and more, practice and work on the same through lots of efforts over a period of time. So we are not going to make any “false claims” to say that you will be a social media guru or digital marketing expert, because this field is rapidly moving and changing and our focus from this course is to enable you to learn and understand the intricacies involved as per our curriculum to help you get a grasp and hold of this field in a much better way than you already do. You have query sessions, support for a month after the course ends etc since the learning that you will take with you during these 16 hours will themselves require lot of practice, re-work of the same. One should not expect this course to make you a programmer or coder or data analyst in those given 16 hours as this course is not a technical course for the same. Similarly, the one month support offered by us from the trainer should not be under any circumstances led to assume that it is a process where your social media campaign will be run by us. This support should be used to help you tackle queries and not “do your work” or “guarantee a path to deliver professional agency styled campaigns” from our end. During this support month, the trainer if he feels, the support session is being misused in any manner, has the right to discontinue the same with or without further communication if he feels it is being used to get your own professional work related tasks done from his or our end in any way or in any way is trying to misuse this purpose. But yes, we have also extended a bonus of (as agreeable) from our end at the end to allow participants to write a blog post as suggested by their trainer to test their skills of learning from the course and at the same time work on their skills as per the feedback in their assignments and projects including the exam conducted by the trainer online. And yes, we will be offering “higher level courses for participants who have


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already attended this session and that too with a bonus discount as shared above” for our future courses. In case there are any technical glitches and or issues of website server etc from our end, rest assured, we will ensure to make up for the same by rescheduling it. In case the trainer feels there needs to be an edit in the curriculum so as to add more information, skills to help you as a participant, he is free to do so at his will. In case any participant is causing trouble or intentionally trying to disrupt the class, he or she can be asked to immediately stop their session or can be blocked and removed from the course with or without any explanation from our end, if the trainer feels this individual or groups intentions are nothing but to cause disruption and trouble to the entire class and the course which will be ongoing. No further communication or obligation will be existing from the trainer and from us towards such individuals who have been blocked from attending the course with no refund under any circumstances. This course is designed to be a wonderful experience and the trainer is well skilled, knowledgeable and an experienced professional with over a decade of corporate experience who is given full authority to deal with such situations as deemed fit from his end. Also, since we believe textbooks or materials do not work well in the real world, this workshop training course will deal with problems that the industry faces while using social media in the real sense of the term and you are even free to share your own WORK related digital marketing and or social media problem (one on one in an email with the trainer if he approves the same) to get some insights from his end too. You would need to have a webcam, internet connection and a computer or a laptop that supports these online video sessions and it would be your responsibility to assure and be sure that you have the devices needed for the same. We are at discretion to use any and all information exchanged between each other and or during the course across our sites or social profiles unless it is information specifically shared by a member under strict confidential nature and agreed upon in written by the trainer. We respect your privacy and space and we expect you to do the same with us and the trainer including the other participants. Do not call the trainer and or participants to casually meet up, or assume that it is ok to drop in at the trainer’s office or other places. Keep it professional at all times. As mentioned above, in case the session for a day or even in between gets cancelled due to a technical issue or a power failure from our end, we guarantee that we will reschedule the same to make up for the hours missed and this will be done based on everyone attending the sessions mutual consent of the next immediate course timing. The course will be fun, refreshing and an exciting way to learn “practical aspects” in the field of digital marketing and social media for sure and we assure you that the trainer’s intentions through this course is for you to become more skilled and knowledgeable in this field at the end of the course. Once the course and the one month period as communicated to the participants is over, there will be no obligation between us, the trainer and the participants. You can however continue to stay in touch with the trainer as a professional contact based on the links or mode of contact shared by the trainer with you. Please keep the sessions thoroughly professional and ensure that your actions are not causing any disruptions to other participants and to the planned course curriculum. We want you to make the best of this course from our end so as to be able to add more value and expertise to your skills. We wish you all the very best and a wonderful career ahead in the field of digital marketing and social media. Quick FAQ’s:

A) What if there is a power failure? If there is a power failure at our end, we will communicate the same to our participants and re-schedule that particular session as per the missing session and or hours to make up for the lost time. If there is a power failure at your end, you can write to us on email and we will share the details of the session either via email within 48 hours or we will give you our trainers contact number wherein you can coordinate with him to conduct a special quick video session online via online Video or on phone in 30 minutes or less to cover in brief what you have missed as mutually agreeable. Yes, we know most

courses only share their video with you in case you miss them, but our trainer feels that your queries and learning cannot be achieved if you merely watch a video of the session that went by when you missed it. So, he has asked us to ensure that we give an additional opportunity for a special ‘one on one video’ online mode session in case something like this happens. Do


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note: This can be done for a maximum of two times for each participant who has missed it during this 6 day course session for a maximum of 30 minutes in each session on mutually agreeable date and time. In case you miss out on a session due to personal reasons like went for a party or function or need to see a movie etc, then we will not be responsible for the same since the timings are already decided and shared much in advance with the participants so that they can plan the schedule accordingly. The discretion to allow this additional 30 minutes of one on one video is at the trainer’s end. In case you miss the session due to any genuine family or health related issue or actual office or work related unavoidable circumstances, you can coordinate with the trainer and as suggested by the trainer cover the same in the said 30 minutes as mentioned above in a refresher session online in the next few days as mutually agreeable one on one with the trainer on video online. On similar lines, if there are any such unavoidable circumstances from our end (sudden emergency, unavoidable and unexpected disruption of routine as an emergency etc), we will inform you and reschedule the complete session in advance and also as per everyone’s convenience and mutual agreement. These are only extreme case scenarios and do not usually happen, but we have drafted the same to ensure things are set, organized and taken care of even in cases of emergencies. Do note, what constitutes an emergency to reschedule will be at the discretion of the trainer based on the scenarios shared above and is not debatable under any circumstances. We would not want any participant to miss any session and we would love for all of you to have a resourceful learning experience with us that will add value to your understand and professional skills in this field. B) What do I need for this course? – You need a computer / laptop or an electronic device that can enable you to attend such video sessions. For eg. Laptop, webcam, electricity, internet connection, your browser and system that supports video sessions, may be a notepad and pen to note down few important points etc. Tentatively we are planning this via Google hangouts! In case you have never used google hangouts, once you book your seat, please send us an email and we will share the trainer’s details with you and you can have a maximum of a 10 minute video testing run on google hangout with him to help you use google hangout. C) At the end of the session, what happens? – We understand that just attending a session or a course does not give you that extra edge and because of this, we have designed few assignments in between the sessions, one big group assignment and also one final exam to assess your skills of the same. Even after all of this, we thought of taking this a step further and as suggested by the trainer, we have incorporated a SPECIAL option for participants to (On approval and as per final edits suggested by the trainer) to even get an opportunity to BLOG as a FEATURED Author on our Corporate Blog for specific topics as assigned by the trainer. PLUS even after all of this, we are offering you an amazing BONUS Support in the form of ‘One MONTH of Online support’ as shared above! D) Do you help the participants with promoting themselves for better or higher skills or opportunities to let the online world know about their skills and expertise? – YES! We will be sharing the details of the participants on our sites and or social media blog or corporate blog and also promoting their profiles and links across our well established social media profiles from time to time (unless they do not want us to in which case we will keep it confidential) and even add a PROFESSIONAL RECOMMENDATION about that participant on LINKEDIN from the TRAINER once they complete the course with us! In this online profile, the said participant has the option to share lots of professional details and information that he or she feels will help


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them get more opportunities or get the world know them a little better based on the profile, image, credentials and skills shared from our end with their contact details (will be kept confidential with us and not publicly shared unless the participant wants it to be shared online) to help them reach out a larger user base. E) Will your trainer or agency help us design our company’s social media and digital marketing campaigns in this course? – NOT as part of this course. As a digital marketing and social media agency, we have catered to over 34 Plus brands in 18 different industries across five countries (India, USA, UK, UAE and Australia) and we do this for a living and most importantly, we love doing this each day, but this course is to add to your skills about this field, process, tools etc and not a way to get your company’s social media campaign designed from our end. Yes, we will for sure support you with queries to help you with the same, but again, it will be under discretion of the trainer to do so. In case you need an actual social media campaign professionally designed and managed for your organization by us, please feel free to reach us or contact the trainer and we will love to add your brand and esteemed company to our list of social media client brand partners and we will take you through our detailed services and offerings, proposal and agreement for the same for a long term business association with us with a special discount! F) Can you as a participant bring your actual work query wrt digital marketing and social media in the course class session? – YES! You can but again, the response to deal with it will be under the discretion of the trainer for eg. if your solution needs to be a completely planned social media campaign, then it cannot be done. But, the idea of doing this course from us is

to enable you to take decisions and make the plan and design your own social media campaigns with confidence and zeal, so we would suggest, attend our course and take use of the support we will give you after the course is over, which should in reality be more than enough to give you an extra added boost to know this field and its technicalities much better. G) Can you tell us more about the Trainer? – Yes, please check this link to know the trainer better http://www.techdivine.com/about-us/our-founder-ananth-v H) Do you have higher end courses too? – Yes, this is a level 1 course, we will be having higher end courses which participants who have attended our first course will be given preference during a period of ‘specific time duration’ to register for the same at a special discounted price too! I)

What if I feel I did not like or learn as much as I had expected from this course? – This is a 6 day course of 16 hours. One cannot obviously learn everything in the field of marketing and social media in those 16 hours. The course fees paid is not refundable under any circumstances. In terms of ‘learning’, we have given an extended support of 1 month in addition to the individual and group assignments and final test so as to give you that much needed confidence and boost about this industry and field.

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Is the TRAINER a social media expert or Guru? – Oh, please, we would request you not to use either of these words in front of the trainer as he completely disapproves of these terms in any field, especially in a field which changes so rapidly. He is a professional with a wonderful experience, rich academic and professional hands-on experience in the field of digital marketing and social media and someone who has won awards, recognition’s in this field, no doubt about


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that. The trainer has enough humility to accept that each day there is something new he learns in this field as he works tirelessly with his clients from various industries and countries to help them design and implement wonderful and resourceful customized social media campaigns. But yes, if you would like to know him better, we suggest you check out his credentials here http://www.techdivine.com/about-us/our-founder-ananth-v K) Will this course be informal? – NO! But, it will be thoroughly professional and interactive for sure. You will be given plenty of opportunities to share your doubts and queries with the trainer. L) VIDEO Site: Tentatively, we are planning to HOST this LIVE Course via Google hangouts. The final details will be communicated to all the participants who have registered for this course! M) Communication: Once a participant registers for the course by Booking his or her seat, we will share the trainer’s email and phone number with you to communicate on the course details. N) Course Language: The course will be conducted in ENGLISH! O) Assignments and EXAMS / TEST: The same will be shared on email with participants who have to complete the same & email it to us for assessment. P) What will you need to have for the Assignments and TEST / Exam: You will need Microsoft Office (Word, Exel, Powerpoint, Paint) Or it’s equivalent like the OPEN OFFICE to do the assignments. You will also need to login to the social media sites as suggested in the test, assignments and exam and do the needful as per the instructions of the trainer to successfully learn and have hands-on experience. You will also be asked to create a login account on a free wordpress or related site and will be guided to create your own blog and even post during the course and as part of the assignment to give you a guided simple step-by-step process hands-on experience. Q) Participants: Maximum in the range of 6-9 participants at the most for a course. This will ensure enough engagement, interaction, exchange of ideas and at the same time not be too crowded so as to enable the trainer to give each participant a focused attention. R) NOISE and Disruption: In case there is too much noise and or disruption from any of the participants end, they need to ensure to use maximum precaution to keep the surrounding “decibel” to a minimum so that the course can be conducted peacefully. S) Introverts & Extroverts: We understand that some participants might not be very comfortable asking queries due to their nature in general, but we assure you, our trainer is a professional and an experienced trainer. Having trained professionals and even students from the age group of 15 to 65 years of age across industries, countries and specializations during his professional years at various capacities in the past decade, he will ensure that each participant gets the required and deserved attention and focus in his sessions. In case he feels a particular participant is in simple terms ‘shy’ to ask queries but has doubts, he would share enough opportunities for such participants to connect with him online via email or any other mode as suggested by him. We assure you, everyone will have a wonderful experience as long as every participant’s goal is well, to have a wonderful experience of learning.


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T) Follow the sessions: Yes, it’s quite simple really. The trainer will give process and steps to follow during the live sessions and during the assignments, which if followed will definitely add more value to your learning experience. No one will be forced to share any information that they are uncomfortable sharing or revealing and we will respect your privacy and expect you to do the same. During the session, you will be asked to try out social sites online and post ‘content’ as per the course sessions and assignments across sites like ‘pinterest, twitter, facebook, wordpress, instagram, etc’ as part of the guided process to you by the trainer and following these steps will only make the experience more exciting, wonderful, resourceful and insightful. U) Professionalism: We will share the contact details of the trainer with you once you register with us for the course, but we will request you to keep the contact completely professional and as suggested by the trainer at all times and respect the space and privacy of the trainer by contacting him only on a professional front. Please do not disrupt the trainer’s routine with random phone calls and forwarded emails, remember, he is your trainer. Keep it professional! V) RESULTS: The results of your assignments, exam, course test etc will not be publicly posted and neither will it be shared even among other participants. The course test results will be shared with each individual on their email ids only and the participants are free to share the same with each other in case they feel the need to do so. W) Strict NO: Discussions on Political parties, religious beliefs and local or national or latest news etc is strictly prohibited. We are all here to learn, let’s just do that! Use of our agency’s name and or the trainer’s name or the other participants details etc publicly or otherwise in a manner which would harm or cause them problems in any way is a strict NO! Keep it Professional! X) Early Bird Offers: Ensure to book your seat on or before 1st September 2015 since the early bird prices end on the said date during which the course fees will be Rs.12,500/- plus taxes from the current Rs.9,500/- plus taxes (till 1st September 2015). Y) Corporate or Bulk bookings: Interested in bulk bookings or corporate bookings, write to us and we will share more details for the same. [email protected] +91-08097914439 Z) Strict YES:  We wanted to end this list with a sincere smile on your and our faces. So yes, a strict yes is to learn, have fun, keep the conversations engaging, resourceful, exciting and the learning to the maximum at all times. Have a wonderful learning experience with us! Important: The offers, curriculum, sites etc shared in the pages above can undergo edit or change in case the industry and or any sudden circumstances lead to the decision for the same for eg, shut down of a website or an application of these sites or social media networking sites etc. It will be decided by the trainer in that case and his decision will not be debatable. Also, you need to ensure that your country or city does not block these sites or social networking sites since you will be needed to log in and work on the same during this class course as instructed by the trainer. For any changes etc in this course, we will communicate the same with the participants who have registered and booked their seats with us. In case of queries, feel free to email Vishal Thakkar (Our social media event manager) at [email protected] or call at +910-80977914439. You can reach us for more contact details here on our website - www.techdivine.com and across any of the social media site links shared on the same. This course will get you a hands-on experience of using sites like ‘facebook, twitter, google plus, wordpress blog, pinterest, instagram’ few times during the sessions and also as part of your assignments and exam.


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