social media

WITHOUT SOCIAL MEDIA YOU'RE JUST NOT GOING TO. GIAM SWIEGERS .... DELOITTE DIGITAL. APP. IN PROMOTING THE. A KEY ROLE. SOCIAL MEDIA PLAYED. Helping the Aboriginal and .... John Meacock, NSW Managing Partner, Deloitte. JOHn MEACOCk ... multiple scone ..... and Facebook accounts, as well.
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WHEN I FIRST HEARD ABOUT

SOCIAL MEDIA I THOUGHT IT WAS A THING

best AVOIDED. I’M REALLY PLEASED THAT I’VE GOTTEN TO

UNDERSTAND THE

POWER

OF THIS MEDIUM. A ND FULL OF RISK S THE REWARDS ARE ALTHOUGH IT’ S COMPLEX , FA ST CHANG ING

UNBELIEVABLE. COMMUNICATE WITHOUT SOCIA L MEDIA YOU’RE JUST NOT GOING TO

WITH YOUR YOUNGER TEAM MEMBER S .

So my advice is this

YOU CAN’T IGNORE IT.

JOIN IN GIAM SWIEGERS CHIEF EXECUTIVE OFFICER D E LO I T T E AU S T R A L I A SOCIAL MEDIA REPORT 2 012 • AU S T R A L I A

WE BELIEVE THAT WE’RE

ONTO SOMETHING T H AT I S C H A N G I N G

the WAY WE THINK L eslie M oore G e n eral C ou n sel , D eloitte C hair – S ocial M edia S teeri n g Committee

Yes, we are working as one, as a unified entity under the Deloitte brand. At the same time, social media – as a conversation of distinct, identifiable and particular voices – has enabled us to give voice to the thoughts and reflections of each person who works here.

The power of this collaboration is greater than anything we could have planned or imagined. We can’t wait to hear more. Leslie Moore, General Counsel, Deloitte, Chair – Social Media Steering Committee

WE’VE REDUCED OUR social media policy

FROM 3 PAGES TO 3 WORDS EMPOWER AND TRUST G E R H A R D VO R S T E R C H I E F S T R AT E G Y O F F I C E R D E LO I T T E

social media report 2012

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SOCIAL BUSINESS

CONNECTED While at a superannuation conference the other day

I MET SOMEONE IN PERSON

WHOM I HAD

ONLY MET ON TWITTER. we IMMEDIATELY

TALKED ABOUT THINGS OF MUTUAL INTEREST STEPHEN HUPPERT PA R T N E R AC T UA R I E S & CO N S U LTA N T S D eloitte

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THE CARLTON PLAYERS T H E R E A L S TA R S

STA RTED USING

TWITTER AND

FACEBOOK

TO CONNECT DIRECTLY WITH THEIR FANS R e z Ntoumos S ocial M edia A n alyst D eloitte D igital

The Tweet Smell of Success Challenge The Carlton Football Club, one of the Australian Football League’s most successful clubs, wanted to grow club membership and ticket sales and to increase the engagement of supporters. Solution The wisdom of crowds: Working with the ‘devotees’, we developed an ‘Ideas for Carlton Football Club’ web platform to gather supporters’ ideas on how to use social media to meet Carlton’s aims. This platform morphed into a great new voice for supporters to express their ideas and opinions for the club.

Home tweet home: We re-invigorated the club’s social media platforms. The Carlton players – the real stars – started using Twitter and Facebook to connect directly with their fans. Don’t leave home without it: We established foursquare specials at the MCG, rebranded the Carlton Facebook Fan page, and helped create a merchandise shop inside Facebook so that supporters can buy their products directly from the club and never leave Facebook. Rez Ntoumos, Social Media Analyst, Deloitte Digital

Carlton Football Club

800% Increase in twitter followers

400% Increase in facebook fans

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AUSTR ALIAN SOCIAL MEDIA STATISTICS 2012

13 MILLION FACEBOOK 1. 8 MILLION T WIT TER

11 M ILLION YOUTUBE 3. 8 M ILLION BLOGSPOT

2 .0 M ILLION LINK EDIN

1.6 MILLION WORDPRESS

DO AND DON’ T Do 1. Observe and listen 2. Be prepared to service your brand 3. Amplify your message 4. Integrate your channels.

Don’t 1. Be an ostrich and bury your head in the sand 2. Ignore the cost of inaction 3. Be inconsistent 4. Comment and think the job is done.

Steve Carlisle, Director, Deloitte Digital and Katherine Milesi, Partner, Deloitte Digital