quarter (27%) experiencing poor quality sleep on a regular basis. Together ... An average person in the UK is under-slee
Ignite | Educate | Connect
The only event dedicated to the sleep-health industry
12 - 14 October 2018 Old Truman Brewery, London
SOMNEXSHOW.COM
A recent survey revealed that the majority of Britons (70%) now sleep for seven hours or less per night, with more than a quarter (27%) experiencing poor quality sleep on a regular basis.
Together let's change those numbers...
SOMNEXSHOW.COM
CONTENTS The Sleep Industry in Numbers
4
Why Now
5
Why London
6
SOMNEX Overview
7
What To Expect
8
Floorplan
9
Corporate + Trade Day
10
Consumer Days
11
Why Exhibit
12
Who Will You Meet
13
Marketing Strategy
14
Exhibiting At Events Works
16
Sponsorship Packages
17
Our Story
18
Contact Us
19
SOMNEXSHOW.COM
THE SLEEP INDUSTRY IN NUMBERS
$80bn Global sleep aids industry valued by 2020
45% 100m
Market share outside of US by 2019
People globally suffer from sleep apnea Startups continues to fuel growth
SOMNEXSHOW.COM
WHY NOW?
HEALTH PILLAR Sleep is finally being taken seriously as a fundamental health pillar
INCREASE AWARENESS Consumer education, understanding & accessibility of solutions
SOMNEXSHOW.COM
CONNECT INDUSTRY A genuine need for entire industry to come together, share research & build
WHY LONDON?
The Sleep Council’s Great British Bedtime Report
London tech sector attracted more investment Iin 2017 than any other European city (£2.45bn)
30% of the UK population suffer from sleep disorders
London is the largest Startup ecosystem with 275,000 startups
An average person in the UK is under-sleeping by 1 hour a night
London has the highest concentration of the world's wealthiest individuals
More than 50% cite stress as the biggest cause of bad sleep
SOMNEXSHOW.COM
OVERVIEW
The only event dedicated to the sleep-health industry...
IGNITE ...the sleep and tech industry to accelerate innovation
EDUCATE ...consumers on accessible products and solutions
CONNECT ...the entire sleep-health industry to create new partnerships.
SOMNEXSHOW.COM
WHAT TO EXPECT 110
550
10K
Speakers
Buyers
Consumer Visitors
30 Scientists
160
6
Exhibitors
Networking Zones & Cafes
5 Content &
4 Activity
Classrooms
Demo Stages
SOMNEXSHOW.COM
3 Sleep Consultation Rooms
FLOORPLAN
SOMNEXSHOW.COM
12 October 2018
Corporate & Trade Day
Agenda 08:30 – 10:00
Scientific & Expert Keynotes
10:00 – 10:15
Official Exhibition Opening
10:15 – 17:00
Concurrent Sessions - Keynotes contd. - Multiple Content Stages - Author Book Signings - 1-2-1 Meetings - Product Demos
17:30 – 19:00 Press & Media present throughout the day
Networking Reception
13 - 14 October 2018
Consumer Days Demo Stage | Walk-In Sleep Centre | Spa & Beauty Bar Yoga | Meditation & Mindfulness | Book Signings Interacive Workshops | Kids Zone | Rest & Nap Classes VR Experience | 1-2-1 Consultations | Food & Cafes
WHY EXHIBIT
Commercial Platform Reach your target market to secure large orders and sell your products directly to consumers
Content Creation Showcase and demo your products using the many content opportunity at the event, as well as during the pre and post show activities
Marketing Partner
We will work with you to expand your reach, position your content and increase your footprint
Brand Awareness Use SOMNEX’s digital footprint and event to position your brand to a large volume of customers
Networking
Secure new corporate partnerships with potential buyers, leading scientists and the rest of the industry
Insight
Gather valuable customer insight & feedback using our targeted focus groups
BUYERS
SCIENTISTS & DATA PROVIDERS Leading Sleep Research Institutes Universities Sleep Consultants Mindfulness Yoga Institutes
EXHIBITORS Mattress Innovators IoT & Telcos + Utility + Energy Hi-tech Bed and Bedding Non-contact Physical Devices Wearables + Hearables Software Apps Baby & Child Elderly Animal Outdoor Clothing Beauty and Wellness Consumables Medical Consultants Material Innovation & Science Light Therapy Sound Therapy Bedroom Retrofitting Sound + Light proofing Sensor + Motion Tech Tracking + Monitoring
WHO ATTENDS
Large-scale Retailers E-commerce Wholesalers Distributors Hotels + Serviced Apartments Interior Designers Airlines + Aerospace + Airports Automobile + Trains + Coaches Yachts + Boats + Cruise Liners Fitness Clubs, Gyms and Spas Outdoor and Sport Activity Companies Health Insurance Healthcare Providers Top Employers (CEOs + HR Directors) Digital Media Providers (audio, books + music) Nap Studios Investors General consumers
MEDIA Lifestyle Magazines Mainstream Newspapers Lifestyle, Health & Wellness Bloggers Leading Journalists Specialist Media Not-for-profit Market Research Companies Educational Foundations Associations
THE MARKETING DIGITAL & SOCIAL Drive inbound leads and traffic to the site Targeted email campaigns to SOMNEX and third party databases Generating awareness, leads and engagement via social media platforms e.g YouTube, Facebook, Instagram, Linkedin & Twitter
PARTNERSHIPS Create strategic partnerships with industry associations, publications, online magazines and other media organisations to support the show and drive awareness throughout the campaign.
STRATEGY ADVERTISING Online, Print, Out of home to drive brand awareness and visitor as well as corporate buyer campaigns
CONTENT & PR Creation and distribution of high quality and engaging content to attract consumer and corporate buyers. Press and media through targeted PR activities to cover the show pre, post and onsite to maximise exposure for sponsors and exhibitors
EVENTS WORK 85% of decision makers say attending saves their company time and money It costs 38% less to convert a show lead into a sale 79% of the attendees say that attending shows helps them decide on what products to buy Visitors will tell 11+ people about their experience 81% of attendees at a recent show agreed that shows help them become aware of new products and services 91% of attendees tell us they get the most useful buying info from shows and events
**Statistics provided by the Center for Exhibition Industry Research
SPONSORSHIP HEADLINE
3 Positions | Category Exclusivity
Only 1 Remaining! GOLD 5 Positions
Only 1 Remaining! SILVER
8 Positions
Only 3 Remaining! *limited availability to ensure maximum brand positioning
EXHIBITION STAND ONLY
3% ce 3 ly spa g! n O nd nin i a a t s em r
Choose your stand size from 9 to 18 sqm** Choose your demo product slot Maximize your brand exposure 'Market Area' Packages available from 4sqm to 6sqm display areas **Includes shell scheme
OUR STORY As friends we used to joke about the fact that one of us (Bansri) was a bad sleeper but in contrast the other (Anne) always slept like a dream. On a flight from Bavaria to London Anne read an inflight magazine outlining the multitude of new tech products available across the growing sleep sector. Anne said to Bansri ‘we should do an event in this space’. Bansri, skeptical at first, started doing some research and a few months later… SOMNEX | THE SLEEP SHOW was born!
ANNE HICKMAN
We both have over 20 years’ experience in the media and events industry and our combined passion has led us here. Why the picture of snow… well Anne lives with her husband and 3 children in the Bavarian mountains and while waiting for the first snow we decided to press the green light on SOMNEX | THE SLEEP SHOW!
BANSRI SHAH
CONTACT US SPONSORING & EXHIBITING Does your company have relevant products or services that can be of interest to the show audience? Talk to us about how you can get involved as an exhibitor or sponsor. For the latest floor plan and more details contact: Bansri Shah
[email protected]
HOSTED BUYER PROGRAM
MEDIA & PARTNERSHIPS
If you are responsible for sourcing and buying new and innovative sleep products join our Hosted Buyer Program for the trade and corporate day on 12 October. To find out if you qualify contact:
Work with us to drive and increase the awareness around the importance of better sleep. Let's join hands...
Oliver Brunetti
[email protected]
Anne Hickman
[email protected]
“The future is shaped by your dreams, so stop wasting time and go to sleep!”
SOMNEXSHOW.COM
2 - 4 November 2018 Old Truman Brewery, London
