Sponsorship Prospectus - Optimizely

It’s all about the experience

Sponsorship Prospectus June 17 & 18th, 2015 Pier 27, San Francisco

Sponsorship Prospectus June 17th & 18th, 2015 Pier 27, San Francisco

What is Opticon? Opticon is the annual conference that brings together marketers, PMs, and developers to learn, showcase, and share best practices in experience optimization. Opticon is the premier event for members of the

Reserving your sponsorship

experience optimization and testing community.

Sponsorship of Opticon 2015 is limited. If you’re

Attendees, including business leaders, industry experts

interested in sponsoring please email Julie Ritchie at

and practitioners, leave Opticon armed with new

[email protected] to secure your preferred

strategies, ideas, and contacts to take their optimization

sponsorship. Booth selection will be determined based

programs to the next level. In 2015 Opticon will be an unforgettable experience, taking place on San Francisco’s

on the order that each contract was received.

scenic waterfront at Pier 27 with twice as much content, double the number of attendees and visionary keynote speaker Marc Andreessen.

Why sponsor Opticon 2015? Join Optimizely, the most widely-adopted experience optimization platform in the world, at Opticon 2015 and gain exposure to over 1,000 leaders in the optimization

“...[Optimizely] sponsorships have helped cement roboboogie as a customer experience thought leader, and have resulted in meaningful partnerships with some amazing brands looking to get the most out of Optimizely and their optimization programs.”

community.

— John Gentle .

Sponsors of the event have a unique opportunity

ROBOBOOGIE.

to grow their business, help lead the conversation in optimization, and set the tone for what will be accomplished in the emergent space of experience optimization in the coming year.

631 Howard St. #100 San Francisco, CA 94105

[email protected]

Opticon 2014 AT T E N D E E S

650+ C O M PA N I E S

300+

S A M P L E AT T E N D E E L I S T * Abercrombie & Fitch Accenture Acquia, Inc ADT Seucirty Services Airbnb Angie’s List Art of Tea Atlassisan Software Audi of America Autodesk BabyCenter BrightTALK CBS Interactive Crate and Barrel Disney-ABC Television DMV.org

INDUSTRY VERTICALS Etsy Eventbrite Facebook GEICO Genentech GoDaddy Google Gymboree Hotwire IDEO Intuit Kaiser Permanente Legalzoom Lending Tree LinkedIn LivePerson

40% Technology

26% E-Commerce

AT T E N D E E R O L E S

18%

15% — C-Level/SVP/VP

Media/ publishing 16% — Director/Sr. Director

42% — Individual contributor 16%

28% — Manager/Sr. Manager

Other (travel, real estate, education, and misc.)

SPONSORS

W H AT T H E Y S A I D

“My mind is blown; the amount of talent and creativity and amazing talks at Optimizely’s inaugural user conference was staggering.” — Chris Ward

*See the full list of Opticon 2014 attendees here.


[email protected]

2015 Sponsorship Packages Platinum

Gold

Silver 2 remaining

Bronze sol

u d o

Sponsorship Cost

$45,000

$25,000

$15,000

Exhibit Space

12’ × 8’

9’ × 8’

6’ × 8’

4’ × 8’

Access to an on-site meeting room

Yes

—

—

—

Session speaking opportunity

Yes*

—

—

—

Co-sponsor Opticon party on Wednesday night

Yes **

—

—

—

Exclusive break sponsor throughout the event

—

Yes

—

—

One keynote chair drop item

—

—

Yes

—

Company description in conference app

150 words

100 words

75 words

50 words

Logo and link in conference app

Yes

Yes

Yes

Yes

Inclusion in expo map

Yes

Yes

Yes

Yes

Lead scanner

Yes

Yes

Yes

Yes

Conference tote bag insert

Yes

Yes

Yes

Yes

Booth wifi and electricity

Yes

Yes

Yes

Yes

Thought leadership on Optimizely blog

Yes

—

—

—

Social media posts

Two

—

—

—

Logo on pre-event emails

Yes

Yes

—

—

Logo and link on conference website

Yes

Yes

Yes

Yes

Company description on conference website

150 words

100 words

75 words

50 words

Full conference pass

3

2

1

1

Booth staff passes

5

4

3

2

Opportunity to purchase additional booth staff passes

Yes

Yes

Yes

Yes

t

$10,000

(Includes 6’ table and a waste basket)

ON-SITE M A RKE T I NG

PRE -E V E N T M A R K E T I NG

ACC ESS DE TA ILS

* Content to be developed in partnership with Optimizely ** Limited to first two Platinum sponsors


[email protected]

A La Carte Sponsorship WIFI SPON SOR Includes logo on digital signage, wifi sign-in page, and sponsorship recognition in conference app and on session hold slides

$20,000

Limit 2

$15,000

Exclusive

$15,000

Exclusive

$12,000

Exclusive

$12,000

Exclusive

$7,500

Exclusive

$5,000

Limit 10

$3,000

Limit 5

CONFE RE N C E TOT E BAG The one item that everyone will be carrying! Large company logo prominently displayed on one side of tote bag.

CHA RG IN G STAT I O N This is a popular place for attendees to re-charge phones, iPads, and other devices. Includes branded signage.

B O C C E BA L L C O U RT t ou l dunique way to network with attendees and perfect your bocce game A fun and so at the same time! Includes branded balls, and two conference passes.

COF FE E BA R Branding and signage on delicious local coffee cart for both days.

RELA X ATION STAT I O N ut d o l o s Branded signage and leads from participants. OPTIM IZATION RO U NDTA B L E 2 remaining Lead an hour long discussion group of ~10 customers on a topic of your choosing. Includes two conference passes, branding & signage.

SOLU TION S TH E AT E R P R ES E NTAT I O N Deliver a 20-minute speaking session on a joint customer case study in our open theatre.

Have an idea for your own custom sponsorship package? Contact Julie Ritchie ([email protected]) to find out how to build your own opportunity.


[email protected]

Sponsorship Contract Company Name Check if billing information is the same as contact information Contact Name

Billing Contact Name

Contact Title

Billing Contact Email

Contact Email

Billing Contact Phone

Contact Phone

Billing Mailing Address

Mailing Address

Signature

Date

Level of Sponsorship $

Please email Julie Ritchie at [email protected]

A La Carte Sponsorship $ Are you a current customer? Yes Notes

QUESTIONS?

No

SPONSORSHIP AGREEMENT Your sponsorship is not confirmed until payment is received in full. Full payment is due upon receipt of invoice. Optimizely reserves the right to cancel sponsorship if payment is not received in full thirty days prior to the event, and cannot guarantee sponsorship deliverables until payment is received. Once a contract is signed and received, it is considered binding and non-refundable. Note that exhibit space will be assigned based first on your sponsorship level and next on the order the contract is received within that sponsorship level. Optimizely reserves the right to change sponsorship packages at any point.


[email protected]