SPONSORSHIP PROSPECTUS

SPONSORSHIP PROSPECTUS 1

The thing about Caterham is, it’s the original. They’ve been doing this for over 30 years. As preparations are underway for our 33rd year of racing, we celebrate a significant milestone with our 1,000th racing driver created by the Caterham Academy. Established in 1995, and selling out every year since, the unparalleled Caterham Academy continues to provide a unique way into motor-racing and is the most successful novice driver programme in Europe if not globally. Today, we are recognised as the largest single manufacturer racing series in the UK, welcoming over 200 drivers to take part in hotly contested races across five championships. Caterham offers a unique opportunity to position your brand at the heart of an affluent demographic of automotive and motorsport enthusiasts. This guide outlines the many ways we can collaborate with your business to build recognition, drive awareness and ensure success as part of an exciting partnership. On behalf of the team at Caterham, we look forward to partnering with you in 2018.

Graham Macdonald

2017 Caterham Academy Driver & CEO of Caterham Cars

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introDUCTION Caterham has continually operated the most successful single manufacturer racing series in the UK for over 30 years. We are incredibly passionate about the series and all of the drivers and teams that choose to participate within our championships. We’re extremely proud of our manufacturing and motorsport heritage and are committed to offering the best experiences for our drivers and partners.

BECOME A PARTNER Around 200 drivers join us each year to take part in fiercely competitive racing across five different championships. By partnering with Caterham, you have the opportunity to engage with our drivers and teams across all championships and the fanbase that follows the annual calendar around some of the most exciting tracks in the UK and Europe.

ACADEMY

7 Circuits

ROADSPORT

7 Circuits

270R

7 Circuits

310R

7 Circuits

420R

7 Circuits

UK

6: UK, 1: Europe

6: UK, 1: Europe

6: UK, 1: Europe

6: UK, 1: Europe

2 Sprints / 5 Races

14 Races

14 Races

14 Races

14 Races

55

Drivers

40

Drivers

30

Drivers

34

Drivers

34

Drivers

TOTAL 193 (2018 SEASON)

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I have really enjoyed my first year racing a Caterham. The intensity of the competition is incredible, it is a very competitive series. I am hugely excited to be stepping up into the 420 series in 2018. Caterham Motorsport is utterly intoxicating, roll on next season! Sir Chris Hoy

Seven 310R Championship Driver

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THE CHAMPIONSHIPS 6

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The Caterham Academy is a unique series exclusively for novice drivers. An all-inclusive ‘introduction to motorsport’ package, it includes a Ford Sigma powered road-legal race car, race licence, technical support, the racing itself and perhaps most importantly, the guidance of the Caterham team at every stage. The 125bhp car uses an open differential, 5-speed gearbox and low-grip tyres to ‘teach’ car control. All fifty-six cars for the 2018 Caterham Academy have long since sold out; something the championship has done every year since its inception in 1995. Indeed, the 2017 season saw the 1000th driver make their racing driver dream come true through the Caterham Academy; Europe’s most successful novice driver series.

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The Caterham Roadsport championship is the next step on the Caterham ladder for Academy drivers & cars from the previous year, enabling them to enjoy a full season of fourteen races with the friends they have battled against in the hugely successful Academy series. The road-legal Roadsport race car is a simple development of the 125bhp Ford Sigma powered Academy car; its performance significantly enhanced by the addition of a rear-anti roll bar and Avon ZZS road legal track tyres (developed jointly by Avon and Caterham).

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The Caterham Seven 270R championship is firmly established as the ‘coming‑of‑age’ championship for those progressing out of the Academy through Roadsport. Unlike the lower categories, there is no restriction on professional team support or driver experience. Drivers may have several years of experience, making this a fiercely fought championship. The Seven 270R cars have typically made their way up from the Academy from 2014 onwards, with most originally being modified 2016 Academy cars. They have now developed into race focused machines, with stiffer suspension and removal of the windscreen and lights giving them a very similar look to their Seven 310R big brother.

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The Caterham Seven 310R is a new championship, representing a well‑established and successful formula in Caterham racing. The ultimate evolution of the Academy car, the power is increased to 152bhp giving it a power-to-weight ratio well in excess of a Porsche 911 and requiring a limited slip differential to transfer that to the track. In pre-season development, the Seven 310R was so successful that it resulted in a road version being launched to rave press reviews. Looking similar to the Seven 270R, the Seven 310R shares its race suspension and an aeroscreen to replace the original windscreen.

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Caterham’s premier championship has firmly established itself as one of the most competitive and exciting race series in the country. A grid of high-quality drivers, most of whom have worked their way up through the Caterham ranks, winning races and championships along the way, ensures that the top level of Caterham racing is amongst the most exciting on offer. The fearsome Seven 420R is a dedicated race car powered by a 180bhp Caterham tuned engine, coupled to a six-speed sequential race gearbox. The championship was created in 2009, and as with all Caterham racing, close control of the regulations ensures a level playing field of machinery and the regulations have been designed to enable a car to be competitive out-of-the-box, without the need for expensive testing and setup.

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2018 calendar

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TRACKS WE REGULARLY VISIT

Snetterton

Knockhill

Brands Hatch Indy

14–15 April

12–13 May

2–3 June

Silverstone GP

Zandvoort

Brands Hatch GP

9–10June

30 June – 1 July

4–5 August

Castle Combe

Thruxton

Silverstone International

11–12 August

1–2 September

22–23 October

UK • Donnington • Snetterton • Brands Hatch (Indy & GP) • Silverstone (International & GP) • Croft • Castle Combe • Oulton Park • Knockhill • Thruxton • Rockingham

EU • Spa Francochamps • Zandvoort • Nurburgring • Zolder

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DRIVER PROFILES

2018 PRESS PARTNER

We offer access to an audience of senior business professionals with a keen interest in automotive and motorsport brands.

technology 6.3% sales 5.4%

Typically, our drivers are male and aged between 35-55. A considerable number hold senior directorships, with a large group originating from the finance and property/construction industries. The regional spread of participants is concentrated in the South East, East of England, and London, with our remaining drivers travelling from other regions in the UK and the World.

other 11.2%

student 2.4%

consulting 4.9%

We are thrilled to invite Car Throttle to be our media partner for the 2018 season, opening Caterham up to its most extensive global audience yet. Car Throttle’s broad reach means we will share the excitement on-track with a worldwide audience of over 8,000,000 people.

retired 2.9% property & construction 11.2% medical 2.4% marketing 2.4% manager 2.4% legal 2.0%

1%

c-suite 4.4%

Through Car Throttle, we can offer exceptional access to a highly engaged international audience of 18–34-year-olds through its online reach of over 400,000,000 per month.

PROFESSION company director 20.5%

finance 12.7%

engineer 5.4% entrepreneur 3.4%

0.5%

55–75 11%

5.4%

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female 2%

male 98%

6M

FACEBOOK FANS

3%

Location 10.9% East Midlands 17.3% East of England 16.3% London 0.5% North East 0.5% North Wales 5.4% North West 1% Scotland 5.9% South East 1% South Wales 5.9% South West 6.4% West Midlands 3% Yorkshire and the Humber 2% Non-UK

16–35 46%

650K 550K INSTAGRAM FOLLOWERS

WEEKLY SNAPCHAT VIEWS

1.6M

SUBSCRIBERS

10.9% 0.5%

1%

5.9%

6.4% 17.3%

AGE

SEX

16.3% 29.7%

35–55 66%

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MEDIA AWARENESS

BROADCAST Coverage of Caterham championships features as part of broader motorsport coverage on Channel 4, often appearing alongside the British Rally Championship and British GT series. Our races are broadcast live to an audience of over 305,000 each season. Through this coverage, we reach an audience of 45–65-year-olds, with a balanced split of 54% male and 46% female. Across the 2017 season, we achieved a 91% benchmark share of the available AB socio‑economic group. As a Caterham partner, we can offer opportunities for your brand to engage with this broad audience of automotive and motorsport fans.

IN

O AD

PR

CA

ST *

AL CI SO

EV EN TS

ONLINE

T

R

B

DIREC T

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Social Media and Press

AUDIENCE

Our diverse media partnerships and extensive social reach mean we can position your brand to benefit from significant exposure to a global audience of passionate fans. By working together on the creation of exciting, media‑rich content, we ensure engagement and drive interest in your business and products amongst the Caterham community, and beyond.

USERS PER YEAR UK WEBSITE

SOCIAL MEDIA CATERHAM CAR THROTTLE1

PRESS

CAR EVO AUTOSPORT

500K 90K+ 8.8M 47.5K 242K CIRCULATION

TOTAL AUDIENCE

BROADCAST

CHANNEL 4 MOTORS TV CAR THROTTLE

42K 7.2M

BROADCAST

FACEBOOK LIVE & YOUTUBE

Some of our previous press partners:

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PARTNERSHIP OPPORTUNITIES Properties

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Assets

Use of Venue

• Branding at Caterham Gatwick • Caterham Gatwick Valet Area • Use of Caterham Gatwick for Events (reception / launch)

Website

• Co-Branded Content

Social Media

• Posts • Promoted Posts • Competitions

Signage

• Race Car Livery Branding • Podium / Press Backdrop • Track Signage • Padock / Garage Flags • Parc Fermé Fencing

GivEaways / Samples

• New / Used Sales Packs

Newsletter

• Co-Branded Content Promo • Advertising

Traditional Media

• Inclusion in Press • Broadcast • Use of Caterham Photography

Employee Benefits

• VIP Hospitality • Use of Caterham Seven • Hot Lap Passanger Rides / Safety Car Rides • Caterham Experience Events • Become a Racing Driver (Academy Entry)

Naming Rights

• Series Naming

Exhibiting Opps

• Industry Events • Caterham Events

Speaking Opps

• Caterham Events

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SPONSORSHIP PACKAGEs PLATINUM

Gold

Silver

BRONZE

420R Championship Naming Rights

270R/310R Championship Naming Rights

Roadsport/270R/310R/420R Fastest Lap Prize Sponsor

Program Sponsor (1/Season)

Headline Livery Sponsor – Above No Panel & Wings

Main Livery Sponsor

Standard Livery Sponsor

Podium Sponsor

Headline Podium Sponsor (Largest Logo)

Main Podium Sponsor

Podium Sponsor

Caterham Hospitality Branding

Race Winner Cap Sponsor

Season Social Mentions (2x/month)

Season Social Mentions (1x/month)

Paddock Signage – Standard Sponsor

Season Social Mentions (x4/month)



Sponsors Day Track Event


Paddock Signage – Main Sponsor

Paddock Signage – Standard Sponsor

Awards Night Tickets (x2 Tickets)

Paddock Signage – Headline Sponsor



Hot Lap Passenger Ride (where possible)

2x Weekend Hire

4x Hospitality Tickets to Race Weekend (x2 Weekends)


4x Caterham Hospitality Passes (3x Weekends)

Awards Night Tickets (x2 Tickets)

2x Weekend Hires

Awards Night Table (x5 Tickets)

4x VIP Caterham Hospitality Passes (All Weekends) Awards Night Table (x10 Tickets)

Platinum Packages Available

One

Gold Packages Available

Two

Silver Packages Available

Four

Bronze Packages Available

Five

Package Price

£40,000

Package Price

£25,000

Package Price

£15,000

Package Price

£5,000

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18 Platinum sponsorship appears on rear wings in all championships

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Success Stories In 2016, we partnered with LEGO, the world’s biggest toy manufacturer, to immortalise our legendary Seven 620R in LEGO form. The model has been sold across the globe and reinforced our reputation as a manufacturer of iconic cars. The impetus to launch the toy originated from the LEGO ideas platform, where 10,000 public votes are required to bring the model to the market, once again, demonstrating the strength of support and popularity for Caterham products globally.

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Autoglym, one of the UK’s most prestigious car care suppliers, chose to partner with and sponsor Caterham in 2014 to promote its range. Caterham provides an exciting and dynamic opportunity to showcase Autoglym products in a compelling light.

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Caterham Cars Limited, 2–3 Kennet Road, Dartford, Kent, DA1 4QN +44 (0) 1322 625800

/CaterhamCars

@caterhamcars

Content is subject to change without notice. © Caterham 2017 Printed in the UK. Edition 1.0 11/17 Images are for illustrative purposes only.