SPRING 2015 PPM WEBINAR

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3.1. 2.2. 2.0. 1.9. 0.2. 11.2. 11.0. 10.8. 9.8. 9.6. 9.3. 7.7. 6.9. 5.4. 5.2. 5.0. 3.0. 2.8. 2.2. 1.8. 1.6 ..... CTV.ca
SPRING 2015 PPM WEBINAR

CONFIDENTIAL

Agenda • Exploring Emotional Connection with Media • Current PPM Results by Market – – – – – –

Vancouver Toronto Edmonton Calgary Montreal Franco Montreal Anglo

2 CONFIDENTIAL

Exploring our connection with media Have you ever wondered how RADIO formats and TV programs connect with different audiences?

TOP 3 BRANDS…

Investing in short term sales only = short term thinking. Making it to the top 3 takes time and a sustainable brand strategy.

BRAND A BRAND B BRAND C

EMOTIONAL CONNECTIVITY IS ESSENTIAL FOR THE ADVERTISING PLAN

Which media are capable of

ESTABLISHING & SUSTAINING YOUR BRAND VALUE over time?

TV, RADIO, AND OOH IMPACT IMPORTANT PURCHASE CYCLES BY REACHING

MASS CONSUMERS AND TARGETS THEM WITH A

POWERFUL ADVERTISING EXPERIENCE.

Short Term Sales

PASSIVE PHASE (Consideration & Awareness)

ACTIVE PHASE (Product Scrutiny & Purchase)

Long Term Brand Health & Long Term Sales

TELEVISION

SEASON ONE FINALE COMPARISON 1.9M 1.5M

DAY 8-28 PVR

DAY 1-7 PVR

SAME DAY PVR

LIVE

LIVE

CTV.ca, CTV GO, STB VOD

TOP GENRES BY MARKET – LOYALTY DAILY (%) FEMALE

TORONTO

T I E

FANTASY REALITY

T I E

COMEDY REALITY

DRAMA

COMEDY

T I E

COMEDY REALITY

DRAMA

CALGARY

EDMONTON VANCOUVER

YOUNG

TORONTO

T I E

COMEDY DRAMA

COMEDY

COMEDY

COMEDY

COMEDY

DRAMA

18-34

35-54

55+

FANTASY

COMEDY

DRAMA

CALGARY COMEDY

COMEDY

T I E

COMEDY DRAMA

EDMONTON VANCOUVER

COMEDY

NEWS

NEWS

COMEDY

COMEDY

DRAMA

MALE

MATURE

OUT OF HOME

ENGAGING CONSUMERS THROUGHOUT THEIR DAY Digital Boards

Posters Street Furniture

RELAVANCE - TIMELINESS - CREATIVE DRIVING EMOTIONAL RESPONSES

ANTICIPATION

LOVE

EXCITEMENT

FORGIVENESS

RADIO

TOP FORMATS BY MARKET – TIME SPENT LISTENING FEMALE TORONTO

AC

AC

NEWS/TALK

CLAS. ROCK/ CLAS. HITS

NEWS/TALK

HOT AC

COUNTRY

NEWS/TALK

COUNTRY

OLDIES

NEWS/TALK

18-34

35-54

55+

SPORTS

SPORTS

NEWS/TALK

CLAS. ROCK/ CLAS. HITS

SPORTS

NEWS/TALK

SPORTS

NEWS/TALK

COUNTRY

ROCK

COUNTRY

NEWS/TALK

CALGARY COUNTRY

T I E

EDMONTON VANCOUVER

YOUNG

TORONTO CALGARY

T I E

EDMONTON VANCOUVER

MALE

MATURE

PPM RESULTS SPRING 2015 (March 2 – May 31, 2015)

Noteworthy Events That May Affect The Tuning Holidays and Special Events • • • • • • • • • • •

March Break St. Patrick’s Day Earth Hour Daylight Savings Time JUNO Awards Good Friday/Easter Sunday & Monday Country Music Awards Mother’s Day Billboard Music Awards Victoria Day David Letterman’s Last Late Night Show

Local News • • • • • • • • •

University/School Strikes Two Men guilty of Terrorism Plots of VIA Rail Derailment Power outages due to GTA storms Future Shop Closes all Stores across Canada Air Canada Flight Crashes in Halifax CBC eliminates 140+ jobs Target announces store closures Shad replaces Jian Ghomeshi Rob Ford Cancer Updates

Sports News • • • • • • • • • • • • •

NHL Trade Deadline NHL Draft Picks NHL Playoffs Begin NBA Playoffs Begin NCAA March Madness MLB Season Start Toronto Maple Leafs Playoff Games Raptors Playoff Games Golf Championships Mayweather and Pacquiao Fight of the Century Tom Brady Suspension for Deflating Footballs Canada wins Gold over Russia Mike Babcock named Maple Leafs Head Coach on 8 Year Contract

World News •

• • • • • • • • • •

Police officers shot in Ferguson during Missouri Protests Ted Cruz announces candidacy for US president Germanwings- Intentional plane crash in southern France, killing 150 Nepal Earthquake kills thousands Bruce Jenner Transitioning Interview Boston Marathon Bomber Found Guilty Kenyan University Massacre Riots in Baltimore Birth of the Royal Baby B.B King dies Omar Khadr released on Bail

CONFIDENTIAL

20 CONFIDENTIAL

VANCOUVER – REACH AND HOURS/WK.

REACH

HOURS/WK.

94%

9.4h

Market changes:  94.5 The Beat rebranded to 94.5 Virgin Radio  Sonic 104.9 is now Kiss Radio CONFIDENTIAL

FEMALE

MATURE

YOUNG

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Vancouver Ctrl, Mo-Su, 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

13.0

11.2

10.8 10.9

10.8 10.7 10.7 9.4

9.7 9.3

9.0

7.0 6.2

6.0

6.5

5.1

5.5 5.1

5.1

4.8 4.2 3.2

4.1

4.2

3.5 2.8 2.2 2.2

2.2

1.9

1.0

0.7

0.6 0.2

103.5 QM 99.3 The FM Fox

Z95.3

Rock 101

94.5 Virgin Radio

96.9 Jack FM

News 1130

JR FM

Kiss Radio

102.7 The CKNW TSN 1040 LG 104.3 AM 650 PEAK

Praise 106.5

AM730 TSN 1410

23 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

12.012.2

Spring 2015 (March 2 - May 31, 2015)

11.9 11.2 10.610.7 9.7

9.7

9.5 9.6 8.9 7.8

7.7

6.2

6.1

5.0 5.2 4.8

4.5 3.6

3.4

4.0

3.7

2.6

3.0

2.6 1.8 1.9 2.0

1.5 1.4 1.3 0.7 0.1

Rock 101 103.5 QM 99.3 The 96.9 Jack FM Fox FM

Z95.3

94.5 Virgin Radio

News 1130

CKNW

JR FM

Kiss Radio

102.7 The TSN 1040 LG 104.3 AM 650 PEAK

AM730

Praise 106.5

TSN 1410

24 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

18.2 16.8 15.5 14.3

13.9 13.9 12.7 11.6 10.8 8.9

8.5 7.6

6.6

6.2 4.6

5.2 4.9 5.0

4.3 4.6 4.2 4.6

4.7 3.5 3.7

3.7 2.9 2.9 1.5

2.1 0.5 0.3 0.4 0.2

103.5 QM Rock 101 96.9 Jack 99.3 The FM FM Fox

Z95.3

94.5 Virgin Radio

JR FM

102.7 The TSN 1040 PEAK

Kiss Radio

LG 104.3 AM 650

News 1130

CKNW

Praise 106.5

AM730 TSN 1410

25 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Fri 10-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

12.8 11.2

11.0

10.8

10.7

9.8

9.8

9.6 8.9

9.3

8.0

7.7

6.7

7.3

6.9 7.0

6.0 5.4

5.2 4.6

4.9 5.0

2.6

3.0 3.1 2.8 2.2 2.2 2.0 1.8 1.9 1.6 0.2 0.3

103.5 QM FM

Z95.3

94.5 Virgin Radio

96.9 Jack Rock 101 99.3 The FM Fox

News 1130

Kiss Radio

JR FM

102.7 The TSN 1040 LG 104.3 PEAK

CKNW

AM 650

Praise 106.5

AM730 TSN 1410

26 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

27 CONFIDENTIAL

TORONTO – REACH AND HOURS/WK.

REACH

HOURS/WK.

95%

8.8h

CONFIDENTIAL

FEMALE

YOUNG

MATURE

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Toronto Ctrl, Mo-Su, 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

17.7

15.0 13.8

12.1 11.4

8.4 7.5

8.1 7.1

6.6

6.2 5.5

5.4 5.4 4.4

4.8

4.6 4.7 3.1

4.3

3.8 3.9

3.6 2.5

3.0 2.0

2.3 1.7

2.3

2.0 2.0

1.5

1.0

1.5 0.9

1.3 1.3

0.9

0.6

0.9 0.9 0.9 0.9 0.8 0.9 0.6

30 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - March 1, 2015, March 2 - May 31, 2015, Toronto Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

39.8 38.0

30.0 24.6 22.7

19.9 19.6 19.2

16.1

15.7

16.2 14.2

15.3

11.8

13.2 12.6 11.0 10.3 9.59.5

8.2 5.1

6.87.1 4.0 1.0

5.5 5.4 3.7 3.83.7 3.6

3.6 3.43.4 3.4 2.5 2.41.9 2.51.8 1.9 1.8 1.2

0.71.0

31 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

43.1 40.8

32.9

32.2 28.7

21.6 17.2 16.8 15.5 15.0 11.2 10.2 9.5 9.8 9.1 8.9

8.5 6.9 4.7

7.9 7.9

6.8

5.4 5.7

4.0

5.9

5.2

2.9

3.8

2.4 2.9

2.7 2.6 2.4

1.3

2.2 2.0 2.1 1.9 2.1

1.0 1.5 1.1 0.9 1.2 0.3

32 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl, Mo-Fri 10-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

39.9

30.2 28.3 28.2 28.1

19.8 19.3 18.5 19.3 15.3

14.414.8 15.2 13.9 13.5 12.9

12.2 11.0 10.1 8.89.6 8.18.6 7.6 5.6 4.6

7.1 3.54.1

3.9

2.73.0 2.22.8 3.02.8

2.5 2.62.3 1.92.2 2.22.0 1.81.9 1.6

33 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

34 CONFIDENTIAL

EDMONTON – REACH AND HOURS/WK.

REACH

HOURS/WK.

95%

10.1h

CONFIDENTIAL

FEMALE

YOUNG

MATURE

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Edmonton Ctrl Mo-Su 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

17.9 17.3

10.3 9.0 8.4

8.1

7.7 7.0

7.6

7.2 7.1 7.1 6.4 6.3

5.7

6.2 5.3

4.8 4.8

5.2

4.8 4.2

3.8

4.6 4.6 4.5

3.2 3.0 2.3

2.7 0.9 1.1

102.3 NOW! Radio

The Bear

Sonic 1029

CISN Country 103.9

96.3 Capital FM

K97

630 CHED

The Bounce

up!99.3

92.5 HOT 107 TSN 1260 Fresh FM

104.9 Virgin Radio

95.7 Cruz 790 FM CFCW

0.5 0.5

CKUA iNews880 94.9 FM

37 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

10.0 8.6

5.1 4.4

4.6 4.5 4.6 4.4

4.6 4.1 4.2

4.0 3.4

4.0 3.6

3.9

3.6 3.2 2.8 2.8 1.6

2.7 2.5 2.6 2.4 2.3 2.1 1.9 1.3 1.2 0.6 0.6

102.3 NOW! Radio

The Bear

K97

Sonic 1029

630 CHED

TSN 1260

CISN Country 103.9

96.3 Capital FM

up!99.3

HOT 107

The 92.5 Bounce Fresh FM

104.9 Virgin Radio

790 CFCW

0.3 0.4

95.7 Cruz CKUA iNews880 FM 94.9 FM

38 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

10.5 10.0

6.8 6.1 6.1 5.7

5.6 5.1

5.0

4.7

4.6

4.5

4.2

4.0

3.6

3.5 3.1

2.9

3.2

2.9 3.0

2.1

2.6

2.3

2.1 1.7

102.3 NOW! Radio

The Bear

Sonic 1029

K97

96.3 Capital FM

CISN Country 103.9

The Bounce

up!99.3 TSN 1260

104.9 Virgin Radio

HOT 107

92.5 Fresh FM

630 CHED

2.0 1.4

95.7 Cruz FM

1.1

0.8

790 CFCW

0.5 0.5

0.2 0.3

CKUA iNews880 94.9 FM

39 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 10-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

11.8 11.5

7.3 6.8 5.7 5.1

5.1

4.7 3.9

4.5

4.2 4.4

4.3

3.7

3.6

3.4 3.4 3.6 3.4

2.7

3.2 2.7

2.9 3.1

2.6 2.7

2.3 1.7 0.8 0.5 0.3 0.3 0.4 0.6

102.3 NOW! Radio

The Bear

Sonic 1029

CISN Country 103.9

K97

96.3 Capital FM

The Bounce

up!99.3

104.9 Virgin Radio

HOT 107

92.5 TSN 1260 Fresh FM

630 CHED

95.7 Cruz CKUA FM 94.9 FM

790 CFCW

iNews880

40 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

41 CONFIDENTIAL

CALGARY – REACH AND HOURS/WK.

REACH

HOURS/WK.

95%

9.4h

CONFIDENTIAL

FEMALE

YOUNG

MATURE

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Calgary Ctrl Mo-Su 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

12.2 12.2 11.5 10.6 9.9 8.7 8.2

8.0

8.0

7.8

7.4

7.1 6.5

6.8

6.6

6.2

6.1 5.6

5.1

4.8

4.7 4.1

4.7 4.7 4.3 3.5 3.5 3.3 2.1

XL 103 FM Country Virgin 98.5 105

Q 107

X92.9

90.3 AMP RADIO

CJ 92

Kiss 95.9 Kool 101.5 92.9 Jack The Fan FM FM 960

UP97.7

660News

QR 77

2.4 1.8 1.7

95.3 The Funny Peak 1060 AM

44 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

6.7 6.4 6.0 5.4

5.3 4.6 4.7

4.6 4.3

4.2 4.3

4.2

4.1 4.2 3.8

3.8

3.5

3.6 3.6 3.7 3.0 3.1

2.8

2.5

2.5

2.3 2.4

2.0 1.4 1.0

0.7 0.7

XL 103 FM Country Virgin 98.5 105

X92.9

Q 107

Kiss 95.9

The Fan 960

CJ 92

90.3 AMP 92.9 Jack 660News RADIO FM

QR 77

Kool 101.5 UP97.7 FM

95.3 The Peak

Funny 1060 AM

45 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

8.6

7.2

Spring 2015 (March 2 - May 31, 2015)

8.3 7.2

7.4

5.4 4.4

4.7 4.2

4.5

4.4 3.5

4.5

4.3 4.4 4.2 3.7

3.6 3.1

3.4

3.3 2.6 1.8

2.2 2.1

1.8 1.0

XL 103 FM Country 105

Kiss 95.9

CJ 92

Virgin 98.5

X92.9

90.3 AMP RADIO

Q 107

Kool 101.5 92.9 Jack FM FM

UP97.7

The Fan 960

1.2 1.1 1.1 1.0 1.0

660News 95.3 The Peak

QR 77

Funny 1060 AM

46 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

6.6 6.0 5.9

5.8

5.5

5.4 5.1 4.8 4.5

4.5

4.3 4.0

3.7

3.5

3.9 3.6

3.5

3.3

3.8 3.4

3.4

3.1 3.2

2.9 2.6

2.5

1.6

1.8

1.5 1.6 1.0 1.1

XL 103 FM Country Virgin 98.5 105

X92.9

90.3 AMP Kiss 95.9 RADIO

Q 107

CJ 92

The Fan 960

92.9 Jack Kool 101.5 UP97.7 FM FM

660News 95.3 The Peak

QR 77

Funny 1060 AM

47 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

48 CONFIDENTIAL

MONTREAL – REACH AND HOURS/WK.

REACH

HOURS/WK.

96%

10.8h

CONFIDENTIAL

FEMALE

YOUNG

MATURE

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Montreal Franco Ctrl Mo-Su 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

24.9

Spring 2015 (March 2 - May 31, 2015)

26.0 23.4 23.3 20.6 18.3 14.3 13.6

14.7 12.9

2.3 98,5 FM

105,7 Rythme FM

107,3 Rouge fm

NRJ Montréal

CKOI

1.7

1.5

1.2

CHOI 91,9 Radio X Radio Classique 99.5

0.6

0.7

CKAC Sports

51 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

44.3 36.7

19.3 13.7

15.3 15.1

13.1

14.9 12.7 11.7

3.2 98,5 FM

107,3 Rouge fm

NRJ Montréal

105,7 Rythme FM

CKOI

2

CHOI 91,9 Radio X

0.8

1

Radio Classique 99.5

0.9

0.7

CKAC Sports

52 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

28.7 29.3 26.3 22.8 21.2

20.7 16.8 14.5

15.5 15.3

2.0 105,7 Rythme FM

107,3 Rouge fm

98,5 FM

NRJ Montréal

CKOI

1.4

CHOI 91,9 Radio X

1.6

1.3

Radio Classique 99.5

0.4

0.5

CKAC Sports

53 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

27.4 24.4

Spring 2015 (March 2 - May 31, 2015)

26.5 23.8 22.4 20.0 18.2

17.4

16.4 16.2

1.6 105,7 Rythme FM

98,5 FM

107,3 Rouge fm

NRJ Montréal

CKOI

2.0

CHOI 91,9 Radio X

1.4

1.0

Radio Classique 99.5

1.0

0.9

CKAC Sports

54 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

FEMALE

MATURE YOUNG

MALE

Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Montreal Anglo Ctrl Mo-Su 2a-2a, A2+

CONFIDENTIAL

Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

31.5 28.5

25.6

26.3 21.3

20.8

17.1

17.0

6.9 4.9

Virgin Radio 96

92.5 The Beat

CHOM

CJAD

TSN Radio 690

56 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL

BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

10.9

9.1

Spring 2015 (March 2 - May 31, 2015)

10.8 9.6

9.4

9.3

9.0 7.6

2.8 2.0

Virgin Radio 96

CJAD

92.5 The Beat

CHOM

TSN Radio 690

57 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL

DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

13.0 11.6 9.5 8.0 7.3

7.0

3.5

3.1

1.9 1.0

92.5 The Beat

Virgin Radio 96

CHOM

CJAD

TSN Radio 690

58 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL

DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)

Spring 2015 (March 2 - May 31, 2015)

11.0 10.1 9.3

8.9 7.2

6.8 5.5 4.8 3.7 2.3

Virgin Radio 96

92.5 The Beat

CHOM

CJAD

TSN Radio 690

59 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL

Additional Sourcing From the material covered during the LIVE PPM Webinar Show •

Grey’s Anatomy & How To Get Away with Murder Comparison: •



TV Daily Loyalty (%) Market Comparison: •



Live, PVR, STB VOD Source: Numeris (BBM Canada), Total Canada, CTV Total, P2+, PPM final data, Live+28 data, NLM Report. CTV.ca and CTV GO: Omniture, Calculations based on Video Viewing Time and Content Duration. CTV.ca based on CTV iOS and CTV Android (Tablet & Phone).

SOURCE: Numeris (BBM Canada), PPM Markets, Local Conventional Stations, 2014 Calendar Year, Regularlyscheduled programs only. Note: Fantasy includes all superhero, super-natural, and everyday superhero's (i.e. Scorpion is included in this format).

Top Formats by Market Radio Comparison: •

SOURCE: Numeris PPM Infosys Data: Jan 1-Dec31, 2014; Mo-Su 2a-2a; Based on format clusters in PPM Tor/Van/Edm/Cal; Top formats by Weekly TSL; Various demos.

60 CONFIDENTIAL