3.1. 2.2. 2.0. 1.9. 0.2. 11.2. 11.0. 10.8. 9.8. 9.6. 9.3. 7.7. 6.9. 5.4. 5.2. 5.0. 3.0. 2.8. 2.2. 1.8. 1.6 ..... CTV.ca
SPRING 2015 PPM WEBINAR
CONFIDENTIAL
Agenda • Exploring Emotional Connection with Media • Current PPM Results by Market – – – – – –
Vancouver Toronto Edmonton Calgary Montreal Franco Montreal Anglo
2 CONFIDENTIAL
Exploring our connection with media Have you ever wondered how RADIO formats and TV programs connect with different audiences?
TOP 3 BRANDS…
Investing in short term sales only = short term thinking. Making it to the top 3 takes time and a sustainable brand strategy.
BRAND A BRAND B BRAND C
EMOTIONAL CONNECTIVITY IS ESSENTIAL FOR THE ADVERTISING PLAN
Which media are capable of
ESTABLISHING & SUSTAINING YOUR BRAND VALUE over time?
TV, RADIO, AND OOH IMPACT IMPORTANT PURCHASE CYCLES BY REACHING
MASS CONSUMERS AND TARGETS THEM WITH A
POWERFUL ADVERTISING EXPERIENCE.
Short Term Sales
PASSIVE PHASE (Consideration & Awareness)
ACTIVE PHASE (Product Scrutiny & Purchase)
Long Term Brand Health & Long Term Sales
TELEVISION
SEASON ONE FINALE COMPARISON 1.9M 1.5M
DAY 8-28 PVR
DAY 1-7 PVR
SAME DAY PVR
LIVE
LIVE
CTV.ca, CTV GO, STB VOD
TOP GENRES BY MARKET – LOYALTY DAILY (%) FEMALE
TORONTO
T I E
FANTASY REALITY
T I E
COMEDY REALITY
DRAMA
COMEDY
T I E
COMEDY REALITY
DRAMA
CALGARY
EDMONTON VANCOUVER
YOUNG
TORONTO
T I E
COMEDY DRAMA
COMEDY
COMEDY
COMEDY
COMEDY
DRAMA
18-34
35-54
55+
FANTASY
COMEDY
DRAMA
CALGARY COMEDY
COMEDY
T I E
COMEDY DRAMA
EDMONTON VANCOUVER
COMEDY
NEWS
NEWS
COMEDY
COMEDY
DRAMA
MALE
MATURE
OUT OF HOME
ENGAGING CONSUMERS THROUGHOUT THEIR DAY Digital Boards
Posters Street Furniture
RELAVANCE - TIMELINESS - CREATIVE DRIVING EMOTIONAL RESPONSES
ANTICIPATION
LOVE
EXCITEMENT
FORGIVENESS
RADIO
TOP FORMATS BY MARKET – TIME SPENT LISTENING FEMALE TORONTO
AC
AC
NEWS/TALK
CLAS. ROCK/ CLAS. HITS
NEWS/TALK
HOT AC
COUNTRY
NEWS/TALK
COUNTRY
OLDIES
NEWS/TALK
18-34
35-54
55+
SPORTS
SPORTS
NEWS/TALK
CLAS. ROCK/ CLAS. HITS
SPORTS
NEWS/TALK
SPORTS
NEWS/TALK
COUNTRY
ROCK
COUNTRY
NEWS/TALK
CALGARY COUNTRY
T I E
EDMONTON VANCOUVER
YOUNG
TORONTO CALGARY
T I E
EDMONTON VANCOUVER
MALE
MATURE
PPM RESULTS SPRING 2015 (March 2 – May 31, 2015)
Noteworthy Events That May Affect The Tuning Holidays and Special Events • • • • • • • • • • •
March Break St. Patrick’s Day Earth Hour Daylight Savings Time JUNO Awards Good Friday/Easter Sunday & Monday Country Music Awards Mother’s Day Billboard Music Awards Victoria Day David Letterman’s Last Late Night Show
Local News • • • • • • • • •
University/School Strikes Two Men guilty of Terrorism Plots of VIA Rail Derailment Power outages due to GTA storms Future Shop Closes all Stores across Canada Air Canada Flight Crashes in Halifax CBC eliminates 140+ jobs Target announces store closures Shad replaces Jian Ghomeshi Rob Ford Cancer Updates
Sports News • • • • • • • • • • • • •
NHL Trade Deadline NHL Draft Picks NHL Playoffs Begin NBA Playoffs Begin NCAA March Madness MLB Season Start Toronto Maple Leafs Playoff Games Raptors Playoff Games Golf Championships Mayweather and Pacquiao Fight of the Century Tom Brady Suspension for Deflating Footballs Canada wins Gold over Russia Mike Babcock named Maple Leafs Head Coach on 8 Year Contract
World News •
• • • • • • • • • •
Police officers shot in Ferguson during Missouri Protests Ted Cruz announces candidacy for US president Germanwings- Intentional plane crash in southern France, killing 150 Nepal Earthquake kills thousands Bruce Jenner Transitioning Interview Boston Marathon Bomber Found Guilty Kenyan University Massacre Riots in Baltimore Birth of the Royal Baby B.B King dies Omar Khadr released on Bail
CONFIDENTIAL
20 CONFIDENTIAL
VANCOUVER – REACH AND HOURS/WK.
REACH
HOURS/WK.
94%
9.4h
Market changes: 94.5 The Beat rebranded to 94.5 Virgin Radio Sonic 104.9 is now Kiss Radio CONFIDENTIAL
FEMALE
MATURE
YOUNG
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Vancouver Ctrl, Mo-Su, 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
13.0
11.2
10.8 10.9
10.8 10.7 10.7 9.4
9.7 9.3
9.0
7.0 6.2
6.0
6.5
5.1
5.5 5.1
5.1
4.8 4.2 3.2
4.1
4.2
3.5 2.8 2.2 2.2
2.2
1.9
1.0
0.7
0.6 0.2
103.5 QM 99.3 The FM Fox
Z95.3
Rock 101
94.5 Virgin Radio
96.9 Jack FM
News 1130
JR FM
Kiss Radio
102.7 The CKNW TSN 1040 LG 104.3 AM 650 PEAK
Praise 106.5
AM730 TSN 1410
23 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
12.012.2
Spring 2015 (March 2 - May 31, 2015)
11.9 11.2 10.610.7 9.7
9.7
9.5 9.6 8.9 7.8
7.7
6.2
6.1
5.0 5.2 4.8
4.5 3.6
3.4
4.0
3.7
2.6
3.0
2.6 1.8 1.9 2.0
1.5 1.4 1.3 0.7 0.1
Rock 101 103.5 QM 99.3 The 96.9 Jack FM Fox FM
Z95.3
94.5 Virgin Radio
News 1130
CKNW
JR FM
Kiss Radio
102.7 The TSN 1040 LG 104.3 AM 650 PEAK
AM730
Praise 106.5
TSN 1410
24 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
18.2 16.8 15.5 14.3
13.9 13.9 12.7 11.6 10.8 8.9
8.5 7.6
6.6
6.2 4.6
5.2 4.9 5.0
4.3 4.6 4.2 4.6
4.7 3.5 3.7
3.7 2.9 2.9 1.5
2.1 0.5 0.3 0.4 0.2
103.5 QM Rock 101 96.9 Jack 99.3 The FM FM Fox
Z95.3
94.5 Virgin Radio
JR FM
102.7 The TSN 1040 PEAK
Kiss Radio
LG 104.3 AM 650
News 1130
CKNW
Praise 106.5
AM730 TSN 1410
25 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl, Mo-Fri 10-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
12.8 11.2
11.0
10.8
10.7
9.8
9.8
9.6 8.9
9.3
8.0
7.7
6.7
7.3
6.9 7.0
6.0 5.4
5.2 4.6
4.9 5.0
2.6
3.0 3.1 2.8 2.2 2.2 2.0 1.8 1.9 1.6 0.2 0.3
103.5 QM FM
Z95.3
94.5 Virgin Radio
96.9 Jack Rock 101 99.3 The FM Fox
News 1130
Kiss Radio
JR FM
102.7 The TSN 1040 LG 104.3 PEAK
CKNW
AM 650
Praise 106.5
AM730 TSN 1410
26 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Vancouver Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
27 CONFIDENTIAL
TORONTO – REACH AND HOURS/WK.
REACH
HOURS/WK.
95%
8.8h
CONFIDENTIAL
FEMALE
YOUNG
MATURE
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Toronto Ctrl, Mo-Su, 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
17.7
15.0 13.8
12.1 11.4
8.4 7.5
8.1 7.1
6.6
6.2 5.5
5.4 5.4 4.4
4.8
4.6 4.7 3.1
4.3
3.8 3.9
3.6 2.5
3.0 2.0
2.3 1.7
2.3
2.0 2.0
1.5
1.0
1.5 0.9
1.3 1.3
0.9
0.6
0.9 0.9 0.9 0.9 0.8 0.9 0.6
30 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - March 1, 2015, March 2 - May 31, 2015, Toronto Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
39.8 38.0
30.0 24.6 22.7
19.9 19.6 19.2
16.1
15.7
16.2 14.2
15.3
11.8
13.2 12.6 11.0 10.3 9.59.5
8.2 5.1
6.87.1 4.0 1.0
5.5 5.4 3.7 3.83.7 3.6
3.6 3.43.4 3.4 2.5 2.41.9 2.51.8 1.9 1.8 1.2
0.71.0
31 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
43.1 40.8
32.9
32.2 28.7
21.6 17.2 16.8 15.5 15.0 11.2 10.2 9.5 9.8 9.1 8.9
8.5 6.9 4.7
7.9 7.9
6.8
5.4 5.7
4.0
5.9
5.2
2.9
3.8
2.4 2.9
2.7 2.6 2.4
1.3
2.2 2.0 2.1 1.9 2.1
1.0 1.5 1.1 0.9 1.2 0.3
32 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl, Mo-Fri 10-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
39.9
30.2 28.3 28.2 28.1
19.8 19.3 18.5 19.3 15.3
14.414.8 15.2 13.9 13.5 12.9
12.2 11.0 10.1 8.89.6 8.18.6 7.6 5.6 4.6
7.1 3.54.1
3.9
2.73.0 2.22.8 3.02.8
2.5 2.62.3 1.92.2 2.22.0 1.81.9 1.6
33 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Toronto Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
34 CONFIDENTIAL
EDMONTON – REACH AND HOURS/WK.
REACH
HOURS/WK.
95%
10.1h
CONFIDENTIAL
FEMALE
YOUNG
MATURE
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Edmonton Ctrl Mo-Su 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
17.9 17.3
10.3 9.0 8.4
8.1
7.7 7.0
7.6
7.2 7.1 7.1 6.4 6.3
5.7
6.2 5.3
4.8 4.8
5.2
4.8 4.2
3.8
4.6 4.6 4.5
3.2 3.0 2.3
2.7 0.9 1.1
102.3 NOW! Radio
The Bear
Sonic 1029
CISN Country 103.9
96.3 Capital FM
K97
630 CHED
The Bounce
up!99.3
92.5 HOT 107 TSN 1260 Fresh FM
104.9 Virgin Radio
95.7 Cruz 790 FM CFCW
0.5 0.5
CKUA iNews880 94.9 FM
37 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
10.0 8.6
5.1 4.4
4.6 4.5 4.6 4.4
4.6 4.1 4.2
4.0 3.4
4.0 3.6
3.9
3.6 3.2 2.8 2.8 1.6
2.7 2.5 2.6 2.4 2.3 2.1 1.9 1.3 1.2 0.6 0.6
102.3 NOW! Radio
The Bear
K97
Sonic 1029
630 CHED
TSN 1260
CISN Country 103.9
96.3 Capital FM
up!99.3
HOT 107
The 92.5 Bounce Fresh FM
104.9 Virgin Radio
790 CFCW
0.3 0.4
95.7 Cruz CKUA iNews880 FM 94.9 FM
38 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
10.5 10.0
6.8 6.1 6.1 5.7
5.6 5.1
5.0
4.7
4.6
4.5
4.2
4.0
3.6
3.5 3.1
2.9
3.2
2.9 3.0
2.1
2.6
2.3
2.1 1.7
102.3 NOW! Radio
The Bear
Sonic 1029
K97
96.3 Capital FM
CISN Country 103.9
The Bounce
up!99.3 TSN 1260
104.9 Virgin Radio
HOT 107
92.5 Fresh FM
630 CHED
2.0 1.4
95.7 Cruz FM
1.1
0.8
790 CFCW
0.5 0.5
0.2 0.3
CKUA iNews880 94.9 FM
39 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 10-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
11.8 11.5
7.3 6.8 5.7 5.1
5.1
4.7 3.9
4.5
4.2 4.4
4.3
3.7
3.6
3.4 3.4 3.6 3.4
2.7
3.2 2.7
2.9 3.1
2.6 2.7
2.3 1.7 0.8 0.5 0.3 0.3 0.4 0.6
102.3 NOW! Radio
The Bear
Sonic 1029
CISN Country 103.9
K97
96.3 Capital FM
The Bounce
up!99.3
104.9 Virgin Radio
HOT 107
92.5 TSN 1260 Fresh FM
630 CHED
95.7 Cruz CKUA FM 94.9 FM
790 CFCW
iNews880
40 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Edmonton Ctrl Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
41 CONFIDENTIAL
CALGARY – REACH AND HOURS/WK.
REACH
HOURS/WK.
95%
9.4h
CONFIDENTIAL
FEMALE
YOUNG
MATURE
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Calgary Ctrl Mo-Su 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
12.2 12.2 11.5 10.6 9.9 8.7 8.2
8.0
8.0
7.8
7.4
7.1 6.5
6.8
6.6
6.2
6.1 5.6
5.1
4.8
4.7 4.1
4.7 4.7 4.3 3.5 3.5 3.3 2.1
XL 103 FM Country Virgin 98.5 105
Q 107
X92.9
90.3 AMP RADIO
CJ 92
Kiss 95.9 Kool 101.5 92.9 Jack The Fan FM FM 960
UP97.7
660News
QR 77
2.4 1.8 1.7
95.3 The Funny Peak 1060 AM
44 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
6.7 6.4 6.0 5.4
5.3 4.6 4.7
4.6 4.3
4.2 4.3
4.2
4.1 4.2 3.8
3.8
3.5
3.6 3.6 3.7 3.0 3.1
2.8
2.5
2.5
2.3 2.4
2.0 1.4 1.0
0.7 0.7
XL 103 FM Country Virgin 98.5 105
X92.9
Q 107
Kiss 95.9
The Fan 960
CJ 92
90.3 AMP 92.9 Jack 660News RADIO FM
QR 77
Kool 101.5 UP97.7 FM
95.3 The Peak
Funny 1060 AM
45 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
8.6
7.2
Spring 2015 (March 2 - May 31, 2015)
8.3 7.2
7.4
5.4 4.4
4.7 4.2
4.5
4.4 3.5
4.5
4.3 4.4 4.2 3.7
3.6 3.1
3.4
3.3 2.6 1.8
2.2 2.1
1.8 1.0
XL 103 FM Country 105
Kiss 95.9
CJ 92
Virgin 98.5
X92.9
90.3 AMP RADIO
Q 107
Kool 101.5 92.9 Jack FM FM
UP97.7
The Fan 960
1.2 1.1 1.1 1.0 1.0
660News 95.3 The Peak
QR 77
Funny 1060 AM
46 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
6.6 6.0 5.9
5.8
5.5
5.4 5.1 4.8 4.5
4.5
4.3 4.0
3.7
3.5
3.9 3.6
3.5
3.3
3.8 3.4
3.4
3.1 3.2
2.9 2.6
2.5
1.6
1.8
1.5 1.6 1.0 1.1
XL 103 FM Country Virgin 98.5 105
X92.9
90.3 AMP Kiss 95.9 RADIO
Q 107
CJ 92
The Fan 960
92.9 Jack Kool 101.5 UP97.7 FM FM
660News 95.3 The Peak
QR 77
Funny 1060 AM
47 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Calgary Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
48 CONFIDENTIAL
MONTREAL – REACH AND HOURS/WK.
REACH
HOURS/WK.
96%
10.8h
CONFIDENTIAL
FEMALE
YOUNG
MATURE
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Montreal Franco Ctrl Mo-Su 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
24.9
Spring 2015 (March 2 - May 31, 2015)
26.0 23.4 23.3 20.6 18.3 14.3 13.6
14.7 12.9
2.3 98,5 FM
105,7 Rythme FM
107,3 Rouge fm
NRJ Montréal
CKOI
1.7
1.5
1.2
CHOI 91,9 Radio X Radio Classique 99.5
0.6
0.7
CKAC Sports
51 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
44.3 36.7
19.3 13.7
15.3 15.1
13.1
14.9 12.7 11.7
3.2 98,5 FM
107,3 Rouge fm
NRJ Montréal
105,7 Rythme FM
CKOI
2
CHOI 91,9 Radio X
0.8
1
Radio Classique 99.5
0.9
0.7
CKAC Sports
52 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
28.7 29.3 26.3 22.8 21.2
20.7 16.8 14.5
15.5 15.3
2.0 105,7 Rythme FM
107,3 Rouge fm
98,5 FM
NRJ Montréal
CKOI
1.4
CHOI 91,9 Radio X
1.6
1.3
Radio Classique 99.5
0.4
0.5
CKAC Sports
53 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
27.4 24.4
Spring 2015 (March 2 - May 31, 2015)
26.5 23.8 22.4 20.0 18.2
17.4
16.4 16.2
1.6 105,7 Rythme FM
98,5 FM
107,3 Rouge fm
NRJ Montréal
CKOI
2.0
CHOI 91,9 Radio X
1.4
1.0
Radio Classique 99.5
1.0
0.9
CKAC Sports
54 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Franco Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
FEMALE
MATURE YOUNG
MALE
Bell Media Radio– Research Source: BBM Infosys+, March 2 - May 31, 2015, Montreal Anglo Ctrl Mo-Su 2a-2a, A2+
CONFIDENTIAL
Commercial Share (%) A18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
31.5 28.5
25.6
26.3 21.3
20.8
17.1
17.0
6.9 4.9
Virgin Radio 96
92.5 The Beat
CHOM
CJAD
TSN Radio 690
56 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Su 2a-2a, A18-54 CONFIDENTIAL
BREAKFAST timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
10.9
9.1
Spring 2015 (March 2 - May 31, 2015)
10.8 9.6
9.4
9.3
9.0 7.6
2.8 2.0
Virgin Radio 96
CJAD
92.5 The Beat
CHOM
TSN Radio 690
57 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 6a-10a, A18-54 CONFIDENTIAL
DAY timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
13.0 11.6 9.5 8.0 7.3
7.0
3.5
3.1
1.9 1.0
92.5 The Beat
Virgin Radio 96
CHOM
CJAD
TSN Radio 690
58 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 10a-3p, A18-54 CONFIDENTIAL
DRIVE timeblock’s AMA(000) Adults 18-54 Winter 14/15 (Dec 1, 2014-March 1, 2015)
Spring 2015 (March 2 - May 31, 2015)
11.0 10.1 9.3
8.9 7.2
6.8 5.5 4.8 3.7 2.3
Virgin Radio 96
92.5 The Beat
CHOM
CJAD
TSN Radio 690
59 Bell Media Radio– Research Source: Numeris, Infosys+, December 1, 2014 - May 31, 2015, Montreal Anglo Ctrl, Mo-Fri 3p-7p, A18-54 CONFIDENTIAL
Additional Sourcing From the material covered during the LIVE PPM Webinar Show •
Grey’s Anatomy & How To Get Away with Murder Comparison: •
•
TV Daily Loyalty (%) Market Comparison: •
•
Live, PVR, STB VOD Source: Numeris (BBM Canada), Total Canada, CTV Total, P2+, PPM final data, Live+28 data, NLM Report. CTV.ca and CTV GO: Omniture, Calculations based on Video Viewing Time and Content Duration. CTV.ca based on CTV iOS and CTV Android (Tablet & Phone).
SOURCE: Numeris (BBM Canada), PPM Markets, Local Conventional Stations, 2014 Calendar Year, Regularlyscheduled programs only. Note: Fantasy includes all superhero, super-natural, and everyday superhero's (i.e. Scorpion is included in this format).
Top Formats by Market Radio Comparison: •
SOURCE: Numeris PPM Infosys Data: Jan 1-Dec31, 2014; Mo-Su 2a-2a; Based on format clusters in PPM Tor/Van/Edm/Cal; Top formats by Weekly TSL; Various demos.
60 CONFIDENTIAL