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2013 Intellectual Property LAW Spring Seminar 13CK-4720

03/25/13

Seminar Fees $150 General/icle partners $150 NEW LAWYER (0–3 Yrs in Practice P72600+) $95 IP section member 2

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Electronic download materials will be posted online before the seminar. Registrants will receive pre-purchased printed handbooks on-site. 2 Join the Intellectual Property Law Section and save $55! 1

Hotel Information: A block of rooms has been reserved at The Kellogg Hotel under ICLE for March 24, 2013. The room rate is $99–$129/night. Reservations must be made by February 22, 2013. Call 800-875-5090 to reserve a room. Registrants are responsible for their own hotel expenses.

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Cancellation Policy: In order to receive a full refund, you must notify ICLE by March 11, 2013. After March 11, a $45 handling fee will be assessed. No refunds will be issued for cancellations after March 18, 2013.

R EGIS T ER TO DAY ! Online (with credit card) www.icle.org/springip

Call (with credit card) 877-229-4350

Fax (with credit card) 877-229-4351

Mail (with payment) ICLE, 1020 Greene St. Ann Arbor, MI 48109-1444

2013 Intellectual Property Law

spring seminar

Level: Intermediate CLE: 5.25

March 25, 2013 | KELLOGG HOTEL & CONFERENCE CENTER, MICHIGAN STATE UNIVERSITY, East Lansing

Get Expert Advice on the Latest Changes in IP Practice PRESENTED By:

The Intellectual Property Law Section of the State Bar of Michigan

in cooperation with:

The Institute of Continuing Legal Education

FEATURED SPEAKERS Manny W. Schecter

Martin Schwimmer

Robert L. Stoll

Chief Patent Counsel, IBM Corporation Armonk, NY

The Trademark Blog, Leason Ellis LLP White Plains, NY

Former USPTO Commissioner for Patents, Drinker Biddle & Reath LLP Washington, DC

2013 Intellectual Property Law Spring Seminar

REGISTER TODAY! | www.icle.org/springip | 877-229-4350

March 25, 2013

Get Expert Advice on the Latest Changes in IP Practice Attend for These Great Benefits: • Navigate the new Sections 102 and 103 of the America Invents Act • Identify effective and cost-efficient solutions to combat trademark misappropriation • Get the USPTO’s view on how new laws and initiatives impact your practice • Prepare for the next batch of gTLD applications • Protect a product’s shape using copyright, trade dress, and patent law • Use AIA procedures to a client’s advantage • Learn strategies to measure, strengthen, and manage a company’s IP portfolio

Explore the latest legal developments in intellectual property law, including elaboration on the America Invents Act (AIA), the new generic top-level domains (gTLDs), and combating trademark misappropriation. Get up-to-the-minute expert insight on recent caselaw, hot topics, and developments at the United States Patent and Trademark Office. Network with your IP colleagues, seasoned practitioners, and USPTO officials.

March 25, 9:00am–4:15pm pat e n t Track

t ra d emark Track

Karl T. Ondersma, Gardner Linn Burkhart & Flory LLP, Grand Rapids

9:00am View from the USPTO: Current Issues in Patent Law

Lisabeth H. Coakley, Harness Dickey & Pierce PLC, Troy

View from the USPTO: Current Issues in Trademark Law

Straight from the front lines, USPTO staff will highlight some of the hottest topics in patent law A USPTO expert reviews recent developments and trends, and offers insight on trademark practice and give practical advice on how those changes will impact working with the USPTO. law practice and working with the USPTO. Teresa Stanek Rea, United States Patent and Trademark Office, Alexandria, VA

Susan C. Hayash, United States Patent and Trademark Office, Alexandria, VA

10:05am A Former Insider’s View on Handling Pre- and Post-AIA Filings

Sections 102 and 103 of the America Invents Act take effect March 16, 2013. Bob Stoll, the former Commissioner for Patents at the USPTO, shares his unique perspective on how the new law will interact with the old, and how the patent office may deal with changes. Learn the ins and outs of sections 102 and 103 and get best practice tips for handling your pre- and post-AIA filings. Robert L. Stoll, Drinker Biddle & Reath LLP, Washington, DC

The gTLDs: Looking Back and Going Forward

The objection process for the new generic top-level domains (gTLDs) has just ended—now what? What do we do about all the new second-level domain names to the left of the dot (e.g., [email protected]) that may infringe our marks? How do we prepare for the next batch of gTLD applications? Get the latest update on what’s happened up until this point, and take home answers for what to do in this evolving Internet landscape. Attend for solutions and strategies for trademark owners and practitioners. Mary M. Squyres, Brinks Hofer Gilson & Lione, Chicago, IL

11:05am Networking Break 11:20am The Nuts and Bolts of Practicing Under the AIA: An In-House and Private Practitioner’s Take

An in-house counsel and private practice attorney discuss the how the America Invents Act has impacted their practice. Topics will include best practices for managing dockets and filing applications under the first-inventor-to-file rules, and tips on how to best use AIA procedures to a client’s advantage.

Manny W. Schecter, IBM Corporation, Armonk, NY, Matthew A. Smith, Foley & Lardner LLP, Washington, DC

Trademark Enforcement Strategies to Protect Brands in an Ever-Challenging Environment

Get the in-house and outside counsel perspective on combating trademark misappropriation. The threats to your and your clients’ valuable goodwill just seem to multiply, from counterfeiting to Internet infringement, including infringements in Web 2.0 and online marketplaces. Discuss the strategies and tools available to the brand owner and evaluate their relative merits in different enforcement situations. Learn to identify the most effective and cost-efficient solutions for your clients. Mark S. Sparschu, Brooks Kushman PC, Southfield

12:20pm Luncheon: The Law of Shapes to Come—3D Printing and IP Law

3D printers have the potential—like photocopiers, Betamaxes, and MP3s before them—to disrupt IP protection. With the rise of affordable 3D printers, the shape of a product is becoming more important than ever. Think of the possibilities—anyone can download plans from a file-sharing service (like Napster or LimeWire) and print their own replacement parts, jewelry, or housewares. Trademark blogger Marty Schwimmer (www.trademarkblog.com) discusses how a product’s shape can be protected under copyright, trade dress, and patent law. Martin Schwimmer, The Trademark Blog, Leason Ellis LLP, White Plains, NY

1:45pm

I N D UST RY breako u t se ssi o ns Panel groups will discuss intellectual property issues—including the America Invents Act, IP enforcement, acquisitions, global operations, and social media— that face the automotive and university technology transfer industries, as well as best practices and latest trends in IP practice management. au to m ot i v e I N D UST RY Kristen Isaacson Spano, Chrysler Group LLC, Auburn Hills (moderator); Kevin M. Hinman, Eaton Corporation, Grosse Pointe; Deborah J. Swedlow, Honigman Miller Schwartz and Cohn LLP, Ann Arbor

un i v er si t y t ech n o lo gy t ransfer I N D UST RY Julie A. Rajzer, Wayne State University Technology Commercialization, Detroit (moderator); Richard W. Chylla, PhD, MSU Technologies, East Lansing; Doug Hockstad, University of Michigan Tech Transfer, Ann Arbor

3:00pm Networking Break 3:15pm Coordinated IP Portfolio Strategy and Management

t ech n o lo gy an d managemen t to o l s f o r yo ur i p prac t i ce Steven R. Hansen, Hansen IP Law PLLC, Bloomfield Hills (moderator); Mary Margaret L. O’Donnell, Blue Filament Intellectual Property LLC, Birmingham; C. Enrico Schaefer, Traverse Legal PLC, Traverse City

Effective IP portfolio management requires a strategy that treats patent, copyright, trademark, and trade secret protection as a cohesive whole. In this session, the former DOW director of Intellectual Capital Management and former Steelcase in-house IP counsel share their experiences with establishing and coordinating company IP strategy, and getting management buy-in. With an emphasis on patents, take home strategies to measure, strengthen, and manage your portfolio—plus ideas for creating new business opportunities—in this practical and timely session. Edward A. Ketterer III, Ketterer Consulting PLLC, Northport; Sharon L. Oriel, Talisker & Associates, Glen Arbor

4:15pm Adjourn