State Of MVPD's Video-On-Demand - Video Advertising Bureau

Television VOD systems can either stream content through a set-top-box, a computer or other device ..... Like us:facebook.com/VideoAdvertisingBureau.
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What is VOD?..................................................................................... 3 Provider of Choice For Viewing VOD........................................... 4 By Demo..........................................................................................5 Reasons for Viewing VOD............................................................... 6 By Demo.......................................................................................... 7 Title’s Growth.................................................................................... 9 VOD v. SVOD................................................................................10 Navigation.........................................................................................11

Contents

VOD Penetration............................................................................. 13 Usage................................................................................................ 14 Frequency...................................................................................... 15 Time Spent....................................................................................... 16 MVPD VOD Viewing by Demo...................................................... 17 VOD Profile................................................................................ 18-19 Free-On-Demand...........................................................................20 Category Growth...................................................................... 21-22 High Definition VOD................................................................23-26 VOD Engagement.....................................................................28-29 Ratings Growth...............................................................................30 Viewing by Day................................................................................ 31 Nielsen’s Measurement................................................................. 32 Canoe’s DAI................................................................................33-38

WHAT IS VOD?

What is VOD? • Video-on-demand (VOD) are systems which allow users to select and watch/listen to video or audio content when they choose to, rather than at a specific broadcast time 

• Television VOD systems can either stream content through a set-top-box, a computer or other device, allowing viewing in real time, or download it to a device such as a computer, digital video recorder or portable media player for viewing at any time

• MVPD Video-On-Demand (VOD) is a feature that enables cable or telco video subscribers access to a library of free or pay-per-view content through their set-top-box

This report will concentrate on MVPD VOD

STATE OF MVPD’S VIDEO-ON-DEMAND



3

PROVIDER OF CHOICE FOR VIEWING VOD

Even With The Rise Of Alternate Viewing Platforms, More Than Half (54%) Of Total Video-On-Demand Viewing Still Takes Place Through A Cable Provider Self-reported Paid Services Used To Watch Broadcast and/or VOD Programming

54%

Cable

Online Service

35% 30%

Satellite

Other

2%

Source: Nielsen Global VOD Survey 3Q15,North America, *respondents could select multiple service providers

STATE OF MVPD’S VIDEO-ON-DEMAND



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PROVIDER OF CHOICE FOR VIEWING VOD

High Cable / Satellite VOD Usage Among Gen Z And Millennials Self-reported Paid Services Used To Watch Broadcast and/or VOD Programming

Cable and/or Satellite

Gen Z (A15-20)

Online Service

Other

70%

Millennials (A21-34)

31%

73%

Gen X (A35-49)

31%

77%

Baby Boomers (A50-64)

64%

Silent Generations (A65+)