Strategic Plan - EWG website

Strategic Plan 2015-2017

Table of Contents Introduction

4

Programs Toxics

8

Food

10

Agriculture

12

Children’s Health

14

Energy

16

Water

18

Operations Fundraising

21

Online Engagement, Communication & Technology

23

Talent & Human Resources Goals

24

EWG Board of Directors

25

EWG Action Fund Board of Directors

25

26

EWG Staff

Our Mission

EWG empowers people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action.

ewg | strategic plan | 3

Introduction

EWG is one of the nation’s top environmental health advocacy organizations, with an online community of more than two million engaged citizens.

EWG’s work in environmental health focuses on six major program areas: 1) toxics; 2) food; 3) agriculture; 4) children’s health; 5) energy and 6) water. Our original research and use of technology make complex environmental issues personal and urgent. EWG’s consumer tools – the Shoppers Guide to Pesticides in ProduceTM, the Skin Deep® Cosmetics database, the EWG Guide to Healthy Cleaning and others – reach millions. These valuable resources put the power of information in the hands of the consumer, influence markets to support cleaner, greener products and drive the movement to reform underlying laws and policies and protect human health.

WHAT SUCCESS MEANS AT EWG Informing the media to drive society toward environmentally sustainable policies and practice. Inspiring consumers to make greener, healthier choices based upon greater knowledge. Changing business behavior through consumer awareness and demand so that products – especially those for children – are more sustainable and safer. Driving policy change toward a greener, healthier society.

OUR VALUES We follow facts and evidence – wherever they lead – in search of truth in science, the environment and health.

Food Children’s Health Energy

Water

We fight to correct wrongs done by polluters or politicians.

Toxics

Agriculture

We transform public perceptions and behavior to protect environmental health. We create results and seek solutions with a sense of urgency. We commit to create a healthier, greener planet for the next generation. We focus on people’s health, especially children’s health, in all of our work.


OUR CORE COMPETENCIES Using innovative data analysis and technology to reveal truths and personalize environmental issues. Translating complex scientific research into compelling, accessible stories. Running dynamic campaigns that change individual behavior, policymakers’ minds and corporate conduct. Leading policy debates with original research, analysis and compelling news angles. Promoting individual choice and action through our work in the consumer space, in agricultural policy and in the legislative arena.

OUR FOCUS FOR THE FUTURE Over the next three years, EWG’s strategic goals will seek to inspire, empower and unite Americans to live healthier, greener lives while protecting public health and the environment for generations to come. Our partnership with Healthy Child Healthy World will ensure that children’s health is at the core of all our programmatic work. We will strategically increase our capabilities and deepen and broaden our reach. Our aggressive growth plan will allow us to invest in new staff and technology for more powerful research and analysis while staying nimble and relevant in the ever-changing political, social and technological landscape.


OUR GUIDING APPROACHES FOR THE NEXT THREE YEARS Inspire change and track individual habits. We will take a “deep dive” into how we can use technology and our existing databases to promote greener, healthier decisions. We will invest in new technology to assess consumer attitudes and refine our database marketing. Tracking these behavior changes will fuel our key priority of reforming the nation’s broken toxics law so people can connect the environment and marketplace with their daily lives. Establish EWG as the trusted “go-to” resource on wellness and green living, with a special emphasis on children’s health. Through our collaboration with Healthy Child Healthy World, we will target, design and disseminate guides to parents of children from newborns to age five. We will establish a network of key ambassadors, medical professionals and parent-focused bloggers to help market our content and broaden our reach. Highlight the connections between agriculture and public health. We will use our drinking water research, food advocacy and effective, fact-based, engaging stories to point out the ways that unbridled soil erosion and other unsustainable farming practices affect public health in regional and local communities.

Establish a stronger regional focus. We will expand the profiles of our toxics, energy and agricultural work in California and the Midwest, especially as gridlock paralyzes Capitol Hill. Demonstrate that the clean energy future is now. We will use our expertise to help communities adopt solar and wind energy for their homes and neighborhoods. We will continue to create compelling research on the impact of hydraulic fracturing, with a focus on its threats to water quality and quantity. Expand our mapping and online technology expertise. We continue our innovative use of remote sensing and mapping expertise to create powerful narratives in the agricultural and natural resources arenas. We will establish an outside network of technologists to support, connect and amplify our work and to keep us on the vanguard of technology and its trends.

“The Environmental Working Group, a Washington-based advocacy outfit, has a reputation for using data to shake up the status quo. Its database of farm subsidies revealed which farmers were getting rich off government payments, and even a few celebrities receiving government payouts. Its scorecards on cosmetics and cleaning products showed which ones contained the most toxic ingredients.” Andrew Martin “New Food Ratings Can Tell You Which Food Is the Least Bad.” Bloomberg Business 27 Oct. 2014


“EWG is an environmental superhero with a full set of digital tools in its arsenal. Its pull-no-punches investigations make news, its data-driven reports make it very hard for policy makers to avoid the evidence, and its interactive websites give consumers a place to go for safe alternatives.” Arianna Huffington “Game Changers: Your Picks for the Ultimate 10” Huffington Post 19 Nov. 2009


Program: Toxics Protecting human health is at the core of our organizational mission. We know that children are being born pre-polluted with toxic industrial chemicals that are virtually unregulated. More and more chemicals used in consumer products are associated with disease. Consumers often lack the full range of information necessary to make informed purchasing decisions.

Our Goal

Create market-based change, protect Americans’ right to know what’s in the food they eat, the water they drink and the goods they buy, and ultimately to overhaul the nation’s broken toxics law to ensure that chemicals in consumer products have been proved safe for all of us, especially children, before they are sold.

STRATEGIES

KEY TACTICS

EWG’s toxics program strives to be the nation’s trusted resource for healthy, green living by achieving the following shifts in policy, culture and the marketplace:

Connect our original, evidenced-based research with top-notch advocacy.

Reform the Toxic Substances Control Act. Get the most dangerous toxic chemicals out of food and consumer products. Create a consumer environment that pushes businesses to fully disclose ingredients and embrace Americans’ right to know about those ingredients. Make the case that creating and purchasing environmentally safe, non-toxic products can be affordable, effective and better for public health and the environment.

Create even more synergy between our research and government affairs teams by establishing short, medium and longterm policy action plans at the inception of each research project and toxics campaign. Expand our capacity to produce groundbreaking research on toxic chemicals. Further establish EWG’s scientific credentials by publishing two peerreviewed papers in three years.

Refine and Enhance Our Consumer Tools Leverage our current tools and databases more thoroughly and effectively in terms of consumer outreach, policy advocacy and fundraising.


Reduce the amount of time and resources we devote to maintaining our databases and increase the amount of support for these necessary activities. Beat the for-profit disruptors that are encroaching on our space by investing in next-generation technology and online engagement. Develop mobile apps for all of our current databases. Create a single, consistent rating system for our databases to reduce consumer confusion and enhance the EWG brand. Ensure that Healthy Child Healthy World becomes parents’ trusted destination for easy-to-understand guides and resources to help them find green options for children’s products and healthy parenting.

Activate Consumers to Change the Market Challenge companies directly and consistently through various tactics, including shareholder resolutions, petitions and social media campaigns.Targets of such campaigns include triclosan, cosmetics and formaldehyde releasers. Cultivate a network of bloggers to engage women, especially moms, and expand the reach of EWG content.

Produce Clear, Consistent Branding and Empowering Communications Establish a consumer education department that produces tip sheets, blogs and cause-marketing opportunities. Ensure that all communications emphasize protecting children and the most vulnerable. Create clear, consistent branding and messaging that urge expansion and protection of Americans’ right to know and that empower people to use

everyday choices to make themselves, and the world, healthier and greener. Showcase the work of Healthy Child Healthy World through parent-focused articles, guides, tip sheets and research on children’s products.

THREE-YEAR OUTCOMES Congress enacts meaningful federal toxics and cosmetics law reform. More companies reformulate with nontoxic chemicals in consumer products; EWG leverages its market power to push for reformulation and safer products. The online community of Healthy Child Healthy World triples and becomes a key national resource to guide parents’ purchasing decisions and behaviors to promote children’s health. Federal agencies and state governments create a stronger regulatory system for drinking water and establish more health-protective standards for key contaminants. EWG establishes stronger regional ties, especially in California and the Midwest, for toxic chemical regulation.

“At EWG, its team of scientists, engineers, policy experts, lawyers and computer programmers pores over government data, legal documents, scientific studies and the organization’s own laboratory tests to expose threats to your health and the environment, and to find solutions.” Anne Hart “EWG’s Sacramento Office Focuses Public Information Power on Protecting Food, Health and Environment” The Examiner 23 Jan. 2012


Program: Food More than 10,000 industrial chemicals are used in food. We don’t have much information about most of them. EWG has a long history of food advocacy, including farm and food policy and shoppers’ guides such as Good Food on a Tight Budget, the Meat Eater’s Guide to Climate Change and the Shopper’s Guide to Pesticides in ProduceTM. EWG will become the “go-to resource” for food policy. We will target foods marketed to children.

Our Goal

Promote healthier, greener living and drive market change to provide more opportunities for healthier choices. STRATEGIES Encourage consumers to adopt diets that improve public health and the environment. Persuade food manufacturers to provide healthier choices. Discourage the use of chemical additives in food, reduce exposures to pesticide residues and support local and regional food systems. Support labeling of GMO foods and create more opportunities for organic choices for consumers.


KEY TACTICS Encourage Consumers

THREE-YEAR OUTCOMES

Create a food database that ranks food products based on nutritional and environmental criteria, degree of processing and price.

EWG documents how we have changed individual habits of more than 50,000 Americans to promote healthier, greener eating.

Create original research and guides on healthy eating, with a special emphasis on parents and young children through the Healthy Child Healthy World program.

We support a vibrant Food Policy Action scorecard to rank members of Congress on their food votes.

Persuade Food Companies Produce best and worst lists to rank food manufacturers, retailers, products and product promotions. Investigate shareholder actions and other strategies to influence company behavior. Organize parents to target food companies selling food marketed for children.

Reform Policies Reform the legal and regulatory concept of “generally recognized as safe” by working with partner NGOs to reform FDA’s regulation of chemicals in food and food packaging. This work will be closely coordinated with our efforts to reform EPA regulation of chemicals in consumer products. Fight antibiotic abuse by working with NGO partners to reform policies in order to limit the use of antibiotics in animal production.

Food policy becomes a major program area of Healthy Child Healthy World publications, guides and email alerts; organize 150,000 parents to take action for healthy food. The U.S. reduces pesticides in crop production by 10 percent. Conventional agriculture reduces the use of antibiotics to treat healthy farm animals by 25 percent. Consumer demand expands organic’s market share by 20 percent.

“Organic. Gluten free. Non-GMO. And those pesky, long ingredient lists. It’s so hard to eat right these days. But FoodScores, by Environmental Working Group, cross references their database of 80,000 products you know with scientific research to rate them on a simple 1-10 scale.” Mark Wilson “The Best Mobile Apps of 2014” Fast Company 19 Dec. 2014

Support organics by collaborating with NGO partners to limit the use of pesticides in crop production.


Program: Agriculture

Three profound changes – historically high commodity prices; the growing separation between those who farm the land and those who own it; and volatile and dangerous weather – have created an ecological and environmental disaster across the agricultural landscape. Water pollution, air pollution, soil degradation and habitat destruction are on the rise, particularly in the most intensively farmed areas.

Our Goal

Connect the nation’s broken agricultural system and farm subsidies to the need for better access to healthier food, better water quality, less soil erosion and more consumption of fruits and vegetables. STRATEGIES Make the disaster visible. Challenge the agrarian myth. Focus on farm subsidy reform. Support local foods. Make the connections to public health. Promote organic agriculture. Provide more money for conservation in the farm bill to protect drinking water, soils and wildlife habitat. Expand EWG’s Midwest presence.

“Hooray for the Environmental Working Group, our best watchdog on misallocated subsidies, ethanol policies and a variety of conservation issues.” Mark Bittman “At Thanksgiving, No Turkeys Here.” The New York Times 19 Nov. 2011


KEY TACTICS Emphasize Data Visualization for Better Story Telling Build out our data and remote sensing capabilities to reveal the truth about what is going on in the agricultural landscape in more compelling ways. Focus on farm bill subsidy reform and use conservation databases and enhanced inhouse expertise to pressure USDA to fully enforce compliance.

new sources of revenue to devote to conservation; and local partners could bring political and government affairs expertise to the table. Leverage relationships with wellinformed, local partners to make a major difference in the way the USDA Environmental Quality Incentives Program and other federal conservation programs dollars are invested. Develop the EWG conservation database as a tool for local activists.

Invest in Research to Make the Public Health Connection to Water Quality and Agriculture

THREE-YEAR OUTCOMES

Explore compelling issues such as nitrates; endocrine-disrupting herbicides; excessive antibiotic use in factory farms; disinfection byproducts in drinking water; air pollution associated with CAFOs; water and air pollution associated with ethanol plants; particulate air pollution from agricultural operations.

A new view of “American gothic” emerges as large, corporate megafarms that take a significant environmental toll on the landscape, driven by EWG research and public awareness of the environmental hazards of large-scale farming operations.

Research the impact of agriculture on domestic rural wells. Use better story-telling about the reality of modern agriculture to challenge the agrarian myth that American farmers are just one bad year away from ruin and that they are feeding the world.

Cultivate Local Partners and Create Conservation Tools Target key states to organize and provide direct tools for local partners to bolster conservation. Identify state or local opportunities where: there are regulations on the books that, if fully enforced, would make a major difference, agriculture threatens public health or quality of life in ways that are intensely felt by the local community, states have

Soil erosion and polluted runoff become key concerns in the national consciousness. USDA makes conservation compliance a top priority. Three target states pass legislation or implement new rules to support conservation. We create a network of tools to help local partners improve environmental protection and conservation practices on the ground. We help parent activists understand the importance of agricultural policies to their children’s health and engage Healthy Child Healthy World’s community in meaningful advocacy on these issues.


Program: Children’s Health EWG’s Partnership with Healthy Child Healthy World

Healthy Child Healthy World has been a trusted resource for parents for more than 23 years – providing critical information to encourage smarter lifestyle choices that reduce exposures to toxic chemicals in homes and communities. HCHW merged with EWG in 2014. We are proud to have Healthy Child Healthy World as a new EWG program that will focus on empowering and educating parents to take action and protect children from harmful chemicals.

Our Goal

Empower parents to take action and protect children from harmful chemicals. STRATEGIES Healthy Child Healthy World’s programmatic goals dovetail with the toxics and environmental health objectives and tactics of EWG’s strategic plan. Healthy Child Healthy World translates complex science and research in environmental health and targets it to parents of young children. We provide credible, digestible information and offer solutions for actionable change to protect children’s health. Together we will:

Create an accessible, inspirational gateway to unite parent advocacy in order to hold government and businesses accountable for clean, safe air, water, food and consumer products.

Offer practical, compelling, stateof-the-art guidance that empowers families to lead healthier lives in a healthier environment. Provide parents with trusted, curated information on consumer products to reduce their children’s exposures to hazardous chemicals and pollutants.


KEY TACTICS

THREE-YEAR OUTCOMES

Educate Parents and Caregivers Partner with EWG’s toxics team to produce groundbreaking, sciencebased educational content and offer solutions for actionable change on children’s environmental health. Refine and enhance Healthy Child Healthy World’s consumer education tools – including its monthly educational campaigns, the online “Shop Healthy” source for safer product recommendations and educational kits – to increase community engagement with parenting groups and community partners nationwide.

Demand Safer Choices Demand corporate accountability to create a marketplace that eliminates chemicals associated with harmful health effects from children’s products. Create parent-focused advocacy campaigns to influence legislative and regulatory reform that protects children’s health, focusing on the broken Toxic Substances Control Act and other federal and state laws governing toxic chemicals in our food, water, and air.

The education component of Healthy Child Healthy World reaches and engages a wider audience and additional media outlets to bring about healthier homes and communities. Healthy Child Healthy World becomes the “go-to” resource for parents, driving consumer demand for safer products for children. Healthy Child Healthy World reaches and engages more low-income communities by distributing culturally relevant and accessible Educational Parenting Kits to underserved areas in cities such as Los Angeles, San Francisco, New York City and Washington, D.C. Healthy Child Healthy World’s community outreach dramatically grows its online community to broaden the reach of its educational content and engage parents and caregivers in meaningful action to promote children’s health, drive the market and bring about policy change.

Further engage Healthy Child Healthy World’s network of active supporters, celebrity ambassadors and content partners to spur national action to protect children from harmful chemicals.


Program: Energy Dirty energy sources and centralized power are becoming obsolete. The major utilities understand this. Utilities are attacking solar by targeting state “net metering” policies that allow consumers who create energy off the grid with solar panels at their homes and businesses to pay utilities for only the net cost of the energy they use. Despite growing consumer interest in alternative energy and the reality of global warming, few Americans understand how to make solar or wind a reality in their communities. Global warming is one of the biggest threats the next generation will face, so we must empower communities to accelerate the change to a clean energy future.

Our Goal

Create a concrete and positive vision that the clean energy future is here now and show consumers how to make it a reality in their communities. STRATEGIES

KEY TACTICS

Support new federal and state policies and defend current laws that move the nation toward a clean energy future, curb greenhouse gas emissions and support community resilience and adaptation to climate change.

Develop Mapping Projects

Empower citizens with the tools to make cleaner energy choices in their communities. Act as a watchdog to prevent shale gas development from damaging communities and human health.

“We need organizations like the Environmental Working Group who are asking the right questions and pushing for more research where necessary on this important issue,” said Rep. Edward J. Markey (D-Mass.) - a senior member of the House Energy and Commerce Committee.” Cecelia Kang “Cellphone-safety advocate hopes Congress forces the FCC to update its regulations: Washington Post 3 Aug. 2012

Create initiatives to educate and protect communities in the Midwest from the harms caused by mining for sand used in fracking. Make the energy debate personal and real through EWG-style mapping projects.

Reform Policies Support the federal FRAC act and other legislation to close loopholes in regulations governing natural gas and oil fracking. Protect net metering standards and other incentives from the onslaught of dirty energy interests’ attacks on state regulation and protect targeted state renewable electricity standards. Fight back against dirty energy development projects and defend


current laws and regulations that curb the threat of global warming and protect environmental health. Reach out and partner with diverse communities to bring the clean energy future into the present.

Show that the Clean Energy Future is Now Create a renewable energy success hub to show communities how the clean energy future is possible and provide our supporters with tools to get clean energy into their homes. Partner with clean energy suppliers and utilities to promote greater adoption in key markets. Educate citizens on the disparities in access to renewable energy at the state level and push for national policies that promote access and affordability of renewables for all citizens.

THREE-YEAR OUTCOMES We highlight the frac sands issue in the Midwest and get state and local laws passed to protect communities from silica mining used in fracking. Congress passes legislation to require stricter regulation of fracking and ends the current exemptions from federal environmental law. We document five community successes from EWG’s “how to” guides on consumer energy to show how we helped bring clean power to people. More than 20,000 EWG supporters, including Healthy Child Healthy World parent activists, bring solar power to their homes through our consumer guides and corporate partnerships.


Program: Water

More than 200 unregulated contaminants pollute drinking water, and some of them are associated with significant dangers to health over the long term. The EPA has not added any contaminant to its list of regulated water pollutants in nearly 10 years. Bottled water depletes resources in many communities. Plastic pollution from bottled water has become a serious environmental issue.

Our Goal

Create a groundswell to support clean drinking water, educate the public on the impact of single-use plastic on water quality, reduce bottled water consumption and update federal drinking water laws and regulations. STRATEGIES

Reform the Safe Drinking Water Act. Advocate stronger rules on unregulated contaminants, with a particular emphasis on secret and emerging chemicals of concern. Continue to expose the environmental damage of the bottled water industry. Create a cultural shift toward the end of single-use plastic.

“At first glance, its research mission seems almost innocuous--‘to turn raw data’ from state and federal agencies and other sources ‘into usable information.’  But EWG has carried out that mission with sometimes policy-rattling results.”

KEY TACTICS

Continue to show that a contaminant level may not be safe even if it’s legal, through research on unregulated and emerging drinking water pollutants. Push for stronger disclosure regulations on the bottled water industry. Update EWG’s tap water atlas and encourage EPA to create its own atlas. Continue to pressure the bottled water industry to disclose more to consumers about water quality. Expose agriculture and shale gas drilling’s damage to water quality.

Louis Jacobson “Small Package, Big Punch” National Journal 26 Jan. 2002


THREE-YEAR OUTCOMES The FDA requires stronger disclosure by the bottled water industry of the locations of water withdrawals and treatment and water quality data. Bottled water industry sales fall by 15 percent as consumer demand weakens. Our tap water atlas creates a groundswell for updating the Safe Drinking Water Act to protect public health and address unregulated drinking water contaminants. Congress updates the Safe Drinking Water Act. Shale gas drilling is no longer exempt from the Safe Drinking Water Act or the Clean Water Act. More Americans understand the impact of conventional agriculture on water quality and children’s health.


“The Environmental Working Group — a green dream team of computer programmers, policy experts and engineers — ...” “Think tank champions black farmers fighting USDA” Associated Press 20 July 2004


Operations Fundraising Our Goal

Grow aggressively but strategically to scale our model of change. STRATEGIES

REVENUE CHART 2014

Increase budget to $15 million by 2017 ($12 million operating and $3 million reserve). Make ewg.org the source for information on environmental health, greener living and agricultural policy by becoming the most visited web source for environmental health news in the nation. Triple average number of visitors to EWG web properties and social media reach. Triple individual donors. Grow EWG’s email list to 2.5 million people. Grow our online revenue stream to make up 25 percent of our operating budget. Make event revenue account for 10 percent of operating budget and maintain foundation support to 25 percent of our operating budget.

$10.2 M

2015

Create sustaining corporate program, aligned with our mission, which will make up 20 percent of our operating budget. Complete branding refresh and develop clear, consistent marketing and communications materials across all properties. Triple Healthy Child Healthy World’s social media metrics, including facebook, twitter and its email list.


$10.6 M

KEY TACTICS Partner with experts in cause marketing and corporate relationships to develop an aggressive corporate outreach strategy and partnership program that aligns with EWG’s mission and brings in 20 percent of our total budget each year.

2016

Monetize EWG web traffic with increased donation conversions from website traffic, not just email list. Continue to grow the monthly sustainer program. Grow our Amazon portal to help with the corporate revenue goal of 20 percent. Explore new technologies to increase online fundraising, including online advertising, re-marketing, and promoted social media posts. Expand events to five regions of the country to build strong EWG networks and presence, especially in the Midwest. Hire a major gifts officer to focus and enhance our partnerships to execute an ambitious events and major donor strategy.

THREE-YEAR OUTCOMES $11.6M

2017

EWG has a budget of $15 million ($12 million plus $3 million reserve). EWG’s annual donors increase by 20 percent each year. Our corporate program provides 20 percent of our budget. Our individual giving program (online, major gifts and events) provides 50 percent of our budget. We maintain our foundation revenue at $3 million each year, making this a sustaining source of revenue spread out more evenly throughout the fiscal period. We increase our website revenue to make up 50 percent of our online revenue goals. We have 3 months operating expenses in our reserve account.

$12 M

Healthy Child Healthy World’s project budget is $1.75 million.


Online Engagement, Communication & Technology Our Goal

Establish a dedicated consumer base of more than 3.5 million online supporters to drive market change and promote policy reform to create a greener, healthier world for the next generation. STRATEGIES

Launch at least one teen-focused campaign for cosmetics safety.

Reach more diverse and distinct audiences. Improve our segmentation and marketing strategies to our target audiences. Move EWG visitors from consumer content to policy. Build our grassroots advocacy “muscle” through staff expansion and list growth.

Document our frequent collaborations with other groups and partners.

THREE-YEAR OUTCOMES The EWG activist base has grown from 475,000 people to 750,000. We have more than 750,000 Facebook fans and a robust social media presence.

KEY TACTICS

Conduct detailed market research to really understand current supporters.

We are the most visited nonprofit environmental organization website.

Create a vibrant online C4 presence and online action center.

Our marketing materials are consistent, powerful and clearly reflect our brand.

Identify 50 “precinct captains” or “EWG volunteer leaders” in the five key states to organize and push our legislative agenda.

Our online community consists of 3.5 million individuals.

Translate three key reports into Spanish.

Our online properties win three national design and consumer awards.

Partner with diverse constituencies to host events on environmental health, issue reports and lobby.

We develop a key online presence and key constituency in the Midwest.

Establish a select group of EWG liaisons to the medical community. Expand Skin Deep® to include more products targeted to women of color.

Our California presence grows to 200,000 EWG state activists. Healthy Child Healthy World becomes the go-to resource for new parents for green living and parenting.


Talent & Human Resources Goals Our Goal

Ensure a talented, diverse, engaged workforce. STRATEGIES Develop and retain a diverse and talented staff that can drive change in consumer behavior through our game changing research.

KEY TACTICS Recruit talented, diverse candidates and establish a diversity outreach and talent plan. Provide training opportunities for staff on research, writing and publications. Devise and institutionalize better metrics to track and help expand the reach and return on investment in reports, blogging and other social media. Create a better-used intranet for interoffice communication. Invest in modernizing our infrastructure to support scaling up and supporting the increasing need for remote office and staff collaboration by leveraging advances in cloud computing and multidevice platforms.

THREE-YEAR OUTCOMES EWG retains a highly motivated talent pool. Teleworkers are fully engaged and connected. EWG has a clearer process and accountability for product release. Video conferencing is part of our day-today internal communication system. We have an online, accessible easy-to-read internal management and communication system that shows and tracks product milestones, publication calendar and accomplishments. Use of improved technology has reduced database maintenance time/costs. The Healthy Child Healthy World program is vibrant, active and its social media imprint has doubled.


Board of Directors EWG Carol McDonnell, Chair — Mill Valley, CA

C.J. Kettler — New York, NY

Ami Aronson — Bethesda, MD

Nina Montée Karp – Los Angeles, CA

David Baker — Anniston, AL

Elise Museles — Bethesda, MD

Jennifer Caldwell — San Francisco, CA

Randy Paynter — Hillsborough, CA

Ken Cook — Marin, CA

Drummond Pike — Mill Valley, CA

Rob Fetherstonhaugh — San Francisco, CA

William G. Ross, Jr. — Chapel Hill, NC

Christine Gardner — San Francisco, CA

Kim Rozenfeld — Culver City, CA

Melissa Hughes — LaFarge, WI

Serena Torrey Roosevelt — New York, NY

Dr. Mark Hyman — Lenox, MA

Laura Turner Seydel — Atlanta, GA

Dr. Harvey Karp — Los Angeles, CA

Francesca Vietor — San Francisco, CA

EWG Action Fund Durwood Zaelke, Chair – Washington, DC Robyn O’Brien – Boulder, CO Heather White – Washington, DC


EWG Staff Jose Aguayo, Database Analyst

Craig Cox, Senior VP for Agriculture & Natural Resources

Bill Allayaud, Director of Government Affairs, CA

Emily DiFrisco, Social Media Manager HCHW

Monica Amarelo, Director of Communications

Cailey Doran, Online Strategies Associate

Aman Anderson, Web Designer

Brett Dorow, Human Resources

Dave Andrews, Senior Scientist

Steven Drace, Director of Private Sector Engagement

Jocelyn Babuscio, Vice President of Development Katherine Baird, Executive Assistant to Ken Cook Nadia Barbosa, Tech Support Specialist

Scott Faber, Senior VP of Government Affairs Libby Foley, Policy Analyst Alex Formuzis, Vice President of Strategic Campaigns

Violet Batcha, Press Secretary/Social Media Coordinator

Gerard Fowke , Stabile Law Fellow

Melanie Benesh, Legislative Attorney

Samara Geller, Database Analyst

Nils Bruzelius, Executive Editor & VP Publications

Sarah Grantham, Policy Analyst

Chris Campbell, Vice President for Information Technology Emily Cassidy, Biofuels Research Analyst

Christine Hill, Director of Government Affairs Megan Huard Boyle, Editorial Director HCHW

Dean Clark, Web Developer Thomas Cluderay, General Counsel Julia Cohen, Senior Director of External Engagement Rob Coleman, Administrative Assistant Johanna Congleton, Senior Scientist Ken Cook, President

Kelly Herman, Program Director HCHW

Emily Ion Kosuge, Director of Strategic Partnerships Lindsey Jeu De Vine, Program Outreach Coordinator HCHW Almila Kakinc, Online Marketing Assistant Mary Ellen Kustin, Legislative/Policy Analyst


Mike Lavender, Policy Analyst

Nicole Price, Staff Accountant

Nneka Leiba, Deputy Director of Research

Hanna Rhodes, Administrative Assistant Development

Brett Lorenzen, Coordinator, Mississippi River Project

Soren Rundquist, GIS/Landscape Analyst

Helen Lucey, Special Assistant to the Executive Director Sonya Lunder, Senior Research Analyst Scott Mallan, Vice President, Finance & Chief Operating Officer Aya Matsumoto, Development Assistant

Sara Sciammacco, Director of Communications Elaine Shannon, Editor-in-Chief & Publisher Tina Sigurdson, Staff Attorney Tasha Stoiber, Senior Scientist Dawn Undurraga, Nutritionist

Ashley McCormack, Manager, Partnerships and Outreach

Shannon Van Hoesen, Press Secretary

Meredith McMahon, Program Outreach Manager HCHW Nicole Oliver, Foundation Coordinator

Bill Walker, Investigations Editor Heather White, Executive Director Reade Wilson , Asbestos Staff Attorney

Katie Peacor, Graphic Designer Sean Perrone-Gray, Senior Analyst

Ty Yalniz, Web Designer

Paul Pestano, Analyst


Acknowledgements Thank you to EWG’s board of directors strategic planning committee of Jennifer Caldwell, Harvey Karp, Carol McDonnell, Bill Ross, Drummond Pike and EWG president, co-founder and board member Ken Cook. Heather White, executive director, led this strategic planning effort with the dedicated support of EWG’s talented executive team of Jocelyn Babuscio, Nils Bruzelius, Chris Campbell, Thomas Cluderay, Craig Cox, Scott Faber, Alex Formuzis, Kelly Herman, Nneka Leiba, Scott Mallan, Sara Sciammacco and Elaine Shannon. Graphic designer Katie Peacor, special assistant Helen Lucey and administrative assistant Rob Coleman also deserve special thanks for their creativity, diligence and attention to detail.

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