Strategy to Grow Your Online Fundraising - PixGift

3 downloads 125 Views 805KB Size Report
Pledges, leads, and offline payments configuration: fees are determined by the percentage of space that images occupy on
STRATEGIC GIVING BACK CAMPAIGNS GAIN BRAND RECALL AND RECOGNITION HARNESSING THE POWER OF IMAGES AND THE CROWD

Plug &Play Toolkit www.pixgift.com 1

INTRODUCTION Companies seek to be more strategic in their philanthropy to use it as a form of public relations or advertising, and leverage a company’s image or brand. As the virtual world becomes more and more relevant selfies and images are part of today’s global culture; it’s a way of engaging, sharing, and connecting, it’s SELF-EXPRESSION coming from the heart. Recognition and recall are the two vital factors that are responsible in promoting a brand. So, what better way to promote your brand than by reaching the hearts of people making them part of your culture of social responsibility harnessing the power of selfies, images and the crowd? PixGift will assist your company to shape a strategic giving plan to: 

Promote your company’s image through cause-related marketing,



Invent your own campaigns branded with your own identity,



Create visual content with the people who are part of your brand,



Make visible how your giving back campaigns intertwine with local and contextual conditions.



Produce visuals to use in your marketing efforts.

DESCRIPTION Pixgift is an online business that creates tactics and strategy designs to promote a brand embracing images, participation and crowdfunding. Unlikely any other crowdfunding site PixGift uses an imagedriven platform. At the center of the platform is a Virtual Photo Booth where participants interact in a visual way, share messages, leave pledges, give donations, and co-create visuals to use in marketing efforts.

LEARN MORE HOW IT WORKS https://youtu.be/Gtp31jFIt4k 

Fill out the Sign Up page http://www.pixgift.com/signup_corp.php so we can know more about what do you need. Tell us if you want to set up your Virtual Photo Booth as a lead generator, party addition, fundraiser, or virtual raffle.



Tell us if you want to process payments using your own platform or through PixGift.



Tell us if you are planning to insert our code in your own website.

We will get in touch with you to assist you in what you need for your giving back campaign.

www.pixgift.com 2

WHAT YOU GET 

Creation of a branded Virtual Photo Booth enabled to capture pictures, messages, URL links, phone numbers and optional payment sources.



HTML code to be copied and pasted to run a campaign from any website.



Monitoring service.



Private access to data reports.



Free hosting for 90 days.

 Unrestricted copyright distribution of the resulting visual created by people to be used in posters, digital media, and other applications. 

Ideation and visual strategy design (optional)



Marketing visual creation using logo and participants’ pictures (optional)

COSTS Features

Plans Basic

Ideation and Tactics

Level 1

Level 2

PixGift or any external processing platform that can be accesed through an URL link

PixGift or any external processing platform that can be accesed through an URL link

included

included

---

Virtual Photo Booth setup Enabled with optional offline and online payments Copy and paste HTML code Monitoring service Private access to data Funds collected by

PixGift

90 days hosting Photo Booth site @Pixgift / HTML code Ideation and Visual Strategy Design Fundraising fees Fundraising fees paid by Applicable third party credit card fees Minimum donation

$39 $350 $0.65

$595

Ask quote

For every $10 funding Gift giver

Up to $5,000/500 photos Host

+$5,000/ + 500 photos Host

2.9%+$0.30/transaction

2.9%+$0.30/transaction

2.9%+$0.30/transaction

$10

$10

$10

www.pixgift.com 3

Basic Plan Ideal for those who want to control their budget and do not want to risk if the funding goal is not reached. Funds are collected by PixGift and are sent to you at the end of the campaign. •

Set up of branded Photo Booth. $39 paid by host of campaign.



Fundraiser Configuration: $0.65/$10 of contribution, paid by gift-giver.



Pledges, leads, and offline payments configuration: fees are determined by the percentage of space that images occupy on the Virtual Photo Booth (typ. $0.65/square). Paid by host of a campaign.



Credit card transaction fees are deducted from the pooled funds when PixGift processes funds. (2.9% + 0.30/transaction).

Level 1 Ideal for: •

Processing payments and receive funds in your own account.



Those who want to get help with ideation, tactics, strategy, and organization.



Those who expect less than 500 participants and raise funds up to $5,000.

Level 2 Ideal for: •

Those who expect more than 500 participants and raise more to $5,000.

MAKING IT A HUGE SUCESS 

Have a passionate leader determined to infuse energy to all participants;



Have a cause-related project to fund and a good story to tell;



Have volunteers that can act as ambassadors and can spread the word.

Sign Up to Start Now [email protected]

www.pixgift.com 4

GET VISUALS TO USE IN MARKETING EFFORTS

www.pixgift.com 5

www.pixgift.com 6