Social Media Tips. Sample Photos and Images ... o Use images for greater impact o Post inspiring ... and Google offers f
This toolkit is your guide to help promote your Summer Camp programs. Customize materials with information such as your chapter name, location, website link and more to help reach your audience.
Promotional Resources Available in this Toolkit TABLE OF CONTENTS
Summer Camps Checklist Website Sample Content Social Media Sample Posts Social Media Tips
Summer Camps Checklist MarchApril Plan & Activate Your Campaign
April-May Promote Your Campaign
JuneAugust Document & Tell Your Story
PREPARE CONTENT Draft Digital copy (website, social media) Customize Printable Flyer Identify Local/Regional Influencers to Share Content Other Content (Video, Images, etc.) Create a Calendar for Distribution Plan DISTRIBUTE CONTENT
Publish Content According to Calendar Distribute Flyer Contact Regional News Organizations/Online DOCUMENT STORIES FROM THE PROGRAM Capture Content According to Calendar Distribute News of the Program via Online Share Insights/News with Home Office
Website Content
Announce Summer Camps registration on your home page, encourage registration
Social Media All social channels: o Announce summer camps registration, create awareness o Encourage your audience to share o Use images for greater impact o Post inspiring stories and fun activities Facebook: o Pin Summer Camps Facebook posts
What makes content compelling? Personal stories Real people doing real things The unusual or interesting For images and photos: Include photos of real people Get action shots
For written content: Keep content short and to the point Tell personal stories Include images of individuals Write in a “human” voice – in language people use and understand Break up written content with images For video content: Keep videos short – avoid videos longer than 5 minutes and aim for 1-2 minutes Show people – tell real stories in the videos Tell a complete story with a beginning, middle and end Avoid talking heads, especially of executives
Digital Advertising For chapters wanting to take their promotions and marketing to the next level, try advertising!
Digital Ads: Facebook has cost effective advertising options and Google offers free advertising for nonprofits through a Google Grant Customizable Ads: At this time, customizable ads are only available for general branding of the chapter and not specific to summer camps. Home Office Advertising The home office will be running nationwide ads for chapter summer camps and programs on various digital platforms.
Sample Images & Photos Images include: • Photos • Designed Social Media Imagery • Graphics • Customizable Designs
Action: Download graphics/images »
Customizable Images Use PowerPoint to customize designed images with your chapter’s brand
Change Logo
Choose design
Action: Download customizable images »
Flyers & eBlasts
Print flyers to distribute at community clubs and events
