major in business management and received MBA (full time) degree from Bath University, ... General Manager of North Chin
SUNNY WONG Chairman of Carlsberg China
SUNNY WONG, Chairman of Carlsberg China since April 2012. In this role, he continues to participate in the strategic development of Carlsberg’s business in China with his close partnership with important stakeholders including JV partners, key industry and government officials. He is also deeply involved in the non-organic growth of the company in China. Before that he was CEO of Carlsberg Greater China and was in charge of both China (total 35 breweries) and Hong Kong operations. The key role of Sunny was to lead the team to develop and implement the winning strategies of Greater China operations that had ensured the company met the growth and profitability target. Under his leadership, Carlsberg has developed into one of the leading brewing groups in the Region and has established an enviable platform for the future growth of the business. Sunny has throughout the years been a key leader in China’s strategy and business development. He set the strategic M&A plan for Carlsberg’s long-term development in China and led a team from identifying potential targets, negotiation, closing of deals to post-acquisition activities. The team has since 2002 successfully acquired 41 breweries in China. Carlsberg’s partners in these provinces hold either number 1 or 2 market share position in their provinces and have strong, well-established brands and distribution network. Sunny has a strong and successful background of more than 25 years experience in the China FMCG industry and has more than 20 years experience in the China beer market and was working for top international beer companies Carlsberg and Bass Brewers. Before 2002, his geographical focus were mainly in northern China and coastal provinces, which are some of the most competitive and challenging beer markets, but which under his leadership had successful launched new brands, achieved higher market share, improved customer service and strengthened relationship with various internal and external stakeholders. He helped the company to successfully expand the business into West China since 2002 by acquiring key breweries and setting up joint ventures in over 6 provinces. Sunny graduated from Hong Kong Baptist College (now Hong Kong Baptist University) in 1978, major in business management and received MBA (full time) degree from Bath University, UK in 2001.
The key roles in his career are: 4/2012 - Present
Chairman - China, Carlsberg Brewery Hong Kong Limited
3/2011 – 3/2012
Special Advisor, Carlsberg Asia
3/2007 – 2/2011
CEO - Greater China, Carlsberg Brewery Hong Kong Limited
8/2006 – 2/2007
CEO - China, Carlsberg Brewery Hong Kong Limited
2/2006
Deputy Managing Director - China, Carlsberg Brewery Hong Kong Limited
2002 – 1/2006
Business Development Director, Carlsberg Brewery Hong Kong Limited
1998 - 2000
Business Director, Bass Breweries
1997 - 1998
General Manager of North China, Carlsberg Brewery Hong Kong Limited
1997
General Manager of Commercial, Carlsberg Brewery Hong Kong Limited
1995 - 1997
Sales and Marketing Director, Carlsberg Brewery Hong Kong Limited
1987 - 1995
Sales Manager, Carlsberg Brewery Hong Kong Limited
1984 - 1987
Sales and Marketing Manager, Sanyo Murako International (HK) Ltd.
1980 - 1984
Sales Administration Manager, R.J. Reynolds Tobacco Company (HK) Ltd
