Source: How much do you agree that each of the following businesses are leaders in any area of sustainability? Eco Store
BETTER FUTURES R
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2
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NEW ZEALANDERS’ VIEWS OF THE SUSTAINABLE DEVELOPMENT GOALS
WHERE’S THE CENTRE OF CONCERN FOR NEW ZEALANDERS?
SUSTAINABLE CONSUMPTION
SUSTAINABLE BRANDS
HOT TOPICS
6 Key takeouts © COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
METHODOLOGY A tracking study of 15,600 people & their attitudes & behaviour towards socially, environmentally & economically responsible brands 2009-2017 2017
n=1000 people
(Nationally representative)
FIELD DATES 10 October – 13 November 2017
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
1 NEW ZEALANDERS’ VIEWS OF THE SUSTAINABLE DEVELOPMENT GOALS
©COLMAR
BRUNTON
BETTER FUTURES
REPORT
2017
EDITION
Awareness of the SDGs has increased by 5 points since 2016 to
28% 896,000 adult Kiwis have heard of the Sustainable Development Goals set out by the United Nations
From the United Nations’ ‘Transforming our world: the 2030 Agenda for Sustainable Development
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
IMPORTANCE SUMMARY 2016 VS 2017
More New Zealanders are rating each of the goals 8 or more out of 10 on importance, driving up the average importance of the goals overall
69%
72%
2016
2017
Base 2017 n=1000. Source: How important do you think it is that NZ has signed up to these goals?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
F A S T E S T
+7 Though not prioritised by New Zealanders, some goals are gaining traction faster than others
60%
2016
67%
2017
+6
62%
2016
68%
2017
S D G
R I S E R S
+6
62%
2016
2 0 1 6
V S
2 0 1 7
+6
68%
66%
2017
2016
+6
72% 64%
2017
2016
70%
2017
Base 2017 n=1000. Source: How important do you think it is that NZ has signed up to these goals?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
Importance % WHO RATE 8-10
79%
65%
F E M A L E
M A L E
15%
21%
F E M A L E
M A L E
Women are more likely than men to say that it is important that NZ has signed up to these goals, but are less likely to say that NZ is performing well Performance % WHO RATE 8-10
Base: 2017 (n=1000) . Source: How important do you think it is that NZ has signed up to these goals?, Please rate how well you think New Zealand is performing on each of these goals © COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
Whilst Clean Water and Sanitation is perceived as the most important goal overall, when asked specifically which single goal is most important for New Zealand to achieve, relieving our country from Poverty is deemed the number one priority, as it was in 2016
IMPORTANT FOR NZ TO ACHIEVE
Climate action has increased in importance to achieve compared to last year but the rest of the environmental goals are still superseded by the social areas
20% 17%
9%
8%
8%
7%
7%
5%
5%
Base: Those who said at least one goal was important (n= 917). Source: Which goal do you think is the most important for NZ to be achieving?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
MASLOW’S HIERARCHY OF NEEDS
Self Actualisation Esteem Needs
Social Needs
Safety Needs
FEMALES
There is a gender difference in what people see as priorities. Women tend to focus on what Maslow identifies as more basic and fundamental needs
MALES
TOP
5
MOST IMPORTANT GOALS TO ACHIEVE
Physiological Needs
Base: Those who said at least one goal was important (n= 917). Source: Which goal do you think is the most important for NZ to be achieving?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
20%
5 TO P
MOST IMPORTANT GOALS TO KIWIS New Zealanders can clearly articulate why these goals are so important for a sustainable future
“Because there is far too much poverty and people living on the breadline paying way too much rent and not getting a decent living wage to feed themselves and their children.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“No poverty means that the other things will happen also i.e. education, housing, good food, sanitation and more.”
“Because there is so much shown about poverty in third world countries that not many people realise how much poverty we have here in New Zealand.“
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
17%
5 TO P
MOST IMPORTANT GOALS TO KIWIS
“To be able to house all people in NZ in a comfortable home and to have the availability of good health care for all.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“Because health and wellbeing has such a flow on effect to all other areas of both lifestyle and the economy.”
“It’s important for all New Zealanders to be given the tools and opportunity to achieve good health and wellbeing. This will also pass on to generations to come.”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
9%
5 TO P
MOST IMPORTANT GOALS TO KIWIS
“Without work and production you cannot afford goals .”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“Because once you deal with the work and economics the rest of it will follow i.e. no poverty, no inequalities etc.”
Because it all starts with people being able to earn money and equality in paying everyone well - then they can afford to look after children, pay for education, good water and food, and helps mental health as well.
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
8%
5 TO P
MOST IMPORTANT GOALS TO KIWIS
“No point in fixing the other things if people are starving.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“While people in New Zealand are starving it is impossible to achieve any of the other goals. Not only does it tarnish the image of New Zealand but it means that as a country we are failing our people at a very basic level. How can we achieve the lofty targets such as climate change if we can't even achieve a basic goal of feeding hungry people!!”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
8%
5 TO P
MOST IMPORTANT GOALS TO KIWIS
“Because if the planet gets to the point where it can no longer sustain life in the way it can now, then none of the other points are relevant.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“Environmental issues affect the entire country and world. For NZ, it is central to NZ branding and its position in the global economy.”
“New Zealand is an island nation increasing sea levels could affect all coastal regions in NZ where all our major cities and ports are.”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
5
7%
TO P
MOST IMPORTANT GOALS TO KIWIS
“Because water is something we can maintain and improve without external intervention, as well as being a simple goal that most New Zealanders can understand.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“Without clean water etc, New Zealand would not be what it is: Clean Green.”
“No clean water, no health, no business, no life.”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
5
7%
TO P
MOST IMPORTANT GOALS TO KIWIS
“Educate our future generations and everything else will follow.”
Base: n=1000. Source: Which goal do you think is the most important for NZ to be achieving? Why do you think this is the most important goal for New Zealand to be achieving?
“Good education will inform people how to be better at protecting themselves and the planet.”
“Readjust what is taught in schools to better prepare the younger generation.”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
There’s a perceived gap in performance compared to level of importance placed on the goals, but in 2017 there are some small improvements in performance compared to 2016
PERCEIVED PERFORMANCE AGAINST KEY GOALS
-1
+1
+3
17% 18%
+1
0
+3
+2
22%
20%
24%
+3
26%
22%
19%
17% 14% 14%
18%
14% 15%
13%
10% 9%
2016
2017
+4
10%
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
2016
2017
THE MOST IMPROVED PERFORMANCE Base: n=1000. Source:How important do you think it is that NZ has signed up to these goals? Please rate how well you think New Zealand is performing on each of these goals
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
2 WHERE’S THE CENTRE OF CONCERN FOR NEW ZEALANDERS?
COLMAR
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EDITION
% of kiwis ‘very concerned’
TOP 10 CONCERNS FOR NEW ZEALANDERS
New Zealanders’ top concerns reflect a social and environmental lens on sustainability In the Top 10 concerns this year, 4 newly included factors are suicide rates, build up of plastic, cleaning up of waterways, and drug/alcohol addiction
DIFF TO 2016
69%
Violence In Society
-2%
Protection Of New Zealand Children
68%
+2%
Increasing Cost Of Living
68%
+1%
64%
Suicide Rates
63%
Build-up Of Plastic In The Environment
62%
Not Having Access To Good, Affordable Healthcare
NEW
NEW
+1%
Cleaning Up Of New Zealand Waterways
60%
NEW
Pollution Of Lakes And Seas
60%
-1%
Lack Of Affordable Housing
Drugs / Alcohol Addiction In Society
59% 58%
-3%
NEW
Base: 2017 (n= 1000). Source: Please indicate how concerned you are about these issues
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
WOMEN
MEN
Violence In Society
Increasing Cost Of Living
Men’s Top 5 concerns are similar to women’s…
Protection Of New Zealand Children
Suicide Rates
Violence In Society
Build-up Of Plastic In The Environment
TOP
5
Protection Of New Zealand Children
Lack Of Infrastructure To Cope With Population Growth
CONCERNS FOR MEN AND WOMEN
Increasing Cost Of Living
Cleaning Up Of New Zealand Waterways
Base: (n= 1000). Source: Please indicate how concerned you are about these issues
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
BIGGEST DIFFERENCES IN CONCERNS BETWEEN MEN AND WOMEN
55%
76%
74%
77%
66%
56%
+25
+24
+24
+20
+19
+19
Nuclear Power / Nuclear Weapons
Suicide Rates
Build-up of Plastic In The Environment
Increasing Cost of Living
Mistreatment of Animals
Increasing Levels of Homelessness
30%
52%
50%
57%
47%
37%
…but women are much more concerned about some specific issues
Base: (n= 1000). Source: Please indicate how concerned you are about these issues
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
MOST CONCERNED
Generational differences are identified – with life experience influencing people’s perspectives
18-29
30-59
60+
Increasing Cost Of Living
Increasing Cost Of Living
Violence In Society
Violence In Society
Protection Of New Zealand Children
Protection Of New Zealand Children
Lack Of Affordable Housing
Suicide Rates
Drugs / Alcohol Addiction In Society
Protection Of New Zealand Children
Not Having Access To Good, Affordable Healthcare
Build-up Of Plastic In The Environment
Lack Of Infrastructure To Cope With Population Growth
Build-up Of Plastic In The Environment
Ensuring New Zealand’s Independence Is Maintained In Trade Deals And Other Agreements Signed With Overseas Governments
LEAST CONCERNED 18-29
30-59
60+
Privatisation Of Some Government Services
Managing Personal Debt
Privatisation Of Some Government Services
Ensuring New Zealand’s Independence Is Maintained In Trade Deals And Other Agreements Signed With Overseas Governments
Privatisation Of Some Government Services
Cost Of Education / Study
Productivity Of New Zealand Businesses
Lack Of ‘Country Of Origin’ Labelling
Managing Personal Debt
Lack Of ‘Country Of Origin’ Labelling
Productivity Of New Zealand Businesses
Threat Of Artificial Intelligence
Threat Of Artificial Intelligence
Threat Of Artificial Intelligence
Job Insecurity
Base: (n= 1000). Source: Please indicate how concerned you are about these issues
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
3 SUSTAINABLE CONSUMPTION
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COMMITMENT TO LIVING A SUSTAINABLE LIFESTYLE
High commitment to a sustainable lifestyle has grown significantly compared to previous years
2017
10
60
NC
2016
+5
65
-7
2015
30
-5
10
25
+6
17 LOW COMMITMENT
60+ year olds, females, and low income earners are more likely to be highly committed to living a sustainable lifestyle in 2017
59 MEDIUM COMMITMENT
+1
24 HIGH COMMITMENT
Base: (n= 2000) Source: Where would you place yourself on our scale in terms of how committed you are to living a sustainable lifestyle?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
2017
There are key actions that New Zealanders say that they are personally doing some, most or all of the time to be more sustainable
% WHO DO SOME, MOST OR ALL OF THE TIME
Recycle Paper, Plastics, Glass And Tins
97%
Be Energy Efficient In Your Home e.g. Use Eco-friendly Light Bulbs, Using Efficient Appliances
95%
Buy Locally Produced And Grown Products Rather Than Imported Ones
93%
Use A Reusable Water Bottle Or Coffee Cup
92%
Not Use Plastic Bags From Supermarkets And Shops
83%
Buy Eco-friendly Cleaning Products
83%
Buy Fair-Trade Products
78%
Use Alternative Transport e.g. Cycling, Walking
76%
Grow Your Own Fruit And/or Vegetables
76% 72%
Buy Organic Foods / Beverages
69%
Compost Food And Organic Waste
64%
Eat A Vegetarian Meal At Least Once A Week
56%
Use Public Transport
47%
Barter Or Swap Products Rather Than Buy New Ones
35%
Make My Own Green Cleaning Products Maintain A Plant-Based Vegetarian Diet (No Meat Or Fish) Or Vegan Diet (No Animal Products) Pay To Offset The Carbon-Emissions Of Your Flights
Use Solar Energy To Power My Home
27%
19% 14% Base: (n= 1000). Source: How often do you personally…
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
Biggest movements in sustainable behaviour include not using plastic bags, increased use of public transport, paying a bit more for sustainable products and more plant based eating
% WHO DO SOME, MOST OR ALL OF THE TIME
INCREASE SINCE 2014 83%
Not Use Plastic Bags From Supermarkets And Shops
69%
I’m Willing To Pay A Bit More To Get The Best Organic, Sustainable And Ethically Produced Products Available
56%
Use Public Transport
+5
+7 +5
50%
I’m Considering Green Energy Sources For My Home e.g. Solar, Geothermal
Not asked in 2014 50%
I Choose Not To Buy Products If They Don't Have Sustainability Credentials
Maintain A Plant-Based Vegetarian Diet (No Meat Or Fish) Or Vegan Diet (No Animal Products)
Pay To Offset The Carbon-Emissions Of Your Flights
27%
19%
+7
+3 Base: (n= 1000). Source: How often do you personally…
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
Kiwis who are willing to pay a bit more to get the best organic, sustainable & ethically produced products available
People see value in making sustainable choices and say they are willing to act accordingly
69%
Kiwis who would stop buying a company’s products if they heard about them being irresponsible or unethical
2017
83%
Females are more committed: 75%
Base: All respondents (n= 1000) Base: (n=500) . Source: Please indicate how much you agree with each of the following statements
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
Frugality – living within our means – is also a sustainable behaviour, and some people cannot afford to make wholly sustainable choices when a premium is demanded
8 /10
people
Still choose to buy products because of the price even for those who are committed to a sustainable lifestyle
3 /10
people
Think that value for money is the most important reason to choose brands / products to buy
Base: (n= 1000). Source: Which of these statements would apply to you most when choosing an everyday brand or product to buy at the supermarket? Which of these has an impact on the everyday brands or products you choose to buy?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
4 SUSTAINABLE BRANDS
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Sustainability is increasingly influencing purchase behaviour across categories
WHETHER BUYING IS INFLUENCED BY SUSTAINABILITY +15
+14
Insurance Companies
Cosmetics And Personal Care Manufacturers
+9
+9
Food Retailers
Energy / Power Companies
+14
+11
Banks
Airlines
+7
Oil / Petrol Companies
2009/10 diff with 2016/17 +10
+9
Fast Food Companies
+6
Technology And Communications Suppliers
+9
Local And Regional Government
+3
Car Makers
Food And Beverage Producers
+2
Home-care And Appliance Manufacturers
Base: 2009/2010 (n=5045) | 2016/2017 (n=2000) How much influence do issues of sustainability have on who you choose to buy or deal with?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
The sustainability story is important in appealing to employees, as well as influencing brand reputation more broadly
It’s only the most innovative and progressive businesses that take sustainability seriously
55%
73% say it’s important for them to work for a company that is socially and environmentally responsible
64% of Kiwis would rather work for a company with strong values even if they are paid less
Base: (n=500) Source: Please indicate how much you agree with each of the following statements
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
ECO STORE AND FAIRTRADE ARE TOP OF MIND AS LEADING SUSTAINABLE BRANDS
2014
2015
IT’S STILL DIFFICULT FOR PEOPLE TO NAME A LEADING BRAND IN SUSTAINABILITY !
2016
2017
Percentage Spontaneously Mentioned
6 4 3
7/10
cannot name any brand they consider leaders
2
EXPECTATIONS ARE BECOMING MAINSTREAM …even if you can’t lead – companies and organisations must still address sustainability
1
= NZ’S MOST LOVED BRAND
Base: 2017 (n= 1000). Source: And now thinking about all the brands you know of, both within New Zealand and around the world, which brands would you say are leaders in the area of sustainability?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
TOP TEN PROMPTED BRANDS STRONGLY ENDORSED AS BEING A LEADER IN AN AREA OF SUSTAINABILITY DIFF TO 2016
32%
Eco Store
31%
Earthwise
When prompted, more people are able to recognise brands with sustainability credentials
25%
Tesla
23%
The Body Shop 18%
Whittaker’s
16%
Meridian Fonterra Mercury Energy
13% 12%
-3 +5 NEW
-3 +3
+5
+5
11%
-1
Kathmandu
11%
NEW
10%
PREVIOUSLY IN THE TOP 10 (2016)
+4
Air New Zealand
Sanitarium
Trade Aid 47% and Fairtrade 46% are ambassadors and strong endorsers (validators, auditors) for sustainability
Z Energy
Trilogy
14%
9%
+2
Base: 2017 (n= 368-369). Source: How much do you agree that each of the following businesses are leaders in any area of sustainability?
TOP
4
Unprompted reasons why brands are seen as leaders in sustainability are centred around environmental protection, sourcing of ingredients and ethical practices
ALTHOUGH SOCIAL GOODS (E.G. GENDER EQUALITY, EDUCATION) ARE IMPORTANT, THEY ARE NOT COMING UP AS UNPROMPTED FEATURES
26%
23%
Committed/dedicated to use of renewable resources
They care about the environment/ Environmentally-friendly practices
14%
13%
Focus on quality/ natural ingredients/ organic
They use fair trade
Base: Those who mentioned a leading sustainable brand (n=281). Source: What is it about who they are and what they do that makes them a leader?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
THE ‘CONFUSING AND HARD TO UNDERSTAND’ RATING FOR COMMUNICATIONS IS DOWN
% Agree
More businesses are getting better at communicating their sustainability stories
81%
But there is still a long way to go
75%
72%
2015
2016
2017
Base: (n=500) Source: How much do you agree that the way businesses talk about their social and environmental commitments is confusing and hard to understand?
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
5 HOT TOPICS
COLMAR
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EDITION
WATER
COLMAR
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8
/10
82% Clean Water & Sanitation
New Zealanders think this is important
…and people consider it as a collective responsibility to improve
91% All New Zealanders Are Responsible For Improving The Quality Of Our Waterways
Base: (n= 1000). Source: How Important Do You Think It Is That NZ Has Signed Up To These Goals? Please Indicate How Much You Agree With Each Of The Following Statements
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
PLASTIC WASTE
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EDITION © COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
PLASTIC WASTE
CONCERNS ARE BECOMING MANIFESTED AT MULTIPLE LEVELS
THE NEXT ‘SUGAR’? A watch-out for industry and the future
Global
Accumulation of plastic in the environment is now a concern for
OCEANS AND SEA LIFE From stories of plastic island (gyres), to dead turtles, dolphins and malnourished albatross chicks
2 out of 3 New Zealanders
Local NZ WATER WAYS AND SINGLE USE PLASTIC ITEMS Local initiatives to control bags, drink bottles, straws, packaging
Personal IN OUR FOOD, DRINK, SKINCARE PBA-free packaging, micro-beads, plastic in fish we eat
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
CLIMATE ACTION
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However,
68%
… in the context of a myriad of more direct and immediate challenges of day to day life, climate change can fall down the list of priorities in people’s minds;
24th of Kiwis agree that climate change is the biggest problem the world is facing today, though there are MANY other sustainability conversations that generate more attention
out of
38 concerns
THE CHALLENGE IS TO CONNECT THE DOTS BETWEEN DAY TO DAY CHOICES AND THE IMPACT ON CLIMATE
Base: All respondents (n= 1000). Source: Please Indicate How Much You Agree With Each Of The Following Statements. Please Indicate How Concerned You Are About These Issues
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
A snapshot – in their own words
THE CHALLENGE “Because if we start thinking about cradle to cradle consumption, it will change our waste, change how we tax companies, and have a knock on effect to all other elements in the cycle. If we reduce company externalities, we should be able to knock off the others through tax revenue. Look at what Germany and Sweden are doing.”
ONE NEW ZEALANDER’S COMMITMENT “NOT SHOPPING FOR THE SAKE OF IT. Repurposing over recycling. Turning old clothes into shopping bags. Buying good quality clothes & shoes, then mending. Vege garden. Buying Oakland's milk using recycled glass bottles. Buying locally meat, veges, eggs, milk, bread - if we don't produce it. Regular car maintenance, not buying new vehicles until irretrievable breakdown (considering small electric car next). Having small 'nana' car for work trips. Only buying new appliances on irretrievable breakdown (buying energy & water efficient replacements). Giving charitable, recycled or re-purposed gifts, & making that part of the fun. Getting materials electronically not hardcopy. Using the library. Generating our own power & hot water using PV/solar. Growing own firewood and having it heat us three times (chopping, stacking, burning). Buying minus packaging. Recycling when can't avoid packaging. Using recycling centre first when need something for a project. Sharing resources with other neighbours. Being thoughtful.”
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
6 SO WHAT DOES THIS ALL MEAN?
COLMAR
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REPORT
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EDITION
TAKEOUT
1
Sustainability is shifting from a peripheral to a central role in the value equation for consumers
We need to help people make the change they want to see
People want to make the right choices but are not always able to follow through - especially when it comes to the economic and practicalities of day to day life
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
TAKEOUT
2
Social sustainability issues are high on New Zealanders’ agenda but they remain stubbornly disconnected with the larger picture of sustainability and climate change
An alignment of government, business and consumer-based efforts to connect the dots is key to continuing to build momentum
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
TAKEOUT
3
Like any effective marketing or behaviour change initiative, targeting the right action to the right audience is critical
Use insights from behavioural economics, motivational research, and demographic and behavioural data analytics to drive outcomes
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
“Be a global citizen. Act with passion and compassion. Help us make this world safer and more sustainable today and for the generations that will follow us. That is our moral responsibility.” Ban Ki-moon, United Nations Secretary-General 2007-2016
© COLMAR BRUNTON BETTER FUTURES REPORT 2017 EDITION
BETTER FUTURES R
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