Symbolic Annihilation

HEARTH

AND

HOME

Images of Women in the Mass Media

Edited by

CiAYE TUCHMAN ARLENE KAPLAN DANIELS and JAMES BENET

New York OXFORD UNIVERSITY PRESS

1978

Contents

-- Introduction: The Symbolic Annihilation of Women by the Mass Media

3

GAYE TUCHMAN

Part I

Television

Introduction I The Dynamics of Cultural Resistance

39 40

46

GEORGE GERBNER -

2

Dominant or Dominated? Women on Prime-Time

Television

5'

JUDITH LEMON

3 Spot Messages Appearing Within Saturday Morning Television Programs

69

STEPHEN SCHUETZ and JOYCE N. SPRAFKIN

4 Where are the Women in Public Broadcasting? MURIEL S. CANTOR

78

Contents

x

r

Part 2

Women's Magazines

-Introduction

-"'~

93

~G~agery and Ideology: The Cover Photographs of "'