ADDITIONAL INFORMATION. Team Leader at NY Cares. Founder and Editor in Chief of Punchland.com. Skills: Google Analytics/
Tag Brum Brooklyn, NY (347) 409-1851
[email protected] @tagbrum brumroll.com Award Winning Social Media Director with over 9+ years of experience in social media and content strategy, creative production. Areas of expertise include: digital content, film/video production, and storytelling. I am passionate about food, travel, and entertainment and building community and believe in a creative process that is generative, collaborative, and optimistic—even in the midst of chaos. • Content Strategy • Video Production • Social Media Strategy • Social Media Analytics • Video Production • Familiar with C300 PROFESSIONAL EXPERIENCE
Social Media & Video Director — Wetpaint (March 2015 – Present) • • • •
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Responsible for entire development and video production process: pitching, writing, ideation, pre-production, postproduction + promotional plan. Overseeing more than 50 Facebook pages with a combined following of 9.2 million people, increasing our Instagram and Twitter following, as well as launching our Periscope and Snapchat accounts, which garner thousands of views. Lead and coached a group of five professionals across the social and video teams to produce daily and evergreen content published on the web and across social platforms. Earned Award for Most Innovative Use of Social Media in 2016 from Incite Group Increased organic web traffic by 42% in six months Social Media Director — CityRealty (November 2013 – March 2015)
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Produce video content. Shoot and edit short form lifestyle and real estate videos.
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Transformed a non-existent social media profile into thought-leader presence across Twitter, Facebook, and Google+ to increase led generation building email lists from 1,200 to 3,500.
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Automated MailChimp campaigns which increased customer LTV, conversions 150%, CTR 49%, and social web referrals 41% in the first six months.
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Grew CityRealty’s social following from 900 to 37k, Facebook referrals 230% YOY and fans up 480% YOY, Tumblr followers up 273% YOY, Pinterest followers up 60% YOY.
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Closely monitor traffic and engagement metrics to immediately identify and react to trends, advising the team on best editorial decisions throughout day. Freelance Sr. Social Content Specialist — LIPMAN (February 2012 – Nov 2013)
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Develop and execute social media strategies to launch clients to thousands of new users in viral growth. Clients include start-ups, PR firms, and entertainment brands such as Dubbler, Carnegie Hall, Konami, CW and Reading Rainbow. Freelance Social Media Content Specialist — Modernista (Feb 2008-Feb 2012)
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Research, write and edit content that establishes our clients as leaders and demonstrates their capabilities and accomplishments among their chosen audiences Assist in developing and defining content marketing strategies that align with clients’ business goals, objectives and buyer personas Created highly-optimized campaigns with A/B testing elements which included subject lines, content, images, and offers resulting in a 15% increase in open rates and 3% in click-through rates.
EDUCATION • •
Digital Media Marketing Certification- NYU Stern B.A. Journalism – Universidade do Vale dos Sinos ADDITIONAL INFORMATION
Team Leader at NY Cares Founder and Editor in Chief of Punchland.com Skills: Google Analytics/Adwords, MS Office, Editing, Illustration, Facebook and Twitter ads management, SEO, Writing, Wordpress CMS, Hootsuite, Agorapulse, SumAll, SproutSocial, Buffer, HTML, SEM, Photoshop and Mac/PC
