Teaching Outside Academia - DIY MFA

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BEYOND the

CLASSROOM Teaching Outside Academia AWP 2017 Conference Andi Cumbo-Floyd • Stuart Horwitz • Jane Friedman Julie Duffy • Gabriela Pereira

Hello! When I decided to put together this rockstar panel for the AWP 2017 Conference, I knew right away that this group was something special. We each have so many different perspectives and exciting strategies to share, it would be impossible to address everything during our panel discussion. So we decided to create something AWESOME for you. Each of us contributed one digital bonus in our area of expertise. As you’ll see, our interests run the gamut from freelance editing to creating digital courses, and more. We also made a list of all of our favorite tech resources, especially those we use for teaching. The result is this packet, chock-full off resources and information to help you go beyond the classroom and teach outside academia. In the first two sections, Andi Cumbo-Floyd and Stuart Horwitz share information to help you get started as a freelance editor. If you’ve ever wanted to work one-on-one with writers, these resources will help you get those fundamental pieces in place so you can dive in and start working with clients. If online courses are more your speed, Jane Friedman’s instructor guidelines will give you a step-by-step process for putting together your first virtual course. My own content-to-product process is designed to help you make sense of material you have already created and convert it into a digital product, like a course or ebook. Finally, Julie Duffy’s Time to Write Workshop is a wonderful example of a virtual course, so you can see it in action and understand what a digital product or workshop might look like. Finally, at the end of this packet, we share an epic list of the technology gizmos and apps we use regularly to create and run our writing and editing businesses. We hope you enjoy these resources. Please feel free to share this packet, and if you have questions or thoughts you’d like to share, tweet us using our Twitter handles below. (Don’t forget to use the #AWP17 conference hashtag!)

Andi Cumbo-Floyd @andilit

Stuart Horwitz

@Book_Arch

Jane Friedman

@JaneFriedman

Beyond the Classroom: Teaching Outside Academia | AWP 2017 Conference

Julie Duffy

@StoryADayMay

Gabriela Pereira @DIYMFA

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Contents 5 Steps to Getting Started as a Freelance Editor

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Andi Cumbo-Floyd

www.andilit.com | [email protected] | @andilit (Twitter)

Independent Editor Training: 38-Point Checklist

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Stuart Horwitz

bookarchitecture.com | [email protected] | @Book_Arch (Twitter)

Instructor Guidelines

Jane Friedman

janefriedman.com | [email protected] | @JaneFriedman (Twitter) Beyond the Classroom: Teaching Outside Academia | AWP 2017 Conference

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Content As Product: How to “Productize” Your Writing

Gabriela Pereira

DIYMFA.com | [email protected] | @DIYMFA (Twitter)

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The StoryADay.org Time to Write Workshop

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Julie Duffy

StoryADay.org | [email protected] | @StoryADayMay (Twitter)

Epic Resource List

The ultimate guide to all the gadgets, software, and tech services we rely on to run our writing and editing businesses.

Beyond the Classroom: Teaching Outside Academia | AWP 2017 Conference

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5 Steps to Getting Started as a Freelance Editor Andi Cumbo-Floyd 1. Build your skills. A good editor needs to be able to identify the strengths and weaknesses of a piece of writing and be able to articulate what those strengths and weaknesses are as well as why they matter. a. Practice by critiquing published works. Think about the work you love and identify why you love it – what choices did the writer make that help that work excel? Then think about the work you dislike – what choices make that work less effective? Write out your answers. b. Practice by critiquing the work of your friends and colleagues. Ask them for a chance to give them some honest feedback on their writing in exchange for their feedback on your critique. Take what they say about what you gave and build on it. c. Learn grammar, mechanics, spelling, and citation. You don’t need to know every comma rule to be a great editor, but you do need a solid grasp of the rules of the language in which you edit. And you need to know where to go to find the answers you need if you don’t know them off-hand.

2. Build your credentials. You can’t expect people to trust you as an editor if you don’t have a list of work you’ve edited, so spend some time building that list before you start charging clients. You’ll probably need to do some work without pay to earn your chops, but you aren’t working for free, not really. Rather, you are building your resume, and that’s an invaluable thing. a. Again, edit your friends’ and colleagues’ work for free. Use these opportunities to grow your skills and build a stable of projects that you can refer to when you begin to charge clients. b. Use the work you’ve done in your day job/s as part of your repertoire. Think about reports you’ve edited, the emails you help your colleagues craft, the memos you proofread. All of those things count as editing. c. Take every opportunity you have to build your stable of projects. If you have the opportunity to edit web copy, take it. If someone wants you to proofread their tweets, do it. If your Mom’s second cousin twice removed has a book he’d like your feedback on, take that opportunity and learn from it. 5 Steps to Getting started as a Freelance Editor | Andi Cumbo-Floyd

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3. Ask for references and testimonials. Referrals from clients are the number-one way to get new clients. a. Ask your clients to tell their friends and colleagues about your services. Think about offering a discount to the people they refer and/or a bonus to them for sending you new work. You won’t have to do this forever, but it’s an easy to bring new clients to your door. b. Collect testimonials and share them on your website. Ask your clients to write up a few sentences about their experience of working with you. Suggest they be specific about what you did for them and why they were pleased with their service. This podcast about testimonials from Amy Porterfield may be helpful here.

4. Be open to every opportunity. Now is not the time to be picky. Now is the time to build your client base. So take any writing or editing job that comes your work. I wrote social media copy for a portable toilet company for over a year, and it taught me a lot about audience and humor and also ways to say “poop” without swearing.

5. Give it time. Building an editing business can take several years – so don’t quit your day job necessarily. Instead, build your client base, grow your experience, and keep working hard. Each bit of work is a chance to grow your skills, so honor that opportunity and keep going. Bonus Tip – Read. All the time. Read everything. Then think about what in it works and what doesn’t. That’s the best way to be a better editor. If you’d like to talk editing or building a business as an editor, feel free to email me at [email protected]. I’m more than happy to chat with you.

Andi Cumbo-Floyd

www.andilit.com | [email protected] | @andilit

Andi Cumbo-Floyd is a writer, editor, and writing coach, who lives at the edge of Virginia’s Blue Ridge Mountains with her husband, 4 dogs, 4 cats, 6 goats, and 25 chickens. Her books include Discover Your Writing Self, Writing Day In and Day Out, The Slaves Have Names, and Steele Secrets.

5 Steps to Getting started as a Freelance Editor | Andi Cumbo-Floyd

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Independent Editor Training 38-Point Checklist Stuart Horwitz Technical Skills 1.

Familiarity with Chicago Manual of Style/Merriam-Webster Dictionary, and expression of how/why these are the tools to use.

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Skype, including phone calling and eCamm voice recording/conversion to mp3s.

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Google Docs, including resolving comments.

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Acrobat Pro, for editing PDFs

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Microsoft Word and Pages: Track changes and comments feature.

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Fact checking, including being alert for plagiarism.

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Transcribing from recorded audio or video interviews.

Editing Skills

Dealing with Clients 14. PayPal business account: proper sending of invoices. 15. Contract template, including scope of work, payment milestones, arbitration rules, author ownership, and non-disclosure/ confidentiality clauses. 16. Negotiating prices with a potential client: both what the market will bear and valuing your own time/work. 17. Figuring out how to price an open-ended project (e.g., writing coach). 18. Dealing with clients who are: dissatisfied, demanding, and/or won’t pay. 19. Setting client expectations through preliminary sample and two-part edits. 20. Knowing the limits of an editor while providing transparently subjective, useful feedback.

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Compiling bibliographies, and understanding the various ways a reference can be notated.

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Beta reading: responding to a 10 question questionnaire with answers of three lines to two paragraphs.

21. Securing permissions.

10. Developmental editing: comprehensive read and review, written critique, including Macro and Micro, follow-up conference.

24. Crafting a Query Letter

11. Line editing, improving the style and substance of writing at the sentence level. 12. Copy editing: typos, incorrect punctuation and grammar; consistency of usage and calling out awkward sentences, plus use of style sheet. 13. Proofreading.

Independent Editor Training: 38-Point Checklist | Stuart Horwitz

Industry Knowledge 22. Creating literary agent databases. 23. Crafting a Synopsis 25. Crafting a Non-Fiction Book Proposal with the seven standard elements: Overview, Abut the Author, Competitive Titles, Marketing and Promotion, Proposed Table of Contents, Chapter by Chapter Outline, and Sample Chapters. 26. Understanding the difference between traditional, hybrid, and indie publising.

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27. Understanding the independent publishing process including content editing, copy editing, interior design, cover design, proofreading, ebook coding, and uploading.

The Referral Engine

31. Crafting your personal brand, discovering your purple cow, and expressing this through your website. 32. Freelance website: branding, functionality, and cutting through. 33. Maintaining an accessible, SEO-friendly blog. 34. Guest posting on other blogs.

28. Understanding the value of diversity in terms of services offered and genres to work in.

35. Maintaining a visually-pleasing, informative newsletter that drives business.

29. Finding and retaining clients, knowing and nurturing your referral sources; never burning a bridge.

37. Twitter business account, and regular maintenance.

30. How to attend and benefit from conferences and other networking events.

36. Facebook page, and regular maintenance.

38. Business card (bookmark, brochure, and other swag).

Stuart Horwitz

bookarchitecture.com | [email protected] | @Book_Arch

Stuart Horwitz is a ghostwriter, independent editor, and founder and principal of Book Architecture (www.BookArchitecture.com). Book Architecture’s clients have reached the best-seller list in both fiction and non-fiction, and have appeared on Oprah!, The Today Show, The Tonight Show, and in the most prestigious journals in their respective fields. He is the author of three books on writing: Blueprint Your Bestseller (Penguin/Perigee), which was named one of 2013’s best books about writing by The Writer magazine, Book Architecture (2015) which became an Amazon bestseller, and Finish Your Book in Three Drafts which was released in June of 2016.

Independent Editor Training: 38-Point Checklist | Stuart Horwitz

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Instructor Guidelines Jane Friedman Thank you for your interest in partnering with me to deliver high-value online education to writers, authors, and journalists. Here’s what you need to know to begin.

What Students Seek From Online Courses The primary motivation for adult writers who take online classes is to: 1. Acquire new skills 2. Complete a writing project (motivation/accountability) 3. Get personalized feedback and instruction People also appreciate the immediacy of online education in serving their needs. Freedom and flexibility are often critical for adults deciding to take an online course—more important than even price. Ultimately, as with all types of education, a course’s success depends greatly on understanding or anticipating the needs of students, knowing how to teach them effectively about the topic at hand, and creating a structure around the material that leads to learning and engagement.

Deciding What to Teach To start, we need to answer three questions. 1. What will the course focus on? If you’re new to online teaching, I recommend choosing a class you’ve already taught multiple times, where the curriculum is ready to go. It’s also easier from a marketing perspective to teach topics you’re well-known for, that you have demonstrated success in, or that you know would interest your past/existing students or clients. 2. How long will the course run—or will it be a self-study? Unless you’re enthusiastic about “boot camp” style courses that run in a weekend or a week, I recommend a minimum of 4 weeks and a maximum of 12 weeks. (Note: Self-studies don’t need to fit into any time-based format.) 3. How much personalized attention will be involved? The more interactive the course, the more you can charge, but obviously the more time you’ll need to commit as an instructor. Personalized attention includes critique, live sessions, forum discussion, and/or office hours.

Instructor Guidelines | Jane Friedman

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Course Structure These are the most common course structures, but this is meant to be directional rather than limiting. ● Lecture oriented: one lecture topic per week, with typically one large-scale project/critique incorporated however the instructor sees fit (e.g., first 25 to 50 pages of a manuscript, a completed personal essay, a book proposal, etc.) ● Critique oriented: Alternate a lecture week with a critique/discussion week (works better when students are producing 500 to 1,000 words at a time) Except for self-studies, all courses should incorporate periodic opportunities for live Q&A with the instructor (office hours).

What Constitutes a Lecture? Lots of flexibility here. A lecture could mean: ● Live video conference session using Zoom (best if limited to 10 students, but recorded for those not attending live) ● Recorded video tutorials/lectures using Camtasia or Screenflow ● Written lecture: using PowerPoint or Keynote is often best, with at least 50 slides for a single lecture. Fair warning: these can be both highly preferred by students and also perceived as lower value. Horrible Catch-22. If you want to produce a course that is based on written lectures, we should discuss how to keep the course appearing as high value as possible. Reading assignments can be incorporated however the instructor prefers.

What Constitutes a Discussion? Lots of options here, too. Discussions can happen asynchronously on a forum (available as part of my online education platform) or during live interactive sessions on Zoom. Or you could create a private Facebook group. Keep in mind that discussions for the sake of discussion usually have low-perceived value with online classes and are best when consolidated with feedback/critique of work.

What Constitutes an Assignment or Project? The student is given formal guidelines for a piece of writing or project to complete by a deadline. All assignments must have a corresponding instructor critique or group discussion/workshop time.

What Constitutes a Critique? A critique can be offered many ways, including: ● Traditional written critique by instructor (private) ● Audio-recorded critique by instructor (private) Instructor Guidelines | Jane Friedman

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● Audiovisual critique by instructor (private) ● Live interactive critique by instructor with class (Zoom / not private) ● Live interactive critique run like a traditional workshop (Zoom / not private)

What Constitutes Office Hours? When you’re available for at least 1 hour of live time through Zoom or online chat.

Maximizing Student Experience While Protecting Your Time I recommend two levels of registration for any class involving private critique of work: ● Basic registration: Just the curriculum, which would include lectures, standard office hours, recordings of any group critique sessions ● Premium registration: Curriculum plus personalized critique of work

Recommended Technology I favor using the following tools for online courses, but we can use others if your course would be more effective using other platforms. ● My online education system at http://courses.janefriedman.com — I use Zippy Courses installed on Wordpress, along with BBPress for forums. When students register for or purchase a course, they receive automatic login credentials and access to the course. ● Zoom: a simple video conference tool that allows everyone to see and hear each other (assuming you have a webcam), and also allows you to share your screen (screencast). For those not near a computer, they can dial in through a phone number for audio only. You can also record sessions for students who miss. ● Camtasia or Screenflow: an excellent for recording audiovisual lectures. Requires purchase ($99).

How to Develop an Effective Video Tutorial (and Course!) These are some of the principles I encourage you to adopt. 1. For audiovisual lecture delivery: Hopefully, you already use PowerPoint, Keynote, Prezi, or some other slide-based presentation tool to accompany your lectures. If not, I suggest you develop slides unless you have other visuals. Ideally, your lecture doesn’t consist solely of

Instructor Guidelines | Jane Friedman

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audio with a static visual (or a talking head); this leads to student boredom and distraction. Use summary lists, imagery, graphics, and other visuals to reinforce the points you’re talking about. Images help engagement a lot. When you can’t think of anything, add a cat GIF. Attention will skyrocket. (Only half joking.) 2. For recorded or self-study courses: Break up your lecture into 3-6 minute increments. If you’ve ever used Lynda, you know the model. It’s less daunting to tackle a video lecture when things are broken down into their smallest steps or components. (For efficiency, when you record a lecture, you can certainly do it all in one take, while giving yourself a pause between lessons or sections. Later on, using Screenflow or Camtasia, you can break up a long video into the intended lessons.) 3. Whenever possible, build in next steps or actions. Students will learn better if they’re given a specific task or action after watching a lecture or series of lectures. Make them put what they’ve learned to work, or get them writing. This may not apply to all types of courses, but be creative if you can. By incorporating action steps into your curriculum, you will see satisfaction skyrocket, because people feel like they are accomplishing, creating, or learning something. Progress toward goals is very inspiring. 4. For live lectures, build in question breaks. Almost every live lecture should leave 5-10 minutes at the end for student questions. I’d also build in one additional opportunity for students to ask questions. This would ideally be halfway through, but you should base it on when you think the most questions are likely to arise (e.g., during the most confusing or complicated material). If it makes sense, build in a third break for questions. 5. Be prepared to share your slides in PDF form. This will depend on the nature of the session, but one of the first things students will ask for is a copy of your lecture. If you’re uncomfortable doing this, you should prepare a handout with the key ideas, lessons, resources, websites, or tips from your presentation. Having something in writing, like a tip sheet, is very helpful with online courses, so that students don’t have to search through recordings to find that 1 minute when you referenced a particular resource.

Instructor Commitments I expect you to commit to the following when teaching a course.

Preparing for the Live Course ● 4-8 weeks before your course date: Using the template at the end of this guide, submit a description of your course. ● 4-6 weeks before your course date: Create a 750-word blog post, either at your own site or for my site, that offers a lesson or takeaway on your course topic. We will use this to market your course. ● As soon as registration opens, post through your own social media channels (Facebook, Twitter, blog/website, e-mail newsletter, etc) that you’ll be teaching the course. Instructor Guidelines | Jane Friedman

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● 2-4 weeks before your course date: If needed, I’ll introduce you to the course tools and train you on any tech needed. We’ll also test the integrity of your wifi and audio/video capability. (We’ll want you to use the same environment you’ll be using during the course.) Note: I’m happy to look at your slides or early lecture videos before you get too far into the process and offer tips or feedback on making them more effective.

For Any Live Sessions During Your Course (Zoom) ● Find an enclosed room where you will not be interrupted. Unplug your phone and turn off your cell phone ringer. If necessary, post a sign on the door that says, “Recording in progress.” There is nothing worse than being distracted during a live session or recording, trust me. ● Rather than using your computer’s built-in external microphone, you may need to purchase an external microphone for best possible results. Apple’s standard-issue earbuds—the ones with a built-in microphone—also work very well. ● If your wifi isn’t trustworthy, use a hard connection to your computer.

Student Interaction During Your Course (if not a self-study) ● Student satisfaction is often tied directly to how they feel the instructor interacted with their forum posts, their work, and/or their questions during office hours. Responding in the forum or otherwise being present in the forum, proactively posting questions and check-ins, and in general “showing up” is vital. ● Students can tell when you’re phoning it in, or just posting curriculum and disengaging. While you may not need to check into the course daily, you should check in at least every other day. Do not abandon your course. ● If you have an emergency that necessitates your absence from the course for more than a few days, please let me know so that I can craft an appropriate message for students. We will privately decide the best way to handle the situation, depending on the length of the absence.

Course Description Template Here are two of my own examples: http://www.tweetspeakpoetry.com/2015/06/02/email-marketing-made-simple-powerful/ http://janefriedman.com/social-media-bliss Use 2nd person; talk directly to the student.

Instructor Guidelines | Jane Friedman

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Title & subtitle

Be as benefit-oriented as possible; if the title is more clever/catchy, make the subtitle more explanatory & practical

Course Description

300–500 words / At some point, make sure to include specifics on what students will learn in the course; a bulleted list works great

Who Should Take This Course

List 3+ types of people who would benefit from taking this course

Who Should Take This Course

All the great things the students will get from taking the course, e.g., 10 lectures, 5 critiques, reading lists, etc.

About the Instructor

100–300 words / Focus on your qualifications for teaching this particular subject matter

Testimonials

Praise from previous students

Course Schedule

Week by week description of the curriculum

Jane Friedman

janefriedman.com | [email protected] | @JaneFriedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and has a book forthcoming from the University of Chicago Press, The Business of Being a Writer, in Spring 2018. Find out more at janefriedman.com.

Instructor Guidelines | Jane Friedman

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Content As Product How to Productize* Your Writing Gabriela Pereira

From Content to Product If you have a blog, you’re already uniquely positioned to productize your writing. Here’s why: • You already have an audience. They know, like and trust you. On the flip-side, you also know who your audience is & what they want. You “get” them. • You already have on online identity. Your blogger identity is who you are and how you present yourself online. You’ve been living that identity on your blog already. You know that identity/brand/ voice inside and out. You also know your personal “rules” for your brand, from design and styling to privacy. • You already have a message. This message includes the topics/themes you write about. It also includes your personal take or spin on these topics. If you’re a blogger, you might already have built a business around your blog, and if so, that’s great! But even if you don’t have a blog with a regular audience, you can still productize your writing. As a writer, you already have the skills to communicate your ideas and build an audience that’s hungry to learn from you online. Whether you want to teach writing, or some other topic you love, the key is to adopt a business mindset and approach the process as product development. *Productize v. To make or develop something (a service, concept, technology, etc.) into a product.

About Me I’m Gabriela Pereira, the instigator and founder of DIYMFA.com. My website, DIY MFA, started as a series of posts on a tiny blog. It eventually turned into a business, and is now a book titled DIY MFA: Write with Focus, Read with Purpose, Build Your Community (Writer’s Digest Books, 2016). But I wasn’t always a writer. In a past life, I was a product designer at a leading specialty toy company and I brought hundreds of toys and children’s products from concept to market. Developing a curriculum is no different, and in this guide, I’ll show you how to uncover your “secret sauce” as an instructor, and how to package it as a digital product.  Content as Product: How to Productize You Writing | Gabriela Pereira

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Guide to Building an Online Course 1. Take inventory. • What content have you already created? • What topics do you blog about? • What articles have you written? • What have you written or taught? Exercise #1: List the last 7 pieces of content you have created. This could be articles, blog posts, course syllabi, freelance writing, etc.

2. Check for traction. • What content on your site has the most traction? • Look at quantitative data, like your analytics and social shares. • Also look at qualitative data, like what people are saying in the comments or other responses. There are two ways to “take the pulse” of your content and you need to consider both. What response is that content getting from your readers? • Do they like it? • Are they sharing it? What do you think about the content? • Is this a topic/are you want to focus on? • Does it fit your brand and positioning? You’re looking for content sweet spot: material that you’re good at creating, that you enjoy creating, and that your readers want. Exercise #2: Which of the materials you listed before had the best pulse?

3. Brainstorm! Now it’s time to step away from what you’ve already created and focus on all the possibilities that stem from there. This is the fun part, where the world is your oyster and you can imagine anything. Use the piece of content from exercise #2 to do some massive brainstorming. Start by extrapolating a Content as Product: How to Productize You Writing | Gabriela Pereira

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theme or general topic based on that article. Now use mind mapping to generate additional ideas and see how they fit together.

Things to remember: • Pour all your possible ideas on the page. • Silence that inner critic… at least for now. • Don’t brainstorm products. Focus on concepts and where that main topic can go. • Break up that larger topic (sparked by the blog post) into different categories. • It’s not about the medium (video, audio, book, etc.) but about the content and the message.

4. Take inventory (again). • Focus on content you’ve created that fits the categories in your mind map. Start with content you have already have that fits that framework. • Next, fill in any gaps and note areas that need to be expanded further. • Finesse or reorganize your categories (if needed).

5. Decide what to build. • This is what most people think of as “product development.” Ironic given that it’s one of the last steps in the process. • What type of product will make your content shine? Think in terms of video, audio, graphics, text, or anything else. • What am I best at delivering? Or what can I get good at quickly? • What medium is best for my audience? Don’t skip to this step before doing 1-4. It is very tempting (and fun!) to start here, but you must do your research first before you begin building a product. This is especially important if there are any up-front costs involved with developing your course materials. Paper materials are easy to create, but video and audio can increase production costs. You don’t want to invest a lot of time and money building something that ends up falling flat.

6. Build a minimum viable product (MVP). Do not get ahead of yourself and try to build something fancy right off the bat. Focus on developing the most simple or basic version of your product first, and beta-test it with a small subgroup of customers. This will let you know if you’re on the right track or if you need to make adjustments. One of the best ways to repackage your knowledge and distribute it online is by building a Digital Course.

Content as Product: How to Productize You Writing | Gabriela Pereira

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Digital Course This usually takes the form of series of modules with video or audio recordings with companion worksheets and other materials. 1. Build an outline/syllabus and a sales page, then sell a beta-version of your course. 2. Don’t build out the whole course up front. We develop the beta versions of our course modules month-to-month and make adjustments as we go. Beta students know this schedule in advance. 3. Conduct it as a series of webinars or teleconferences. You can also develop pre-recorded videos that you host online and distribute the links via email (but I don’t advise this for your first time). 4. Get immediate feedback from your betas before doing any fancy web development, video production, or design. I don’t recommend doing a pre-recorded video sequence for your first product. Get good at delivering course lessons via real-time webinars or teleconferences first. 5. Focus on delivering to a small group. We conduct beta courses with a small, invite-only customer base. These are VIP students whose feedback we trust. They always get access to updates and improvements to the course. 6. Once the beta-version is built, then and only then should you worry about things like automation and scalability.

Power Tips for Beta Courses • Leverage your audience. If you have a blog, you already have beta-testers ready and waiting. Chances are at least a few of them will love getting early (and inexpensive) access to the course in exchange for offering feedback and helping you improve your product. • Focus on self-funding the beta version. In terms of funding, use this beta-run of your course to raise enough revenue to finance course creation. You’re not trying to turn a huge profit at this stage, you just need to raise enough revenue to cover the product development. Once the course is built, you can focus on scaling up and reaching a broader audience. • Use your betas as course ambassadors. Get testimonials and if one of your students experiences tremendous success, see if you can feature them as a case study within a later version of the course. Case studies build credibility and add social proof. Engage your alumni and keep a few of those more experienced students active in the course community. This will prove invaluable in building a strong community in the class, especially if all interaction occurs online.

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Other Minimum Viable Product (MVP) Options Self-Published Book or eBook Minimum of 40,000 words, well-edited and with a good cover design. • Create an auto-responder email series where readers opt-in and get a sampler of your content. • Get beta readers on board once you’ve compiled the book. Get feedback/reviews in advance. • To build excitement and motivate your readers, consider dividing your content into a 30-Day challenge and dripping it out via email.

Traditionally Published Book This includes both major publishers (for these you’ll want an agent) and small presses. • Write an AMAZING book proposal. Essentially you need two things: 1. Outline (both table of contents and with chapter summaries) 2. Marketing plan (include competing books, your blog numbers, your bio, etc.) • Use your blog as your platform. Readership numbers can help garner interest from publishers.

Power Tips for Building Your MVP 1. Have a blueprint. • Create an overall outline for your product, a game-plan with basic specs.

Example: 7 module course, 3 videos per module, companion worksheet for each video.

• Make outlines for each of section/module/component. • Put together templates and overall design. • Modular design will make your life much easier.

2. Work your way DOWN the tech food chain. • Video > Audio > Transcripts/Slides • It’s easier to start with video and extrapolate down than the other way around. • Use webinars and live-stream video to practice delivering the video lessons. Record those videos and you’ve got a beta-version of your course!

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3. Don’t sweat the delivery... at first. • Don’t let tech details prevent you from launching. • Remember: this is a minimum viable product. • You can always upgrade and automate later. • Delivery options include: • Auto-responders (i.e. sequence of emails). • Webinar interface or teleconferencing system. • Discussion boards or groups (Facebook groups have become increasingly popular). • Membership plugin (plug-and-chug or custom-built).

Gabriela Pereira

DIYMFA.com | [email protected] | @DIYMFA

Gabriela Pereira is a writer, speaker, and self-proclaimed word nerd who wants to help writers craft great books and connect with their readers. As the founder and instigator of DIYMFA.com, her mission is to empower writers to take an entrepreneurial approach to their professional growth. Gabriela earned her MFA in creative writing from The New School and teaches at national conferences, regional workshops, and online. She is also the host of DIY MFA Radio, a popular podcast where she interviews bestselling authors and offers short audio master classes. Her book DIY MFA: Write with Focus, Read with Purpose, Build Your Community is out now from Writer’s Digest Books. To learn more about Gabriela as a speaker and educator, visit DIYMFA.com/Speaking.

Content as Product: How to Productize You Writing | Gabriela Pereira

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The StoryADay.org

Time to Write Workshop Julie Duffy

You Can Make Time to Write – Every Day You’ll have noticed this workbook has wide margins. That’s done on purpose. Use the margins for making notes as you read and you will get 157% more out of this book than if you just skim through it.

This Workbook Contains 3 Modules:

Finding Time



Making Time



Making The Most of Your Writing Time

2 Worksheets:

Time Finder Log



Time Maker Worksheet

Resource Guide:

Further reading on Productivity and Motivation



Tools and tips from other sources



A list of iPad/iPhone apps for time management & productivity

If you simply read through this workbook you should get a good amount of information out of it. If, however, you print it out, make notes and use the two worksheets at the end of the book, you will be giving yourself a great gift: The gift of the time to write. I’m not claiming to re-invent anything here. All of these techniques I’m about to remind you of are things that you can find in time management books, in motivational speeches, heck, even at Weight Watchers. But if you are sick of having no time to write, and want to make it a priority in you life...turn the page. The StoryADay.org Time to Write Workshop | Julie Duffy

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Module 1: Finding Time to Write In this first section I’m going to give you an incredibly simple, incredibly powerful tool that will help you take control of your time and figure out • Where all your time is going • How much of it is spent on essentials • Pockets of time you can easily use for writing

What’s the difference between you and a professional writer? Did someone give them a gift of extra time? Do they have clones who deal with their families while the real writer is in her lonely tower spinning gold from the straw of every day life? Consider this often-lamented truth: the more literary the writing, the more likely that the writer is a commercial flop, supporting herself by trying to foster a love of literature in the indifferent children of rich bankers at a college somewhere in the boondocks. She might be able to wrangle a semester’s sabbatical here or there for actual writing, but only if she agrees to do it without pay and subsist on gruel, turns the heating down and busts out the fingerless gloves. Phew!

All Writers Have Real Lives Too Most writers still have to do all the same everyday stuff you have to do. The occasional, wildly-successful best-seller writers might be able to pay an assistant to make sure the cat gets fed, but they can’t pay them to write the book, do the revisions, talk to the agents and editors, catch the planes and go on the book tour for them. And they still have to make time to write the next bestseller, under the pressure of all that success.

The Trouble with Time The difference between you and a published author is largely a matter of time. In one sense, linear time: they were discovered before you were. Bad luck for you, good luck for them. But in another, more useful sense: they made time to write. Have you? There is a reason that you never see this headline: WRITER FINDS TIME BEHIND SOFA CUSHIONS (ALSO, 73 CENTS IN LOOSE CHANGE!)

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Nobody finds time. We all make time. The crucial lesson, however, is that we only make time for the things we find important. Me? I find it incredibly difficult to find time to reorganize my closets. But I can, apparently, carve enough time out of my days to cook, clean the bathrooms, shower (mostly) and write a story a day in May. I am able to make time for these things because, for one reason or another they are important to me. It’s not that I hate cleaning the bathroom any less that I would hate to organize my closets. I can just see more upside for me in the bathroom-cleaning. It matters more to me. It’s more worth my while. I get something out of it. Now ask yourself: of all the things you did today, which of them mattered most to you? • What did you get out of reading all those tweets? • Did you get lost in Wikipedia doing ‘research’ for your novel? Did you really need all that information? • Did you need to watch another repeat of The Simpsons tonight, when you can already replay it, at will, from your memory?

OR would it have been more satisfying to sit down and write something?

The Time Finder OK, I’m fond of saying that you can’t find time, you have to make time. But I am willing to admit that you might be able to find a little time that is currently filled with something else, and make that part of your ‘writing time’. If you have a strong enough dream and a readiness to make it come true, you’ll be amazed at how much writing you can shoehorn into these little pockets of found time in the day. I’m going to give you a tool right now that will help with the first part of that equation: finding those little pockets of time that could be turned into writing time.

I call it the Time Finder Worksheet. You will find a download link at the end. Why track your time? Tracking your time allows you to: • See exactly what is sucking up all your time • Make sure you really are as busy as you think you are • Identify time that is not really being used for anything at all. “Time I’m not using for anything? Impossible!” you say. I know it seems inconceivable that you have any idle time in your busy life, but it is amazing what we find out when we analyze our activities. Use the Time Finder. You might be surprised at what you discover. The StoryADay.org Time to Write Workshop | Julie Duffy

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How to Use the Time Finder Worksheet 1. Print out the Time Finder Worksheet (link at the end fof this workbook). 2. Fold it up small enough to stuff into a pocket or your wallet. Carry it around with you for three days. 3. Mark the boxes to show how each hour of your day was used: work, commute, school, chores, slumping-in-front-of-the-TV, staring-into-space. 4. Be honest. Do not modify your behavior...yet. Simply track your time over a representative sample of three days.

Analyzing Your Time Finder Results The point of this exercise is not to make you feel bad about being a slob and neglecting your dreams. It’s actually much more positive. It is all about finding time that you are not really using for anything at all. (Later we’ll take about time you’re not using for anything important. Just now we’re looking for empty, idle time.) You’ll be amazed at what you find: • Do you regularly spend time waiting for things to happen? (Waiting at the bus stop, waiting for your gym class to start, waiting for your chronically late friend to turn up for coffee?) • Do you take a lunch break and sit with the same people, who complain about the same things every day? • Do you listen to inane talk radio on your commute? • Do you sing nonsense songs to you baby as you rock him to sleep? All of these moments are times when you could be doing some writing (yes, even with the baby. They don’t care if you’re singing “Twinkle Twinkle” or plotting out your sleuth’s next grisly murder case, as long as you do it in a sing-song voice!) Now, it’s entirely likely that you’re not writing in these pockets of time, simply because you haven’t figured out how to do that yet. Don’t despair. You can use small windows of time to write. Stephen King wrote his first successful works in between washing maggot-ridden tablecloths in a laundry and wrangling two young children at home. We’ll talk about that more in Module 3. But first:

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Coming Up... In the next section I’m going to give you another worksheet that will help you: • Capture a list of activities that you don’t need to be doing every day, • Create a battle plan for turning that time into writing time, • Do all without feeling guilty or incurring the wrath of friends and family. Keep reading...

Module 2: Make Time to Write This module is all about looking at places in your life where you can swap one activity (non-writing related) for another (writing).

Reviewing the Time Finder One More Time Take out your Time Finder and look at it again. Sure there may have been a few places where you found empty time, but it’s quite likely they were few and far between. I’m going to be honest: if you want to make time for writing, you will have to give up something else that currently fills your time. But that doesn’t have to be a bad thing. You probably have routines you’ve fallen into that aren’t actually etched in stone, they just feel that way. Does it have to be YOU who loads the dishwasher after dinner? Does it really relax you to slump in front of Jersey Shore or are you browsing Facebook at the same time? Could you sneak off and write for half an hour? Are you watching your favorite shows live, or recording them and skimming through the adverts? One of my favorite time wasters, for example, is eating. Now, I know you have to eat. I, personally, love to eat. But sometimes I find myself snacking through the afternoon and I realize it’s a stalling tactic. Or, on weekends, we like to go out to eat lunch on a Saturday. With the driving time, the kid-wrangling, maybe a little window-shopping afterwards, it’s a fun way to spend the afternoon, but it does turn into the whole afternoon. During a writing crunch, I’ll often ask the family if they’d mind having a simple lunch at home and then doing their own thing (playing with toys for the kids, doing something crafty for my husband). It usually works out fine. In looking through your Time Finder this time, you’re looking for time that you spent doing things that did nothing to further your dream of being a writer. Everyone has obligations and things they can’t get out of (work, cleaning, homework). But we also have a lot of things that we do either out of habit or because other people want us to or expect us to.

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Look at your TIme Finder now. Identify tasks and activities that you are doing an auto-pilot, because you’ve always done them. Find all the things that you are doing because other people have asked you to - either explicitly or by just expecting you to care about them.

Do you: • Turn the TV or radio on as soon as you come in the door? • Watch a show that doesn’t inspire you solely so you can talk about it to acquaintances who love it? • Read everyone else’s posts on Facebook every day, because you’re polite? • Spend a lot of time finding solutions to other people’s problems? • If someone asks you how to do something, do it for them? • Volunteer for everything? Now, look at all the time you have spent surfing the web, reading about what other people are doing with their lives. • Look at all the places where you could be more efficient. • Look at chores you could palm off on someone else. • Look at all that TV time... Again, the point of this exercise is not to make you feel guilty, but to allow you to: • see where you time goes • take back control

Coming Up... It’s all very well identifying time that you’re not using efficiently. But if that’s all we do, we run the risk of simply creating a guilt spiral. Module 3 is all about: • Setting goals for your found and made time, • Identifying the steps you need to take to move towards those goals, • Creating an inspiring checklist to keep you on track, • Figuring out how to use even tiny chunks of time to further your writing, • Discovering one amazing truth about time, energy and your dreams. Read on now!

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Module 3: Making the Most of Your Time OK, so you’ve identified some areas of your life where you could change how you spend your time. It’s time for another worksheet, folks!

Time Maker Worksheet In the first column of the worksheet, write down all the time-burgling things you admitted to that made you feel occasionally guilty or queasy when you wrote them on the Time Finder chart. Then, use the second column to write down how you will change that time into writing time. The second column is not there to make you feel bad or to look like an impossible vision of perfection. It’s there to remind you of your goals and of what is possible. OK, you can’t hand over all the household duties to someone else today, or completely change your family’s routine without some resistance. You can make small steps towards creating time for your writing, however. Use that second column as your goal and try to work towards it. • Take a few extra minutes tonight to teach your kids to load the dishwasher properly, so that tomorrow you can have that time for your writing • Promise your spouse 30 minutes of undivided attention later in the evening, if you can sneak off and write for 45 minutes after dinner. • Set the DVR to record and write like you’re saving the world, for the 20 minutes you would otherwise be spending watching commercials. It doesn’t mean that you can never snuggle up on the sofa with your honey (or a pint of ice cream) and watch some trashy TV. It just means that if you’re dissatisfied with your writing progress, you can pull out the Time Maker Worksheet and make a conscious decision about how to spend your time. Having the information on the page saves you from going through a long drawn-out thought process again. You can easily see how you can find time, and how you don’t have to give up the whole evening just to squeeze in some writing.

Can a Small Amount Count? “What good is squeezing 20 minutes out of a TV show? I can’t write anything worthwhile in 20 minutes!” I hear you. I used to think that way too. But it’s simply not true.

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Focus On Your Project The key to using ‘found time’ for writing is to know exactly what you have to write that day. Trying to start a story from scratch in the cracks between your real life obligations is daunting. BUT, if you are already working on a short story about a farm boy who dreams of winning the love of his life by feats of derring-do (for example), then it’s much easier to marshall your thoughts as you dictate the next section of the story on your commute, or scribble down a few lines of dialogue between meetings. If you can’t dictate the story on your commute, at least turn off the radio and spend the time imagining what is going to happen next in your current story. Will Wesley toil on as a farm boy and hope Buttercup notices him, or will he leave the farm to seek his fortune on the high seas? And if he does, will Buttercup wait for him?

Put on Your Thinking Cap

Use your time wisely. Some of your found (or made) time will need to be ‘thinking time’. Take the quietest, least stressful times for this (for me, it helps if this is first thing in the day, before real life has intruded, or when I have the house to myself, and no-one likely to interrupt me. This can even be when I’m cleaning the kitchen after dinner or doing other unpleasant chores.) After a bit of hard thinking time when you absolutely cannot write (because your hands are full of socks or engine grease or nursing babies) you should find yourself bursting with ideas. Now, grabbing that 20 minutes after lunch to write furiously, will seem like a relief rather than an impossibility.

The Surprising Energy Bonus Oh, and one more thing you’re going to find out if you’re willing to do this. It sounds contradictory but it’s absolutely true: working hard on something you love can energize, not drain you. You might think that you’re too tired to do anything but watch TV in the evenings. Some days, you might even be right. But an amazing thing happens when you sit down to do an activity you really love: it invigorates you. Try it. You’ll see. Where you might have drifted off in front of that franchised police procedural, you’ll find yourself sitting up straighter and getting more energized if you take the time to write your own. I know, I’m in danger of getting preachy here. Trust me, I’m no paragon . Everyone fails at this. But by being aware of where our time is going we can make smarter choices about how we spend it.

Celebrate Your Progress Once you have started using your found time for writing I have another assignment for you. Don’t forget. Come back and do it. It’s simple: Print out the Time Finder Worksheet again and start carrying it around with you.

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This time, every time you use a bit of time during your day for writing, mark it on the sheet. At the end of each day, look at how much time you squeezed it. Pat yourself on the back for every block that has a note in it. It’s so very motivating to note down your achievements and progress. Don’t forget to come back and try this. Congratulations! You’ve gathered together some powerful tools to propel yourself to success in your writing life!

What’s Next? By this point you should either be raring to go or holding your head in your hands. Either way, try the worksheets. You never know what you’ll find. If, after that, you’re still horrified by the whole thing, read on.

What If I Really Can’t Make Time to Write? Then maybe this isn’t the right time in your life to be trying to write and complete projects. If you really feel the urge to write but can’t commit to a regular schedule or long projects, do try to find ways to include writing in your life, for your own sanity: • Make every email you send a little work of art • Write haiku and flash fiction in the shower. • Make up songs and bedtime stories for people you love. • Scribble away in a journal. • Keep writing down fragments, ideas and character sketches until you can make time to turn them into a larger project. • Read books and watch shows that feed your inner artist, more than you read or watch the stuff everyone else wants you ingest.

What If I Don’t Want to Make Time? Well, harsh as it sounds, maybe you aren’t really a writer. Maybe you like the idea of being a writer, but that’s all. Maybe the reality of giving up something else to wrestle with words leaves you drained and frustrated. Maybe that’s OK. Because maybe you are an awesome and devoted reader who can share a love of good writing on your blog, instead of struggling and feeling guilty about not writing books of your own. All writers need intelligent, devoted readers. The StoryADay.org Time to Write Workshop | Julie Duffy

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If that’s you, there is no shame in it! Fire up GoodReads.com, LibraryThing.com, WeRead.com or your own blog and get reviewing. Sign up for Amazon’s Affiliate program and make some money from your recommendations. Read. Connect with your favorite authors on Twitter. Be an advocate for great writing. Have fun. Good Luck!

Oh, and one more thing... Enjoyed this workbook? I’d love to know. After you’ve finished the workbook and have discovered your secrets to the writing life, I’d love it if you would email me your favorites. I’m always excited to hear how other writers are getting inspired. You can reach me at [email protected] or come to the blog and leave a comment: StoryADay.org To make sure you’re among the first to know all the news about the Story A Day challenge (including early sign-ups and other exclusives), join the Advance List. To receive other new tools to boost your creativity, make sure that you check the box for the Creativity Lab, when you sign up. It’s an infrequent mailing that comes out only when I create or find a tool to advance your writing journey. And remember, you can always find these resources to help you make more time for writing: Time To Write (this) Workbook | PDF | mp3 audio | Time Finder Worksheet | PDF | Time Maker Worksheet | PDF |

Julie Duffy

StoryADay.org | [email protected] | @StoryADayMay

Julie Duffy Julie Duffy is the founder and host of StoryADay May (storyaday.org), a creativity challenge for writers.

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Epic Resource List Andi’s Selections • BookFunnel (bookfunnel.com) - a low-cost way to do giveaways and distribute ARCS without having to manage the technical challenges of all your potential readers. • LeadPages (leadpages.net) - a great tool for easily building landing pages for courses, lead magnets, etc. • SumoMe (sumome.com) - a free pop-up tool for gathering emails on your website. • Mailchimp (mailchimp.com) - an email service provider that is free for the first 2,000 subscribers. • ConvertKit (convertkit.com) - a robust email provider that provides great tools for identifying groups of subscribers so you can target email more effectively.

Stuart’s Picks • Dropbox: Interactive cloud storage for photos, docs, and videos anywhere —also helps keep your files safe. • Ecamm Call Recorder (for Skype): To record video calls via Skype. They have tools to let you convert files to mp3s which greatly enhances transcribing. • Mailchimp (mailchimp.com): Attractive newsletter templates (free up to 2,000 subscribers). • Scanner Pro: Quickly scan and save a digital version of a paper document, without trying to get your printer to cooperate! • Zoom (http://zoom.us) - Teleconferencing tool with the best video quality and most reliability.

Gabriela’s Favorites • Audio-technica ATR2100: I swear by this microphone. Good sound quality and a cartioid mic (so won’t pick up too much background noise), plus it’s affordable & portable. • ScreenFlow (Mac only): to capture and edit screen-grab videos. Also includes solid video-editing functionality. (Camtasia for PC does the same thing.) • Ecamm Call Recorder (for Skype): to record video calls via Skype. This is what I use for all my podcast interviews. It also comes with add-ons included that allow you to split the audio, export video to audio, and other useful features. • Audacity: for editing audio files only. Solid software and it’s free.

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• Vimeo: pro plan for hosting videos and controlling access. • LibSyn.com: audio hosting for both the podcast and all audio course content. • ConvertKit: best email marketing system out there right now. (I know, I’ve tried many of the others!) ConvertKit has a bit of a learning curve, but once you know how to use it, there is no comparison. It integrates with most shopping carts and payment gateways, and allows for powerful segmentation and email sequencing. My advice, start with MailChimp because it’s free, then upgrade to ConvertKit once you hit the 2000 subscriber mark (at which point MailChimp gets expensive rather fast). • WebinarNinja: simple to use and affordable, this is my go-to resource for one-off webinar and real-time online classes. Far exceeds gotoWebinar and WebinarJam in my opinion. Main limitation is that it relies heavily on a computer’s web browser so not mobile-friendly.

Jane’s Recommendations • Acuity Scheduling (acuityscheduling.com) A full-featured scheduling solution that allows clients to book free or paid appointments with you—no more back-and-forth emailing to set up appointment times! Can be embedded into your site or shared as a link. Clients can also pay by credit card in advance to book. Syncs with Google Calendar (among others). Offers customized schedules and appointment types, follow-up/reminder emails, and much more. Free to start, $10/ month for most features you want. • Zoom (http://zoom.us) Teleconferencing tool that’s a more professional and reliable alternative to Skype and Google Hangouts. People can dial in by phone or use a wi-fi connected mobile device or desktop/laptop. Ability to record and automatically download audio/video. Has textbased chat, screen-sharing functionality, and supports up to 50 participants. Free for 40-minute meetings, $15/month for most functionality. • Zippy Courses (http://zippycourses.com) Easily create and sell online courses. If you have a self-hosted Wordpress site, you can buy the Zippy Courses plugin. Or, if that’s too technically complicated, they offer a fully hosted solution for an annual subscription fee. Probably the most sensible and easy solution for anyone accustomed to Wordpress sites. • Teachable (http://teachable.com) One of the most popular, fully hosted solutions for running online courses—very robust—but you get locked into their proprietary platform. Only allows for “selfstudy” style online courses, whereas Zippy is nearly a must for courses with very specific start and end dates. • Wave (http://waveapps.com) A free and robust cloud-based service for tracking income and expenses related to your freelance business. Also generates invoices that clients can pay online by credit card. Will definitely be lifesaver at tax time if used consistently. • Camtasia (http://camtasia.com) Useful for recording and editing lectures for online courses or YouTube videos. Compare with ScreenFlow. • MailChimp (http://mailchimp.com) Email newsletter service that’s free until you reach 2,000 names. If you’re serious about online marketing, but are still at the beginning stages of building your business, you’re better off using this and not TinyLetter.

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• ConvertKit (http://convertkit.com) This is often the preferred email marketing service for hard-core online marketers and bloggers who want advanced segmentation tools for sending to their list. If you don’t know what “segmentation” is, you’re probably not ready for ConvertKit. • VisualHunt (http://visualhunt.com) Great tool for finding Creative Commons images to use in your online courses, website/blog, newsletter, and so on. • Canva (http://canva.com) Quick and easy designs for all your online marketing and social media need • SiteGround (http://siteground.com) A reliable website host with excellent customer service. Uses cPanel, which makes it easier for you to switch hosts in the future.

Julie’s Resources • Shure MV88 iOS Digital Stereo Condenser Microphone - great for podcasting. Pops right onto the iPhone lightning connector. Great directional and ambient sounds. Huge difference from the builtin mic. Compact. Comes with good software. • Google Drive - I use this for spreadsheets to track ideas, blog posts, contacts, forms for my website, surveys... • Amazon S3 storage - Incredibly inexpensive storage. I use it for video & audio downloads for ‘study at home’ courses • ejunkie - payment processing via PayPal, affiliate tracking and payments. •

Mailchimp - Excellent, user-friendly mailing software with affordable rates, a free plan and powerful tools as you scale.

• Self-hosted Wordpress blog - some learning curve, but there’s lots of help available • Scrivener - Excellent for keeping track of writing, reorganizing manuscripts and creating pretty print/PDF/ebook versions • Jot Pro stylus - useful for tablets. Use with Notability app, or to mark up students’ work, or use with the ‘laser pointer’ feature in presentation software. • iThoughtsX - mind mapping software. Pretty and easy to use. Capture everything electronically. • Evernote - using this more and more to collect things. I use the ‘save to document’ feature to turn snapshots of handwritten notes into documents I can access from anywhere. • Transcribe.com - plays back your audio files while you type, with variable speed, customizable repeats - really useful for transcribing interviews/recordings of sessions/coaching notes. • Libsyn – for podcast hosting • Garageband – for audio/video production

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