by the relatively large number of iPhones that have been sold in the past four years compared to the ones before them. O
UNDERSTANDING
TEN YEARS LATER
IN JULY 2017, THERE WERE
IPHONES IN USE WORLDWIDE. THAT IS 1/10 OF THE WORLD’S POPULATION
AS THE 10TH ANNIVERSARY IPHONE 8 GETS READY TO LAUNCH
Newzoo has a special relationship with the iPhone for two reasons. First and foremost, Newzoo was founded just days before the first iPhone went on sale. Secondly, the impact that Apple’s iPhone, iPad, and App Store had on the games market were key to our growth, being a market intelligence firm that specializes in navigating change.
The result of our early and continuous effort to track the mobile space has resulted in a unique stack of mobile intelligence that now serves clients in almost any industry imaginable.
Peter Warman CEO & Co-Founder (and his iPhone 7 Plus)
3
newzoo.com/mobile-device-tracker
OVER THE PAST 10 YEARS, APPLE HAS SOLD
IPHONES EVERY SINGLE DAY ON AVERAGE WORLDWIDE
MODELS RELEASED IN 2014 OR LATER ACCOUNT FOR 82% OF THOSE IN USE
EVER SOLD
IN USE
iPHONE SALES
iPHONE STATS
AS OF JULY 2017, WORLDWIDE
AS OF JULY 2017, WORLDWIDE
1,400M
According to Apple’s financial statements, it had sold 1.2 billion iPhones by June of 2017. Over the ten year period, Apple sold an average of 323,000 iPhones a day worldwide.
1,200M
Newzoo’s Global Smartphone and Tablet Tracker shows that 730 million iPhones were used globally in July. That is 1 in 10 of all the people on earth.
1,000M
800M
This means almost two-thirds of the iPhones that Apple has sold in the past ten years are still in use today.
600M
400M Of IPHONES IN USE WERE RELEASED IN OR AFTER 2014
200M
2007
5
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
© Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
Though this number may seem high, it is explained by the relatively large number of iPhones that have been sold in the past four years compared to the ones before them. Over 80% of the iPhones in use are accounted for by the 6 and subsequent models, meaning they are no older than 3 years old.
BASED ON ALL ACTIVE IPHONES IN USE GLOBALLY | JULY 2017
iPHONES IN USE
TOTAL APPLE REPORTED NET SALES* (M$)
IN JULY 2017, WORLDWIDE
PER CALENDAR YEAR | FOR 2013 ONWARDS SPLIT IN CHINA, US AND ROW
2005 CHINA
33.3%
2006 2007
2016 U.S.*
2016 CHINA**
35.1%
22.5%
2008 2009 iPHONES IN USE
2010
USA
2011
JULY 2017 WORLDWIDE
China 2012
Rest of world
2013 U.S.
2014
18.4%
2015 2016
0 © Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
6
50,000
100,000
150,000
200,000
*Apple reports net sales including share of China and the U.S. In its gross revenue figures, Apple uses “greater China” as a region, including Taiwan and HongKong.
250,000
THERE WERE
IPHONE 7 OR 7 PLUS DEVICES USED GLOBALLY IN JULY
BASED ON 730 MILLION IPHONES USED IN JULY 2017
iPHONE DEVICES IN USE IN JULY 2017, WORLDWIDE
iPHONE 4S 2011
iPHONE 4 2010
iPHONE 7
iPHONE 5
2016
2012
1% 3% 2%
iPHONE 5S 2013
iPHONE 7 PLUS
14%
2016
11%
iPHONE 5C 2013
1%
10%
iPHONES IN USE
10%
iPHONE SE 2016
4%
iPHONE 6 PLUS JULY 2017 WORLDWIDE
2014
of iPhone users prefer the larger screen size.
18%
18%
iPHONE 6S 2015
8% iPHONE 6 2014
iPHONE 6S PLUS 2015
8
The iPhone 7 Plus is doing best in Hong Kong, where
© Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
BASED ON THE TOTAL NUMBER OF IPHONE 7 USERS | GLOBALLY | IN JULY 2017
iPHONE 7 (PLUS) NUMBER OF iPHONES | TOP COUNTRIES
iPHONE 7 (PLUS) SHARE OF iPHONES | TOP COUNTRIES*
GLOBAL
1.
China
49.1M
1.
United Arab Emirates
37.8%
2.
United States of America
45.3M
2.
Singapore
35.5%
3.
Japan
16.4M
3.
Hong Kong
35.1%
4.
Great Britain
5.5M
4.
United States of America
33.8%
5.
Australia
4.5M
5.
South Korea
20.5%
Top 5 total
9
GLOBAL
121.0M
*Based on countries with more than 5 million smartphone users
© Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
BASED ON NUMBER OF EACH MODEL USED | PER MONTH | GLOBAL iPHONE 6 & 7 (PLUS) USAGE NUMBER OF IPHONES IN USE PER MONTH IN 2017
The number of iPhone 6 or 6 Plus users worldwide dropped by
iPhone 6 iPhone 7
between Jan and July 2017.
iPhone 7 Plus iPhone 6 Plus
JAN
FEB
MARCH
APRIL
MAY
RISE OF THE BIG SCREEN
JUNE
just above the iPhone 6 Plus with 74.6M devices
JULY
JULY 2016
SHARE OF IPHONE 6(S) AND 7 PLUS OF ALL IPHONES IN USE
© Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
The number of iPhone 7 Plus devices in use in July was
JULY 2017
ADOPTION OF IOS10 ACROSS IOS DEVICES WAS
GLOBALLY IN JULY 2017
BASED ON 730 MILLION SMARTPHONES USED IN JULY 2017
iOS 10 ADOPTION
ANDROID 7 ADOPTION
IN JULY 2017, WORLDWIDE
IN JULY 2017, WORLDWIDE
iOS 10.0
iOS 10.1
82% 75%
iOS 10.2
iOS 10.3
83%
85%
85%
86%
88%
78%
68%
KEY FACT 58%
The beta version of iOS 11 was being used on 25%
of all iOS devices in July 2017
Sep 16
12
Oct 16
Nov 16
Dec 16
Jan 17
Feb 17
Mar 17
Apr 17
May 17
June 17
© Newzoo 2017 | Source: Newzoo’s Global Smartphone and Tablet Tracker newzoo.com/mobile-device-tracker
July 17
NEWZOO COMPANY
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TRACK THE USAGE OF 3 BILLION SMARTPHONES AND TABLETS EVERY MONTH TRACK 3 BILLION SMARTPHONES AND TABLETS IN 100 COUNTRIES Track the usage of 3 billion smartphones and tablets across the world. Including device brand, model, screen resolution & size, operating system, CPU, 4G connectivity, and other metrics all available through Tableau. Find a factsheet with topic list here.
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