Thank you for your membership with SCAA. The Specialty Coffee ...

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Thank you for your membership with SCAA. The Specialty Coffee Association of America invites you to take full advantage of the resources, benefits, and tools we offer our members. ! ! Please read through this guide detailing all of our benefits and how to use them.

GET STARTED AT SCAA.ORG When your company joins SCAA, every employee of your organization gains members-only access to the scaa.org website. To register your employees, encourage each of them to navigate to the New Visitor Registration Page at scaa.org/myprofile. Employees can link themselves if they’re joining for the first time, or request to be linked to your organization by emailing [email protected]. If you need help, feel free to contact the membership team. CONNECT YOUR MEMBERSHIP WITH YOUR COMMUNITY Window Decal | Use your complimentary SCAA member window decal and display your investment in specialty coffee to your guests. Have more than one location? Order more

for free by emailing [email protected]

Digital Member Logo | Login to scaa.org and visit the membership merchandise area of the Store to download your complimentary digital logo. Share your membership on your business cards, website, blog, print ads, or email signatures. SCAA Member Plaque | For an extra level of distinction, consider purchasing the SCAA member plaque at http://bit.ly/MemberPlaque

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! CONNECT WITH THE GLOBAL COFFEE COMMUNITY Our Member Directory provides resources and benefits for each segment of the specialty coffee industry. Our members use the resource guide in a number of ways. Recognition: be listed in specialty coffee’s go-to resource for member companies. Research: seek vendors, distributors, importers, wholesalers or any type of business your company wants to reach. Promotion: find avenues to connect with members who can benefit from your products, services, or employment with your company.

THE DIRECTORY IS AVAILABLE: Online | Log in to scaa.org using your primary email address and password. Click on “Member Directory” from the side bar menu. Digital Lists | Membership lists in Excel format are available to current members for an additional administrative fee. Please email [email protected] to request an order form.

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GET CONNECTED IN THE DIGITAL COFFEE COMMUNITY The Specialty Coffee Association of America has a reach of over 80,000 followers through our web and social media presence. We wouldn’t be there without the news, information, and highlights our members share, which gives our organization cutting edge coffee content every day. Have something to share? Join the conversation on: facebook.com/SpecialtyCoffeeAssociation twitter.com/SpecialtyCoffee youtube.com/scaacoffee

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EVERYDAY RESOURCES & SAVINGS THE SCAA PROVIDES YOUR BUSINESS WITH SAVINGS YOU CAN USE THROUGHOUT YOUR MEMBER YEAR: SCAA Store | Enjoy discounted member pricing on training tools, industry reports, reference books, posters, DVDs, clothing, accessories, and more. Make sure you log in at scaa.org to activate member pricing. Access the SCAA Store at scaa.org/store Music Licensing | BMI. SCAA has partnered with BMI in helping coffee shops to comply with U.S. copyright law through an easily implemented, one-stop Music License. Members save 30% or more on BMI licensing fees while providing access to all of BMI's more than 6.5 million musical works! Enroll online during open enrollment periods (typically October-

January) www.bmi.com/scaa

Merchant Services | TSYS. Serving merchants for 30 years, TSYS merchant solutions offers a payment processing program tailored to your business needs. TSYS provides complimentary Cost Analysis of your current merchant program. TSYS accounts have no ! merchant application fees and no monthly minimum. TSYS also provides POS Systems and ! iPad POS – ask for a complimentary demo. To learn more visit: ! tsyspaymentperspectives.com/advocate/LorrieWackerL88R0J or contact Lorrie Wacker, ! [email protected] or 402-574-7994. ! ! Lumina Spark ! Assessment. Based on the research of the Big Five personality traits, Lumina Spark captures !! the uniqueness of your personality by measuring 24 qualities. This assessment also incorporates the work of Carl Jung and the MBTI (Meyers-Briggs) preferences. Upon ! completing the ! assessment, your personality is sorted into four colors for easy application. Lumina Spark ! also measures your personality into three personas: underlying, everyday, and overextended, ! providing clear and direct feedback to aid in development, self-awareness, and team effectiveness. SCAA members have access to a complimentary assessment here: ! http://bit.ly/1Cglo9k. More information is available at www.LuminaLearning.com. ! ! ! Printing Incentives | Pro1Print. Members save up to 20% on all printing products at ! Pro1Print.com excluding freight cost and taxes. Pro1Print works with the latest technology, and ! uses only environment-friendly inks which utilize water-based technology, non-toxic, non! non-combustible. Contact us now and mention about SCAA member benefit to flammable and start earning!your saving. www.pro1print.com ! ! ! MEMBER-TO-MEMBER BENEFITS ! These benefits ! are provided by our members, for our members. Interested in sharing a benefit with a! network of coffee professionals? Contact [email protected] for more information.! ! Bunn | Discounts on Bunn equipment and accessories. Please contact your regional Bunn ! representative at 800.286.6086 ! ! ! ! ! [email protected] - 562-624-4100 - M-F 9am-5pm PST – P. 3 ! !

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SHIPPING Freight Shipping Incentives | UPS. Take your business to the next level with SCAA and UPS Freight. As a SCAA member, you have access to the SCAA/UPS Freight Savings Program – a member benefit program that provides you with discounts on a wide variety of LTL freight shipping solutions. The SCAA/UPS Freight Savings Program gives you access to UPS Freight’s wide distribution network, reliable service and advanced technology, enabling you to reach more customers than ever before. We’re here to help your business succeed. Contact

your dedicated UPS Freight Association Team at (866) 443.9303 or [email protected] to get started!

Freight Shipping Incentives | YRC. SCAA members receive up to a 70% discount on LTL shipping solutions. YRC provides flexible, efficient solutions, including comprehensive domestic and North American coverage with a full suite of guaranteed, expedited, exhibit, and custom services. More customers rely on YRC than any other provider. Enroll online at

www.enrollhere.net. For questions call Krista Appelton 800.647.3061 or email [email protected]

! Shipping and! Transportation Consultation | ISS. If you are an SCAA member company and spend at least! $250,000/year on transportation, Integrated Shipping Solutions (ISS), a ! best-in-class transportation consulting firm, provides your organization with a free ! transportation consultation and detailed analysis in order to identify potential savings ! opportunities! without compromising service. ISS has helped hundreds of companies, including many ! SCAA members, achieve significant cost reductions that go right to their bottom lines.! This is not a one-size-fits-all program; consultation and analysis is performed on a case-by-case basis. For additional information, please contact Aaron Kapp, Executive ! VP of Business Development: 262.786.9707 x. 105. ! ! ! ! ! COFFEE INDUSTRY RESOURCES ! ! The Specialty Coffee Chronicle | Published by the Specialty ! Coffee Association of America, the Specialty Coffee ! Chronicle is a key source of important specialty coffee news. ! Member companies receive one free subscription and can ! purchase additional copies at a discounted price. All linked ! employees can access the newly redesigned & mobile! friendly digital Chronicle online by logging in at ! scaa.org/chronicle ! ! Science | Review SCAA’s coffee scientist Emma Bladyka’s ! Literature Reviews of coffee staling, coffee and health, leaf ! rust, and more. Emma’s reports have proven extremely ! popular and valuable. ! ! ! ! ! [email protected] - 562-624-4100 - M-F 9am-5pm PST – P. 4 ! !

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! COFFEE INDUSTRY RESOURCES – CONTINUED

SCAA Online Resource Library | Member companies and their employees can access an extensive online library, with links to coffee articles, standards, protocols, statistics and reports, and more. This resource is free for all members. Visit scaa.org/resources SCAA Consumer Report | The SCAA’s qualitative study was designed to gain insight from coffee drinkers who tend toward higher price points, drink coffee daily or more, and who self-identify as “coffee-lovers.” Review what a segment of loyal specialty coffee consumers consider a great cup of coffee, a great cafe, and a great coffee experience. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

SCAA Green Guide | Are you a cafe that wants to run a greener business and potentially reduce costs in the process? The Green Guide is a series of digital modules that will cover key strategies for cafe operators in energy conservation, waste reduction, water conservation, and toxics reduction. To purchase these reports visit: scaa.org/resources Trade Magazines | Members receive a free one-year subscription to a variety of magazines, including but not limited to Fresh Cup, Roast, Barista Magazine, Coffee Talk, Global Coffee Review and Tea and Coffee Trade Journal (length of subscription varies per publication). Members also receive discounted renewal rates for these publications. Subscription is automatic with membership purchase. Please note: each magazine has unique distribution cycles. First magazines typically arrive 8 weeks after membership purchase. Partner Research Reports | Members receive discounted pricing on research reports distributed by partner organizations. National Coffee Association (NCA) | Coffee Market Reports (discount varies per report) www.ncausa.org Mintel | Discounted market research reports. Contact Jessica Henkel for details: [email protected] or visit www.mintel.com [email protected] - 562-624-4100 - M-F 9am-5pm PST – P. 5

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PROMOTE YOUR ORGANIZATION Free Member Press Releases | Get the word out with a member press release listing on the SCAA website. To view current press releases go to

scaa.org/Member_Press. To submit a press release, please email a PDF-format press release to [email protected]

Free Digital Promotion | You may already notice the occasional tweet, blog post, or Facebook mention of SCAA members. To get listed on our

social media networks for special events, job postings, or other promotions, contact [email protected]

Advertise with SCAA | Our advertising partners can be assured that their suite of products and services will be presented in a highly trusted, brand-safe environment that delivers their message directly to a targeted industry audience.

! ! ! ! ! For more information, view our media kit at ! scaa.org/PDF/mediakit2014.pdf or email ! advertising sales representative Susan Gates at ! [email protected] ! ! Sponsorship Opportunities | Our events and ! activities offer a phenomenal selection of targeted ! sponsorship opportunities. To find the ! sponsorship and the event that’s right for you and ! your organization please contact Katy Goulding, ! business development manager, at ! [email protected] ! ! Exhibit at The Event | Our Annual Event draws ! over 10,000 attendees seeking the products and ! services our exhibitors are known for. Member ! exhibitors save a minimum of $400. To learn ! ! more, visit http://scaaevent.org/whyexhibit ! ! ! ! ! ! ! “The best part! about the SCAA Expo? You don’t have to be a big fish in a small pond to make an impact. You can have an impact if you are the person roasting coffee in your garage, or fine-tuning ! your brew in a dark and dank basement. The Event is a place where the playing field is leveled, and ! visionaries are able to join each other—over a cup of coffee—and look to the future.” ! - Brant Curtis, Wilbur Curtis Co. ! !

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GAIN KNOWLEDGE, SKILLS, AND PRESTIGE !

The Specialty Coffee Association of America strives to be a thought leader for the specialty coffee industry. This is something that couldn’t be done without the commitment from our members to learn, share, and grow with each other. Here are a few ways your organization can get involved. Volunteer | The SCAA offers thousands of opportunities to volunteer throughout the year. Volunteering is a fantastic way for members to network with one another, regardless of experience or skill level. As your experience with SCAA volunteering grows, so do your professional opportunities. For more information, contact [email protected].

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GAIN KNOWLEDGE, SKILLS, AND PRESTIGE – CONTINUED Enroll in Professional Development | SCAA Professional Development programs are based on industry-recognized standards and best practices, taught by carefully vetted, experienced instructors. Many classes can be applied toward professional certificates or credentials, which provide international recognition along with personal accomplishment.

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The SCAA now offers 5 professional certificate programs designed to bring value back to your organization after each course. These courses are designed for coffee professionals by coffee professionals, and are often cited in industry qualifications for seeking employment or promotion, or for companies seeking to recruit a candidate with specific knowledge and skills. Earning a professional certificate from SCAA is a clear indication of industry-accepted knowledge and skills with unparalleled credibility. As the world's largest trade association for specialty coffee, SCAA classes, professional Certificates, and credentials provide access to individual professional development and provide value to companies throughout the specialty coffee supply chain. Learn more at scaa.org/education and view schedule of upcoming courses and events at scaa.org/events

Looking to get started with SCAA Professional Development but not sure where to begin? Here are 5 intro-level courses we recommend: • Seed to Cup (e-learning) • Customer Service (e-learning) • Intro to Roasting Equipment (e-learning) • Introduction to Cupping • Introduction to Brewing More courses are available throughout the year at scaa.org/events


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FOCUS THE CRAFT OF YOUR EMPLOYERS WITH INDIVIDUAL GUILD MEMBERS Roasters Guild | The Roasters Guild consists of specialty coffee professionals dedicated to the craft of roasting quality coffee. The Guild creates and fosters opportunities for professional roasters to have their voices heard, advance their personal knowledge through professional certification and relationship building, and obtain recognition through competitions and activities.

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Roasters Guild members receive discounted pricing on RG origin trips and the annual Roasters Guild Retreat, access to the members-only RG forums, and discounts on courses that apply to Roasters Guild Certificate programs. SCAA members receive a $100 discount on RG membership dues, making each individual membership $125. Remember, all employees of an SCAA company receive member benefits once correctly linked – set them up today at scaa.org/myprofile. Learn more or join online at roastersguild.org. Barista Guild of America | The BGA provides baristas a community dedicated to innovating, sharing, and demonstrating best practices in coffee preparation. Members of this globally recognized community are thought leaders in coffee preparation technique and service around the world.

Barista Guild members receive significant discounts on registration fees to regional barista competitions (excluding USBC and WBC) and discounts on courses that count towards BGA level 1 and 2 certificates, as well as member pricing to Barista Camp. BGA annual membership costs $45. SCAA members receive a $10 discount on BGA membership dues, making each individual membership $45. Remember, all employees of an SCAA company receive member benefits once correctly linked – set them up today at scaa.org/myprofile. Learn more or join at: baristaguildofamerica.net. [email protected] - 562-624-4100 - M-F 9am-5pm PST – P. 9

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EARN INDUSTRY PRESTIGE THROUGH COMPETITIONS AND AWARDS

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Award Programs | The SCAA annually recognizes notable achievements in specialty coffee, from individual recognition awards to globally noted hands-on competitions. If you are a barista, roaster, or producer there is a competition for you. If you have a product, wrote a book, or serve our industry, share your accomplishments to earn the chance for national recognition. The following list is an example of the awards we offer. Award announcements typically occur in conjunction with our Annual Event. Sustainability Best New Product Competition Roasters Choice Competition United States Barista Championship Golden Cup United States Brewers Cup United States Cup Tasters Competition - United States Latte Art Championship - Distinguished Author - Volunteer of the Year - Lifetime Achievement - Mose Drachman: Recognizing Excellence in Specialty Coffee Sales and Service For the most up-to-date information and to get your organization involved, visit: scaa.org/awardprograms

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MEET FACE- TO- FACE SCAA INVITES YOU TO FULLY ENGAGE WITH YOUR FELLOW MEMBERS SCAA Events Calendar | Coffee events large and small take place around the globe almost every day of the year. SCAA exhibits or attends the following events and more:

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African Fine Coffees Conference and Exhibition Barista Nation Canadian Coffee & Tea Festival Coffee Fest Expo Especiales, Café de Colombia International Coffee & Tea Festival Let's Talk Coffee Melbourne International Coffee Espo Mid-Atlantic/Northeast Coffee Conference (MANE) Seoul Cafe Show Sintercafe

Visit scaa.org/events for a full calendar of upcoming events within the specialty coffee industry. Barista Camp | An SCAA event designed for coffee professionals seeking to take their preparation skills to the next level. For more information, visit: baristaguildofamerica.net/camp Specialty Coffee Association of Europe Show | The SCAE show is Europe’s largest annual coffee event. SCAA members receive partnership member pricing. Visit scae.com Roasters Guild Retreat | An SCAA event designed for coffee professionals seeking to take their roasting skills to the next level. For more information, visit: SCAA and our international partners participate in many more shows around the world each year, including but not limited to: bit.ly/RGRetreat !


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MEET FACE-TO-FACE – CONTINUED THE 7TH ANNUAL SCAA SYMPOSIUM APRIL 8-9,2015 The SCAA Symposium event provides leaders in the industry a forum to engage in higherlevel dialogue about critical issues and the global implications of the coffee trade. This two-day event allows renowned thought leaders in the specialty coffee market to gather and engage on a range of topics influencing the specialty coffee industry. Symposium registration fees are discounted for SCAA members. Video recordings are available at no charge. To learn more and view videos, visit scaasymposium.org ! !! ! !

THE 27TH ANNUAL EVENT APRIL 9-12, 2015 Hundreds of exhibitors and thousands of attendees gather each year at SCAA’s annual Event. Along with the extensive trade show floor, all registered and paid attendees receive complimentary access to lectures and the United State Coffee Championship Arena. In addition, the SCAA offers Skill Building Workshops, meeting room rental space, and Cupping Exchange Rooms, all in an effort for members to connect, learn, and grow. For more information on exhibiting, attending, or more, visit scaaevent.org. Registration, workshops, and exhibitor fees are all discounted for SCAA members.

CONTINUE YOUR PURSUIT Membership benefits and resources are always changing. To get the latest information and to find out how to get the most value from your membership, please check scaa.org frequently. If you have any questions, please be in touch with the membership team! Thanks again for your membership and we look forward to sharing a coffee with you soon. [email protected] - 562-624-4100 - M-F 9am-5pm PST – P. 12