The Brand Marketer's Guide to Social Media Advertising - TubeMogul

campaigns within Facebook to deliver sequential messaging ... and Adweek, U.S. female social media users preferred. Instagram ... customers in 2016. The end ...
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User insights, targeting capabilities, and strategies that will help brands get the most out of social advertising

Global Social Network Usage There are 2.3B active social media users globally. Over 85% of users use those networks via their mobile devices.²

The 4 social networks with the highest brand awareness are: Facebook, Twitter, Instagram and Snapchat, respectively.¹

Globally, social users log an average of 43 minutes per day total across all networks, 29 minutes of which are on mobile.³

FACEBOOK

Like this!

Deliver content where users spend time

1.09B 1.65B 45.48

PRO TIPS

daily active users⁴

LE VER AGE ACCUR ATE DATA AT SC ALE

With 1.65B MAUs on Facebook, brands can reach massive unique audiences. And by leveraging Facebook’s robust declared 1st-party data sets, brands have the ability to target incredibly accurate and relevant audience segments.

total active users (68.9% of all global social media users)⁵ average in App minutes per day for U.S. users⁶

USE A VARIET Y OF OBJEC TIVES

Just because Facebook generates a ton of video views doesn’t mean it’s the only KPI that performs well. Turn an arresting social video asset into a direct response ad with clever text and a CTA button.

8 BILLION

video views per day⁷

44 PERCENT

USE TUBEMOG UL TO RETARGET AUDIENCES

of U.S. users get their news on Facebook⁸

Using TubeMogul pixels, brands can execute retargeting campaigns within Facebook to deliver sequential messaging to audiences that were exposed to display and video creative outside of Facebook’s network.

INSTAGRAM

Create native-like brand executions

300MM 500MM 19.93

PRO TIPS

daily active users⁹

TARGET WOMEN VIA THEIR PREFERRED CHANNEL

According to a February 2016 survey from Influenster and Adweek, U.S. female social media users preferred Instagram for engaging with branded content more than other social networks.10

total active users⁹

average in App minutes per day for U.S. users6

DE VELOP CLE AN NATIVE-LIKE AD FORMAT S

Create video and display ads that align with Instagram’s curated platform for an ideal native experience that is perfect for branding. USE TUBEMOG UL TO RETARGET AUDIENCES

65 PERCENT

Using TubeMogul pixels, brands can execute retargeting campaigns within Instagram to deliver sequential messaging to audiences that were exposed to display and video creative outside of Instagram’s network.

80 PERCENT

of active daily users are women10

of active users are outside of the U.S.⁹

SNAPCHAT

Make your brand part of the story

150MM 200MM 18.72

PRO TIPS

daily active users11

RE ACH SOOO MANY MILLENNIALS

On any given day Snapchat reaches 41% of all 18 to 34 year-olds in the United States.14

total active users⁵

CRE ATE ENG AGING RICH MEDIA CRE ATIVE

average in App minutes per day for U.S. users⁶

Drive higher completion rates and click-through rates with vertical, full-screen interstitial video ads. Ads seamlessly appear within user’s or premium publisher stories. Swiping up on the ad reveals extended content such as a longer video, an article, or an app install. BE AN E ARLY ADOPTER WITH TUBEMOG UL

10 BILLION

user initiated mobile video views per day12

86 PERCENT

of active U.S. users are under 34 years old13

TubeMogul was among the first eight Snapchat advertising partners named. We’re currently building a seamless integration so that TubeMogul clients will be able to plan, buy and optimize Snap Ads alongside linear TV, digital video (including other socia