programs. ⢠Managed intake. ⢠New initiatives keep cats out of shelters. 2. Fewer Pets Are ... 24 out of 28 veterina
Saving all of our healthy and treatable shelter dogs and cats by 2015 is not only possible…
It’s probable.
Fewer Pets Are Entering Shelters
2
•
Pet lovers are re-homing their own pets
•
Successful spay/neuter programs
•
Managed intake
•
New initiatives keep cats out of shelters
Adoptions Are Up • Free adoption events – increase new homes – bust the myths that justify euthanasia • Adopted pets in homes rose from 27% in 2008 to 29.5% in 2010 3
U.S. Deaths Are Down Deaths of healthy and treatable pets down to 2.7 million Shelter deaths have plummeted since 1970 Shelter Pet Deaths
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Save Rate
Deaths per Thousand People
1970
23 Million
12%
112
1996
6 Million
42%
23
2010
3.4 Million
55%
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2015
700,000
90%
2
Projected
The U.S. population is growing, and more households are adding four-legged family members Dogs & Cats in Homes
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More and more animal welfare resources are coming into play Funding from Foundations
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More shelter veterinarians are keeping shelter pets healthy and rehabilitating sick and injured pets • 24 out of 28 veterinary schools have shelter medicine programs • The number of trained shelter medicine specialists is growing by leaps and bounds 7
A growing number of communities are proving it can be done
At Least 200 No-Kill Communities In 2011/2012
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Live Release Rate
Deaths/1,000 People
Northwest, CO (4 counties)
97%
.6
Albemarle County, VA
94%
1.7
Tompkins County, NY
92%
1.4
Washoe County, NV
92%
3.0
Berkeley, CA (4 cities)
90%
1.4
Dane County, WI
87%
1.4
The Public is On-Board • People think of their pets as family members • 71% of those polled say animal shelters should only be allowed to euthanize animals when they are too sick to be treated or too aggressive to be adopted 9
Shelter Pet Marketing is Everywhere
10 4
•
The Shelter Pet Project has generated over $130 million in donated media placements on billboards, bus shelters, radio and TV
•
Over 4 million visitors have used The Shelter Pet Project website; more than 2 million have viewed the PSAs on YouTube
The Task Ahead • The number of healthy and treatable pets losing their lives for lack of a home has dropped to 2.7 million • 17 million pet lovers predisposed to shelter adoption will be looking for a pet next year • We need to convince only 2.7 million out of 17 million to adopt from a shelter
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• That equates to just 4 additional pet adoptions per animal group per week
