hard to create a movement across Auckland that ... digital platform and the website ... waste safely with online tutoria
THE COMPOST COLLECTIVE As part of its approach to managing the city’s domestic organic waste, Auckland Council is taking an innovative approach to educating, inspiring and empowering the community to take up home composting. Richard Lee outlines an innovative new programme.
O
rganic waste makes up approximately 50 per cent of Auckland’s domestic
waste to landfill. Consequently, organics is a priority under Auckland Council’s 2012 Waste Management and Minimisation Plan (WMMP) in reducing the city’s waste. The big initiative will be the provision of a food waste collection service however, the need to educate, empower and inspire the community to respond to the issue themselves is a key aspect of reducing this waste burden. This is where Auckland Council’s Community WasteWise behaviour change programmes come in. On the prevention side, council recently successfully launched Love Food Hate Waste Auckland activations. However, not all food waste is preventable. The question is how to best manage the organic waste that is unavoidable.
The Compost Collective Designed to break down the myths and barriers that prevent people from composting at home, the Compost Collective is working hard to create a movement across Auckland that changes the perception from waste to resource and normalises this behaviour. As the name suggests the Compost Collective is just that, the programme operates as a collaborative partnership between Auckland Council and the community sector. Ecomatters Environment Trust and Kaipatiki Project collaborate on the delivery of the programme’s digital platform. This provides a central foundation for communications for the 14 independent composting experts embedded across Auckland’s diverse communities who report directly to council.
MARCH 2017 \ WASTEMINZ.ORG.NZ \
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e-commerce platform enabling the
Asian, Korean and Chinese
purchasing of a subsidised compost
communities.
bin, Bokashi system or worm farm. This ability to automatically
The digital platform
The team in the field operate in two ways. Firstly by delivering
collect data on programme
introductory workshops that are
participation and subsidy uptake
delivered in community halls and
provides the digital platform with
advertised in local newspapers.
real-time data that can be used
This traditional approach works for
to assess the success of and the
many people. However, the majority
impact of the programme and
of the work the team does is led
provides a foundation for future
by the community. Programme
evaluation of the programme.
participants often approach the
The keystone of Auckland Council’s
Supporting all of this is the
team to deliver bespoke workshops
composting programme is the
programme’s extensive social
digital platform and the website
or ask for technical advice and
networking capabilities. A specific
compostcollective.org.nz which
support. The team are also very
social media coordinator role is
acts as the main portal for the
proactive in their engagement by
built into the digital platform
community to interact with the
identifying and collaborating with
contract to keep the website fresh
programme. There is extensive
other potential partners.
by keeping the conversation alive
information on managing organic
through a wide range of popular
waste safely with online tutorials
social networking platforms. This
and short video clips outlining the
enables the programme to both
fundamental “How-tos” of worm
attract a wider demographic but
farming, composting and Bokashi.
also stay connected with people who
However, the website goes much
have previously participated in the
deeper than this basic composting
programme.
information. Its other main role is to act as a central hub for Aucklanders to upskill and learn hands-on composting by connecting with our network of community compost facilitators. Participants can register to attend workshops across the region through an interactive online calendar or can contact the compost facilitator in their community and organise bespoke workshops targeted for specific community groups and
each participant is issued with a
resulted in a fivefold increase in community participation over the
over 8500 face to face learning engagements.
the team of 14 compost facilitators.
run by Auckland Council with
For more information please
Auckland is one of the largest and
visit the Compost Collective website
most culturally diverse councils
compostcollective.org.nz or get in
in the world. Consequently, the 14
touch with Richard Lee on richard.
facilitators are contracted to work
[email protected].
with either a specific geographical or ethnic community. This is broken up into: •
Four contracts covering the high-density urban areas of Auckland
•
Four contracts servicing the geographically isolated areas to the rural north and south of the city as well as the Hauraki Gulf Islands
registration number is converted
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delivered 407 activities in total. This
makes the programme a success is
facilitator as attending a course, the
as a key to enter the programme’s
first 15 months, the programme
Beyond the website itself, what
the attendee is confirmed by the
to the participant. This code acts
has proven very successful. In the
previous composting programmes
unique identification number. Once
to a unique code that is emailed
The Compost Collective’s approach
Compost facilitators
organisations. At the point of registration,
Results
•
Five distinct ethnic community contracts servicing Tangata Whenua, Pasifika, South East
Richard Lee is the Community WasteWise Advisor (Programmes) for Auckland Council. With a degree in Social Ecology, Richard has built a 20 year career in the government and NGO sectors of both Australia and New Zealand partnering with local communities to facilitate change around a range of sustainability issues.