BACK TO BASICS. Profit growth of companies in the basic materials industry has far outpaced the economy as a .... On Ill
The Dallas Morning News Graphics Stylebook
October 2005
INDEX
Philosophy
3
Gotham
4
Use of Miller
8
Graphic boxes and headlines White space and alignment
10 11
Color palette
13
Fever charts
16
Bar charts
17
Pie charts and tables
18
Map elements
19
Locator maps
21
Icon family
24
Wire services
25
Workflow
26
Newcomers
27
Around the building
28
The Dallas Morning News
Graphics Stylebook
2
PHILOSOPHY
SETTING A HIGHER STANDARD
This stylebook marks the beginning of a new phase for graphics at The Dallas Morning News. We are committing to a higher standard in our graphic identity and to a better visual integration with the rest of the paper. This stylebook will define that look and its implementation. In the following pages you will find more than just specifications of our graphics style; you ll find guidelines that should be considered for every graphic you make as well as clarity of graphic choices. The commitment to this set of rules by each member of our staff is essential for the success of this project. From now on, we expect you to think about style whenever you re doing a graphic. Our main goal is to make our graphics more attractive and useful to the reader. To that end, one of the primary goals is to increase the amount of white space in our work. If there s too much information, make the graphic bigger. If the space is tight, cut something out. We need to remember that compressed graphics tend to be unattractive and uncomfortable to read. And if the reader doesn t look at it, we have lost an important opportunity to make an impact. Another change that comes with the new style is on the various
The Dallas Morning News
specifications of headline sizes. This should allow us to emphasize different levels of hierarchy and help make our graphics easier to navigate. We will also strive for graphics with smaller amounts of text if possible, to make them a faster and more attractive read. In a nutshell, we re aiming at simplicity, minus the gimmicks. As a general rule, whenever you re in doubt, if there s no one around for you to ask an opinion, choose the simplest solution possible. Finally, this document is not exactly a bible for our graphics. It is more a set of guidelines for your graphic work. The style is strong, but it s flexible. It can bend, but it shouldn t be broken. There will be many occasions that could never be foreseen (and actually, that shouldn t be foreseen). The truth is that ultimately it all comes down to a moment when we have to rely on the judgment and talent of our staff. But to start, here is a new way of creating valuable graphics for this paper, all within a new, clean, organized style.
Chris Morris Presentation Director Layne Smith Graphics Director Sergio Pecanha Design Editor/Graphics
Graphics Stylebook
3
GOTHAM
1 & 2 COL GRAPHIC HEAD 16PT
Graphic heads are always UPPERCASE.
Gotham Cond Bold 16pt/19, AV30, T 110%
GOTHAM WE USE ■ Gotham Condensed bold:
Only for graphic heads, with proper tracking and spacing. Nowhere else.
3 & 4 COL GRAPHIC HEAD 20PT Gotham Cond Bold 20pt/24, AV30, T 110%
■ Gotham Book (intro chatter,
source line, long callouts, labels etc.) ■ Gotham Book italic (rivers,
landmarks etc)
5 & 6 COL GRAPHIC HEAD 24PT
■ Gotham Bold (subhead,
callouts) ■ Gotham Bold Italic
Gotham Cond Bold 24pt/29, AV30, T 110%
GOTHAM WE DON’T USE We don t use any other version of Gotham on graphics. Special attention to these: ■ Gotham Condensed (all
versions). Reason: the font is
GRAPHIC SUBHEAD
UPPERCASE Gotham Bold 9pt/11
too condensed to read in small sizes. ■ Gotham Ultra and
Condensed Ultra. Reason: so bold the fonts merge.
Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet,
The Dallas Morning News
Gotham Book. Sizes can vary. Examples: ■ 8pt/10 (intro copy, 1 and 2 columns) ■ 9pt/11 (intro copy, 3 columns & up) ■ 7pt/8 (most labels)
Graphics Stylebook
4
GOTHAM
Font
Callout font: 8/9pt Gotham Bold
1
2
3
10 22
CALLOUTS ■ Callouts are generally going
4pt square, 100M, 100Y, 25K
1
2
3
10 22
to be the haviest element you ll use in a graphic. So, avoid
Pointer stroke is .5pt, black Dotted pointer line .65pt, black, dash 0.2 - 2pt 4pt circle, .35pt black stroke
Number labels: Gotham Bold 8/9pt. Don’t make it smaller than this. But you can make it bigger, as needed.
making callouts that are too long or having too many of them in the same graphic. ■ Black callout is the standard.
Arrow when needed
But if the map has more than three callouts you might need to use white callouts to help prevent clutter. For city in a state map
Name of the city
For points inside a city
Site of construction
Callout font: 8/9 Gotham Bold
For Business charts
Thursday’s close: 985.7
10.120,10
Note: Avoid using too many black callouts in the same graphic. If you do that, you might clutter the graphic and not highlight anything. Here are some options for when you need to point to multiple spots:
Site of construction
Name of the city
Gotham Bool 8/9
Gotham Bold 8/9pt
Name of the city
Loren fusce place
The Dallas Morning News
Loren fusce place
Gotham Book 7.5/10
Graphics Stylebook
5
GOTHAM
Type box font: Gotham Book 7.5/10
LONG CALLOUTS ■ You have editing powers.
Type lorem ipsum dolor sit amet, con sectetuer adipiscing elit. Fusce place
0.25pt, 100k stroke
Work with reporters, editors and copy editors to avoid callouts and type boxes from
0.5pt, 100k stroke
being too long in your graphics. No more than 20 words (130 characters). ■ Don t cheat on font size,
Gotham Bold 7.5/10
tracking or leading. Specially: don t make fonts smaller.
Highlight: Type lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fus
Remember that an illegible graphic is useless.
3 Type lorem ipsum dolor sit amet, consectetuer adipiscing
Gotham Bold 7.5/10
3 Type lorem ipsum dolor sit amet, consect etuer adipiscing
Type lorem ipsum dolor sit amet, consectetuer adipiscing elit.
0.65pt, 100k stroke dash 0.2 - 2pt
ITC Zapf Dingbats 7.5/10
■ Type lorem ipsum dolor sit amet, consect etuer adipiscing
The Dallas Morning News
Graphics Stylebook
6
GOTHAM
Gotham Bold 9/11
SUBHEAD Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Break long blocls of copy with subheads every 10 to 15 lines.
SUBHEAD Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor.
TYPE BOXES ■ Try to keep type boxes one
column wide or shorter. Avoid as much as possible to spread blocks of type along two columns or more. ■ Break long blocls of copy in
small pieces. That will help the reader to digest. Use subheads if you have blocks of copy longer than 15 lines. ■ Don t wrap text around
illustrations (avoid examples like in the bottom left). It generally makes the graphic look bad and steals breathing space. Treat type boxes the simplest way possible. In most cases, it should be a square shape.
Don’t wrap text like this
Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat Illustration shape volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat
The Dallas Morning News
Graphics Stylebook
7
USE OF MILLER
Page Deck copy goes
Page subhead
Use this mostly for feature graphics Miller Deck Cond Roman 90pt (Suggested starting size for full page graphics)
HEADLINE AND DECK Gotham is the headline font on graphics. However, on pages where the graphic plays the lead image (taking at least half of the page), graphics can use Miller Deck on the headline.
Miller Display Cond light 24pt
■ Full page graphics must have
Miller on headline. ■ As a general rule, headlines
Miller Display Cond light 37pt
and decks on graphics follow the same rules of the section where the graphic is going to be published. ■ Never use a box if you use
Miller on the headline.
Page
GENERAL RULE The use of Miller on graphics Use this mostly for news and sports graphics Miller Deck Cond Bold 86pt
the rest of the paper. Miller headlines should never be in uppercase or use kerning or tracking that make the font
Deck copy goes
Miller Deck Cond Roman 24pt
Page subhead
Miller Deck Cond bold 35pt
The Dallas Morning News
should mimic the standards of
look different from what s present on other parts of the paper.
Graphics Stylebook
8
USE OF MILLER
By REPORTER
DROP CAPS
Miller text bold 9/10
Should take three lines of the
Staff writer Miller text roman 7/9
depth and use same font of the headline (either Miller Deck Condensed Roman or Bold).
INTRO COPY, BYLINES AND CREDITS
Drop cap: Miller Deck Condensed Bold or Roman (whatever is used on headline)
By REPORTER
U
■ Repeat the style of the rest of
the paper. Byline is centered with intro
■ Intro copy can grow up to
Staff writer
nderstanding the continuing allure of anabolic steroids is simple. They work, and they work fast. One recent study shows that amateur athletes taking relatively low doses of testosterone made their biggest strength gains in the first three weeks of use. In a world where small advantages make big differences, that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality
11pt/16. Make it grow proportionally. Intro copy: Miller Text 9.6/14 with 95% character width and -10 tracking
Understanding the continuing allure of anabolic steroids is simple. They work, and they work fast. One recent study shows that amateur athletes taking relatively low doses of testosterone made their biggest strength gains in the first three weeks of use. In a world where small advantages make big differences, that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality.
Body copy: Miller Text 9.6/10.5 with 95% character width and -10 tracking (Use this specifications in case you have to put a story in your graphic.) Text must be justified.
DEAN HOLLINGSWORTH/Staff Artist
Credit for graphics and photos: Miller Text Roman 7pt
The Dallas Morning News
■ On full-page graphics, the
artist s credit can be made like byline.
Graphics Stylebook
9
GRAPHIC BOXES AND HEADLINES
Spacing for 1 and 2 column graphics: 8pt square (on all corners)
DIFFERENT HEAD SIZES ■ Now we have three different
16PT 1 AND 2 COLS Intro copy goes here. 8pt
Graphic heads are always UPPERCASE. Gotham Cond Bold 16pt, AV30, T 110%
columns) and 24pt (5 and 6 Gotham Book 8/10 Box: 0.25pt, 100K
columns). ■ Each graphic size has a
different spacing on the borders
SOURCE: Dallas Morning News research
SERGIO PE ANHA/Staff Artist
graphic headline sizes: 16pt (1 and 2 columns), 20pt (3 and 4
Miller Text LF 7/8
(represented by the gray boxes on the right). The boxes mark
Gotham Book 5.5/7
an imaginary line: all elements of the graphics should be contained inside this border.
WHEN TO USE BOX AND WHEN TO USE MILLER ■ A box around graphics is Spacing for 3 and 4 column graphics: 10pt square (all corners)
Gotham Cond Bold 20pt, AV30, T 110%
standard. But it can be taken off in large graphics, if it works better on the page, and in small
HEAD 20PT 3 AND 4 COLUMNS
graphics that will go inside CCI
Intro copy goes here. 9pt on 11
with layout person and art
boxes. Discuss it case-by-case
Gotham Book 9/11
directors. ■ If the graphic is half-page or
bigger, consider using Miller Deck Cond Roman or Bold at the headline. Font size should be 35pt & up. Full-page graphics must use Miller. Font Spacing for 5 and 6 column graphics: 10pt square (all corners)
Gotham Cond Bold 24pt, AV30, T 110%
size 80pt & up. ■ Never use a box if you use
24PT HEAD 5 AND 6 COLUMNS
Miller on the headline.
Intro copy goes here. 9pt on 11 Gotham Book 9/11
The Dallas Morning News
Graphics Stylebook 10
WHITE SPACE AND ALIGNMENT
■ Along with color palette and fonts,
■ As a suggested spacing, try to
■ It s a mistake to compress excessive
spacing and alignment are the most
leave at least one pica between
information on small areas. Cluttered
important elements of the graphics
elements of the graphic. Leave more
graphics trend to be illegible,
at The Dallas Morning News.
if you need.
unattractive and, ultimately, useless.
Leave a white border between the graphic and the box of: 1 & 2 col. 8pt; 3 & 4 col. 10pt; 5 & 6 col. 1 pica
EXAMPLE OF GOOD SPACING
10pt
BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. 1p
■ Basic materials
COMPARING WITH OTHER SECTORS
■ S&P 500
120%
Profit growth of basic materials companies far outpaced all other sectors in the third quarter.
100
Sector
Earnings growth rate
Basic materials
80
84%
Consumer discretionary
21
Consumer staples
60
8
Energy 40
56
Financial
3
Health care
20
8
Industrials
23
Technology
0
4Q 2003
1Q 2Q 2004
3Q
4Q*
39
Telecommunications Utilities
* Estimated.
2 -1
SOURCE: Thomas Financial
SERGIO PE ANHA/Staff Artist 1p7
The Dallas Morning News
Graphics Stylebook 11
WHITE SPACE AND ALIGNMENT
COMPARISON OF WHITE SPACE
BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. ■ Basic materials
■ S&P 500
COMPARING WITH OTHER SECTORS
120%
Profit growth of basic materials companies far outpaced all other sectors in the third quarter.
100
Sector
Earnings growth rate
Basic materials
80
84%
Consumer discretionary
21
Consumer staples
60
8
Energy 40
56
Financial
3
Health care
20
8
Industrials
23
Technology
0
4Q 2003
1Q 2Q 2004
3Q
4Q*
Utilities
* Estimated.
39
Telecommunications
2 -1
SOURCE: Thomas Financial
SERGIO PE ANHA/Staff Artist
BACK TO BASICS
BAD SPACING
Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. 120%
■ Basic materials ■ S&P 500
100% 80% 60% 40% 20% 0
4Q 2003
2Q 3Q 2004
* Estimated
4Q*
Profit growth of basic materials companies far outpaced all other sectors in the third quarter. Sector Earnings growth rate Basic materials 84% Consumer discretionary 21% Consumer staples 8% Energy 56% Financial 3% Health care 8% Industrials 23% Technology 39% Telecommunications 2% Utilities -1%
■ In this case the
graphic needed to grow one column to have the proper spacing. If the space is tight, the information needs to be edited.
SOURCE: Thomas Financial Staff Graphic
The Dallas Morning News
Graphics Stylebook 12
COLOR PALETTE
LAND WATER
C
M
Y
K
0
0
10
15
15
0
0
0
NEIGHBOR
0
0
10
25
PARK
10
0
10
20
COUNTRY
0
0
15
35
PINK
0
20
20
20
SILVER
5
0
0
15
RED
0
100
100
25
BLUE
50
0
0
35
BEIGE
0
0
30
20
OCRE
0
20
70
20
GREEN
25
0
40
55
ORANGE
0
50
100
0
WHY DOES IT MATTER? ■ Color palette is not just a Maps These colors can be converted to black and white automatically. But always double check automatic convertions.
rule. Colors are essential to build a family structure to the graphics at the DMN. Use these colors as a starting point for every graphic you do.
CREATING VARIATIONS ■ On Illustrator, go to Filter,
Colors, Saturate. ■ Always double-check
automatic convertions to grayscale. Charts
TIP Using a 0.25pt, 50K stroke can help to distinct areas of similar colors.
0C, 0M, 5Y, 5K
0C, 0M, 15Y, 30K
0C, 0M, 10Y, 10K
5C, 0M, 10Y, 10K
0C, 0M, 10Y, 15K
10C, 0M, 10Y, 20K
0C, 0M, 10Y, 20K
10C, 0M, 15Y, 20K
How do they look with automatic grayscale convertion
The Dallas Morning News
Graphics Stylebook 13
COLOR PALETTE
CREATING VARIATIONS
Saturation example: Land
50% saturation
100% saturation
-50% saturation
■ On Illustrator, go to Filter,
Colors, Saturate. ■ Colors you create can’t be
automatically converted to grayscale. Always double-check automatic conversions.
If you blend similar colors, you can have a wide range of tones in between and still be in the same family: Land
Water
Country
Blue
Park
Green
Pink
Red
Beige
The Dallas Morning News
Ocre
Graphics Stylebook 14
COLOR PALETTE
COLORS FOR PIE, FEVER AND BAR CHARTS
Fever charts 5pt circle 1.5 stroke White fill
3pt stroke
■ Fever and bar charts should
always start with red line or bar. If you need more colors,
1. RED
follow the order they appear on the left.
2. BLUE
3. OCRE 30K
4. GREEN
100K, 2 dash, 2 gap 5. BLACK 60K, 2 dash, 2 gap
Bar charts C
M
Y
K
0
100
100
25
1st color
2. BLUE
50
0
0
35
2nd
3. BEIGE
0
0
30
20
3rd
4. OCRE
0
20
70
20
4th
5. GREEN
25
40
0
55
5th
1. RED
Pie charts
1st slice
Country
1st slice
Land
2nd
Park
3rd
Silver
4th
Note: You can make pies with shades of one color if you have too many colors going on. But prefer to use pastel colors and use a color from the color palette as a starting point.
Neighbor 5th
The Dallas Morning News
Graphics Stylebook 15
FEVER CHARTS
Gotham Cond Bold 16pt, AV30, T 110%
8pt space
Gotham Book 6/7pt
Intro copy font Gotham Book 8pt/10 (1 & 2 col.)
Strokes 50% K 0.25pt
7,242
characters). If you need more than that to explain a graphic, you should consider whether or not it s worth doing a graphic that needs so much explanation.
6,000
■ Fever charts with only one
5,000
Beige 10 Y, 10 K
■ Intro copy and footnotes
less than 20 words (130
Since 2000, the number of active-duty soldiers joining the Army National Guard has dropped.
7,000
INTRO COPY should be as short as possible:
FEWER TAKERS
8,000
3pt stroke 100M, 100Y, 25 K
Stroke 0.25 pt 100 K
2,877
4,000 3,000
Gotham Bold 8/9pt 5pt circle
2,000
2000 ’01
’02
’03
’04
SOURCE: Army National Guard
Gotham Book 7/8pt
DAMEON RUNNELS/Staff Artist
line should have beige box. Charts with more than one line shouldn’t.
USE COLORS ON THIS ORDER C
M
Y
K
1
0
100
100
25
2
50
0
0
35
3
0
20
70
20
4
25
0
40
55
5
0
0
0
100
Credit: Miller Text Roman 7pt
SINGLE HOMEBUYERS ON THE RISE
ITC Zapf Dingbat 8/12
While they're still in the minority, single homebuyers have become a larger percentage of the DallasFort Worth housing market.
Intro copy should be kept as short as possible (less than 20 words in 1 col. charts)
■ Total loans (in thousands) ■ Loans for single applicants
Gotham Book 7/8pt
93,929
100 80
Align to left
60 72,038
44,397
40
Gotham Book 7/8pt
26,632 20
’98 ’99 ’00 ’01
Gotham Book 7/10pt
’02 ’03
Note: Numbers indicating single homebuyers represent approved conventional home loans with only one applicant identified.
Foot notes should be kept short (also less than 20 words).
SOURCE: Dallas Morning News research
JAMES A. BLACK/Staff Artist
The Dallas Morning News
Graphics Stylebook 16
BAR CHARTS
SCALE
UNEMPLOYMENT Gotham Book Ital. 7/10pt
■ If you use a scale (axis) on the
graphic, don t put numbers on
Here is a look at the change in nonfarm payroll employment. (In thousands)
the bars (except the callout). If you put the numbers on the
169,000
bars, delete the scale.
300
5pt stroke
250
USE COLORS IN THIS ORDER
200
Bar 100M, 100Y, 25 K
C
M
Y
K
1
0
100
100
25
2
50
0
0
35
3
0
0
30
20
4
0
20
70
20
5
25
0
40
55
150 100 50 0
Gotham Book 7/8pt
Gotham Book 6/7pt (Smaller size allowed, avoid using it.)
A S ON D J F MAM J J A
2004
2005
SOURCE: U.S. Department of Labor
Associated Press
If you use a scale (axis) on the graphic, don’t put numbers on the bars (except the callout).
MORE MEN BUYING Gender breakdowns for single homebuyers in the area. ■ Single applicants ■ Single male ■ Single female 50% 40 30 20 10 0
1998
1999
2000
2001
2002
2003
Note: Numbers indicating single homebuyers represent approved conventional home loans with only one applicant identified. SOURCE: U.S. Department of Labor
BETSY BOCK/Staff Artist
The Dallas Morning News
Graphics Stylebook 17
PIE CHARTS AND TABLES
7 PICAS CIRCLE
OIL RESERVES
■ For one-column charts, make
Saudi Arabia 22%
Japan 22%
Gotham Book 7.5/9 (All pointers outside the pie)
the pie 7 picas circle. ■ All callouts should be outside
the pie. Use 0.5pt black stroke to point to the slices. 0.7 pt white stroke between slices
Brazil 22%
U.S. 22%
Stroke 0.5 pt 100 K
Jamaica 22%
chart or table.
SOURCE: Army National Guard
USE COLORS IN THIS ORDER
TROY OXFORD/Staff Artist
Gotham bold 7.5pt Strokes 50% K 0.25pt
Column widths 1 col.
11p
2
22p9.6
3
34p7.2
4
46p4.8
5
58p2.4
6
70p
■ Pies with more than five
slices should be treated as bar
C
M
Y
K
1
0
0
15
30
2
0
0
10
15
3
10
0
10
20
4
5
0
0
15
5
0
0
10
25
Note: You can make pies with shades of one color if you have Gotham book 7.5pt/14
too many colors going on. But prefer to use pastel colors and use a color from the color palette as a starting point.
Alignement to the left Sector
Gotham bold 7.5pt
Units only in the first
Earnings growth rate
Basic materials
84%
Consumer
$ 2.3
8
Energy
56 3
Gotham book 7.5pt/14
The Dallas Morning News
$ 70 million $ 30.5
21
Consumer staples
Financial
Profit
$ 13.7 $ 1.7
Strokes 50% K 0.25pt
Graphics Stylebook 18
MAP ELEMENTS
Land
Water 10Y, 15K
15C, .25pt 50K outline Label: Gotham Book Ital 7/8
MAP COLORS AND LABELS ■ If you use the colors on the
right, locator maps should easily convert to grayscale. Use the colors below to differentiate states, countries and to and highlight areas of the map (malls, universities, amusement parks etc.)
■ Despite that, when you
convert to black and white, always check to see if the
C
M
Y
K
0
0
10
25
(neighbor states)
0
0
15
35
(neighbor country)
10
0
10
20
(parks: .25pt 50K outline)
0
20
20
20
(site of construction)
graphic elements are still clearly different.
Patterns and strokes can also be used to highlight areas:
Dotted line (100M, 100Y, 25K, 2pt dash)
Capital (8 pt circle; Gotham Book 7/8)
City (4pt circle, 0.25pt 100K stroke; Gotham Book 7/8)
TARRANT CO.
Detail
County line: 0.35pt, 50K, dash 3pt, gap 4pt Label: Gotham Book Ital 5.5/6.5
2pt rule, RED Gotham Bold 8/9
The Dallas Morning News
Graphics Stylebook 19
MAP ELEMENTS
ROAD STROKES ■ If the map only shows one
Major 2.5pt white (label Gotham Book 7/8)
level of roads (example: only Secondary 1.5pt white
interstate highways), use 1.5pt stroke. Other than that, use the
Tertiary 1pt white
hierarchy on the right.
Rivers 1.5pt, 20C (Label Gotham Book Ital 7/8)
■ If the map has so many small
roads that white areas are covering most of the land, consider making the small roads using at 0.5pt, 40% black. Leave major roads white.
Railroad tracks One rule on top of another: 1.5pt, 50K, dashe .35pt, gap 6pt .5pt, 50K
State Highways 75
175
287
360
121
26
Interstates
5
Rural or farm roads
635
35E
35W
30
20
10
423
22
12
100K Gotham Book 5.5
30
Stroke: 0.3pt, 100K
2pt stroke 100 miles
N 100 miles
100 miles
Gotham Book 6pt/7
Gotham medium 6pt/7 Note: We only indicate north if it’s essential for the information. Otherwise, we don’t.
The Dallas Morning News
Graphics Stylebook 20
LOCATOR MAPS Tulsa Gotham Book 7pt/8, uppercase Oklahoma
Stroke 0.25 pt, 100 K
■ Place Dalworth always on the
OKLAHOMA Gotham Book 7pt/8
Gotham Bold 8pt/9, uppercase
10Y, 20K neighbor land
30
Fort Worth Dallas
TEXAS
45
automatic conversion to black and white. ■ Use map colors as a starting
Prairie View
Gotham Bold 8pt/9 Callout stroke .5pt/K
Austin 8pt black circle, white star inside
bottom of the locator. ■ Always double-check the
Gotham Bold 7pt/8 10Y, 15K land
20
Waco
DALWORTH
Houston San Antonio
4pt circle, 0.35pt 100K stroke 15C water; 0.5pt stroke, 50K
1.5pt white
Gulf of Mexico
100 miles
CHRIS VELEZ/Staff Artist
7pt/8 Gotham Book It For water, region, park
point for bigger maps, but you can change it according to the needs of each case.
COLORS OF EASY CONVERTION TO GRAYSCALE C
M
Y
K
0
0
10
15
15
0
0
0
0
0
10
25
10
0
10
20
0
0
15
35
Gotham Book 6/7pt
ar
k
Trail W ay
On locators, always show a major road. Major road: 2.5pt Secondary: 1.5pt Tertiary: 1pt
M
Hampton
Ledbetter
Dallas Executive Airport
67
Thurgood Marshall Recreation Center
Lakes, parks, colleges and other references, Gotham Book Italic 7/8
Bahama Beach 1,000 feet
8pt space No more pointer balloons, just the space
D/FW
Dalworth always on the bottom
FORT WORTH
DALLAS
Detail 0.25pt black stroke
SERGIO PE ANHA/Staff Artist
The Dallas Morning News
Graphics Stylebook 21
LOCATOR MAPS
Neighbor color 0C, 0M, 10Y, 25K Stroke: 0.5pt, 50K
Gotham Bold 8pt/9
STATE MAPS ■ Follow the example on the
NM
OK
Gotham Book 7pt/8
AR
50% black line for state and
35
Gotham Bold 7pt/8
Dallas
Land 0C, 0M, 10Y, 15K Stroke: 0.5pt, 50K
country limits.
20
TEXAS
10
45
Gotham Book 7pt/8
Austin
Water 15C, 0M, 0Y, 0K
MEXICO
Country color 0C, 0M, 15Y, 35K
left for reference on colors. Use
Gulf of Mexico
200 miles
LAYNE SMITH/Staff Artist
Water 15C, 0M, 0Y, 0K Stroke: 0.25pt, 50K
D/FW
Detail 820
Gotham Bold 8pt/9
183
30
FORT WORTH
360 20
377 35W
287
TARRANT CO.
TOM SETZER/Staff Artist
County line: 0.35pt, 50K, dash 3pt, gap 4pt
Gotham Book Ital 5.5/6.5pt
100K Gotham Book 5.5
30
The Dallas Morning News
Stroke: 0.3pt, 100K
2pt stroke 100 miles
Gotham Book 6pt/7
Graphics Stylebook 22
LOCATOR MAPS
EAR & WORLD MAPS
ASIA
■ Ear maps are state maps with
capital and callout with name of the city being located. This is Detail
Detail
all the information that fits on that space. ■ For world locators, use the
maps on the right. Don t use rounded globes or continent shapes. EUROPE
Detail
Detail
Ear maps
Make it fit in a 7p square
Galveston TEXAS Austin
Land: 10Y, 15K Stroke: 0.5pt, 100K Shadow: 15K
The Dallas Morning News
Graphics Stylebook 23
ICON FAMILY
Small icons 27.5pt square
TWO SIZES
27.5pt square 100% black
with 1pt white stroke.
■ Icons are always black, drawn White stroke: 1pt (always)
■ 27.5pt and 4 picas square. ■ No other variations on size. 3 lines deep
1 line space
Don t squeeze it, nor make it Sewage treatment: Also shut down. Floodwaters probably contaminated with sewage. Oil refineries: Inundated industrial facilities could expose people to chemicals.
Gotham Bold 7.5/10
bigger. If there s no space, either cut the text or remove the icon.
Gotham Book 7.5/10
Toxic waste sites: Contaminants could be washed offsite.
Large icons 4P square 4 picas square 27.5pt 173%
Make the icon on the small size and blow it up 173% with strokes scaled also
Large icons go on page ears
The Dallas Morning News
Graphics Stylebook 24
WIRE SERVICES
Provider
Address
Username
Password
AGENCIES
Associated Press
http://apwebgraphics.ap.org
-----
-----
■ Download KRT material only
AP Archive
http://photoarchive.ap.org
-----
-----
froom krtdirect.com, not from Newscom.com.
Knight Ridder Tribune
http://www.krtdirect.com
-----
-----
NewsCom
http://www.newscom.com
-----
-----
LA Times/Wash. Post
http://www.latwp.com
-----
-----
The Dallas Morning News
Graphics Stylebook 25
WORKFLOW
GETTING GRAPHICS IN AND OUT OF THE DEPARTMENT CREATING THE GRAPHIC
CORRECTING AND SHIPPING IT
1 Assigning editor places request online via SCC. That request prints out of the editor's printer and a duplicate prints back in News Art.
4 After the assigning editor checks the graphic, he is responsible for getting the proof to the layout desk.
ASSIGNING DESK
NEWS/LAYOUT DESK
2 The editor walks his or her assignment (along with pertinent reference or resource material clipped to it) back to News Art. In basket Fixes basket
A
GRAPHICS EDITOR
Artist, editor and reporter should talk
GRAPHICS EDITOR
COPY DESK
5 After the copy desk proofs the graphic, it is returned to News Art. We make the fixes and put the graphic in CCI.
Fixes between editions: are brought to News Art by a News Clerk or a Copy Editor and can be placed in the Fixes basket at the Graphics Desk. ARTIST
3 We assign it to the artist. Artist and assigning desk should communicate. When work is completed, it is given to a News Art manager.
The Dallas Morning News
Suburban workflow: the artist makes an Acrobat file and emails it back to the assigning editor. After the assigning editor has made corrections, a new printout is made, placed in the plexiglas bins in front of the Graphics Desk.
Graphics Stylebook 26
NEWCOMERS
WELCOME TO NEWS ART
Here you ll find answers to a few questions you might have. While this might offer some basic help, don t hesitate to ask these questions to anyone in the staff if you feel like you need to verbalize it.
How do I get in the system?
How can I get text from CCI?
Call extension 2911 for IT Help
There s a folder in the News Art
and get PDFs of my work?
Desk. They will help you to set up a
Server called Text_from_CCI.
On your browser, go to:
password and an email account. They also can get you a password for phone calls outside our area code. What s the log-in information for
How can I see production pages
http://pagetracker How do I set up the News Art
Click on Archives and find the page
printers (printer names, settings,
you want by date of publication.
etc.)?
Click on the page thumbnail. To
Call the Help Desk: 2911.
download the PDF, click on Web PDF , on the top right.
the News Art server? Our files are stored in:
How do I look for archived files?
afp://dmnmacshare.tdmn.belo.com.
We have CDs and DVDs with files
Username: -------
that go back to 1996. To find recent
Ask the Chris Morris. He can get the
Password: -------
files, connect to server
right people in the Help Desk to do
afp://dmnmacshare.tdmn.belo.com
that for you.
Where should I store my files?
Click on the server Current Year. For
Look for the News Art Server. Chris
older files, ask James Black.
Morris or Layne Smith will assign a
How can I get CCI on my machine?
How can I get information about human resources?
folder in the the Daily Dump, the
How can I get staff and wire
For timecards, go to
place on the network where all files
photos?
http://tdmn.com and click on
are saved.
On your brownser, go to http://scc/
Kronos Workforce Timecards . For
( just type SCC and hit enter)
other questions, start by talking with
Where can I retrieve base maps?
Username: -------
Lisa Patton. She knows everything
There s a folder in the News Art
Password: -------
about everything and she ll tell you who you should look for.
server called New Graphics Resources. Go there for base maps
How can I find out extensions and
and other resources. Talk to Tom
e-mail addresses of DMN s
How can I check my e-mail from
Setzer if you have questions.
employees?
home?
On your brownser, go to
Log in to www.belo.com. On the
How do I put a file into CCI?
http://tdmn.com
bottom of the page you ll find the
The graphics editor should do it
Click on Telephone Directory .
link Employee Login. You ll need your employee number (on your
most of the time. But if you need to do it, just drop the EPS file onto the
To who should I talk if I have
paycheck) and intranet password (set
icon NewsArtInOSX on your
questions about graphic style?
it up with the Help Desk). To call
desktop. The file will appear in CCI
Sergio Pecanha and Chris Morris.
Help Desk from outside the building:
in a few minutes.
The Dallas Morning News
214-977-2911.
Graphics Stylebook 27
AROUND THE BUILDING
Young St.
Elevators
FIRST FLOOR ■ Advertising
Main entrance
■ training rooms ■ Security ATM machine
MAIN LOBBY
ADVERTISING
ADVERTISING
Gladys
ADVERTISING
TRAINING ROOMS
Vending machines, Fedex pickup point, stamps and mailbox
TRAINING ROOMS
SECURITY
Back entrance
The Dallas Morning News
Graphics Stylebook 28
AROUND THE BUILDING
Young St.
Elevators
SECOND FLOOR ■ SportsDay
Front
■ DallasNews.com ■ Al Dia ■ Reference ■ Cafeteria
DALLASNEWS.COM
AL DIA
DallasNews Conf. Room
Sports Conf. Room
SPORTS
REFERENCE LIBRARY: Magazine and newspaper collections. DMNs on microfilm to 1800s
Vending machines (ice cream) Headliner diner
Back
The Dallas Morning News
Graphics Stylebook 29
AROUND THE BUILDING
Young St.
Elevators
THIRD FLOOR ■ News Desks
Front
■ Photography
Metro Conf. Room
■ Copy Desks ■ Art Department
TEXAS AND SOUTHWEST
■ Design Department
METRO EDITORS MANAGING EDITORS Order photos
PHOTO DESK
EAST WING
RELIGION
INTERNATIONAL
IT Helpdesk 2911
WEST WING Conference Room
NATIONAL
Photo studio
COPYDESK
1A layout Photo's digital darkroom
LAYOUT DESK
Page Mngmt
NEWS ART
Photographer's area Business
Newsroom Technology Group (NTG)
QUICK
NEWS DESIGN Business Conf. Room
Vending machines News Art Conf. Room
Back
The Dallas Morning News
Graphics Stylebook 30
AROUND THE BUILDING
Young St.
Elevators Front
FOURTH FLOOR ■ Editorial and Points ■ GuideLive ■ Feature magazines
Main conference room
■ Fashion Dallas ■ Travel
UPPER MANAGEMENT
EDITORIAL, POINTS
Features Conf. Room
GuideLive
FEATURES
Fashion
Travel
Back
The Dallas Morning News
Graphics Stylebook 31
AROUND THE BUILDING
Young St.
Elevators
BASEMENT ■ Ad Services
Front
■ Back Copies ■ Imaging ■ IT ■ Maintenance
MAINTENANCE: Mechanical hardware IT
AD SERVICES BACK COPIES: Hard copies of old newspapers
PAGE SCANS: Large format, poster-sized scanners
AD SERVICES Storage
Back
The Dallas Morning News
Graphics Stylebook 32