The event for senior marketing and business development professionals

The event for senior marketing and business development professionals

Hear from leading professionals including:

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 João Vieira de Almeida

Neville Eisenberg

Elena Garrigues

Managing Partner Vieira de Almeida

Senior Partner Berwin Leighton Paisner LLP

CMO Garrigues

Online: lawfirmmarketing summit.co.uk

 Matthew Fuller

Michael Guiney

CMO White & Case

Director of Business Development Kinstellar

Phone +44 (0) 33 0001 1353



Heikki Ilvessalo

Ann Macleod

Suzanne Snowden

Development Director Castren & Snellman

Global Client Listening Manager Allen & Overy LLP

Director, Global Thought Leadership PwC

EVENT SPONSOR

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VENUE PARTNER

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MEDIA PARTNER

Email [email protected]

ORGANISERS

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ABOUT Welcome to the Law Firm Marketing Summit

Session highlights:

Marketing and business development leaders in law firms are under pressure to react to the fast paced changes in the legal sector. Whether you are working within one of the newly emerged smaller, boutique law firms or within a larger, more traditional firm with an international reach, this event is designed to help you address the challenges you are facing. Our speakers, including those working now as senior business development and marketing professionals within leading law firms, will focus on how to create cultural change within your organisation, why and how to identify your standout point of difference and how to deliver ROI for marketing spend. Our research suggests that the pressure on marketing and business development professionals to cut costs, to justify their spend and to deliver measurable returns on significant investment has never been greater – this event will ensure that you have the actionable ideas to get the most benefit from every marketing pound spent.

• The Firm of the future

The Law Firm Marketing Summit agenda will see over 100 senior legal marketing professionals, senior business development management and managing partners drawn from leading European and international law firms come together for a day full of learning and networking.

• Marketing futures and how to adapt your approach • Measuring ROI of Thought Leadership strategies • Change management and innovation • Tackling the social media enigma • Harnessing the power of the brand • Working with directories • Using gamification to engage your colleagues in business development • New technologies, CRM and how they affect the modern law firm • Adding value to the law firm though marketing and BD initiatives • Measuring success – ROI and KPIs to profitability

Attend and find out how to.. • Create and manage cultural change to be a better marketing organisation •M easure ROI to help you deliver a stronger marketing strategy •S hape your marketing strategy to deliver successful results

lawfirmmarketingsummit.co.uk

 @LMSummit

#LFMS16

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SPEAKERS 2016 Speaker line-up

Simon Bailey

Catherine Berney

Stephen Blundell

Jaap Bosman

James Cardew

João Vieira de Almeida

Founder and Partner The Caffeine Partnership

Managing Director Mannaz A/S

Managing Director Redstone Consultancy

Author Death of a Law Firm

Global Head of Marketing Schroders

Managing Partner Vieira de Almeida

Sam Duke

Neville Eisenberg

Elena Garrigues

Michael Guiney

Matthew Fuller

Heikki Ilvessalo

Editor IFLR 1000

Senior Partner Berwin Leighton Paisner LLP

CMO Garrigues

Director of Business Development, Kinstellar

CMO White & Case

Development Director Castren & Snellman

Reign Lee

Ann Macleod

Moray McLaren

Andrew Milligan

Tim Prizeman

Suzanne Snowden

Founder and Partner The Caffeine Partnership

Media Relations Professional and Author of the Thought Leadership Manual

Director, Global Thought Leadership, PwC

Director Legal Media Monitor

Global Client Listening Manager, Allen & Overy LLP


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Director Redstone Consultancy

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AGENDA - Morning 08:15

Morning refreshments and registration

11:30

08:50

Welcome & chair’s opening remarks

09:00

The Firm of the future

Jaap Bosman Author, Death of a Law Firm

09:30

Marketing futures

Panel Michael Guiney Director of Business Development, Kinstellar Matthew Fuller CMO, White & Case

• Where will the future of law firm marketing take us? • What are the developing trends?

10:00

Measuring the ROI of thought leadership strategies

Chair Stephen Blundell Managing Director, Redstone Consultancy

Panel Suzanne Snowden Director, Global Thought Leadership, PwC Tim Prizeman Media Relations Professional and Author of the Thought Leadership Manual

• • • •

11:00

Refreshments and networking

Change management and innovation Catherine Berney Managing Director, Mannaz A/S

• How do we introduce innovation in a risk-averse environment? • How do we drive change from the BD perspective? • What lessons can we learn from other industries? • How do we get partners to embrace change? • How do we overcome fear, complacency and inertia? • How can law firms react to changing market conditions and clients’ needs to implement new strategies?

12.00

The social media enigma • Which social media options work best for law firms and which don’t? • How do we implement and effectively manage social media initiatives? • How do we get lawyers to embrace social media?

12:30

The power of the brand

Andrew Milligan Founder and Partner, The Caffeine Partnership Simon Bailey Founder and Partner, The Caffeine Partnership 13.00

LUNCH sponsored by

What metrics can/should you use? Should you be measuring internal engagement as well as external impact? What can law firms learn from accountancy and consulting firms? Where do smaller firms have advantages over big ones?


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AGENDA - Afternoon 14.00

Understanding the directories

15.30

Refreshments & networking

Panel Reign Lee Director, Legal Media Monitor Sam Duke Editor, IFLR 1000

16.00

Adding value to the law firm though marketing and BD initiatives

• What do firms gain by submitting to legal directories? • How can firms make effective submissions and improve rankings? • What separates and distinguishes the main legal directories?

Panel Neville Eisenberg Senior Partner, Berwin Leighton Paisner LLP Ann Macleod Global Client Listening Manager, Allen & Overy LLP Elena Garrigues CMO, Garrigues

14.30 Gamification

Heikki Ilvessalo Development Director, Castren & Snellman • What is gamification? • What are the benefits? • How can we use gamification to engage clients, motivate partners and develop future strategies?

Gamification means applying game mechanics and design techniques to motivate people to pursue certain goals. Properly developed this can form an ideal concept to communicate a firm’s strategic priorities to both clients and staff. Very often clients and lawyers have wildly differing opinions about what is relevant in terms of strategic priorities and value perceptions and this is where gamification comes into its own. With effective implementation flexible solutions allowing room for variations of opinions can be developed. The firm is then better placed to take clients’ needs and wishes into account when developing future strategies. 15.00 New technologies, CRM and how they affect the modern law firm From developing new business and distributing targeted practice area specific newsletters to document searching and data mining, Client Relationship Management systems offer undeniable benefits to law firms and marketing professionals. This session will look at the latest thing in CRM, effective uses and ROI. • What new technologies are helping law firms?


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Chair Moray McLaren Director, Redstone Consultancy

•How can marketing and BD ensure it is an intrinsic part of adding value rather than being seen as a cost?

17.00

Measuring success – ROI and KPIs to profitability

17:30

Chair’s summing up

17:45

Close of conference

Drinks reception

James Cardew Global Head of Marketing, Schroders • • • • • •

How do we measure ROI? What are the best metrics to use? How do we use ROI measurements to manage partner expectations? Should we be looking at marketing and BD as a profit centre? How? Why?

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REGISTER NOW 3 Easy Ways to Register

About the organisers

 Register online: www.lawfirmmarketingsummit.co.uk 

Call the booking hotline: +44 (0) 33 0001 1353

 Email: [email protected] Delegate Fees Law firms

Fee

Fee by 9 September

£449 + VAT

Fee after 9 September

£499 + VAT

Service providers Fee by 9 September:

£1799 + VAT

Fee after 9 September:

£1999 + VAT

BOOK BEFORE 9 SEPTEMBER FOR PREFERENTIAL RATES!

Attend with your colleagues – groups of 3 or more delegates booking at the same time benefit from a further 5% discount. Please email [email protected] to secure your group rate. Delegate fees include access to all sessions, documentation and all catering and refreshments. Payment can be made by invoice (with all fees payable before the Summit date) or by credit card (including Visa and Mastercard) A limited number of places are available for advisors and suppliers to law firms – book now to ensure the opportunity to learn from our speakers and network with a delegation of senior professionals with direct responsibility for marketing investment in the legal sector.


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As well as producing premium events for the legal sector including The Luxury Law Summit, The GC Futures Summit and The Future of Law Summit, The Global Legal Post is one of the fastest-growing content platforms in the legal marketplace. Bringing analysis and commentary on the world’s legal media to business lawyers internationally on a daily basis, The Global Legal Post is essential reading for the legal market worldwide. The award winning publishing team at The Global Legal Post has founded and run many of the top magazines, journals, events and websites in the international legal arena, including the award-winning Legal Week (Business Magazine of the Year), The European Lawyer, The Lawyer Awards, The Legal Week Awards, The Lawyer Summit, The Corporate Counsel Forum, The Legal IT Forum, and The Private Client Forum, IBTM event of the year. The Global Legal Post publishes a range of newsletters, guides and specialist publications. Its most recent launch – the Robotics Law Journal – provides much needed regulatory information in this growing sector and its subscribers include some of the premier global corporates.

Legal Media Monitor (LMM) is one of the leading international media agencies specialising in media planning and press relations services exclusively for independent law firms. The agency provides strategic advice to clients on a wide range of issues, including brand development, media buying, legal directory relationships and practicespecific media development. LMM ensures that law firms do not spend too much time and money assessing the growing number of incoming opportunities, and believes that it is equally important for firms to receive measurable results from their efforts to gain editorial coverage in the right places. Between them, LMM’s two principal directors have over 40 years’ legal publishing experience and are committed to helping clients get the best of what international media has to offer.

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